• Title/Summary/Keyword: 서비스이용자

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Effects of Service Characteristics of a Subscription-based OTT on User Satisfaction and Continuance Intention: Evaluation by Netflix Users (구독형 OTT 서비스 특성이 이용자 만족과 지속 사용 의도에 미치는 영향: 넷플릭스 이용자를 대상으로)

  • Chung, Yongkuk;Zhang, Wei
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.123-135
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    • 2020
  • This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.

A Study on the Influence of the Recovery Methods of Information Service Failure on Online User Justice and Satisfaction (정보서비스 실패에 대한 회복 방법이 온라인 이용자의 공정성과 만족도에 미치는 영향에 관한 연구)

  • Kim, Young-Gon
    • Journal of the Korean Society for information Management
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    • v.30 no.2
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    • pp.35-59
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    • 2013
  • The aim of this study is to investigate the role of information service failure severity within existing framework of service recovery justice research and analyse the effects of the attribution of service recoveries on recovered user satisfaction and revisit. For empirical analysis, A total of 452 valid questionnaires were used to analyse the data gathered from university students who experienced the information service failures of university library. Some findings of the research are as follows: First, service failure severity has negative effect on service recovery justice. Second, procedural and interactional recovery justice has positive effect on recovered user satisfaction. Third, service recovery justice has significant influence on procedural and interactional justice. Finally, recovered user satisfaction has positive effect on user revisit and mouth of word.

A Study on improving the service quality thru application of CRM to library (CRM을 응용한 도서관의 서비스 향상에 관한 연구)

  • 신은자
    • Proceedings of the Korean Society for Information Management Conference
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    • 2002.08a
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    • pp.215-220
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    • 2002
  • 이용자 개인의 정보요구 및 이용자 정보를 적극 활용하여 이용자 만족도를 극대화 하고자 하는 CRM(Customer Relationship Management)은 도서관계에도 시사하는 바가 크다. 현재 도서관자동화 시스템을 기반으로 도서관 업무가 수행되고 있는 만큼 CRM 시스템과 연계하여 도서관자동화 시스템의 기능을 향상시킨다면 도서관 서비스의 향상을 기대할 수 있을 것이다. 이를 위해서는 이용자중심 서비스로의 전환을 위한 업무의 재구성이 필요하고, CRM과 연계하여 기존 자동화시스템을 보완하여야 할 것이며, 아울러 이용자 개인의 다양한 정보요구를 만족시키려는 도서관 사서의 적극적인 서비스 자세가 조직문화로 정착되는 것이 병행되어야 할 것이다.

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Public Library Service Positioning Strategy (공공도서관 서비스 포지셔닝 전략)

  • Lee, Seongsin
    • Journal of Korean Library and Information Science Society
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    • v.44 no.1
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    • pp.279-303
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    • 2013
  • The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.

Strategies for Improving Electronic Question/Answering Function for the Activation of Archival Information Service of National Archives & Records Service (기록정보서비스 활성화를 위한 전자적 질의/응답 기능 개선방안 - 국가기록원을 중심으로 -)

  • Woo, Su-Young
    • Journal of Korean Society of Archives and Records Management
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    • v.6 no.1
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    • pp.113-136
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    • 2006
  • This study aims for the above mentioned. After all, through the analysis of Electronic Question/Answering Function to understand a user's demand under online circumstances, groping for the method to provide an appropriate Archival Information Service is the most important thing. For this, in this study, it researched the users interviews and the research related to users as a precedence study, and the studies having examined the state of demanding information by users through analyzing the e-mail actually. Additionally, by looking over the study of Library and Information Science that is activated in a field of Electronic Question/Answering Function rather than Archival Science, as a matter of fact, the study has come up with the standard for analyzing Electronic Question/Answering Function. And based on the precedence study, the instances for the National Archives from USA, England, Australia and Canada were analyzed, and the chance of activating Archival Information Service were tried to grope for in the study. This study might be one of methodologies in examining the users study that is not activated yet in Archival Science. Therefore, the users study can be carried out in various methods as well as Electronic Archives/Answering Service. This study might be the important information in providing far better Archival Information Services. It is desirable that based on this opportunity, the study related to the various users by examining not only Electronic Archives/Answering Function but also Question/Answering of the users and the Archivists in the filed to the larger extend will be activated for Archival Science.

A Study on Provisions for Internet Services (인터넷서비스 이용약관에 대한 고찰)

  • Kim, Ki-Jae;Lee, Gil-Haeng;Kim, Dae-Ung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2002.11b
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    • pp.1579-1582
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    • 2002
  • 국내 초고속 인터넷 가입자 수의 증가와 더불어 이용서비스 형태에 있어서, 인터넷 뱅킹을 통한 각종 조회, 자금이체, 및 대출서비스와 전자상거래 등을 이용한 금전 결재 등이 꾸준히 증가하고 있다. 또한 인터넷 보급률의 증가와 더불어 이용자의 피해도 꾸준히 증가하고 있다. 따라서 정부에서는 이용자의 피해와 불만사항을 해소할 수 있는 강력한 인터넷서비스 품질개선 규제 노력이 필요하다. 또한 사업자들은 이용자와의 사전 서비스 계약(SLA: Service Level Agreement, 서비스 수준 협약)을 통한 철저한 품질개선 노력이 필요하다. 이용자와의 계약은 서비스 이용약관에 구체적인 사항을 명시하여 약속을 이행함으로써 고객의 불만을 해소해 나가야 할 것이다. 본 논문에서는 인터넷 가입자 수의 증가에 따른 사업자들의 품질보장 노력이 미흡함을 지적하고, 국내 인터넷 사업자의 서비스 이용약관에 대해 조사하였으며, 이용자 보호 관점에서 구체적인 내용을 서비스 이용약관에 명시하여야 함을 강조한다.

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The Relationship of a Social Workers's Professionalism and User Advocacy - Focusing on the Mediating Effects of a Social Worker's Right Perception and Performance at Service Processes- (사회복지사의 전문성과 이용자 옹호의 관계 -서비스과정에서의 이용자 권리에 대한 사회복지사의 인식 및 실행의 이중매개효과-)

  • Kim, Miok;Jeong, Hana
    • Korean Journal of Social Welfare
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    • v.65 no.4
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    • pp.115-136
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    • 2013
  • This research purports to examine the mediating effects of right perception and performance at service processes in relationship to the social worker's professionalism and user advocacy. As the research method, 198 social workers were surveyed, and structural equation was used for analysis. The research findings showed that the professionalism of social workers had a direct influence on right perception, right performances at service processes and user-advocacy. However, right perception at service processes do not have a direct influence on user advocacy. In addition to this right perception and performances at service processes was proven to be an important mediator between a social worker's professionalism and user advocacy. As a result, this research has implied the necessity for social work practice to promote user-advocacy.

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A Study on Users' Perceptions of Archival Reference Services in a University Archive (대학기록관 이용자의 기록정보서비스 인식에 관한 연구: J교육대학교를 중심으로)

  • Kim, Du-Ri;Kim, Soojung
    • Journal of the Korean Society for information Management
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    • v.31 no.4
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    • pp.29-47
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    • 2014
  • This study aims to examine users' perceptions of and experiences about archival reference services in a university archive. The study uses the Researcher Survey provided by the Archival Metrics Project to understand users' perceptions about the university archive and users' satisfaction level of facilities and services. Based on the results of the survey among 47 users and the interview with the archivist working in the university archive, this study suggests recommendations for improving archival reference services.

A Study of e-Service Quality and User Satisfaction in Public Libraries (공공도서관의 e-서비스 품질평가와 이용자 만족도에 관한 연구)

  • Chang, Yun-Keum
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.315-329
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    • 2007
  • The objective of this study is to identify key dimensions of e-service quality and explore their relations to user satisfaction at Public libraries. This research used a modified e-service quality model and surveyed Internet service users for measuring and assessing Internet users' service satisfaction at 'A' public library in Seoul region. Using an exploratory factor analysis. the study identified three factors, named Service Affect, Information Access, and Tangibles as key dimensions for public library e-service quality. Also it was found that users' satisfaction was strongly positively correlated to their intention to refer others to the service.

Design and Implementation of Recommending Potential Friends by Using Spatiotemporal Data (시공간 데이터를 이용한 잠재적 친구 추천 설계 및 구현)

  • Yeo, Eunji;Choi, Young-Hwan;Lim, Hyo-Sang
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.1129-1131
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    • 2013
  • 온라인 상에서 불특정 타인과 관계를 맺을 수 있는 서비스로 소셜 네트워크 서비스(Social Network Service : SNS)가 새롭게 떠오르고 있다. 1990년대에 등장한 SNS는 최근에는 스마트폰을 이용한 모바일 서비스로 인해 이용자의 수가 급격히 늘어나고 있다. SNS에서는 '친구 찾기' 라는 서비스를 제공하는데, 이는 이용자의 개인정보를 분석하여 이용하여 친구를 찾아주는 서비스이다. 기존의 '친구 찾기' 서비스는 이용자가 제공하는 정보만을 다른 이용자의 정보와 비교하여 친구를 찾았다. 그러나 이용자가 제공하는 정보는 한정적이기 때문에 비교할 수 있는 정보의 양도 한정되어 찾을 수 있는 친구의 수에도 한계가 생긴다. 그래서 본 논문에서는 단순한 개인정보 비교를 통한 친구를 찾는 방법이 아닌 이용자가 제공하는 시공간 데이터를 활용하여 추론을 통해 친구를 추천해주는 시스템을 설계하고 구현한다.