• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.530-536
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• 2008

User Generated Content(이하 UGC)는 웹사이트 이용자에 의해 생산된 콘텐츠를 일컫는 말로, 미디어 조직에 속하지 않은 일반인들의 비직업적 활동의 산물로서 웹 공간에 공표한 콘텐츠를 의미한다. 본 연구는 UGC가 활성화되기 위해서 풀어야 할 과제를 도출하고, 도출된 요인을 바탕으로 개선된 형태의 UGC 웹 서비스 품질(Web Service Quality)의 최적화된 모형을 제시하고자 한다. UGC 웹서비스 품질은 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성 등의 6가지 요인으로 나누어 고객 만족도와 고객 충성도에 미치는 영향을 조사하였고, 고객 만족도와 고객 충성도 간에 매개 변수로서 관여도를 두어 고객 만족도와 고객 충성도간의 영향 요인을 온라인상 UGC 사용 및 이용 경험이 있는 사용자 총 355명을 대상으로 설문조사를 통해 연구하였다. 연구 결과, UGC 웹서비스 품질 요인으로 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성은 모두 고객 만족도에 직접적인 영향을 미치는 것으로 밝혀졌다. 고객 만족도는 고객 충성도에 유의한 영향을 미치고 있었으며, 고객 만족도 또한 관여도에 영향을 미친다. 매개 변수로서 관여도는 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.121-131
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• 2013

The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.151-156
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• 2016

The purpose of this study is to find out key factors(specialized knowledge, manner, interaction) of real estate brokerage service quality derived from previous researches and to identify degrees of relations among the key factors and request intention. To do this, first of all, this study makes surveys including variables of estate brokerage service quality, credibility, and request intention. Second, it collects the data from respondents who have visited real estate brokerage firms. Finally, the data are analyzed by applying an exploratory factor analysis and a confirmatory factor analysis which is based on a structural equation modeling. The result of these surveys describes that only the interaction affects the credibility positively and the credibility has positive effects on the request intention. At the same time, the interaction impacts on the request intention directly. Therefore, these analysis results suggest that managers of real estate brokerage firm focus on the interaction of the real estate brokerage service quality factors in order to improve the customers' request intention.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.41-50
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• 2013

This paper aims to examine the effects on the relationships between Emotional Intelligence of Consultant and Consulting Service Quality. To accomplish these purposes, The questionaries of 260 were inspected to the PM have received consulting experience at the companies. The collected data were analyzed with SPSS 17.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, discriminant analysis, factor analysis, correlation analysis and multi regression analysis. Emotional Intelligence of Consultant presented a meaningful result(+) with Consulting Service Quality. but self emotional appraisal didn't present a meaningful result with Consulting Service Quality. and Emotional Intelligence of Consultant didn't present a meaningful result with tangible.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.56-64
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• 2020

Service quality research is being conducted actively to improve customer satisfaction in various fields, but no research has been done on the service quality of small arms in the national defense. To enhance the user satisfaction and quality of small arms, this study aimed to derive the main quality attributes, measure the current level of satisfaction, and explore the elements requiring improvement. For this, a questionnaire survey based on the Kano model and SERVQUAL model was conducted on the identified service quality factors through discussions of experts involved in the production, quality assurance, and operation. All service quality factors were classified as one-dimensional elements, and an analysis of the Kano-SERVQUAL integrated approach showed that the user's expectation and dissatisfaction coefficient had a strong positive correlation with a 1% significance level, and user's perception value and satisfaction coefficient had a negative correlation with the 1% significance level. Using the Kano-SERVQUAL integrated approach, the priority service quality attributes for small arms requiring improvement among the many areas of service quality could be identified. Overall, it is expected that service-quality-level measurements can be used to improve the quality level of munitions as well as user satisfaction.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.294-308
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• 2015

The purpose of this study was to look into the service quality of websites and the attributes of review information thereon as perceived by visitors thereto and to analyze the effect that the service quality of festival websites and informative usefulness of testimonials would have on the satisfaction with use, along with the effect that the satisfaction with use would have on behavioral intention. Based on the results of this study, we intended to present measures that could help strengthen the intention to spread positive word-of-mouth for festivals and to visit a festival through satisfaction with a festival's website. The festival selected to achieve the objectives of this study was the Yeongdeok Snow Crab Festival, which is one of the most renowned local food festivals in the Gyeongbuk region, having been held for 17 consecutive years, and has been selected as the top festival of Gyeongsangbuk-do for 4 consecutive years. We surveyed visitors to Yeongdeok Snow Crab Festival who had searched for information on the Yeongdeok Snow Crab Festival prior to its opening, as well as those who had participated in Yeongdeok Snow Crab Festival before. The results of this study showed that review information on a food festival website, service quality design, adequacy of substance, responsiveness to customers, and system capability were found to have a positive effect on behavioral intention through satisfaction with use. The findings suggest that it is crucial to manage the service quality of websites in order to stimulate interest in, and induce visits to, food festivals.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.1
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• pp.69-92
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• 2023

The purpose of the present study is to investigate the quality attributes of archival information service affecting user satisfaction. The independent variables in this study were equality, tangibles(appearance), convenience, responsiveness, empathy. And the dependent variable was a user satisfaction. The survey was conducted by online and offline for 78 people that used the archival information service. To solve the research question, we used the descriptive statistics, correlation analysis, multiple regression analysis. As a correlation analysis result, the quality attributes of archival information service had positive correlation with a user satisfaction. And as a multiple regression analysis result, tangibles(appearance) had a significant effect, followed by empathy and convenience. For improving on quality of archival information service, it is required that improving facilities, keeping environment clean, enhancing empathy ability, updating the information of archive, reforming search tools.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.426-435
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• 2010

The object of this study was to develop an index of service quality of waterparks and verify the validity and reliability of the index. This study represents the waterparks user population in 2009, and 250 people were extracted by using the purposive sampling method. In other words, five locations have major waterparks were chosen and 50 people per each location were collected. Conference, panel survey, exploratory factor analysis and confirmatory factor analysis were performed to verify the validity of the questionnaire while item analysis, interrater reliability and internal consistency reliability were conducted to probate the reliability. Through these methods and procedures, the results of this study like these; (i) Validity of this index was significantly high and the index include amenity/cleanness, safety, price, programs, facilities, accessibility and promotion. Among them, amenity/cleanness was the major factor for the validity value; (ii) Reliability of this index was also high. There are high correlations between questions and fields and questions and total score. And the Cronbach's $\alpha$ values of the internal consistency reliability was over 0.603 except in the case of promotion which was below 0.6. After all the analysis, the index of service quality proved to be very proper and reliable index. Therefore, the major factors of service quality have to be figured out and reflected to the management innovation to improve service quality of waterparks.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.194-203
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• 2007

This paper investigates how airline service quality determines airline image and passengers' future behavioural intentions. To investigate the effect of airline service quality, Structural Equation Modeling using a maximum likelihood estimator, was applied to data collected from Korean international air passengers who have used Korean Airlines, Asiana Airlines, and other foreign airline. It was found that there were significant relationships between the variables. The dimension of in-flight service and the dimension of customer and flight related service were each found to have a positive effect on airline image. In addition, airline image had a significant positive influence on Korean international air passengers' future behavioural intentions.

• Journal of the Korean Society for Railway
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• v.15 no.3
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• pp.278-285
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• 2012

The Service Availability (SA) in the viewpoint of passenger is used as the key performance indicator (KPI) of quality of service in Light Rail Transit (LRT) Public-Private Partnerships projects. But there are many disputes on the target value of SA because of the lack of experience in SA. The target value of SA should be set at an early stage of the project to be specified on the system specifications and operation plan. Therefore, this paper developed the quantitative prediction model of SA to set the reasonably achievable target value of SA at an early stage of the LRT project. Also this paper analyzed the relationship and differentiation of SA and Train Punctuality (TP) that is mostly compared with SA.