• Title/Summary/Keyword: 서비스형 모빌리티

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User Types of Shared Mobility Services and UX Design Strategies: an application of Q Methodology (Q방법론을 적용한 공유 모빌리티 서비스의 이용자 유형 연구 및 모빌리티 서비스 UX 디자인 전략)

  • Hong, Seung-Hye;Byun, Young-Si;Lee, Jeong-Myeong
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.568-580
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    • 2019
  • With mobility-as-a-service(MaaS) drawing attention to its influence and ripple effect around the world, the mobility service market is currently growing rapidly mainly focusing on mobility sharing. In order to preemptively dominate the mobility service market following the full-scale spread of MaaS, it is important to first identify the recognition and experience of users in personal mobility sharing services, which are currently in the early stages of diffusion, and through which to understand the characteristics of potential consumers of the extended mobility service market. Therefore, the study aims to classify the user types of mobility service and establish a future user experience-oriented mobility service strategy using a subjectivity study method, Q methodology.

A Road Environment Analysis for the Introduction of Connected and Automated Driving-based Mobility Services from an Operational Design Domain Perspective (자율주행기반 모빌리티 서비스 도입을 위한 운행설계영역 관점의 도로환경 분석)

  • Bo-Ram, WOO;Ah-Reum, KIM;Yong-Jun, AHN;Se-Hyun, TAK
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.4
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    • pp.107-118
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    • 2022
  • As connected and automated driving(CAD) technology is entering its commercialization stage, service platforms providing CAD-based mobility services have increased these days. However, CAD-baded mobility services with these platforms need more consideration for the demand for mobility services when determining target areas for CAD-based mobility services because current CAB-based mobility design focus on driving performance and driving stability. For a more efficient design of CAD-based mobility services, we analyzed the applicability for the introduction of CAD-based mobility services in terms of driving difficulty of CAD and demand patterns of current non-CAD based-mobility services, e.g., taxi, demand-responsive transit(DRT), and special transportation systems(STS). In addition, for the spatial analysis of the applicability of the CAD-based mobility service, we propose the Index for Autonomous Driving Applicability (IADA) and analyze the characteristics of the spatial distribution of IADA from the network perspective. The analysis results show that the applicability of CAD-based mobility services depends more on the demand patterns than the driving difficulty of CAV. In particular, the results show that the concentration pattern of demand in a specific road link is more important than the size of demand. As a result, STS service shows higher applicability compared to other mobility services, even though the size of demand for this mobility service is relatively small.

A Study on the Analysis of Spatial Characteristics with Respect to Regional Mobility Using Clustering Technique Based on Origin-Destination Mobility Data (기종점 모빌리티 데이터 기반 클러스터링 기법을 활용한 지역 모빌리티의 공간적 특성 분석 연구)

  • Donghoun Lee;Yongjun Ahn
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.22 no.1
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    • pp.219-232
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    • 2023
  • Mobility services need to change according to the regional characteristics of the target service area. Accordingly, analysis of mobility patterns and characteristics based on Origin-Destination (OD) data that reflect travel behaviors in the target service area is required. However, since conventional methods construct the OD data obtained from the administrative district-based zone system, it is hard to ensure spatial homogeneity. Hence, there are limitations in analyzing the inherent travel patterns of each mobility service, particularly for new mobility service like Demand Responsive Transit (DRT). Unlike the conventional approach, this study applies a data-driven clustering technique to conduct spatial analyses on OD travel patterns of regional mobility services based on reconstructed OD data derived from re-aggregation for original OD distributions. Based on the reconstructed OD data that contains information on the inherent feature vectors of the original OD data, the proposed method enables analysis of the spatial characteristics of regional mobility services, including public transit bus, taxi and DRT.

Estimating the Economic Effects of Smart Tourism Mobility in Seoul: Using RAS Method (RAS 기법을 활용한 서울 스마트관광 모빌리티의 경제적 파급효과 분석)

  • Hyunae Lee;Hyunji Kim;Namho Chung
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.131-152
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    • 2023
  • One of the key domains within a smart tourism city, smart mobility, encompasses advanced transportation means and services rooted in Information and Communication Technology (ICT). This includes shared bicycles, scooters, car-sharing services, smart transportation infrastructure, and more, aiming to surpass limitations of conventional transport and improve the movement of people and goods. It also serves tourists as an affordable and convenient mode of transport between attractions while also enhancing the overall travel experience. This study has defined 'smart tourism mobility' as a form of mobility grounded in ICT, exhibiting exceptional connectivity, serving public interest, and serving as a mode of transport for both residents and tourists in a smart tourism city. The research aimed to outline the scope of smart tourism mobility-related industries through expert Delphi surveys and estimate their economic effects within a smart tourism city. Specifically, this study updated 2015 input-output table and made 2020 regional input-output table of Seoul adopting RAS method and location quotient method. The results showed that the about 2.8 billion KRW investment of Seoul in smart tourism mobility may create more than 4.1 billion KRW in production inducement effect which is expected to create more than 1.6 billion KRW of income-inducing effect, 3.6 billion KRW of value-added-inducing effect, and 54 employment across all industries in Seoul in 2022.

How to Operate UAM in Megacities Using Korean Positioning System (한국형 위성항법 시스템(KPS)을 활용한 메가시티 UAM 운용방안)

  • Cho, Sang Keun;Cha, Do wan;Lee, Don Goo;Lee, Dong Min;Sim, Jun Hak;Park, Sang Hyuk
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.259-263
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    • 2022
  • As urbanization progresses in Korea, megacities are being formed around the metropolitan area, the central area, and the southeast area. In addition, it is accelerating the development of urban air mobility (UAM) that can be operated by Mega City as a new growth engine industry in the future. At the same time, in order to become a space powerhouse, Korea plans to establish its own Korean positioning system (KPS) by 2035. Therefore, if urban air mobility and location information services provided by the Korean positioning system are used in combination, urban air mobility can be stably operated in future megacities.

The Influencing Factors and Moderating Factors on Intention to Continuously Use Car-Hailing Mobility Service (차량호출 모빌리티 서비스 지속이용의도의 영향요인 및 조절요인 연구)

  • Ae Ri Lee
    • Information Systems Review
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    • v.23 no.4
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    • pp.103-125
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    • 2021
  • Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

A Study on the Military Operation of Urban Air Mobility (UAM) (도심항공모빌리티(UAM)의 군사적 운용방안에 관한연구)

  • Kang-Il Seo;Sang-Hyuk Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.287-292
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    • 2023
  • The U.S. National Aeronautics and Space Administration proposed a new concept of urban air mobility in the city's short-range air transport ecosystem in order to build a new low-altitude air, and the term uam is currently used worldwide. This paradigm is also being promoted by the Korean government with the goal of commercializing urban air transport services by 2025, and furthermore, the need to secure air maneuvers and transportation capacity is emerging due to the rapidly changing future operating environment and battlefield space. In other words, this study started to present the military necessity and military operation plan by introducing the 'Agility Prime' program of the US Air Force. 'Agility Prime' program was organized in order of background and concept of urban air mobility, development trend of Korean urban air mobility and analysis of the US Air Force's 'Agility Prime' program, and it is expected that this study will be followed by a follow-up study.

Development of a Model for Dynamic Station Assignmentto Optimize Demand Responsive Transit Operation (수요대응형 모빌리티 최적 운영을 위한 동적정류장 배정 모형 개발)

  • Kim, Jinju;Bang, Soohyuk
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.1
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    • pp.17-34
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    • 2022
  • This paper develops a model for dynamic station assignment to optimize the Demand Responsive Transit (DRT) operation. In the process of optimization, we use the bus travel time as a variable for DRT management. In addition, walking time, waiting time, and delay due to detour to take other passengers (detour time) are added as optimization variables and entered for each DRT passenger. Based on a network around Anaheim, California, reserved origins and destinations of passengers are assigned to each demand responsive bus, using K-means clustering. We create a model for selecting the dynamic station and bus route and use Non-dominated Sorting Genetic Algorithm-III to analyze seven scenarios composed combination of the variables. The result of the study concluded that if the DRT operation is optimized for the DRT management, then the bus travel time and waiting time should be considered in the optimization. Moreover, it was concluded that the bus travel time, walking time, and detour time are required for the passenger.

Methodology for Assessing an Integrated Mobility of the Passenger Passing through Intermodal Transit Center (복합환승역사 통행자 기반 통합 모빌리티 평가 기법 개발)

  • You, So-young;Kim, Kyongtae;Jeong, Eunbi;Lee, Jun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.16 no.5
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    • pp.12-28
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    • 2017
  • The core of the transportation service, so-called Mobility 4.0 is the flexibility of the entire mobility and its implementation. By doing so, the most essential element is to build a platform to link a supply and a demand simultaneously. In other word, a comprehensive analytical framework is to be set with a data repository which can be periodically updated. With such circumstances, the entire trip chain including pedestrian movements is required to be thoroughly investigated and constructed at the viewpoint of the intermodal transit station. A few studies, however, have been attempted. In this study, the comprehensive analytical framework with the integrated mobility at intermodal transit station was proposed, which consisted of the three modules; 1) Data Repository Extracting from Smart Card DB, 2) Framework of Analyzing Integrated Mobility, and 3) Interpretation of the Integrated Mobility with GIS information and the other factors. A case study with the seven railway stations (Sadang, Sindorom, Samseong, Gwanghwanoon, Gangnam, Jamsil, Seoul Nat'l Univ. of Education) was conducted. The stations of the case study were clustered by the three groups with the statistical ground, and it is most likely to understand the effect of a variety of factors and a comprehensive data-driven analyses with the entire trip stages.

A Comparative Analysis of Mobility Service Satisfaction by Driving Subjects and Experiences of the Latest Technology : Focused on Automated Driving Service (모빌리티 서비스의 운전 주체 및 신기술 경험 여부에 따른 만족도 비교분석 : 자율주행서비스를 중심으로)

  • KIM, Tagyoung;SEO, Jihun;BANG, Soohyuk
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.103-116
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    • 2022
  • The South Korean Ministry of Land, Infrastructure, and Transport designated seven automated driving test beds required to evaluate vehicle performance every year for the expansion of mobility services based on automated driving. As a fundamental study, we suggested a necessary example of evaluating the performance with a satisfaction survey for the services before the evaluation. First, we surveyed the perception of automated driving services of users and the public in Sejong-si, South Korea. The survey showed that the users had a higher level of awareness of automated driving technology and intention to use it than the public. Second, the satisfaction survey was conducted on demand-responsive public transportation and automated driving service users. Notably, using the Wilcoxon Rank Sum Test, among the non-parametric statistical analysis methods, we found that safety-related factors affected the overall satisfaction of users of automated driving services. On the other hand, in the case of the demand-responsive public transportation service users, factors related to service convenience affected overall satisfaction. Hence, the results of these surveys are expected to be used as basic data and guidelines to improve the quality of automated driving services and policy establishment.