• International Commerce and Information Review
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• v.14 no.1
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• pp.391-418
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• 2012

The use of SNS (Social Network Service) has been increasing in world society and the SNS has been used to satisfy different purposes of social groups over the years. In the beginning, the SNS were formed using e-mail, listserve, newsgroup, etc., where information was shared among relatively homogeneous groups of people. Now different groups including corporations have been using SNS such as personal web pages, blogs, Facebook and Twitter for their social media marketing. This study intends to verify the relationship between SNS use and export marketing performance. To achieve this, different types of SNS use were analyzed in order to verify their relationship with export marketing performance. The conceptual model is suggested in this paper and several research constructs are identified. The constructs used in this paper include export marketing performance, SNS use, degree of innovation, product online fitness, marketing competence, and internationalization competence. According to the results, the SNS use directly influences the export marketing performance. In addition, the factors which determine the level of SNS use are product's online fitness and organizational willingness to undertake innovation. Therefore, it is suggested to increase SNS use in different marketing purposes for future research.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.165-170
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• 2021

최근의 코로나19 사태로 관광·항공업계가 극심한 어려움을 겪고 있다. 항공업계의 대안 중 하나는 화물운송이다. 항공사들은 여객수요 급감으로 인한 매출감소 폭을 줄이기 위하여 화물운송 부문을 강화하고 있다. 항공화물운송은 타 운송과 구분되는 제반 특성으로 인하여 시장규모가 지속적으로 증가하고 있다. 항공화물운송 대리점(forwarder)은 수출과 수입에 있어서 중요한 역할을 담당하며, 중요한 비즈니스 파트너인 항공사와 수출입자와 우호적인 긴밀한 관계를 구축하고 계속 유지해야 한다. 사회적 교환이론(social exchange theory)은 이러한 관계가 구축되기 위해서는 거래당사자 간의 거래규모나 거래기간, 거래빈도 등의 유형적인 측면도 중요하지만, 신뢰와 몰입, 애착 등의 무형적인 측면의 교환이 선행되어야 한다는 것을 강조한다. 본 연구의 연구목적은 다음과 같다. 첫째, 물류서비스기업의 업무 프로세스를 규명하고 운송기업 및 화주기업과의 사회적 교환행동은 어떻게 이루어지는지 조사한다. 둘째, 이러한 사회적 교환행동이 물류서비스기업의 다양한 경영성과에 얼마나 영향을 미치는지를 분석한다. 셋째, 각 구성원 간의 관계기간에 따라서 이러한 영향력이 달라지는지를 살펴본다. 특히 본 연구는 많은 기존연구에서 구분되었던 신뢰(trust)와 몰입(commitment) 개념을 통합함으로써 연구모형의 간결성(parsimony)과 실용가능성(practicality)을 제고하고자 한다. 결과적으로 본 연구는 운송기업 및 화주기업에 대한 물류서비스기업의 사회적 행동이 신뢰에 기반한 우호적인 관계를 구축하는지, 경영성과에는 어떤 영향을 미치는지를 실증적으로 살펴보고, 관계기간의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제공할 수 있으며, 창업 물류서비스기업에 유용한 가이드라인을 제시할 수 있을 것이다.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.113-121
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• 2017

Korea is a country that needs trade. Because it lacks natural resources but has excellent skills and manpower. Trade balance means 'profit from the process of buying and selling various goods and services in many abroad countries'. If the export amount of Korea is more than the import amount, it is called the trade surplus. The purpose of this study is to find trends and future directions of exports and imports over the last 210 months for the US, China, Japan, United Kingdom which have large trade with Korea, Since 2000, China's exports have grown more than 800%. However, in the case of the US and Japan, there is a steady increase rate of around 200% without any major change. In order for Korea to increase exports for the surplus of trade balance, it seems that the increase in exports to the US and Japan as well as the increase in exports to China are more important. Since the rate of growth has been declining slightly due to the decline in exports of auto makers to China since 2014, we need a strategy to prepare for this.

• Journal of Convergence for Information Technology
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• v.9 no.9
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• pp.133-140
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• 2019

Following the recent US trade deficit, the trade war began between Korea and Japan in July. Korea's trade dependence is about 60% or more, indicating high export dependence and import dependence. The purpose of this study is to examine export amount, export volume, export price index, Treasury bond interest rate and analyze how index affects export amount. This study attempts to analyze the comovement and volatility with export amount. For this purpose, monthly data for each indicator were selected for a total of 234 months from January 2000 to June 2019. As a result of analysis, exports amount and exports volume showed very high comovement, exports amount and interest rates showed low comovement, but exports amount and exports prices showed very low comovement. In the future, Korea should continue to increase exports amount in view of its high dependence on trade, along with policies to expand the domestic market. To this end, strategy to increase exports volume should be presented. Korea should increase the logistics environment and competitiveness of each port and airport, improve domestic and overseas network construction and support services of logistics companies.

• The Journal of the Convergence on Culture Technology
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• v.2 no.2
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• pp.45-49
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• 2016

It may be summarized to four kinds of innovation through global convergence, and the convergence of adjacent areas according to mega-trends in medical services market and actively introduced ICT technologies, public and private partnership. Health care is no longer a local industry, it is becoming Global Convergence. In the case of developed countries, it is increased to income levels, the development of new medical technologies, while the increase in specialized medical services and need of aging population. It increases migration of foreign medical personnel, geographical proximity and choice of the best medical technology, regardless of the cost. The increasing demand for high quality yet relatively low foreign prices of medical services. Hospitals are especially spread of international certification such as the US JCI standards. Hospital exports are being evaluated and opened the way for the export industrialization as ICT convergence hospital that can be exported to the fusion-related technologies more efficiently. Current local hospital has already reached saturation, globalization of Korean hospital is being the time necessary. Thus, unlike a strategy for each country, as well as technology transfer it is also possible, such as total exports provided the building, medical equipment procurement, local medical personnel (doctors and nurses) selection and training, PR and marketing. In the current medical law and need to be revised prospectively maintained for publicity and abroad, there is a need for further legal dragons and actively support a more flexible policy on the application of national law overseas medical services.

• International Commerce and Information Review
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• v.19 no.4
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• pp.175-197
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• 2017

As a revision negotiation on the KORUS FTA has become a national pending issue, this study aims to analyze changes in the trade structure of Korean export industry before and after the KORUS FTA. For the analysis, this study used Market Comparative Advantage(MCA) and Intra-industry Trade(IIT) indexes. Results of the analysis are as follows: First, in analyzing the competitive and complementary relationships of export products using the MCA index, it was discovered that Korea has formed an export-oriented complementary relationship with the United States. Second, the results of analysing IIT showed that Korea has made a low-quality vertical IIT with the U.S. in some items while it has usually made a weak IIT with the U.S.. Based on the results above, this study proposes a few policy suggestions in the following areas: Improvement of competitiveness in trade-deficit service sector, achievement of the balance of profit and loss in goods and service sectors through the revision negotiation of the KORUS FTA, enhancement of competitiveness in competitive and comparative disadvantage items, reinforcement of ability to respond to consumption patterns in U.S. market, etc. in export-dominant items, and pursuit of horizontal-vertical division of labor in comparative advantage items and horizontal division of labor in comparative disadvantage items.

• 해운
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• s.71
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• pp.15-18
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• 2010

해상화물 거래에 있어서 얼마나 많은 절차를 걸쳐야만 수출상에게서 수입상으로 화물이 전달되는 것일까. 일반적으로 해상화물 거래에 있어서 수출상, 수입상, 거래은행, 운송업자 등 다양한 업자들이 무수한 서류과정과 절차를 거쳐야지만 화물이 인도되고 있다. 이에 외환은행에서는 국내 수입상의 편의성과 안정성 제공을 위한 '수입화물선취보증서(L/G) 발급사실 인터넷 확인 서비스'를 4월 1일부터 시행한다. 다음은 최근 외환은행에서 시행하는 "수입화물선취보증서 인터넷 확인 서비스" 주요내용을 정리, 편집한 것이다.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.333-338
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• 2013

The purpose of this study is to research how to effectively export the dental prosthetic restoration and the service to the overseas. The study showed the present status of dental prosthetic restoration service in South Korea and some suggested ways to improve the export of the dental prosthetic restoration service to the overseas. The size of the medical service market has been gradually increased because of the globalization and the development of the information-oriented tendency. The medical industry is being perceived as a highly valuable service industry that emphasizes the importance of quality. Through the efforts of the nations attempting to develop the market and create new employment, the medical field is becoming a prospective field of trade. In order to develop the medical industry, the strategies; firstly, medical institutions need to explore overseas markets and strengthen globalization; secondly, medical service should be upgraded through specialization; and finally, specialized management system has to be established and medical management system has to be innovated.

• 한국IT서비스학회:학술대회논문집
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• 2006.11a
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• pp.570-575
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• 2006

현재의 우리나라 SI 관련 산업 분류체계는 상세한 수준의 분류가 이루어지지 못하였을 뿐만 아니라 새로운 산업 및 산업계의 변화를 적시에 반영시키지 못하는 단점이 있다. 지속적인 SI 분야 산업 발전에 따라 보다 정확한 세부분야 별 생산성 및 매출액 등의 데이터가 필요할 뿐만 아니라 적극적인 수출품목으로의 육성을 위하여 국제적인 분류체계와도 일치성을 가져야 할 필요성이 대두되고 있다. 본 논문에서는 기존의 국내외 SI 산업 분류체계의 장단점을 분석한 후 새로운 SI 분류체계를 제안한다.

• 동물약계
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• no.37
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• pp.2-2
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• 1997

[ $\cdot$ ]신규 동물용의약품등 수입자 확인 $\cdot$제조(수입)업체 허가사항 변경 $\cdot$w 5 차 정기총회 개최 $\cdot$수출입업분회 및 특별회원 협의회 개최 $\cdot$동물약품 사료첨가제 아보파신 사용금지 $\cdot$동물약품 수출촉진 협의회 개최 $\cdot$동물용의약품 소책자 제작$\cdot$배부 안내 $\cdot$동물용의약품 품질관리우수업체 지정 $\cdot$동물약품 수출거래선 조사 $\cdot$KOTRA 골드키서비스 이용신청 가입