• Title/Summary/Keyword: 서비스 속성

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Study on the differences in the beauty shop selection attributes between Koreans and Chinese Consumers (한국과 중국 소비자 간의 뷰티샵 선택 속성 차이 비교 연구)

  • Lee, Ju-Ran;Kim, Sang-Soo
    • Journal of the Korea Convergence Society
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    • v.11 no.12
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    • pp.275-282
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    • 2020
  • As interest in the high-potential Chinese beauty market is growing, understanding the disposition of Chinese consumers different from Korea is becoming more important for successful entry into the Chinese market. This study attempted to compare differences in beauty shop selection attributes between Korean and Chinese consumers. In order to achieve this research purpose, the beauty shop selection attribute was classified into five components: environmental attribute, structural attribute, external attribute, awareness, and service attribute. Survey responses were collected from 162 Chinese and 111 Koreans, respectively, and empirical analysis was conducted. Both Chinese and Koreans had significant relationships between environmental attribute, service attribute and satisfaction, but the relationship between the remaining attributes and satisfaction were not significant. In addition, significant differences exist between Chinese and Koreans in the relationship between environmental attribute, service attribute and satisfaction. The results of this study can help companies to establish and operate a higher quality beauty shop based on understanding the situation and characteristics of each country in the fierce competition in the beauty market.

Multi-Attribute Risk Assessment : Threat Index (다속성 위험평가: 위협지수)

  • Kim, Ki-Yoon;Na, Kwan-Sik
    • 한국IT서비스학회:학술대회논문집
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    • 2003.11a
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    • pp.543-549
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    • 2003
  • 다속성 위험평가는 위협과 보안요구사항의 집합을 순위화해서 계량적으로 위험을 평가하는 유용한 체계를 제공해 준다. 본 논문의 목적은 위험을 파악해서 순위화 하는 과정을 다속성 위험평가에 의해서 분석하는 이론과 사례를 제시하는 것이다.

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A Loglet Analysis of Voice and Data Service Diffusion Pattern (Loglet 분석을 이용한 음성 및 데이터 서비스의 수요 확산 패턴 차이)

  • 김문수
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.69-73
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    • 2000
  • 정보통신기술의 역사는 다른 산업 기술에 비해 매우 일천하다. 그러나 현재 가장 빠르게 진보하고 있는 기술이며, 기업활동과 개인의 일상 생활에 커다란 영향 요소로 대두되고 있다. 특히 인터넷의 영향은 지대하다. 인터넷을 이용하여 기업의 생산성을 증대하거나 전자 상거래와 같은 새로운 형태의 사업 기회 제공의 장이 되고 있다. 또한 개인은 매우 다양하고 방대한 정보를 획득, 이용함으로써 자신의 효용을 극대화할 수 있다. 이는 사회, 경제의 새로운 패러다임의 출현으로까지 표현되고 있다. 따라서 과거의 음성통신 서비스 수요와 현재 및 미래의 데이터 통신 수요의 패턴에는 많은 차이가 존재할 수 있다. 본 논문은 대표적 음성 서비스인 전화 서비스 그리고 데이터 서비스라 할 수 있는 인터넷 서비스를 대상으로 수요 속성별 즉, 업무용과 가정용 수요의 확산 패턴을 Logier 분석을 이용하여 고찰하였다. 분석 결과 전체적으로 음성보다는 데이터 수요 확산 속도가 컸으며, 수요 속성별로는 데이터 서비스에서 업무용보다 가정용확산이 음성의 경우보다 훨씬 빠르게 이루어지고 있었다. 그리고 인터넷 가입에 대한 여러 결과를 얻었으며, 이는 정보통신관련 기업과 정책 당국자에게 매우 중요한 자료로 활용할 수 있을 것으로 기대된다.

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Preference Analysis for Location Based Services on Smartphone Environment Using Analytic Hierarchy Process (AHP 기법을 이용한 스마트폰 환경에서 위치기반 서비스에 대한 선호도 분석)

  • Nam, Soo-Tai;Jin, Chan-Yong;Kim, Do-Goan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.6
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    • pp.1337-1342
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    • 2014
  • Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

Family restaurant's selection attributes are brand image, Effect on revisit intention (패밀리레스토랑의 선택속성이 브랜드이미지와 재방문의도에 미치는 영향)

  • Seo, Gyeong-Do
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.111-117
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    • 2022
  • In this study, the factors of customers' selection attributes on family restaurants, brand images, and the effect on revisit intention were analyzed. Specifically, the effects of brand, store, and price, which are sub-factors of family restaurants, on customers' revisit intention, store/service value, brand value, food effect, and revisit intention were examined. Among the brand image and four family restaurant selection attributes derived from this study, the most significant selection attributes were the cleanliness and hygiene of family restaurant stores and the menu and quality of family restaurant stores. Therefore, it can be said that family restaurants are price attributes and store/service attributes that have the most influence among the selection attributes. Through this, we intend to provide basic data necessary to find development plans through strategic plans for family restaurant management in the future.

An analysis on the importance and performance of home help service through measuring service quality perceived by its users (방문요양서비스 이용자가 지각한 서비스의 질 측정을 통한 중요도와 성과도 분석)

  • Byeon, Do-Hwa
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.1
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    • pp.247-256
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    • 2013
  • This dissertation is based on the evaluation of service by the home help service users and suggested managing strategy through analyzing importance and performance. The subject is a person receiving the service from the three home long term institutions in S city, Gangwon province, and SPSS 12.0 is used to analyze data to conduct analysis of basic statistic, confidence level, and factors. The result came out that home help service's importance showed 4.55 out of 5, performance 4.26 out of 5. The most improvement needed factor was 'providing quick service' and 'offer service at ease'. Also it seemed that the four categories in tangibles and four categories in reliability and assurance, one category in responsiveness and empathy needs to be improved. The three in reliability and assurance and five properties in responsiveness and empathy need to remain its strength. In conclusion, in order to better the home help service first the progress result in focus improvement area needs to be achieved.

ECC-based IPTV Service Key Establishment Protocol With User Attribute (사용자 속성을 이용한 ECC 기반의 IPTV 서비스 키 설립 프로토콜)

  • Jeong, Yoon-Su;Shin, Seung-Soo
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.105-111
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    • 2012
  • Internet Protocol Television (IPTV) through broadband cable network is a subscriber-based system which consists of software and set-top box. However, a weakness for the current IPTV system is the lack of security between users and CAS. This paper proposes a user authentication protocol at STB, which limits the service by the user-valued attribute to prevent illegal IPTV users. User attribute values change the order with bit form according to the certain rule, and apply to one-way hash function and Diffie-Hellman's elliptic curve key-exchange algorithm. The proposed protocol is able to improve on user authentication and computation. Also, each user generates an authentication message by smart card and receives various services based on the user-valued attribute.

A Study on the Factors Relating to the Database Service Quality for Geographic Information (지리정보 데이터베이스 서비스 품질의 영향요인에 관한 연구)

  • Park, Hye-Min;Park, Hee-Jun
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.88-94
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    • 2007
  • 오늘날 우리사회에서는 유비쿼터스를 비롯한 정보기술의 급격한 발전에 따라 GIS를 통하여 누구나 일장 속에서 직접 지리정보를 활용할 수 있게 되면서 양질의 지리정보에 대하여 관심을 보이는 편이다. 본 연구에서 다루고자하는 지리정보는 일반시민의 생활과 가장 밀접하고 친숙한 형태의 정보 중 하나이며, 정보로서의 활용도가 매우 높다. 하지만 아직까지 지리정보 데이터베이스 서비스 품질 평가에 주안점을 둔 평가모델이나 평가차원을 도출해보려는 시도에 대한 선행연구가제대로 된 적이 없다. 이에 본 연구에서는 지리정보 데이터베이스 서비스 경우에 서비스품질에 핵심적인 속성들이 무엇인지, 고객만족에 영향을 미치는 가장 중요한 데이터베이스 서비스 품질속성은 무엇인지 알아보고자 한다. 또한 고객의 만족을 실현할 수 있기 위해서는 데이터베이스 서비스 품질속성들이 각각 어떤 수준으로 제공되어야 할 것인가 라는 문제를 컨조인트 분석을 통해 해결해 보고자 한다.

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An empirical study on the service quality of uTradeHub though Kano model and customer satisfaction coefficient (Kano 모형과 고객만족계수를 이용한 uTradeHub 서비스 품질에 관한 연구)

  • Song, Sunyok
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.55-78
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    • 2016
  • In this study, service quality attributes of uTradeHub were classified based on the Kano model, and quality attributes that should be managed in priority to improve the service quality of uTradeHub were investigated using Timko's customer satisfaction coefficient(CSC) and average satisfaction coefficient(ASC). The results of the study are summarized as follows. First, as a result of classifying service quality attributes based on Kano model, 12 one dimensional qualities, 5 must-be qualities, 2 indifferent qualities were deducted, and many quality attributes of uTradeHub service were confirmed to be one dimensional quality to which is needed to be paid attention and paid more detailed attention to enhance service quality. Second, in the analysis result using Timko's customer satisfaction coefficient, "post processing for problems and complaints", "cost reduction", "efficiency of business processing" were ranked in the top of satisfaction coefficient, and they found to be quality attributes that customer satisfaction increases when service quality was satisfied. While, "post processing for problems and complaints", "interaction", "ability to respond promptly when problems occur" were ranked in the top of unsatisfaction coefficient, and they were analysed to be quality attributes that customer complaints increase when service quality was unsatisfied. Third, in the result of analyzing the quality attributes that should be managed in priority to improve the service quality of uTradeHub based on the average satisfaction coefficient(ASC), "post processing for problems and complaints", "cost reduction", "useful information" were ranked in the top 3, and they were classified as quality attributes that the satisfaction level increases more when they are improved than now, but the satisfaction level decreases when they are worsen.

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A Comparison Study between Korean and Foreign Shipping Liners on Logistics Service Attributes and Capability (국적선사와 외국적선사의 물류서비스 속성과 역량에 관한 비교 연구)

  • Lee, Sang-Yoon;Ko, Hyun-Jeung
    • Journal of Korea Port Economic Association
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    • v.22 no.3
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    • pp.141-160
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    • 2006
  • In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

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