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http://dx.doi.org/10.5392/JKCA.2019.19.10.568

User Types of Shared Mobility Services and UX Design Strategies: an application of Q Methodology  

Hong, Seung-Hye (연세대학교 정보대학원 UX Lab)
Byun, Young-Si (연세대학교 정보대학원 UX Lab)
Lee, Jeong-Myeong (연세대학교 정보대학원 UX Lab)
Publication Information
The Journal of the Korea Contents Association / v.19, no.10, 2019 , pp. 568-580 More about this Journal
Abstract
With mobility-as-a-service(MaaS) drawing attention to its influence and ripple effect around the world, the mobility service market is currently growing rapidly mainly focusing on mobility sharing. In order to preemptively dominate the mobility service market following the full-scale spread of MaaS, it is important to first identify the recognition and experience of users in personal mobility sharing services, which are currently in the early stages of diffusion, and through which to understand the characteristics of potential consumers of the extended mobility service market. Therefore, the study aims to classify the user types of mobility service and establish a future user experience-oriented mobility service strategy using a subjectivity study method, Q methodology.
Keywords
Personal Mobility Service; MaaS; User Experience; Q Methodology;
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Times Cited By KSCI : 1  (Citation Analysis)
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