• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.15-24
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• 2001

This study is designed to examine on the effectiveness of emotional advertisement, including analysis of the physiological response of customers’ feelings for effective development of advertisement, and to provide a base for emotional advertisement production by presenting the methods of linguistic and non-linguistic response. It provides a framework for symbolic analysis about costumers’ emotions along with a general review of emotional advertisement. Based on the results, it will analyze aspects of linguistic and non-linguistic utterance of costumers’ physiological response for emotional advertisement. The results will present a frame of effective emotional advertisement that appeals to the emotion of costumers

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.79-88
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• 2001

The objectives of this study were to investigate the relationship of sound parameters with subjective sensation and physiological responses, and to figure out the interrelationship between the subjective sensation and physiological responses. Sound parameters calculated were LPT, ΔL, Δf, loudness[Z], and sharpness[Z]. Subjective sensation was evaluated in 7 aspects(soft-hard, loud-quiet, pleasant-unpleasant, sharp-dull, clear-obscure, rough-smooth, high-low) by thirty participants. We acquired physiological responses when each fabric sound was presented to 10 participants. Physiological signals obtained in this study were electroencephalogram(EEG), pulse volume(PV), skin conductance level(SCL), and LF/HF of heart rate variability. The larger the values of loudness[Z] and LPT, the louder and the rougher the subjective sensation of the perceived fabric sound. Also, the larger the values of loudness[Z] and LPT, the harder, the duller, and the less pleasant. As LPT increased, PV decreased. Loudness[Z] increased in proportion to SCL and so did sharpness[Z] to LF/HF. As the sound perceived to be quieter and clearer, the relative power of slow alpha rose. As the sound perceived to be more pleasant and smoother, PV rose.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.59-63
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• 2001

인간의 각성은 감성의 한 차원을 차지하여 인간의 작업수행의 효율성에 미치는 영향을 끼치고 있다. 각성의 정확한 측정 및 분석은 인간의 작업에 생산성 극대화를 제시할 수 있다. 그러나 각성은 자극유형에 따라 모드(mode)가 다르게 나타난다. 본 연구는 이러한 각성의 유형에 따른 생리신호의 반응을 측정하여 각성별 정량화 방법을 제시하고자 한다. 20명의 대학생이 각기 다른 각성 자극인 신체적 각성 및 인지적 각성이 유발되었고, 그에 따른 생리신호 반응을 측정, 분석하였다. 결과적으로 각성의 유형은 중추신경계 및 자율신경계 별로 각각 다른 반응을 보였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.134-137
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• 2001

본 연구는 International Affective Picture System (IAPS) 사진의 시각 자극을 통해 유발된 감성 변화를 심리ㆍ생리적으로 측정하여 긴장도의 감성 변화를 수행하고자 하였다. 미리 선정된 9개의 사진을 30초씩 제시하면서 ECG, GSR, Skin Temperature, Respiration 등의 생리 신호를 측정하였고, 자극 제시 후 주관적 평가를 실시하였다. 주관적 평가 분석 결과 9개의 사진 중 5종류의 사진에 대한 감성 구분의 가능성이 보였으며, 긴장축으로 긴장 > 불쾌긴장, 쾌긴장 > 중립 > 이완 순서의 4단계로 긴장도가 구분되었다. 자율신경계 반응 또한 긴장영역의 감성을 구분할 수 있었는데, 긴장축으로 긴장, 불쾌긴장, 쾌긴장 > 중립 > 이완 순서의 3단계로 긴장도가 구분되었다. 따라서 각 사진이 유발한 긴장의 감성영역을 주관적 평가를 바탕으로 생리적 반응 분석을 통하여 변별할 수 있을 것으로 판단된다.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.301-311
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• 2017

The current study investigated whether individual variation in motivational activation would predict the drug-use and interacts with discrete emotions to influence the responses to anti-drug advertisements. Motivational activation tendency indicates an individual's level to approach life-sustaining elements and defend life-threatening stimuli. Discrete emotion represents joy, sadness, and fear elicited by the advertisements. The experiment proceeded using both self-reports and physiological responses with 80 subjects. Results showed that approach motivation activation can be a target for anti-drug advertisements and in order to target individuals higher in approach activation, it is necessary to use the appeal type to elicit positive emotions such as joy.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.89-93
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• 2001

Human arousal represents one of human emotion dimension. Its effort on human performance has been generally accepted at a invert-cup trend. h optimal range of human arousal enhances human performance However, definition of arousal is not Vet clear. Human arousal has different types depending on the causes. This paper observes different reponses based on different arousals such as cognitive arousal and physical arousal. Twenty undergraduate students participated and experienced cognitive and physical arousals. Their physiological response were analyzed and differentiated between cognitive and physical arousal. Finally, significant difference between them are not shown in autonomic responses but in central nervous responses.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.111-120
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• 2010

Initial stage of emotion has a great influence on building up product image and impression. Because of its influencing effects, measuring initial stage of emotion has potential to be a key factor for designers and marketers to achieve a distinct product concept. While many researchers have studied this topic with the emotion measurement method in product use stage, there are very few cases specialized in the initial stage of emotion. Even though present emotion measurement methods have difficulties to derive accurate user's initial stage of emotion, most case of initial emotion study applies these defective methods. The purpose of this study is to develop initial stage of emotion measurement method and apply this method to real product context. In the design of the initial stage of emotion measurement method, noticeable characteristics of initial stage of emotion were explored and initial emotion measurement framework was presented. Based on this framework, Initial Emotion Measurement System(IEMS) was suggested. This method collects user's eye movement, behavior and verbal data accurately and objectively.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.61-70
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• 2017

Physiological responses have been measured to recognize emotion. Although physiological responses have been interrelated between organs, their connectivities have been less considered for emotion recognizing. The connectivities have been assumed to enhance emotion recognition. Specially, autonomic nervous system is physiologically modulated by the interrelated functioning. Therefore, this study has been tried to analyze connectivities between heart and respiration and to find the significantly connected variables for emotion recognition. The eighteen subjects(10 male, age $24.72{\pm}2.47$) participated in the experiment. The participants were asked to listen to predetermined sound stimuli (arousal, relaxation, negative, positive) for evoking emotion. The bio-signals of heart and respiration were measured according to sound stimuli. HRV (heart rate variability) and BRV (breathing rate variability) spectrum were obtained from spectrum analysis of ECG (electrocardiogram) and RSP (respiration). The synchronization of HRV and BRV spectrum was analyzed according to each emotion. Statistical significance of relationship between them was tested by one-way ANOVA. There were significant relation of synchronization between HRV and BRV spectrum (synchronization of HF: F(3, 68) = 3.605, p = 0.018, ${\eta}^2_p=0.1372$, synchronization of LF: F(3, 68) = 5.075, p = 0.003, ${\eta}^2_p=0.1823$). HF difference of synchronization between ECG and RSP has been able to classify arousal from relaxation (p = 0.008, d = 1.4274) and LF's has negative from positive (p = 0.002, d = 1.7377). Therefore, it was confirmed that the heart and respiration to recognize the dimensional emotion by connectivity.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.94-98
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• 1998

최근 온열 환경에서 인간의 쾌적감에 대한 관심이 커지고 있다. 온열쾌적감에 영향을 주는 요인들로는 온도, 습도, 기류 둥의 물리적 요인과 성별이나 체질 둥의 개인적인 요인들 뿐만 아니라 온열환경에서 느끼는 인간의 감성적인 측면도 요인으로 작용하게 된다. 본 연구에서는 여러가지 온열 환경 중에서 기류환경에 따른 인간의 온열 쾌적감을 평가하기 위해 생체반응의 변화 및 감성의 변화에 따른 생리신호를 분석을 통해 살펴보았다. 기류환경은 기존에 사용되고 있는 풍향변화기류 및 풍량변화기류와 새롭게 개발되어진 감성기류의 3가지 기류 조건을 제시하였고, 이에 따른 인체의 자율신경계의 반응과 감성 상태를 관찰하기 위해 심전도(ECG)와 뇌파(EEC)를 측정하여 HRV(Heart Rate Variability) 분석과 EEG 주파수 스펙트럼 분석을 시행하였다. 생리신호 분석결과 심전도의 HRV 분석에서는 감성기류가 풍향변화 기류와 풍속변화기류에 비해 HF/LF 비가 높게 나타났고, 뇌파의 주파수 스펙트럼 분석에서도 $\beta$파에 대한 뇌파의 상대 전력비가 감성기류에서 높게 나타나 감성기류가 제시된 다른 기류인 풍향변화기류나 풍속변화기류에 비해 쾌적한 온열환경 제시를 위한 기류조건이라고 평가되었다. 결론적으로 심전도의 HRV분석과 뇌파의 주파수 분석이 .제시된 기류환경의 온열쾌적감 평가에서 서로 유의한 결과를 나타냄으로써, 이들 생리신호의 분석이 온열환경에 따른 인간의 감성 변화를 객관적으로 나타내고 온열 쾌적감을 평가하는데 있어 유용한 정보가 될 수 있음을 제시하였다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.279-282
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• 2002

자율신경계 반응은 인간의 각성을 측정하는 변수가 될 수 있다(황민철 외, 2001). 본 연구에서는 자율신경계 반응만으로 인간의 2차원 감성 분류를 할 수 있는지를 살펴보았다. 5명의 피험자에게 대중가요나 효과음 등과 같은 다양한 청각자극을 제시하여 감성을 유발한 후, 자율신경계의 반응을 3가지 생리신호(GSR, SKT, PPG)를 통해 측정하여 반응 패턴을 분석하였다. 결과적으로, 자율신경계 반응 패턴은 각성/이완뿐만 아니라 쾌/불쾌간 감성 구분의 가능성을 확인할 수 있었다.