• Journal of Information Management
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• v.36 no.3
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• pp.127-165
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• 2005

This study is focused on the quality of the Web databases which has been produced in science. For the quality evaluation of NDSL, PubMed, Scopus, and WoS, 10 evaluating criteria are developed on the basis of literature review. The evaluation results show that NDSL and PubMed are superior in the currentness and cost. Scopus and WoS are superior in the information of citing and the analysis tool. It is needed for purchasing, user training, and library service based on the above evaluation results.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.1-19
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• 2011

This study aims to analyze importance and performance factors on the quality of food service event attributes in participants and organizers, so that it could provide helpful information to build up a detailed marketing strategy and present considerations for revisit increase and more efficient business results as well. Importance on food service event attributes scored a higher level than performance on the whole. Notably, in regard to the attributes of food service event, it was found that respondents put higher stress on vessel(4.10 points), natural seasoning(4.06 points), reservation service(4.04 points), parking service(3.95 points), customer level(3.85 points), organizer's service (3.84 points), polished atmosphere (3.83 points) and taste of food (3.83 points) than anything else. In terms of IPA analysis on food service event attributes, it was important to continuously maintain 'vessel', 'reservation service', customer level', 'sauce taste', 'recency', price', 'chefs fame', etc. Some items such as 'parking service', 'natural seasoning', 'polished atmosphere', 'taste of food', 'see off service', 'cleanliness' are in need of intensive care and operation.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.29-51
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• 2005

Brands are important in the consumer market. They are the interface between consumers and the company, consumers may develop loyalty to brands. also, The late development of industrial marketing explains the near absence of research on Brand Equity in business to business. With recent change, industrial companies have shifted from a production focus to a customer focus. industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 10.0 and AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics. relationship commitment. This research newly proposed the concept of 'industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers'

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.721-734
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• 2012

The main purpose of this paper is to identify the characteristics of the private educational institute street in Pyengchon, Anyang-si by analyzing the locational determinants of private education institute, the spatial range of it educational service and the spatial behaviour of private education institute students. The research has concerned with the locational determinants of private educational institutes in Pyengchon. Its main locational determinants are a reputation as a region of private educational institution street, access to large residential areas and rents. Also, it has considered the spatial service range of private educational institutes. To this end, it divided private educational institutes into three hierarchies from first sized to third sized private educational institute. The educational service of first sized institutes delivers to within a 10km radius of them, including Suwon. In particular, the service of them is concentrated on within a 6km radius of them. The educational service of second and third sized institutes both delivers to within a 6km radius of them. The service of second sized one is concentrated on within a 2km radius of them, and third sized one is within a 1km radius of them. What is more, it has analyzed the spatial behaviour of private educational institute students.

• Bulletin of Food Technology
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• v.19 no.4
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• pp.85-103
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• 2006

지리적 표시란 농산물 및 그 가공품의 명성, 품질, 기타 특징이 본질적으로 특정지역의 지리적 특성에 기인하는 경우, 당해 농산물 및 그 가공품이 그 특정지역에서 생산된 특산품임을 표시하는 것을 의미한다. 지리적 표시제는 우수 농산물 및 그 가공품의 지리적 표시를 등록.보호함으로써 지리적 특산품의 품질을 향상하고 지역특화산업으로 육성하여 생산자를 보호.육성하고, 소비자에게는 특정 제품에 대한 지리적 명칭의 정보를 제공함으로써 안전하고 우수한 농산물 및 그 가공품을 소비할 수 있게 하여 궁극적으로 생산자와 소비자를 모두 보호하는 것을 목적으로 한다. 우루과이라운드(UR)에 의한 무역협상 타결로 '95년에 출범한 세계무역기구(WTO)는 "무역관련 지적재산권 협정(Agreement on Trade Related Aspects of Intellectual Property Rights: TRIPs)"을 다자간 무역협상의 대상으로 추가함으로써 통상교섭의 영역을 상품 및 서비스생산 중심에서 지적재산권 영역까지 확대시켰다. 우리나라는 2001년부터 "TRIPs" 협정에 대한 일반적 이행을 의무화하고 있으며, '96년 10월 한.EU기본협력협정 체결시 EU의 지리적표시 보호를 위한 제도적 장치 마련을 요구하는 등 국제적인 지리적표시 보호 강화 움직임에 보다 적극적으로 대처하고, 우리나라의 우수한 지리적 특산품을 국내 및 국제적으로 보호하기 위해 '99년 농수산물품질관리법에 지리적표시 등록제가 도입되었다. 현재 보성녹차, 하동녹차, 고창복분자, 영양고추 및 서산육쪽마늘, 의성마늘, 괴산 고추 및 순창고추장, 괴산 고춧가루, 성주참외, 해남겨울배추, 이천쌀, 철원쌀이 등록되었고 지역 경제 활성화에도 가교 역할을 하고 있어 다양한 품목에 대한 지리적 표시 등록을 위한 연구가 적극적으로 진행되고 있다. 본 고에서는최근 수행한 음성 고추, 제주 광어, 제주 감귤의 지리적 특성과 품질 특성과의 관계를 조사 분석한 연구내용을 소개하고자 하였다.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.43-48
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• 2010

Useful emails influence on consumers' purchase behavior and activate them to visit retail stores. Regular contact with consumers by e-mail has positive effects on brand loyalty. However, email marketing has a limitation. Spam now accounts for over half of all e-mail traffic. The increase of email users has resulted in the dramatic increase of spam emails during the past few years. In this paper, we proposed an ontology-based system offering personalized email services to overcome such limitation. Our method is not the ontology-driven spam filtering, but a personalized content service considering personal interests and relations among people by using FOAF and domain ontologies. Our system was successfully tested in email marketing domain.

• Korea Journal of Hospital Management
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• v.20 no.4
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• pp.1-13
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• 2015

This study attempts to investigate how healthcare service quality impacts upon hospital reputation, service value, and customer satisfaction. Additionally, the association of customer satisfaction with hospital loyalty and the mediation role of service value and reputation are examined. Analysis results can be summarized as followings: First, the procedural convenience and efficiency have significant impact upon customer satisfaction but personnel service and service scape do not significantly affect customer satisfaction. Second, the personnel service and service scape have significant impacts upon both the service value and hospitals' reputation. Third, service value and hospital reputation contribute significantly to the customer satisfaction. Fourth, customer satisfaction enhances significantly customer's satisfaction and intention to recommend. We conclude that a regional medical center should be able to offer high quality medical services to its customers to satisfy or delight them. Only the satisfied customers will have intention to revisit the medical center or to recommend it to their friends.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.607-617
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• 2008

This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. First, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second, perceived reputation factor, familiarity factor and product value factor made a significant effect on participation of group buying. Third customer service factor didn't make a significant effect on both participation and trust of group buying. Fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.281-290
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• 2007

Success in internet shopping is determined in partly by whether consumers trust sellers and products. This paper describes an integrated model for investigating the three main antecedent influence on consumer trust and the effect of trust on re-purchasing. The model was estimated with data from 247 consumers in internet shopping. The results revealed that price competitiveness, product difference, after services, and qualities of web-design were related with consumer trust. Also, the effect of trust on re-purchasing was observed.