• Title/Summary/Keyword: 서비스 영향력

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Standardization Activities of IPTV Technologies (IPTV 표준기술 동향)

  • Kang, S.G.;Huh, M.Y.
    • Electronics and Telecommunications Trends
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    • v.25 no.1
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    • pp.67-78
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    • 2010
  • 2009년 12월 말에 가입자가 170만 명을 넘어서면서 IPTV 서비스는 대표적인 방송통신 융합서비스로 새로운 발전을 거듭해 가고 있다. IPTV 서비스의 확산 및 산업 활성화를 위해 다양한 포럼, 지역표준기구들을 중심으로 IPTV 기술 표준화가 진행되고 있으며, 범세계적인 글로벌 표준을 제정하기 위해 ITU-T가 IPTV-GSI를 구성하여 활발한 표준화 작업을 추진하고 있다. 본 고에서는 ITU-T, ATIS, ETSI, DVB, OIPF 등 영향력 있는 대표적인 표준기구에서 추진되고 있는 IPTV 표준기술 동향 및 표준 제정 현황에 대해 소개한다.

Location Based Concierge Service with Spatially Extended Topology for Moving Objects

  • Lee, Byoung-Jae
    • Spatial Information Research
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    • v.17 no.4
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    • pp.445-454
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    • 2009
  • Beyond simple transfer of information through sensor network, this study will provide the insights about the way to embody the real context aware location based service in an ubiquitous computing environment. In this paper, a new formal approach is introduced to derive knowledge about the scope of influence for a point object. A scope of influence is defined as the conceptual area where there is a possibility of the phenomenon or event occurring because of this point object. A point object can be spatially extended by considering this scope of influence in conjunction with the point. These point objects are called Spatially Extended Point (SEP) objects. Compositions of gradual changes of topological relations between a SEP and the environment near the SEP show how to represent the qualitative spatial behaviors of a SEP objects. These qualitative spatial behaviors will be good standards for Location Based Service (LBS) to provide more subdivided and suitable information to the users.

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A Study of Service Quality and Identity on Professional Sports for Promoting Licensing Product Intentions (라이센스 제품의 구매 촉진을 위한 프로 스포츠 서비스 품질과 동일시에 관한 연구)

  • Park, Bae Jin;Park, Sun Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.189-197
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    • 2016
  • This study is aimed at providing basic data necessary for promoting consumption of professional sports licensing in the industry through service quality. Specifically, the current study examines the effects of service quality and licensing product intentions on professional sports and evaluates the moderating identity. For this study, we distributed a total of 480 questionnaires to those sampled through non-probability sampling from people living in small and medium cities including Seoul. Collected data were coded and entered into the computer, and statistically processed using SPSS Statistics 18 The results were as follow: First, service quality of professional sports significantly effect on licensing product intentions, but identity could not effect on licensing product intentions. Second, Identity as a moderating variable has significantly positive effect on the relationship between star player of service quality and Licensing Product Intentions. In conclusion, the companies that participate as title sponsors in professional sports were proven to promotion their licensing product intentions, as identified with sports fans through service quality of professional sports such as record, attractiveness, star player and locally affiliated.

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Impact of Science and Technology Information Service Quality Satisfaction and Perceived Importance on User Loyalty (과학기술 정보서비스품질에 대한 만족도와 중요도 인식이 이용자 충성도에 미치는 영향)

  • Lee, Seon-Hee;Kim, Wan-Jong
    • Journal of Korean Library and Information Science Society
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    • v.47 no.3
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    • pp.365-382
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    • 2016
  • In this paper, impact of science and technology information service quality satisfaction and perceived importance on the user loyalty was studied to find the way of improvement of information service quality. To analyze the impact among service quality variables, the research questions and hypothesis are set and statistical analysis on 641 survey answers was conducted. The correlation between satisfaction and perceived importance regarding each service quality item was high. Relationship between satisfaction of every item of the service quality and overall satisfaction was verified by multiple regression analysis. As a result, the five out of seven independent variables are statistically significant influence to the dependent variable. Relationship between the perceived importance and loyalty for each item was verified by multiple regression analysis was confirmed that the four out of seven independent variables are statistically significant influence to the dependent variable. The overall satisfaction is having an effect on loyalty verified through simple regression analysis.

A Study on the Effects of Customers' Roles in the Service Recovery Process (서비스 실패와 회복과정에서 고객의 역할에 관한 연구)

  • Lee, Choong-Ryul;Ahn, Jinwoo
    • Management & Information Systems Review
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    • v.33 no.3
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    • pp.105-128
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    • 2014
  • This study attempted to examine the role of customers in service recovery process. There have been an argument regarding whether the role of customer in service failure situation 'buffer' or 'deteriorate'. Thus, the role of customer such as relationship quality and customer participation was discussed in this research. According to the result of study, (1) customers' perceived recovery have positive effect on positive emotion significantly. (2) customers' perceived distributional justice and interactional justice positively affected encounter satisfaction in the of recovery justice variable. However, whereas procedure justice has no effect on encounter satisfaction directly, there was indirect effect through customers' positive emotion. (3) As a result of the analysis for the effect of perception of recovery justice on recovery satisfaction, the effect of interactional justice was significant only. Distributional and procedural justice have indirect effect on recovery satisfaction through positive emotion or encounter satisfaction. (4) Customers' positive emotion positively affected encounter satisfaction and recovery satisfaction. (5) Relationship quality negatively moderated the relationship between procedural justice and positive emotion while customer participation positively moderated two paths that distributional justice to encounter satisfaction and interactional justice to recovery satisfaction.

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A Study on the Factors Affecting e-Government Users' Satisfaction - The Case of Online Tax Filing and Payment Services (전자정부 서비스 사용자 만족도 영향요인에 관한 연구 - 세금관련 서비스 이용자 사례를 중심으로)

  • Kim, Jae-Hyoun;Cheong, Heung-Gyo;Kim, Tae-Ung
    • Journal of Internet Computing and Services
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    • v.12 no.6
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    • pp.105-116
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    • 2011
  • This paper identifies the determinants of adoption of e-government services. The on-line tax filing and payment system, called Hometax, is a well-known e-government service for taxpayers. Using a theoretical model based on Technology acceptance model, this case study examines the causal relationships among the variables of the adoption behavior for on-line tax filing and payment system. Major research variables include satisfaction, perceived usefulness, perceived ease of use, words of mouth, subjective norms, trust, interaction and facilitating conditions. Results from 279 survey responses indicate that the usefulness and ease of use affect the user satisfaction, which, in turn, with the word of mouth influences intentions to use an e-government service. Subjective norms and trust has been found to affect the usefulness, and interaction as well as facilitating conditions have also some impact on the ease of use. As a conclusion, the academic and practical implications of these findings are discussed.

A Study on the Perceived characteristics of the mobile payment service using the technology acceptance model (기술수용모델을 활용한 모바일 소액결제 시스템의 인지적 특성 분석)

  • 이석기;김성희
    • Journal of the Korea Society of Computer and Information
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    • v.9 no.1
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    • pp.103-109
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    • 2004
  • Mobile payment service is a new innovating technology in the micro payment industry. Although it emerged only one or two years a9o in Korea, it is now highly used and prospered by many online companies. Traditional studies concerning the electronic payment system are usually about the payment process itself, so they stressed the security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article describes the phenomenon of technology adoption with a particular focus on telephone Payment service. The article identifies which characteristic of the telephone payment service affects to the user status (user, non-users). To do this, this article mainly used Roger's Technology Acceptance Model and some characteristics are added to the model. The most important perceptual characteristic that affects to the user status was not security, but ease of use-the telephone payment service had to enhance continuously for the competitive advantage over the other payment service. Observability and convenience are also noted as important.

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Factors of the Acceptance Affecting the e-Payment System : Focusing on service quality and social influence (전자결제시스템의 수용에 미치는 영향요인 : 서비스품질.사회적 영향요인을 중심으로)

  • Jeon, Soo-Yong;Ha, Kyu-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3239-3248
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    • 2010
  • A number of people using e-payment system has been increasing drastically during the recent period and the trend still continues. The purpose of this article was to investigate the effect of service quality and social factors on the e-payment system acceptance and the moderating effects of self-efficacy in the perspective of the interactional approach. In this research, data were collected from 2331 e-payment system users with structured questionnaires and analyzed using regression analysis method. This research found that security, responsiveness, mass media, word of mouth, security and self-efficacy of interaction effect have significant positive effects on acceptance intension. The result of this research showed that the social influence and self-efficacy interactional approach are more adequate than only service quality in accounting for the e-payment system acceptance.

The Effect of Real-time Navigation on the Reduction of Greenhouse Gas Emission (실시간내비게이션의 온실가스 감축 영향력 분석)

  • Kim, Jeong Su;Oh, Junseok;Lee, Bong Gyou
    • KIPS Transactions on Computer and Communication Systems
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    • v.2 no.1
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    • pp.35-42
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    • 2013
  • This paper shows the positivistic approach for analyzing the effect of ICT on the reduction of greenhouse gas (GHG) emission. The real-time navigation was selected for the ICT based service in this research, and the CO2 reduction ratios of the optimized routes in the navigation were compared with the reduction ratios of the shortest routes in existing navigations. The results of experiments showed the driving based on the optimized routes has more reduction effects than the driving on the basis of the shortest routes. Also, new evaluation method for GHG emission was suggested by the quantification and monitoring approaches on the basis of the Clean Development Mechanism (CDM) in this paper. The results of this paper can be used as a preliminary research for the effect of ICT on the reduction of GHG emission. The evaluation method which suggested in this paper will be suggested to CDM as the new standard for the reduction of GHG emission in the transportation field as well.

Study on Air Logistics Service Provider's Performance Under Post Covid19 Situation: Focusing on Trust and Reciprocity (포스트 코로나 시대의 항공물류 서비스기업의 경영성과에 대한 연구: 신뢰 및 호혜 개념을 중심으로)

  • Moon, Myungjoo;Koh, InKon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.135-145
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    • 2022
  • Due to COVID 19, we are facing unprecedented phenomena. Among various industries, the aviation industry, as it is directly affected by the corona crisis is actively establishing various survival strategies, such as expanding cargo transportation. The market size of air cargo transportation is continuously increasing due to the characteristics that distinguish it from other transportation, and as individualism and selfishness deepen in the aftermath of COVID 19, it can be inferred that the concept of reciprocity within distribution channels will become important in the post-corona era. The specific contents of this study(research question) are as follows. First, as a central member of the air logistics distribution channel, logistics service companies business process and the sub-dimensions of trust of are identified, and how trust is built with transportation companies is investigated. Second, the effect of such trust on the various performances of logistics service companies is analyzed. Third, we examine whether the influences of the sub-dimensions of trust change according to the perceived reciprocity of logistics service companies. In addition, we investigate whether the perceived reciprocity changed before and after the corona situation. In particular, this study theoretically integrates the concepts of trust and commitment, which have been distinguished in many prior studies, to improve the parsimony and practicality of the research model. This study will be able to present useful academic and practical implications by empirically examining how trust is built between members of the air logistics distribution channel and furthermore, how much it affects the performance of logistics service companies, and by identifying the moderating effect of reciprocity.