• Science of Emotion and Sensibility
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• v.16 no.4
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• pp.557-566
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• 2013

This study is to investigate the color emotion associations of the color vision defectives, considering that the colors do have an effect on human emotional conditions. To realize this investigation, firstly we selected 100 normal persons (group C)and other 34 color vision defectives(group A), dividing the last group into two small groups as protanomaly group(group P) with 8 persons and deuteranomaly group(group D) with 16 persons. All participants have been offered to select one color from ten colors for each of three positive emotions such as 'favorite', 'happy' and 'friendly' and of three negative emotions like 'sad', 'disliked' and 'awkward'. And they selected another one color for each active and passive emotions. For 'favorite color' the group C selected 'blue' and 'red' while the group A chose 'blue'. For 'happy color' the two groups selected 'yellow'. For 'friendly color' the group C chose 'green', but the group A selected 'blue'. For 'sad color' the group C preferred 'blue', but the group A chose 'purple'. For 'disliked color' all groups selected 'bluish green'. For 'awkward color' the two groups preferred 'bluish green'. For 'active color' all groups selected 'red'. And for 'passive color' the group C chose 'bluish green', but the group A selected 'blue'. Depending on the type of color vision deficiency(group P and group D) some more differences were revealed relatively. These results should be applied to develop some intelligent color conversion technology for enhancing the usability of culture contents for color vision defectives.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.12-18
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• 2006

The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.179-181
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• 2001

색채에 대한 인간 감성 반응도를 비교 선정을 통해 규명하였다. 원, 정사각형 및 정삼각형을 기본도형으로 하고 여섯 가지 비례를 바탕으로 색채를 대입한 감성 반응 시각제시물을 제작하여 색체에 대한 인간 감성을 측정 평가하였다. 색채는 먼셀 기본 5 색인 적(R), 황(Y), 녹(G), 청(B), 자(P)와 무채색의 검정색을 사용하였다. 피검자군은 대학생남녀 각 50명 합계 100명이다. 실험을 위해 별도의 시각제시물을 제작하였으며, 시각잡음이 제거된 별도의 실험공간이 제공되었다. 시각물과 피검자의 거리는 피검자 스스로 가장 편한 거리로 맞추도록 조정케 하였다. 도형 및 비례 별로 제작된 9개의 제시물 각각에 대한 피검자의 선호 및 혐오를 5점 척도로 측정하였다. 이 측정에서 감성정도와 함께 자신이 선호하고 혐오하는 대상을 선정케 된다. 실험 결과를 통해 감성 반응도, 선호 및 혐오 색채와 그 정도를 추출하였다.

• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.938-949
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• 2013

This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others' reaction in order. However, those 'design', 'convenience', 'others' reaction' and 'condition' factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.142-154
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• 2014

The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• Journal of the Korean Society of Costume
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• v.52 no.7
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• pp.87-102
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• 2002

This study is designed to find women's makeup color preferences according to their pursuing clothing image and clothing behavior. Subjects were 515 women. from 18 years to 40 years old, who are interested in color makeup and use various products. The SPSS statistical program was used for analyzing the demonstrative results of questionnaire survey. The results of this study are as follows : 1. According to color makeup preference by the pursuing image in clothing. those groups who want to have conservative and neat image and who prefer feminine and intellectual image showed the preference of brown lipsticks and eye-shadows, while groups who want to have vivid image preferred orange lipsticks and pink eye-shadows. 2. In the case of casuals, all groups preferred pink eye-shadows and lipsticks. While those groups who want to have intellectual image preferred brown lines after pint groups who want to have sexy and vivid image preferred orange and red lipsticks and blue and green eye- shadows. 3. In preference comparison of color makeup by clothing behavior, those groups who attach practicality, symbol for social status. and social acknowledgment preferred red and brown lipsticks, and brown eye-shadows. 4. In the case of wearing casuals, all groups liked pink eye-shadows and lipsticks the best. whereas the group who want to have social acknowledgment Preferred beige lipsticks and brown eye-shadows.

• Korean Journal of Organic Agriculture
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• v.28 no.3
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• pp.405-415
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• 2020

In order to effectively control the Ricania sp., we investigated the light response to adults and developed an adult capturing device using light with superior attractiveness. The preference among six light sources such as daylight color, green, etc. for the Ricania sp. adult was favored with daylight color 97 > black 79 = red 79 = blue 79 > green 24 > yellow 13. We have developed an adult catching device using the most preferred daylight colors and behavioral habits of the Ricania sp.. The capture device consisted of two daylight compact lamps (30W, 20W), a yellow plate, and a catcher using water, and caught about 700 individuals a day. The capturing device has a large amount of capturing because adult is activity at high nighttime temperatures, but the capturing amount decreased significantly when the temperature dropped below 23℃. More than 85% of the Ricania sp. adults were trapped for 3 hours from 19:00 to 23:00. Therefore, it is considered that the adult capturing device for the control of Ricania sp. is used from mid July to late August when the night temperature is over 23℃, and lights up from 19:00 to 23:00.

• Cartoon and Animation Studies
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• s.47
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• pp.381-412
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• 2017

Character conveys rich storytelling and various design elements. Domestic characters are changing and developing in various forms through SNS and offline sources, which are being developed in the aspect of contents industry. The purpose of this study is to find out and discuss the factors that character users are using Korean characters as storytelling and color factor. In terms of storytelling, they prefer adventure, fantasy, absurd and humorous stories. In terms of color, it seems that they prefer a character with simple and simple color/ warm color and warm / cute color composition. On the other hand, characters with a simple story, which is the main subject of early childhood education, fashion, or toys in the aspect of storytelling, are not preferred. In terms of color, it was shown that 4 or more colors were combined without a main color. These main colorless characters gave complex feelings that are not preferred. In terms of storytelling, it is necessary to develop and develop the contents of OSMU(One-source Multi use) through story development with adventure and fantasy structure. In terms of color, it is necessary to configure the user with a simple and simple color which is preferred by the users. Also, the assembly robot toy character needs to increase the satisfaction of the character through simple color composition. As a result of this study, the factors that satisfy the users in terms of storytelling and color are derived. These results will contribute to the development of theoretical aspects, storytelling aspects, and character design industry aspects. Despite the significance of the above paper, it was inevitable to limit the research on the analysis of the storytelling of specific characters, the research through the color analysis framework, the accurate data analysis on the color analysis, and the simple comparative analysis of one.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.851-861
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• 2003

The objectives of this study were to investigate the effect of perceiver's fashion involvement, clothing color, and background of object person on image perceptions of clothing, and to examine how clothing color preference vary according to perceiver's fashion involvement. Subjects were 273 college women in the metropolitan area of Seoul. The T-shirt was changed into 11 colors by using the CAD system. Five factors were derived to account for the dimensions of image perception. These were individuality, elegance, femininity, activity, and neatness. Perceiver's fashion involvement gave a significant influence on perception of individuality. Clothing color gave significant influences on 5 image dimensions. White and beige were evaluated neat image. Neatness factor had an interaction effect by fashion involvement and clothing color. The high involvement group evaluated white and beige shirt more neatly, and orange and yellow less neatly than the low involvement group. Individuality and elegance had an interaction effect by fashion involvement and background of object person. The high involvement group liked red, violet, and black shirt more than the low involvement. Refined and becomingness image gave significant influences on clothing color preference in both high and low involvement groups.