• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1038-1056
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• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• Journal of Korea Port Economic Association
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• v.25 no.1
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• pp.107-124
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• 2009

In order to create value for maritime tourism industry, new port infrastructures have been planned, improvements in passenger terminal services have been designed, and new maritime transport technologies have been applied, so that ports improve their efficiency and the quality of their service more than their national and international competitors. Thus, the purpose of this study is to verify the dimensions of the service quality of ocean passenger terminal. Based on a survey of 260 customers in port of Busan and Inchon, terminal service quality's five main dimensions have been checked regarding their fit with the use of Confirmatory Factor Analysis. Empirical results support that this is a valid instrument for measuring service quality of a ocean passenger terminal. The interactive sequence of computing Cronbach's alpha, corrected item-to-total correlation, and factor analysis was repeated a few times and resulted in a final set of 19 items representing five distinct dimensions-tangibles, responsiveness, knowledge, reliability, and accessibility. This finding provides the more appropriate instrument to evaluate the customers perception as well as to measure the service quality of ocean passenger terminal.

• 프린팅코리아
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• v.14 no.7
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• pp.96-99
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• 2014

아이프린팅(대표 심미경)은 고객과의 신뢰를 최우선으로 하고 있는 인쇄사로 기획부터 디자인, 출력, 인쇄까지 원스톱 토털 서비스를 제공하고 있다. 최근에는 고모리 최신 인쇄기를 도입해 고객이 원하는 고품질 인쇄물을 빠르고 정확하게 제공하고 있다.

• Journal of Service Research and Studies
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• v.6 no.3
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• pp.91-105
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• 2016

Today the beauty industry has reached a point of saturation, and competition has become fiercer than ever. Furthermore, customer needs and expectations have become increasingly sophisticated and diversified. In particular, it has become more difficult for small beauty salons to maintain customer loyalty by staying competitive and satisfying customer needs and demand. In fact, beauty salon customers want to get individualized services as well as a wide variety of hairstyles. Therefore, this study attempted to analyze the sustainability management of beauty salons. It looked at how an increase in sales and in customer loyalty can be achieved by enhancing awareness of the fact that small beauty salons' competitiveness stems from strenuous efforts for the best customer service, individualized hairstyling services, professional skills and customer trust. The study results found that beauty salons need to keep promoting development and improvement for the following: advanced skills, excellent services, reasonable price, convenient locations, advertisement and PR, development of an exclusive manual, intensive staff training and character education plan, complaint management and follow-up and decrease in customer migration.

• Journal of Internet of Things and Convergence
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• v.10 no.1
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• pp.59-68
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• 2024

China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.425-430
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• 2007

시스템을 결정하는 품질 요소에는 여러 가지가 있으나 그 중에서도 유지보수성(Maintainability)이 높은 시스템을 만드는 것은 쉬운 일이 아니다. 또한 유지보수성이 높은 시스템인지 여부를 시스템 개발이 완료 전에 측정하는 것도 어려운 문제이다. 모든 품질요소가 그렇겠지만 시스템을 구성하는 소프트웨어 아키텍처 수준에서 시스템의 품질을 명확히 측정해내지 못하고 시스템 개발 이후에 측정한다면 품질 향상을 위한 시스템 수정은 생각할 수도 없는 문제가 될 것이다. 이 논문은 유지보수성 중에서도 가장 중요한 기능확장성(Extensibility), 즉 기존 시스템에서 신규 서비스를 추가하려 할 때 기존의 서비스에 영향을 미치지 않으면서 비용 및 기간을 최소화하여 새로운 기능을 추가할 수 있는 품질 속성을 소프트웨어 아키텍처 수준에서 비교하는 방법을 정의하여 제시한다. 본 논문에서는 소프트웨어 아키텍처 중에서도 기능확장성에 가장 큰 영향을 미치는 모듈 뷰를 기준으로 기능확장성을 측정할 갓이나 모듈 내부의 변경을 통한 기능확장성은 고려하지 않고 새로운 모듈의 추가로 인한 기능확장성을 고려하였다. 본 논문은 기 수립된 소프트웨어 아키텍처의 모듈 뷰가 가지는 고유한 기능확장성을 측정하는 함수를 제시하고 여기에 새로운 모듈이 추가될 매 변화한 소프트웨어 아키텍처의 기능확장 effort 함수를 제시한다. 이 두 함수를 통해 두 개의 대안 소프트웨어 아키텍처 모듈 뷰에서 어떤 것이 더 기능확장성이 있는지 판단할 수 있게 한다. 우리는 이를 검증하기 위해서 기능확장성이 좋다고 제시되고 있는 디자인 패턴(계층패턴과 Broker 패턴)을 통해 본 논문의 이론을 정립하고 그 효용성을 입증하였다. 따라서 소프트웨어 아키텍처 수준에서 기능확장성이 얼마나 가능한지 서로 비교 가능한 수치를 제시하였고 이 수치를 통해 실제 개발이 완료되기 전 시점에 시스템의 기능확장성을 명백히 측정할 수 있게 하여 시스템 기능 확장에 들어가는 많은 비용을 줄일 수 있다는 것을 보여준다.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.13-29
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• 2018

The final goal of this study was to develop an optimal service scenario to ensure that building occupants can be effectively evacuated from the building within the golden time without extra assistance in preparing and evacuating for fires. In addition, the research was carried out by dividing the current services into fire evacuation and preparedness phases by applying the Double Diamond process in order to find a way to better familiar them as a lifestyle and to always be prepared for fires. For the building occupants and managers, a total of 14 ideas were first suggested, including not only the services of how to evacuate from a fire, but also the life-style service functions associated with fire implementation technology in daily life. The 14 proposed ideas were conducted by the Service quality evaluation and Analytical Hierarchy Process(AHP) from the perspective of the service recipient, and those were finally prioritized from the service provider's perspective, taking into account the cost and practicality of the service provider. The results of this study show that differences in the importance of fire phases considered by stakeholders and the perception of fire generally vary considerably.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.1-10
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• 2012

Korean government is providing a Internet-based government services to people. One of the main concerns of the government for implementing e-government services is to increase the sustainable use of the people. Therefore, management and development of e-government Web site is an important issue. In particular, it is an important to the government policy for reinforcing satisfaction and trust of the usage of e-government services. Thus, the Web site design is an important issue to consider for increasing usage of e-government services. Therefore, studies of e-government Web site design suggested an important implication to spread for continual usage of e-government services. In this study, we investigated relationships among the design factors of e-government Web site, trust, and satisfaction. The results of this study will provide useful suggestions for developing design strategies for continual adoption of e-government services.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.206-221
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• 2016

This study presented the need to research into 'emotional response' and 'willingness to use apps', perceived by consumers using food delivery apps amidst the spread of smartphones and surge in use of food delivery apps. This study was also intended to present 'service quality' of food delivery apps, along with 'arousal' and 'pleasure' which represented the 2 types of emotional dimension of Pleasure-Arousal-Dominance(PAD), as variables that could strengthen the willingness to use food delivery apps and examine their roles. On the basis of results of such analysis, we intended to provide basic data necessary for development and operation of food delivery app contents. For subjects and spatial scope of this study, we selected domestic male and female residents nationwide who were aged 20 or older and had experience of using food delivery apps over the last 3 months. Among the subjects of this study, we surveyed foodservice consumers who had experienced of ordering food via food delivery apps such as Baedal Minjok, Yogiyo, and Baedaltong. Based on results of this study, it was found that design and sympathy related to food delivery app service quality had a positive effect on arousal while design and reliability had a positive effect on pleasure. Both informativity and mobility of food delivery app service quality were found to have a positive effect on the willingness to use apps. The pleasure from PAD had a positive effect on willingness to use apps, while arousal did not have any effect on willingness to use apps. The results of this study suggested that design and reliability, informativity, mobility were very important factors in inducing foodservice consumers to use food delivery apps continuously.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.179-193
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• 2021

As pets such as dogs and cats have been accepted as family members and companions, calling them companion animals has become more and more common. As the trend of identifying companion animals with humans and treating them as members of a family is spreading, people are more concerned about food, health, and leisure for companion animals, searching for expensive products, and accelerating the growth of related businesses. This study collected data by conducting an online questionnaire targeting customers who visited online companion animal shopping malls. Data collected only for people who have purchased companion animals at least once in online shopping malls for companion animals were used for empirical analysis. Questionnaires from 205 people were collected, but a total of 198 copies were used for the analysis, excluding the questionnaire that gave an insincere response. The results are as follows. First, through exploratory factor analysis, it was confirmed that the service quality factors of the online shopping mall for companion animals consisted of four dimensions: communication-transaction, safe security, design, and information provision. Second, it was found that communication-transactions, information provision, design, and safe security, which are the service quality factors for companion animal online shopping malls, all have a significant positive (+) effect on customer satisfaction. Third, it was confirmed that customer satisfaction in online shopping malls for companion animals had a significant positive (+) effect on loyalty. Fourth, in the relationships between service quality factors (communication transaction, safety security, design, information provision) and loyalty of companion animal online shopping mall, it was confirmed that customer satisfaction has complete mediating effects.