• Management & Information Systems Review
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• v.29 no.4
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• pp.123-142
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• 2010

This study suggest that firms can use online brand communities as an IMC tool to achieve high brand loyalty through marketer-controlled or loyal customer-controlled brand contacts. In this perspective, the online brand community as a marketing communication tool can help the firm in eliciting favorable responses from customers. This study finds that an online brand community, as a critical marketing promotion tool, helps a firm elicit favorable relationship with customers and build strong brand loyalty. In particular, this study suggests several important theoretical and managerial implications. First, this study confirm that "advertising usefulness" is the most powerful and important factor that affects cgerial 's positive emotionomehile "sales promotion usefulness" impacmehin "interactivity" but dies not impacmhin "cgerial iexperience"ltyevent usefulness" impacmehin "cgerial iexperience"but dies not impacmhin "interactivity." In addition, "cgerial iexperience" signifn "itly impacmehin "cgerial -to-cgerial iinteractivity." This indicates that online environment provides participapacmwith a fun and exciting environment. In that sense, enhancing the online brand community experiencemwould be a critical factor for building strong brand. Thi", mword of mouth can play a riclly important role in making many cgerial s to trust brand and to enhance online brand community loyalty. Web users are becoming web authoore owning and creating content limited only by their imaginations.

• Journal of the Society of Disaster Information
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• v.8 no.1
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• pp.1-9
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• 2012

Informatization of society through the computer and the Internet, because large amounts of information production and exchange and new way of communicating is born. Passive way past the one-sided information flows actively interact to evolve in a manner of information producers and information consumers distinction and personal relationships that enhance the online Social Networking Service (SNS) has developed into the social structure of. Thus, the spread of information work closely with the social network structure spark social conflict may act as a factor, and systems and the environment, personal and cultural adaptation of speed to keep up with the rapid development of science and technology as the inability conflict and confusion should lead to even. This paper the characteristics of the information society, with a look at the evolution of social risk factors as the wavelength of information about this look at the role of private security sought to evaluate. Information Society in time and space by shrinking the area of human life that has brought the convenience and simplicity, whereas the non-performance due to the nature of anonymous raises many social side-effects are. This made the preparation of national regulatory measures, but for the protection of personal protection devices in the private sector has not yet been discussed. Way of life and property of the purchaser to protect an individual's private security will have to charge it.

• Particle and aerosol research
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• v.6 no.3
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• pp.107-121
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• 2010

The number of nanotechnology based consumer products are growing rapidly. Thus, the customer likely to be exposed to such products continues to increase as the applications expand. This article describes the international and Korea's policies on the EHS(Environment, Safety and Health) issues of nanotechnologies. The strategic plan and coordination of OECD and ISO were summarized. This article also examines several new findings of Korean researchers as well as current and future challenges in the aerosol application study of EHS issues on the nanotechnologies.

• Information Systems Review
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• v.13 no.3
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• pp.141-163
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• 2011

The advancement of information technologies including the Internet has affected the way of social information processing as well as brought about the paradigm shift to the information society. Accordingly, it is very important to study the process of social information processing over the digital media through which social information is generated, distributed, and led to social consensus. In this study, we analyze the mechanism of social information processing, identify a process model of social consensus and institutionalization of the results, and finally propose a set of information processing characteristics on the internet media. We deploy the ethnographic approach to analyze the meaning of group behavior in the context of society to analyze two major events which happened in Korean society. The formation process of social consensus is found to consist of 5 steps: suggestion of social issues, selective reflection on public opinion, acceptance of the issues and diffusion, social consensus, and institutionalization and feedback. The key characteristics of information processing in the Internet is grouped into proactive response to an event, the changes in the role of opinion leader, the flexibility of proposal and analysis, greater scalability, relevance to consensus making, institutionalization and interaction. This study contributes to the literature by proposing a process model of social information processing which can be used as the basis for analyzing the social consensus making process from the social network perspective. In addition, this study suggests a new perspective where the utility of the Internet media can be understood from the social information processing so that other disciplines including politics, communications, and management can improve the decision making performance in utilizing the Internet media.

• Journal of the Korean Geographical Society
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• v.47 no.5
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• pp.677-699
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• 2012

Climate changes may cause substantial changes in spatial patterns and distribution of vector-borne diseases (VBD's), which will result in a significant threat to humans and emerge as an important public health problem that the international society needs to solve. As global warming becomes widespread and the Korean peninsula characterizes subtropical climate, the potentials of climate-driven disease outbreaks and spread rapidly increase with changes in land use, population distributions, and ecological environments. Vector-borne diseases are typically infected by insects such as mosquitoes and ticks, and infected hosts and vectors increased dramatically as the habitat ranges of the VBD agents have been expanded for the past 20 years. Medical geography integrates and processes a wide range of public health data and indicators at both local and regional levels, and ultimately helps researchers identify spatiotemporal mechanism of the diseases determining interactions and relationships between spatial and non-spatial data. Spatial epidemiology is a new and emerging area of medical geography integrating geospatial sciences, environmental sciences, and epidemiology to further uncover human health-environment relationships. An introduction of GIS-based disease monitoring system to the public health surveillance system is among the important future research agenda that medical geography can significantly contribute to. Particularly, real-time monitoring methods, early-warning systems, and spatial forecasting of VBD factors will be key research fields to understand the dynamics of VBD's.

• The Journal of Society for e-Business Studies
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• v.8 no.3
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• pp.177-195
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• 2003

In a traditional customer support environment, mainly call centers or service centers are responsible for receiving inquiries from their customers via telephone calls. Due to the rapid growth of Internet with its widespread acceptance and accessibility, means of communication with customers in the traditional customer support center, such as telephones, letters, and direct-visiting, have been replaced by e-mails and bulletin board systems (BBSs) using the Internet constantly. BBSs are basically question and answer systems, they require some lead time to get answer from administrator. To reduce lead time, BBSs enable remote customers or users to log on and tap into a knowledge database that is generally formatted in the form of Frequently Asked Questions (FAQs) that provide answers and solutions to the common problems. And, many different types of the questions are mixed on the BBS. It is a burden to administrator. To build FAQs and to support BBS adminstrator, a supporting tool which is to categorize questions is helpful. In this research, we suggest an interactive question categorizing methodology which consists of steps to present question using keywords, identifying keywords' affinity, computing similarity among questions, and clustering questions. This methodology allows users to interact iteratively for clear manifestation of ambiguous questions. We also developed a prototype system, IQC (interactive question categorizer) and evaluated its performance using the comparison experiments with other systems. IQC is not a general purposed system, but it produces a good result in a given specific domain.

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.83-89
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• 2020

This paper describes the effects of Novel Engineering(NE) on improvement of creative problem-solving abilities. We performed two classes for control and experience group. They are all 5th grade students. Core concept of the NE lesson is ecosystem and interaction with 8 hours long. We designed a lesson able to integrate subjects like Korean, Science and Practical Arts. Then we performed pre-and-post t-test on creative problem-solving ability. The experimental results showed that NE lesson has a high effects on 4 sub-elements like self conviction and independence, diffusion thinking, critical thinking and motivational component. The research showed that NE class is a good teaching-learning method to cultivate various competencies for our children. NE is a convergence learning model integrating various problem-solving paradigms ever researched. Thus we expect that NE is a foundation for convergence curriculum model to lead our children to their future and get settled to all schools.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.26-37
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• 2020

This study examined the status of apartment housing based on the problems of noise and smoking between floors and tried to reflective reconsideration to practice the etiquette of apartment buildings by analyzing their perceptions with big data. The research results are as follows. First, it was confirmed that laws and systems were in place to prevent and solve problems of noise between floors and smoking between floors. Second, local governments and apartments are seeking to solve problems through various activities, but we could see that the problems mentioned above continue to increase. The third, big data analysis results showed that people were divided into four groups of awareness of noise and smoking. Fourth, we could see that the etiquette of apartment housing to solve these problems should presuppose improvement of perception and practicality. We proposed three categories to solve the problem. First, we should practice decorum following changes in the living environment. Therefore, I suggest that continuous research and etiquette book should be published. Second, I think the spirit of mutual respect and consideration is necessary, and suggest the autonomous attention and effort of residents living in apartments. Third, I hope that the etiquette education of apartments will be made in apartments or various educational sites and spread to the culture of living.

• Journal of the Korean Wood Science and Technology
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• v.36 no.6
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• pp.1-12
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• 2008

A series of the studies on the applied physical properties of domestic species have been conducted last three years. Liriodendron tulipifera, Betula costata, Paulownia coreana were examined on sorption property, thermal property, electric property, acoustic property. Because the same apparatus and experimental procedures were used for all species, their results can be easily comparable. The experiments for sorption property were conducted with 80 mesh wood powder and resulted in their EMC's and sorption isotherms. The thermal conductivity and diffusivity, and electric resistance and volumetric electric resistivity were measured with a thermal-wire device and a high electric resistance meter. The differences of the thermal and electric properties between quarter-and flat-sawn specimens were observed, which was partially attributed to their anatomical differences. An acoustic measurement system was used to evaluate dynamic MOE and internal friction. This paper provides the useful fundamental data for designing a wood structure, correcting a portable resistance-type moisture meter, and acoustic properties of wood.

• Journal of the Microelectronics and Packaging Society
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• v.15 no.3
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• pp.47-52
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• 2008

This investigation was performed in order to study the properties of deposition and layers by Silicon Dioxide, SiO2, as dielectric onto Via and Trench which have high Aspect Ratio (AR). Thus, in order to confirm these properties, three types of CVD, which were PECVD, PETEOS, and ALD, were selected. On the experiment each of the property sections was estimated that step overage of PECVD: <30%, PETEOS: 45%, ALD: 75% and the RSM of PECVD: 27.8 nm, PETEOS: 2.1 nm, ALD: <2.0 nm. As a result of this experiment for the property of electric film, ALD was valuated to be the most favorable outcome. However, ALD was valuated to have the least quality for the deposition rate. ALD deposition rate, $10\;\AA/min$ by $1\;\AA$/1cycle, was prominently lower than PETEOS, which had the deposition rate of $5000\;\AA$/min. Since electric film requires at least $1000\;\AA$ thicknesses, ALD was not suitable for the deposition rate. which is the most important component in a practical use. Therefore, in this particular study, PETEOS was evaluated to be the most suitable recipe.