• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.9-20
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• 2012

The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

• Journal of Music and Human Behavior
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• v.18 no.1
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• pp.29-62
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• 2021

This study aimed to investigate the feasibility of an interactive singing-based synchronous videoconferencing program for children with autism spectrum disorder (ASD). This study was conducted in four stages: analysis of interactive singing tasks in the literature for children with ASD, examination of differences in perception of sounds transmitted via synchronous videoconferencing platform depending on the type of singing tasks and accompaniment, construction of singing-based synchronous videoconferencing program and determination of its validity, and implementation of the constructed program with three children with ASD and confirmation of its feasibility. The results showed that different types of singing tasks and accompaniment affected perception of sounds transmitted online, which highlights the importance of considering such effects when designing synchronous videoconferencing music therapy programs. Also, increases in program engagement and singing behaviors were observed for all three participants, and their caregivers reported high levels of satisfaction with the program. The findings support the applicability of this intervention as a tele-music alternative during the COVID-19 pandemic. Clinical implications and suggestions are discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.587-594
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• 2023

The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.

• Journal of Distribution Research
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• v.16 no.1
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• pp.117-140
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• 2011

The sales promotion strategy can be classified into two categories: cost-down and value-added promotions. Although many studies have been performed on sales promotion in the past, little attention has been given on cost-down promotion, and in particular on its strategy. Also there has been a renewed interest on value-added promotion strategy as means of attracting more customers and delivering value by providing a greater benefit. This study examines the effect of value-added promotion on the evaluation of promotional products. The topic is important because the value-added promotions are not always perceived as a benefit by consumers and they depend on the situational factors. We postulate three hypotheses on the basis of related literature. We conduct two studies: one employing experiment (study 1) and the other, quasi-experiment (study 2) to investigate the effect of two situational factors, namely the promotional package type and retailer uncertainty on the valuation of promotional products. Study 1 employs 2 promotional package types (bundled with freebie type vs. one-plus-one type) by 3 evaluation targets (overall package, a focal product and freebie) in experimental design. Also it is found that consumers devaluate the promotional product when the level of retailer uncertainty is high (t=-4.70, p=.000) as shown in Table 2. As depicted in Figure 2, the interaction effect of retailer uncertainty and package types on the evaluation of promotional product as a whole does not appear to be significant. However, when the level of retailer uncertainty is high, the focal product suffers from lower valuation if it is included in a bundle with freebie type package. The purpose of Study 2 is to cross-check the results of Study 1. The results of Study 2 also show that the consumers devaluate the promotional products as a whole when the level of retailer uncertainty is high. Furthermore, Study2 examines the consumers' willingness to purchase. The willingness to purchase of 2 different consumer groups divided by their reservation prices before and after exposure to a promotional stimuli shows no significant differences(t=1.911, p=.057). The results suggest that the consumers' reservation prices before the exposure to the promotion can be a reference prices of their's. But after the promotional events, the promotional price would become their reference prices. Furthermore, when the level of retailer uncertainty is high, consumers devaluate the promotional product as a whole. Because the promotional offerings activate the persuasion knowledge of consumers and make them incorporate negative inference about the firm's motives into their valuation and consequently, consumers tend to hesitate to purchase.

• Knowledge Management Research
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• v.15 no.3
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• pp.121-140
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• 2014

Many firms have been utilizing SNSs such as Facebook and Twitter actively in order to boost interactions with customers that promote product and service innovations and effective marketing. Although positive outcomes of the customer interactions in SNSs are expected, there exist few studies on the effects of interactions between customers and firms in the SNS context. This study empirically examines how customer experiences in multi-dimensional interactions (i.e., pragmatic, sociability, usability, and hedonic interaction) in corporate SNSs influence customer trust in the firm, and how customer learning benefits are associated with firm benefits such as gaining customer trust. The results indicate that all four dimensions of customer interactions in SNSs have significant effects on customer learning benefits, which in turn significantly influence customer trust in the firm. Meanwhile, the results reveal that there are also direct relationships between specific dimensions of customer interactions in SNSs and the two dimensions of customer trust (i.e., ability-based and benevolence/integrity-based). Based on the findings, this study diagnoses the status of corporate SNSs in terms of collaboration with customers and provides practical implications for firms which attempt to capitalize on the multi-dimensional customer interactions in SNSs and to facilitate innovative activities with customers.

• 한국IT서비스학회:학술대회논문집
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• 2005.05a
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• pp.222-230
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• 2005

컨버전스(Convergence)란 단어는 집합, 집중, 수렴, 한 곳으로 모여짐 등의 뜻을 지닌 일반적인 용어로써 매우 발전해가고 있는 IT 분야에서 다양한 수요자의 욕구와 기술의 진화에 따라 최근에 매우 빈번하게 등장하고 있는 용어이자, 중요한 화두 중에 하나가 되고 있다. 이에 단어가 지니고 있는 일반적 의미를 다각적으로 분석함과 동시에 그 의미가 정보통신분야의 기술적 측면에서 또한 활용적인 측면에서 어떤 암시와 효과를 나타내고 있고, 나아가 IT 분야의 발전을 향한 목표 지향적인 측면에서의 역할이 가능한지와 또 다른 발전과 진화에 따라 어느 정도의 생명력과 경쟁력은 지닐 수 있는지를 살펴보고자 한다. 20세기 후반에 등장한 새로운 산업의 빅뱅이 되고 있는 IT 분야가 전세계로 확산, 발전되어감에 따라 수많은 일반적인 단어와 용어 들이 정보통신분야에서 도입, 활용하였고 이러한 용어들은 단어 자체의 의미 보다는 정보통신분야 발전의 현재와 미래를 규정해왔고, 나아가 정보통신 발전에 따른 혜택을 받는 전세계와 국내의 이용자들에게 많은 변화를 제공함과 동시에 연관분야의 산업에도 긍정적이던 부정적이던지 상호간 막대한 영향을 미쳐왔다고 분석된다. 이에 본 논문 자료는 IT 전문 용어가 아닌 일반적인 용어 중에서 IT 분야의 어떤 형태로든 영향을 미칠 용어 중에서 컨버전스란 단어를 통해 IT 분야의 현주소를 사례를 중심으로 분석, 점검하고 향후 IT 분야에서 컨버전스가 적용될 미래의 발전 모습을 전망하고자 하는데 있다.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.419-428
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• 2020

SNS media is gaining its media share with the benefits of digital technology, such as the convenience of physical access and the entertainment and interactivity of contents, and are becoming a part of users' lives. As media contents consumers move from traditional media to SNS, marketing communication activities are rapidly adapting to leading SNS platforms such as Facebook. This study compares how users perceive four advertisement attributes in each SNS, focusing on Facebook, Instagram, Kakao Story, and Twitter, where the media content creation and consumption systems are relatively similar to each other. The impact on eWOM intention was identified. In addition, we discussed effective SNS operation.

• Proceedings of the KIEE Conference
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• 2005.07e
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• pp.6-11
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• 2005

디지털 경제시대의 웰빙주거문화생활을 위한 욕구 충족추세에 따라서 정보통신서비스는 광대역화 및 이동성을 지향하며 발전하고 있으며, 서비스 및 기기의 융합이 가속화 될 것으로 전망되고 있다. 디지털기술에 의한 서비스, 단말기, 네트워크등 융합의 시발점은 가정이며, 가정에서 정보를 편안하게 이용하고, 즐길 수 있도록 제공하는 방법이 주거용 건물의 디지털 네트워크 구축기술이라 할 수 있다. 이와 같은 디지털 융합 패러다임에 의해, 전개되는 새로운 정보통신환경에 적극적으로 대응하기 위해서 정보통신부에서는 세계 최고의 IT 인프라 환경을 기반으로 국민의 삶의 질과 정보화의 혜택을 극대화 할 수 있도록 정보화촉진전략을 추진한 결과, 수요자 정보인프라는 기존 정부정책에서 일부 소외되어 왔음을 보여준다. 이제부터는 디지털경제의 공급측면의 인프라 수준만큼 수요측면의 양적 질적 성장을 끌어올리는 일만이 남아있다. 기술과 시장 변화는 무엇보다도 정부정책 및 규제의 변화를 필요로 한다. 따라서 디지털홈의 정보가전 기기간 상호운용성이 보장되는 표준화로 네트워크가 구축되어야 하며, 표준과 연계된 기술이 지속적으로 개발되어야 한다. 본 발표내용에서는 최근 발표된 정보통신부의 초고속정보통신 건물인중기준과 각 지방자치단체에서 실시하는 정보통신설비 사용전검사기준에 적합한지 여부에 관해 문제점을 검토 기술하였다.

• Journal of the Korean Institute of Landscape Architecture
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• v.47 no.2
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• pp.88-99
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• 2019

This study aims to conduct a depth analysis of motivation and value of local residents and tourists based on means-end chain theory. The sampling of the study was conducted on local residents living near downtown area of Gyeong-ju City, and tourists through soft laddering and hard laddering methods. A mutual correlation model in relation with Hierarchical Value Map (HVM) for each group by conducting the analysis of factor loading (attributes, consequences, value) and cognitive structure (the correlations among attributes, consequences and value) was proposed and the comparisons of HVM for each group was also conducted. The structured questionnaires using Association Pattern Technique (APT) of hard laddering were utilized to analyze the means and end of value chain structures in terms of the attributes, consequences, value of Gyeong-ju Ancient Tombs. The findings propose that local residents are visiting Ancient Tombs Gyeong-ju City Center for 'Rest and take a walk' as the means, which results in 'Relieving stress' and eventually leads to the 'Improvement of historic and cultural cultivation' as the end. On the other hand, tourists also 'Rest and take a walk' as the mean, which also leads to 'Relieving stress'. However, unlike local residents, it eventually leads to 'Self-reflection and healing' as the end. It is expected that the findings of this study not only recommend us to consider preserving and managing cultural heritages and value of ancient tombs in developing "Ancient Tomb Park in Gyoneg-ju City Center" but also provides baseline data for the establishment of reasonable plans of utilizing tombs, historical and cultural heritages.

• Korean Security Journal
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• no.10
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• pp.127-147
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• 2005

This study (research) has been done on the job, job-satisfaction and job dedication of body guards from many sectors in Korea. This research is focused on the relationship of job, job-satisfaction and job-dedication in diverse aspects in order to build up a detailed theory, As a result, teams of body guard can enhance their systematic efficiency through the theory. Therefore in this chapter, it will re-examine the result of this research and discuss about the theoretical and practical aspect of the result. This study(research) will be the outset(start) for the organizational behavior study of the body guards in Korea. Especially, this research tries to distinguish the duty aspect and the general feature of the body guards, satisfaction along with the level of dedication. Therefore it will give the persons concerning the bodyguards many theoretical and practical points to consider. But there is a limitation as crossing research that in this research we didn't research in compensation for all internal body guards and accomplishment of research has achieved in a short-time. Though it will be necessary to accomplish in henceforth research, if at all possible, in compensation for all body guards and much more diverse security service classification, also for a long time extended vertical research.