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http://dx.doi.org/10.9715/KILA.2019.47.2.088

A Comparative Study on Resident and Tourist Value Systems of the Ancient Tombs in Gyeong-ju City Center - A Focus on Means-End Chain -  

Seok, Mi-Jeong (Dept. of Landscape Architecture, Graduate School, Dongguk University Gyeongju Campus)
Park, Joung-Koo (Dept. of Hotel & Tourism Management, Dongguk University Gyeongju Campus)
Kang, Tai-Ho (Dept. of Landscape Architecture, Dongguk University Gyeongju Campus)
Publication Information
Journal of the Korean Institute of Landscape Architecture / v.47, no.2, 2019 , pp. 88-99 More about this Journal
Abstract
This study aims to conduct a depth analysis of motivation and value of local residents and tourists based on means-end chain theory. The sampling of the study was conducted on local residents living near downtown area of Gyeong-ju City, and tourists through soft laddering and hard laddering methods. A mutual correlation model in relation with Hierarchical Value Map (HVM) for each group by conducting the analysis of factor loading (attributes, consequences, value) and cognitive structure (the correlations among attributes, consequences and value) was proposed and the comparisons of HVM for each group was also conducted. The structured questionnaires using Association Pattern Technique (APT) of hard laddering were utilized to analyze the means and end of value chain structures in terms of the attributes, consequences, value of Gyeong-ju Ancient Tombs. The findings propose that local residents are visiting Ancient Tombs Gyeong-ju City Center for 'Rest and take a walk' as the means, which results in 'Relieving stress' and eventually leads to the 'Improvement of historic and cultural cultivation' as the end. On the other hand, tourists also 'Rest and take a walk' as the mean, which also leads to 'Relieving stress'. However, unlike local residents, it eventually leads to 'Self-reflection and healing' as the end. It is expected that the findings of this study not only recommend us to consider preserving and managing cultural heritages and value of ancient tombs in developing "Ancient Tomb Park in Gyoneg-ju City Center" but also provides baseline data for the establishment of reasonable plans of utilizing tombs, historical and cultural heritages.
Keywords
Attributes; Consequences; Value; Association Pattern Technique (APT); Hierarchical Value Map (HVM);
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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