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http://dx.doi.org/10.5392/JKCA.2010.10.6.043

Semantics in Social Web: A Case of Personalized Email Marketing  

Joo, Jae-Hun (동국대학교 경상학부)
Myeong, Sung-Jae (동국대학교 전자상거래협동과정)
Publication Information
The Journal of the Korea Contents Association / v.10, no.6, 2010 , pp. 43-48 More about this Journal
Abstract
Useful emails influence on consumers' purchase behavior and activate them to visit retail stores. Regular contact with consumers by e-mail has positive effects on brand loyalty. However, email marketing has a limitation. Spam now accounts for over half of all e-mail traffic. The increase of email users has resulted in the dramatic increase of spam emails during the past few years. In this paper, we proposed an ontology-based system offering personalized email services to overcome such limitation. Our method is not the ontology-driven spam filtering, but a personalized content service considering personal interests and relations among people by using FOAF and domain ontologies. Our system was successfully tested in email marketing domain.
Keywords
Social Web; Personalized Content; Email Marketing; Semantic Web; Ontology;
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