• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.334-336
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• 2001

멀티캐스트를 이용하는 각종 서비스가 증가하고 그중 파일 전송 서비스, 인터넷 방송 등과 같은 응용서비스는 신뢰성 있는 멀티캐스트를 요구한다. 현재의 IP 멀티캐스트 서비스의 특성상 신뢰성 있는 멀티캐스트를 하기 위해서 신뢰전송 프로토콜이 필요하다. 이러한 방법가운데 계층적 트리를 구축하여 신뢰성을 보장하려는 노력이 활발하게 진행되고 있다. 본 논문에서는 라우터 지원방식을 제공하여 멀티캐스트 서비스에서 효율적으로 신뢰성을 보장하는 방법을 제안한다. 기존의 라우팅 지원방식이 복잡한 라우터 기능을 요구하는 반면 제안하는 방법은 간단하게 메시지 타입만 검사하여 네트워크 토폴로지와 병합하는 제어한다. 이로써 링크간의 불필요한 중복데이타를 줄이고 효율적인 링크사용을 통하여 신뢰성 보장의 효율성을 높일 수 있다.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.16 no.6
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• pp.420-433
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• 2023

With the development of ICT technologies, various systems and services based on data have been introduced. Also, raising the importance of technologies that provide trust to a data, infrastructure, and services. for ICT services. However, in the existing ICT service environment, there is no way to objectively judge and manage the trust of various components (content, infrastructure, process, service provider, etc) that constitute a specific service, and there is a limitation that we can only rely on the service provider's own quality standards. This paper provides requirements, functional archtecture, and procedures for providing reliable ICT services from the perspective of ITU-T international standards. Trust-enabled service provisioning adds additional functions for providing trust to existing ICT service entities (service resources, stakeholders, and users), collecting, analyzing, and providing trust related information. Therefore, a users can consider the trust of various service components based on analyzed trust information based on their trust requirements.

• Management & Information Systems Review
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• v.36 no.2
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• pp.113-132
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• 2017

This research focuses on the effect of consumer's innovativeness and the trust in other domain affecting the intention to use mobile payment services. The result of this paper reveals that consumer's innovativeness has both a direct impact on the intention to use mobile payment services and a indirect impact. Relative advantage and image play a mediating role between consumer's innovativeness and the intention to use mobile payment services. Moreover, the study reveals that the trust in other domain not only directly affects on the intention to use mobile payment services but also indirectly affects by mediating relative advantage, image, and perceived risk. This study indicated that a customer's established trust in other domain influences his or her trust in mobile payment services. Electronic payment service providers should consider that the trust-building process encompasses other domain as well as mobile relationships. And electronic payment firms should do their best to reduce customers' perceptions of risk.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.517-534
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• 2015

The purpose of this study is to identifies the effects of service quality factors on satisfaction and trust, and then verifies the causal relations among satisfaction, trust, commitment and using intention in mobile service setting. A survey was conducted to collect the data with consumers who had the actual using experience about mobile services. Analysis of structural equation modeling with SPSS 20.0 and AMOS 16.0 were performed to test the research hypothesis. The result of the study as follows: First, it was found to difference in relationship between dimensions of mobile service quality and satisfaction except for the pleasure. Second, the sociality was found to significant path coefficients in relationships with trust. Third, satisfaction and trust have influence on commitment and commitment has effects on using intention, but there had no significant path coefficients between satisfaction and trust, and then both satisfaction and trust were not found to significant path coefficients in relationship with using intention. Therefore, Marketers of mobile service corporate have to give excellent service quality to consumers who have using their mobile service for increase of using intention through build up trust and commitment by consumers who satisfied.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.759-776
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• 2009

This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention to use. For this purpose, we identified information, system, service, and site trust through intensive review of prior researches and some expert interviews. A total 338 surveys were used to analyze research hypothesis. The findings show that information, system, and service trust is positively and significantly related to site trust, and then site trust has impact on UCC usage. But, It is proven that there is no difference in effect of site trust on UCC usage according to level of UCC participation.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.255-269
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• 2014

This study confirmed structural causal relations among concepts such as characteristics of service-offer, satisfaction, trust, affective commitment, and loyalty and surveyed mediating roles of affective commitment. The results are as follows. First, Customized service and service reliability influenced satisfaction while service competency did not. Service reliability affected trust while customized service and service competency did not. Second, satisfaction influenced trust and affective commitment but not loyalty while trust affected affective commitment and loyalty. Third, affective commitment influenced loyalty through the mediating role. The results mean that the seller-buyer relationship is a dynamic relationship. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

• Informatization Policy
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• v.18 no.2
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• pp.49-71
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• 2011

This study aims at finding what factors influence trust in e-government and how trust in e-government and satisfaction with e-government services affect trust in government. Despite of the importance of trust in e-government, there has not been sufficient research. Giving light on the factors of affecting trust in e-government is of academic significance. Therefore, the purpose of this study is to explore the nature, driving forces and consequences of citizens'trust in e-government and in government. The empirical results indicated that temporal embeddedness, network embeddedness, information provision quality, information security quality and e-participation quality affect satisfaction with e-government services and trust in e-government. Also, satisfaction with e-government services and trust in e-government influence trust in government, and satisfaction with e-government services affect trust in e-government.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.31-48
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• 2005

The purpose of the study is to identify the flexibility of marketing effects which applies of practical service guarantee strategy over hotel service and methodological effects of practical service guarantee. And the detailed purposes were: first of all, how service guarantee strategy identified by previous theoretical researches influences on a service reliability and service value practically; second, how service reliability and service value influence on customer loyalty; third, how service guarantee influences on customer loyalty directly. According to the results, 5 hypotheses were selected from 5 research hypothesis proposed in this study. The concrete contents were; First, the study inspected how service guarantee strategy influences on service reliability and service value practically. The result was that service guarantee exerted positive influence on service reliability and service value. Second, the study inspected how service reliability and service value influence on customer loyalty. The result service reliability and service value exerted positive influence on customer loyalty. Third, the study inspected how service guarantee strategy influences on customer loyalty. The result service guarantee exerted positive influence on customer loyalty.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.1
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• pp.105-109
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• 2010

While numerous information services are provided on the Web as a core infrastructure of information society, semantic services using the Semantic Web technologies still stay deployed number and application range. This situation would be mainly originated from the failure of securing reliability to the user. Thus, this paper introduces an evaluation method for measuring reliabilities of the semantic services comparatively. To measure the reliability of the compared systems, the observer assesses 'precision in task performance' as a quantitative analysis and 'reliability of expectation-result' as a qualitative analysis described by the test persons. On the other hand, the test person should rate the functional reliability and reliability of the served information on the vector graph by himself with a scale from 0 to 5. Experimental results show that assessment by the observer is very similar to rating value by test persons, and that the accuracy of the served information has a close effect on the functional reliability. Through this paper, we can verify the essential factors for evaluating the reliability of semantic service systems. These are functional reliability and reliability of served information resulting from function execution. In particular, it has been proven that the reliability of the semantic information services largely influences the "Quality in Use" and therefore determines the major factors of the semantic service reliability.