• Title/Summary/Keyword: 서비스 상호작용성

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The Effect of Early Morning Delivery Service Quality of Online Shopping on Customer Satisfaction and Customer Behavior (Reuse Intention) (온라인 쇼핑의 새벽배송 서비스품질이 고객만족도와 고객행동(재이용의도)에 미치는 영향)

  • Chung, Chong Woo;Kim, Chul Soo
    • Journal of Service Research and Studies
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    • v.13 no.3
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    • pp.57-69
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    • 2023
  • Early morning delivery possesses distinct characteristics that differentiate it from standard delivery services. This service typically involves delivering products to customers during the early morning hours, primarily before 7 AM. While online early morning delivery offers various advantages from a customer perspective, it also presents challenges that sellers and online shopping companies need to overcome. The early morning delivery market is experiencing significant growth in the online food retail sector, incorporating both PC-based online shopping and mobile shopping. The objective of this research is to identify the factors influencing customer satisfaction and the intention to reuse in the context of early morning delivery for online shopping. To model the online shopping environment with early morning delivery, independent factors were categorized into three types: System Properties, Product Characteristics, and Delivery Characteristics. This study examined the relationships among these three independent factors, the mediating factor of customer satisfaction, and the dependent variable of the intention to reuse. To conduct this research, empirical validation of the research hypotheses was carried out using the final dataset for analysis. Within this study, the previously explored System Properties, Product Characteristics, and Delivery Characteristics were established. Summarizing the findings of the analysis, it was discovered that System Properties and Product Characteristics played a significant role in determining the quality of early morning delivery services for online shopping. While product diversity and convenience had a positive impact, it is noteworthy that Delivery Characteristics did not influence customer satisfaction. Consequently, it can be concluded that there is no effect on the intention to reuse.

Convergence Study on Usability of Music Streaming App UX Design (음악 스트리밍 앱 UX디자인의 사용성에 대한 연구 -멜론, 유튜브 뮤직, 지니, FLO앱을 중심으로)

  • Chun, Seung-Jae;Park, Jin-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.135-146
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    • 2021
  • In this study, in order to provide an app with improved usability to users in the trend of gradually increasing the number of users of music streaming services, usability tests were conducted by conducting interviews before and after the execution of the screen test technique and the performance measurement method and contextual. Usability test was conducted using the Inquiry method. Usability tests were conducted by one user each from their teens to their 50s, and were conducted on Melon, YouTube Music, Genie, and FLO apps with many service users. As a result of the usability test, the icon does not sufficiently represent the function and is not recognized as an interactive button, which is overlooked by the user, the problem that the user does not recognize due to lack of visual effect when the function is activated, The problem was derived. In this regard, suggestions for improving the user screen, such as intuitively changing the icon for each app, adding a visual effect of the screen when the function is activated, and adjusting the position so that the function has continuity, were presented along with the visual data.

What Characteristics Do Video UCC Possess That Are Enthused Over By People? -The effects of Flow and Novelty of content characteristics Intended by user when it comes to watching video UCC (사람들이 열광하는 동영상 UCC 는 어떤 특징을 갖는가? -동영상 UCC 감상에 있어 제작자의 의도에 따른 컨텐츠의 특성이 몰입과 창의성에 미치는 영향-)

  • Lee, Su-Jin;Park, Jin-Hee;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1198-1207
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    • 2009
  • 최근 WEB 2.0 환경을 통해 사용자는 직접 응용 프로그램과 데이터를 이용하여 새로운 컨텐츠를 생산하는 주체로 변모하고 있다. 이러한 사용자의 자발적이고 적극적인 참여는 'UCC(사용자 제작 컨텐츠)'라고 불리는 새로운 문화 컨텐츠의 활성화로 이어지고 있다. 특히 글과 그림, 소리 등이 총체적으로 엮여 있는 동영상 UCC 의 경우, 이야기 구조나 캐릭터가 갖는 내용적인 특성과 제작자의 제작 취지를 훼손없이 살릴 수 있다는 제작의 특성으로 인해 WEB 2.0 환경에서 사용자의 참여가 더욱 두드러지고 있다. 본 연구에서 '사용자들이 열광하는 동영상 UCC 는 어떤 특징을 갖는가?' 라는 질문에 답하기 위해 동영상을 시청하는 사용자의 몰입과 창의성 평가를 진행하였고 이에 영향을 주는 요인으로 동영상 UCC 를 구성하는 내용적인 특성인 이야기의 내러티브와 캐릭터의 과장성을 살펴 보았다. 그리고 이 요인들의 상호작용에 영향을 주는 매개변인으로 제작자의 제작의도에 따른 컨텐츠의 특성을 선정하였다. 제작자의 의도에 따른 컨텐츠의 특성을 분류하기 위해 라캉의 주체이론과 퍼스의 기호학 이론을 바탕으로 모형을 제안하였으며 이를 검증하기 위해 UCC 사용자들을 대상으로 현재 서비스 중인 동영상 UCC 를 보여주고 설문을 실시하였다. 연구결과 제안하는 모형의 적용가능성이 입증되었으며 제작자의 의도에 따른 컨텐츠의 특성에 따라 이야기의 내러티브나 캐릭터의 과장성이 사용자의 몰입과 창의성평가에 미치는 영향력이 다르게 나타나는 것을 확인할 수 있었다.

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The Study of the Effects of the Enterprise Mobile Social Network Service on User Satisfaction and the Continuous Use Intention (기업 모바일 소셜네트워크서비스 특성요인이 사용자 만족과 지속적 사용의도에 미치는 영향에 관한 연구)

  • Kim, Joon-Hee;Ha, Kyu-Soo
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.135-148
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    • 2012
  • This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

Revisiting the e-Government Maturity Model: Significance, Limitations, and Suggestions (전자정부 성숙도 모델의 재검토: 모델의 의의와 한계, 실증분석을 통한 제언)

  • SUNG, WOOKJOON
    • Informatization Policy
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    • v.30 no.3
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    • pp.3-28
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    • 2023
  • This study aims to analyze the usage behavior of e-government service users based on the e-government maturity model and provide suggestions for advancement of the e-government services. The changes in Korea's e-government services were analyzed as follows; 1) Proportion of use of e-government services in Korean public services, 2) E-government service types/stages use, 3) Service use by platform 4) User response to e-government service 5) Users' requests for future e-government service usage methods. For the analysis, this study used data from Korea's 2012-2020 e-government usage behavior survey data. As a result of the analysis, first, the proportion of e-government service has been continuously increasing, and second, the use of the e-participation stage is relatively low compared to the presenting information, interaction, and transaction stages. Third, by platform, e-government service has been expanded to various access platforms such as mobile, kiosk, and SNS centering on the web. Fourth, users' satisfaction with e-government service is very high. However, to vitalize e-government services, users requested improvements such as providing one-stop integrated services and simplifying authentication procedures. Based on the analysis results, this study 1) reflects the user's point of view in the maturity model of e-government, 2) considers access to various platforms according to the development of digital technology, 3) improves the e-government maturity model through data-based analysis such as user usage behavior suggested the need.

Analysis on Functional Requirements and Degree of Importance of Online Archival Exhibitions (온라인 기록전시의 기능요건과 상대적 중요도 분석)

  • Im, Su-Hyeon;Seo, Eun-Gyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.21 no.3
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    • pp.119-138
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    • 2021
  • This study aims to provide the basic functional requirements and degree of importance of online archival exhibitions, which have played an essential role in the records information service lately. It first derived the properties of online archival exhibitions and their functional attributes through literature analysis. Next, it analyzed the degree of importance of functional requirements using the analytic hierarchy process (AHP) method. As a result, 3 properties and 13 functional requirements of online archival exhibitions were proposed. It was found that the archivists managing the online archival exhibitions considered the most important property to be "Information Transmission," the second the "Effectiveness of Exhibition," and the third the "Informative Function." As for the most critical functional requirements, these are "Aesthetics," "Interaction," "Usability," "Educational Experience Provision," and "Promotion and Exhibition Activation," while the least are "Theme Originality" and "Content Inclusiveness."

Study on Contents Development Plans of the Regioanal Information by Investigating an Instance of J City (J시의 사례를 중심으로 살펴본 지역 정보화 콘텐츠 개발방안에 관한 연구)

  • Yeon Sang-Ho;Lee Young-Wook
    • The Journal of the Korea Contents Association
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    • v.5 no.3
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    • pp.141-150
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    • 2005
  • This study analyzed the regional current status of city J which has growth potentials of regional information, its necessity and the characteristic of the regional information for this area. The development plans of contents on the regional information based on the construction of the information infrastructure, are proposed to the important fields such as the fields of administration, industry and life information. We have also studied such as the development contents, process, providing of service, evaluation, interaction among the contents, demanders of service and providers of service related to their contents. Therefore proposal to the development plans of contents for the regional information, is able to be brought into much spread of regional information and will contribute to the development of regional information as well as get more competitive regional power.

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The CORBA Event Service Mechanism for Distributed Object Integration (분산 객체 통합을 위한 CORBA 이벤트 서비스 기법)

  • 이재완
    • Journal of Internet Computing and Services
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    • v.2 no.1
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    • pp.77-85
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    • 2001
  • CORBA is a middleware which enables distributed objects to cooperate regardless of specific platforms and techniques. But the ordinary CORBA communication model does not support multi-cast, and needs delay time, because it synchronously connects the distributed objects between client and server. To solve these problems, OMG suggests CORBA Event Service which can provide multi-cast among application objects. This paper presents a new technique for improving reliability, and supporting two-way communication by laying two interface objects on each consumers and suppliers that are registered in event channel. Also, to integrate objects efficiently, we, group distributed event channels and management it as view, A coordinator selected from channel group controls group and view.

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A design of MASBM (Multi-Agent Service Bundle Manager) architecture for Smart Space Middleware (Smart Space Middleware를 위한 MASBM (Multi-Agent Service Bundle Manager) 구조 설계)

  • Son, Min-Woo;Shim, Ghi-Taek;Lee, Ju-Yeon;Shin, Dong-Il;Shin, Dong-Kyoo
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.11b
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    • pp.625-627
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    • 2005
  • 사용자가 시간과 장소에 구애 받지 않고 컴퓨터를 자연스럽고 효율성 있게 사용할 수 있는 환경을 의미하는 유비쿼터스 컴퓨팅은 네트워크와 센서(Sensor), smart devices, 무선 통신과 smart middleware(UPnP(Universal Plug and Play), Jini, HAVi(Home Audio Video Interoperability) IEEE 1394, PLC (Power Line Communication) 등) 등을 기반으로 Smart Space를 만들 수 있다. 그러나 여러 종류의 가전제품들이 늘어나고 수많은 사용자들의 요구를 충족시키기엔 smart middleware의 단일 제어로는 처리가 불가능하여 본 논문에서는 이기종간의 미들웨어간의 상호작용을 위해 개발된 OSGi(Open Service Gateway Initiative) Spec. 3에서 제공하는 서비스 플랫폼(Service Platform)을 기반으로 사용자/디바이스 관리 및 분산 시스템 등의 취약점들을 보완하여 Smart Space상에서 효율적인 서비스 번들을 관리하기 위해 MASBM(Multi-Agent Service Bundle Manager)을 제안하였다.

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Bicycle Design Recommendation using Context based Sensibility Analysis (상황 기반의 감성 분석을 이용한 자전거 디자인 추천)

  • Jung, Ho-Ill;Kim, Hyo-Jun;Lee, Seung-Jin;Chung, Kyung-Yong;Kang, Jeong-Hoon;Kim, Min-Hyun;Kim, Jong-Wan;Lee, Bo-Hyun;Cho, Eun-Young
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.277-278
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    • 2012
  • 다양한 라이프스타일에 따른 유비쿼터스 환경에서 디자인 요소와 감성공학을 결합시키는 상호작용 시스템이 요구되고 있으며 많은 연구가 진행되어 왔다. IT융합기술을 이용하여 감성 디자인을 제공하는 것은 제품 서비스 전략의 중요한 요소이다. 본 논문에서는 상황 기반의 감성 분석을 이용한 자전거 디자인 추천 방법론을 제안하였다. 제안된 방법은 자신의 감성에 부합하는 자전거 디자인을 제공함으로써 이를 얻기 위한 시간과 비용을 줄여주고, 원하는 디자인 스타일에 적용하도록 한다. 감성에 따른 자전거 디자인을 추천하기 위해 협력적 필터링을 사용하여 개인화 서비스를 제공한다. 이를 사용자 인터페이스로 구축하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다.

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