• Title/Summary/Keyword: 서비스마케팅

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Development direction of emotional contents through analysis of successful cases from applying emotional technology (감성기술 적용 성공사례 분석을 통한 감성콘텐츠 개발 방향 연구)

  • Jeong, Sang-Hoon
    • Science of Emotion and Sensibility
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    • v.15 no.1
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    • pp.121-132
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    • 2012
  • Recently, interest in emotional technology has escalated and its application has extended to many fields, from both an industrial (product) and service (culture, tourism, medical, education, advertising) perspective. Moreover, culture has become a fundamental aspect of modern industry, playing key roles in: gaming, exhibitions, performances, sports, tourism, design, edutainment, as well as various content distribution industries. The prospect of applying emotional technology for cultural content industries makes up for more than half of the 'plan-manufacture-distribution-marketing' process, and thereby also serves as driving force for the growth of a nation. The primary objective of the following research is analyze successful cases from the past through utilization of emotional technology, and to speculate on efficient directions for future research into developing emotional contents. To achieve this, some of the key terms have been defined and elaborated for the sake of clarity. The terms are as follows: emotion, emotion engineering, science of emotion, emotional technology, and emotional contents. Furthermore, studies were conducted based on the six different fields surrounding CT R&D to observe how projects involving emotional technology have succeeded both on a national and global scale. Based on this analysis, this research aims to develop personalized 'Concierge' service-providing contents, contents designed to maximize performance ability of humans, and contents that could be controlled simply via emotion to effectively spread the culture of Korea by focussing on 'fusion' content development. The following research data may hopefully serve as a basic reference to industries navigating towards emotional content development.

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남한강 유역의 범용토양유실공식(USLE)의 적용에 관한 연구

  • 이진영;양동윤;임현수;정공수;김주용
    • Proceedings of the KSEEG Conference
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    • 2003.04a
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    • pp.157-160
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    • 2003
  • 해마다 늘고 있는 토사유출희 인한 피해는 자연재해의 측면에서 매우 중요한 과제로 다루어지고 있으며, 토사유출에 의한 환경피해를 최소화하기 위해 토양유실량의 산정에 많은 연구가 진행되고 있다. 그러나 사면에서의 토양유실량 산정방법 및 산정된 결과에 대한 검증 역시 현실적으로 매우 어렵기 때문에 일반적으로 국내에서는 토양유실량산정을 위해 범용토양유실공식(Universal soil loss equation)을 사용하고 있다. 범용토양유실공식(USEL)은 실험적 근거가 미비한 국내실정에서 일반적으로 활용되고 있기 때문에 공식의 적용에 대한 다양한 실험적 연구가 필요하였다. 따라서 본 연구는 남한강 유역 여주-이포 구간을 대상으로 2002년 6월부터 2002년 10월까지 수행된 자연 상태에서의 토양침식실험과 실험지역의 USLE의 적용을 검토하였다. 토양침식실험을 통하여 산정된 침식율과 범용토양유실공식의 결과를 비교하였으며 USLE의 인자에 따른 토양유실량 산정 결과의 변화를 검토하고자 하였다. 남한강 유역에서의 토양침식 실험결과 자연 상태에서 연간토양유실량은 평균 12.54ton/acre/year이었으며, 최소 0.1ton/acre/year, 최대 34.06ton/acre/year로 나타났다. USLE에 의해 계산된 연간토양유실량은 17.15ton/acre/year로서 실험결과와는 많은 차이가 있었다. 이러한 차이는 토양유실량 산정에 필요한 다양한 조건을 정량화하는 과정에서 발생하는 것으로, USLE식에 활용되는 인자의 적용방법에 따라 커다란 차이를 보였다. 따라서 USLE에 의해 산정된 결과를 사용하기 위해서는 다양한 조건에 대한 검토가 이루어져야하며 USLE 산정에 관한 지속적인 실험적 연구가 이루어져야 하겠다. 증가할 것이다. 또한 부분육을 이용한 완전제품, 적색육제품, 유기농이나 별미식 제품과 같은 형태의 다양한 포장육 제품이 도입 될 것으로 생각되어진다.e in vitro SPF test method will be able to be used as an alternative method for in vivo SPF in case of lotion and cream. replica. A statistically significant improvement of Star Fruit Leaf Extract BG30-treated site was seen in decreased wrinkles. Star Fruit Leaf Extract BG30 results in clinically visible improvement in wrinkling when used topically for 5 weeks. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의

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A Study on Correlations between Private Security Enterprise's Relationship Characteristics and Purchasing Behaviors (민간경비업체의 관계적 특성과 구매행동의 관계)

  • Kim, In-Jae;Cho, Sung-Jin
    • Korean Security Journal
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    • no.29
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    • pp.35-57
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    • 2011
  • While demands on private securities have been increase, expectations on the service quality as compensation for the investment expensive is also rising. However, private security services are in situations of not satisfying various customer's needs owing to insufficient special manpower, capital, and skills in spite of expected high-quality services toward customers. Therefore, this study aims to find out the causality between private security enterprises and relationship characteristics, purchasing behaviors of customers, and then searching for a marketing strategy that can provide best services to the enterprises that are confronting to limitless competitive systems by grasping customer's needs and necessities. For achieving this goal, the study objected to shop employees using private security enterprises after diving Cheonan City of South Chungcheong Province into South, East and East, West, and then collected 236 persons by using the convenience sampling. Regarding to research tools, this study used questionnaire having been recomposed based on previous researches home and abroad, and frequency analysis, reliability analysis, factor analysis, correlation analysis, and regression analysis were carried out data was treated by treatments by using SPSS version 18.0 statistic package for treating the data. Through above research methods and procedures, results could be gotten same as followings. First, correlations between private security enterprise's relationship characteristics and purchasing behaviors showed positive (+) relations, and the latter was increased as much as relationship characteristics were high. Second, as the result of analyzing correlations between private security enterprise's relationship characteristics and purchasing behaviors, reputation, physical features, and communication affected influences to word of mouth activities. Third, reputation and communication affected to repeated purchasing behaviors as the result of analyzing private security's relationship characteristics and repeat purchasing behaviors.

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A Study on the Effect of Jeonju International Film Festival Image upon the Degree of Satisfaction (전주국제영화제 이미지 요인이 만족도에 미치는 영향 연구)

  • Lee, Gyu-Jeong;Park, Young-Bae;Kim, Noh-Ik
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.82-91
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    • 2009
  • Film festival is a cultural event, which would be held for various purposes. This study was to find out the effects of visitors' demographic characteristics and Jeonju International Film festival images upon their general satisfactions, focusing on the 10th Jeonju International Film Festival. The results are as following. First, 20's(year), Student(job) and Less than 100(income/a month) had a majority in the demographic characteristic. It is needed to develop various programs and events targeting for these groups. Second, it resolved 11 questions in all into 3 factors, which is named as 'Administration', 'Facility', and 'Contents'. Specially We need to develop events and programs for teens. It verified that visitors satisfied far more as they were provided with comfortable theater, various facilities and events, etc. It also proved that the service of giving useful informations met visitors' satisfaction. But as the demographic characteristic showing, visitors dwelling near Jeonju were fewer. It is required for a program to enhance the peculiar qualities of the city, Jeonju and then to promote the participation of local people. It is necessary for the host organization to secure its identity including peculiar subjects differentiated from other film festivals for the purpose of establishing itself as a worldwide event.

A Study on Effects of Experiential Value of Hotel users for 5 Star Hotels on Usage Satisfaction and Continuous Usage Intention (특급호텔 이용객의 경험가치가 이용만족과 지속적 이용의도에 미치는 영향관계 연구)

  • Lee, Soon-Taek
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.59-68
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    • 2019
  • To continue the growth of use of 5-star hotels by Koreans, who have recently shown the consumption trends pursuing the empirical value of a consumption process, and have turned into core customers of 5-star hotels in Seoul, it is necessary to study factors of experience value pursued by Koreans. As a result, fantasy is identified as a major leading factor in usage satisfaction among experiencial values. So it is important to reflect special concepts and atmospheres for emotional values, such as other world experience, new experience, and high-quality experience. And consumer return on investment was identified as a leading factor in positively affecting usage satisfaction. So it is important to develope a proper products that can enough benefits with reasonable prices. In the relationship between usage satisfaction and continuous usage intention, gender characteristics and occupational characteristics were found to play a moderating role. Male customers, and those with professional and self-employed occupations, were found to have higher continuous usage intention than females and other occupational customers. This is a result of the fact that customers with an economical power are likely to be continuous repeat customers of 5-star hotels, so the necessity of strengthening marketing activities such as research on the development of more differentiated and specialized products, service creation and atmosphere production for excellent consumers group.

Deep learning-based Multilingual Sentimental Analysis using English Review Data (영어 리뷰데이터를 이용한 딥러닝 기반 다국어 감성분석)

  • Sung, Jae-Kyung;Kim, Yung Bok;Kim, Yong-Guk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.3
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    • pp.9-15
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    • 2019
  • Large global online shopping malls, such as Amazon, offer services in English or in the language of a country when their products are sold. Since many customers purchase products based on the product reviews, the shopping malls actively utilize the sentimental analysis technique in judging preference of each product using the large amount of review data that the customer has written. And the result of such analysis can be used for the marketing to look the potential shoppers. However, it is difficult to apply this English-based semantic analysis system to different languages used around the world. In this study, more than 500,000 data from Amazon fine food reviews was used for training a deep learning based system. First, sentiment analysis evaluation experiments were carried out with three models of English test data. Secondly, the same data was translated into seven languages (Korean, Japanese, Chinese, Vietnamese, French, German and English) and then the similar experiments were done. The result suggests that although the accuracy of the sentimental analysis was 2.77% lower than the average of the seven countries (91.59%) compared to the English (94.35%), it is believed that the results of the experiment can be used for practical applications.

A Case Study of a Acquisition & Appraisal Policy of Business Archives - With a focus on Meritz - (기업사료의 수집·평가방안 연구 - 메리츠화재의 사례를 중심으로 -)

  • Kim, Hwa Kyoung
    • The Korean Journal of Archival Studies
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    • no.15
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    • pp.219-262
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    • 2007
  • Business organization have developed in close association with the society afterward. Moreover, under capitalism business archives, though they are created in private sector, have started to have public characteristics and be used in public domain beyond internal use in business organization. Records and Archives management at a corporate level increasingly become indispensible. Business organization can use archive management to improve job efficiency and customer service and to facilitate legal matters, marketing, advertising, property management, personnel management and publicity. Additionally, They can secure corporate identity and social reliability as well as transparency in management. This is turn helps secure corporate competitiveness to play as a medium for creating new profit, which will enhance corporate brands. The records and Archives management, which recently kicks off among business organization, are to collect scattered archives and seek systemic management through archives management systems. This study present ways to collect archives scattered before archives management systems were adopted according to archives management. As a prior investigation, the scope and characteristics of business archives are defined. Visit to business organization to collect data and interview with officials responsible were carried out as a preliminary investigation to conduce acquisition policy. Based on the results of the investigation, acquisition policy of Meritz was conducted. into internal and external collection activities, event collection activities. Value appraisal and display appraisal of archives were established as a appraisal policy for efficient management and utilization of collected business archives. This study takes the case of Metitz Fire & Marine Insurance Co, Ltd (Meritz) as a example to present ways to manage business archives specifically.

A Study on SNS Records Management (기록관리 대상으로서 SNS 연구)

  • Song, Zoo-Hyung
    • The Korean Journal of Archival Studies
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    • no.39
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    • pp.101-138
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    • 2014
  • This study examined the influence and meaning of SNS as the hot topic of our time from the archival perspective and also studied the 'SNS records management'. The many users mean a high accessibility and utilization of SNS, which increase the influence and value of SNS as a record. Politically, SNS is a tool that strengthens the communication among the voters, politicians and the public while economically, it is a window to accept the complaints of the customers and a marketing tool. In addition, the voices of social minorities are also recorded unlike in the traditional media, which makes the SNS record a method to gain the social variety and diversity. SNS is a place of formation of collective memory and collective memory itself. Furthermore, it can play the role of public sphere. It also is a place for generation of 'big data' in an archival sense. In addition, this study has classified the SNS records management into primary and secondary management that include record management entities, subjects, periods, methods, and causes. This study analyzed the history, status, and the meaning of SNS to assess the values and meanings as the preliminary study for the future SNS record management studies.

A Study on the Relationship between the Consumption Factors, Satisfaction, Behavioral Intention and Recommended Intention in the Imported Car Market (수입자동차 시장의 소비요인, 만족, 행동의도, 추천의도 간의 관계연구)

  • Kim, Hyun-Chul
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.12
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    • pp.118-127
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    • 2018
  • The purpose of this study is to identify the relationships between satisfaction, behavioral intention and recommended intention of luxury consumers identified in the preceding study as reasons for the explosive growth in the Korean imported car market. Research results found that brand quality, fashion, self-display, and store atmosphere had positive effects on satisfaction, while independent variables influenced behavioral intention. However, it was found that the store atmosphere did not affect satisfaction. Satisfaction expressed a strong positive effect on behavioral intention. In addition, behavioral intention was shown to positively affect recommendation intention. These results imply that consumers are significantly influenced by psychological factors when purchasing imported cars, and that consumers value psychological factors even when resold or recommended to others. The theoretical implications of the study are the empirical analysis of the consumption factors of imported cars using the existing Luxury consumption factors. The practical implications are to provide the importers with a basis for their marketing strategy. Although there are many studies on quality and service in import car markets, there is a lack of research on relevant psychological factors.

Research Trends and Knowledge Structure of Digital Transformation in Fashion (패션 영역에서 디지털 전환 관련 연구동향 및 지식구조)

  • Choi, Yeong-Hyeon;Jeong, Jinha;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.319-329
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    • 2021
  • This study aims to investigate Korean fashion-related research trends and knowledge structures on digital transformation through information-based approaches. Accordingly, we first identified the current status of the relevant research in Korean academic literature by year and journal; subsequently, we derived key research topics through network analysis, and then analyzed major research trends and knowledge structures by time. From 2010 to 2020, we collected 159 studies published on Korean academic platforms, cleansed data through Python 3.7, and measured centrality and network implementation through NodeXL 1.0.1. The results are as follows: first, related research has been actively conducted since 2016, mainly concentrated in clothing and art areas. Second, the online platform, AR/VR, appeared as the most frequently mentioned topic, and consumer psychological analysis, marketing strategy suggestion, and case analysis were used as the main research methods. Through clustering, major research contents for each sub-major of clothing were derived. Third, major subject by period was considered, which has, over time, changed from consumer-centered research to strategy suggestion, and design development research of platforms or services. This study contributes to enhancing insight into the fashion field on digital transformation, and can be used as a basic research to design research on related topics.