• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.675-683
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• 2020

This study has investigated how attachment anxiety boosts the attitude on charity appeals. Drawing on the attachment theory, we tested the hypothesis that increasing attachment anxiety (both dispositionally and temporarily primed) would have favorable attitudes towards charity appeals relates to social identification. Participants in high attachment anxiety showed more favorable attitudes towards charity appeals which can fulfill their social needs. Needs for belongness mediated the relationship between charity appeals and attachment anxiety. While past research has focused on the attachment security as motivation for helping, The current study has focused on egoistic motivation for helping and examined that attachment insecurities leads more favorable attitudes towards charity appeals that fulfill their social needs. The current study demonstrates that social needs can motivate consumers' prosocial behavior. Implications for the theory of non-profit marketing are discussed.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.183-205
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• 2004

This Study explored three issues in regard to the determinants of community service utilization among family caregivers of the dependent older persons. First, the differences between users and nonusers of community services were compared regarding to predisposing, enabling, need characteristics of the primary caregiver as well as the elder care recipient. Second, the variables which determined the contact of community services were examined. Third, the influence of the variables on duration of the community services among users was also examined. The data collected from 164 family caregivers were used for analyses. Findings suggest that community service users had higher education and higher emotional support, lower family income than nonusers. The level of cognitive impairment of the elder was also higher for users than nonusers. The entry into community services is more likely for elders cared for by caregivers who have higher educational attainment, lower family income and lower level of instrumental support. Once interaction terms for relationship between need factors and social support are entered, caregivers with poorer level of his/her perceived physical health and lower level of instrumental support are more likely to report use of community services. Among those reporting contact with services, more extensive use occurs for caregivers with lower emotional support and lower depression. The entry of interaction terms for relationship between need and support reveals that the combination of lower support(instrumental and emotional) and elder's greater physical impairment are associated with longer period of community service use. However, the effect of caregivers' depression followed the different pattern. For caregivers with greater depression, more supports are related with more service utilization. According to the results, implications for research and practice are discussed.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.4
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• pp.299-314
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• 2017

Technological advances in media have expanded users' consciousness. At the same time, users have changed from passive into active voice by interacting media. The emergence of mobile made different structures and contents compared to the past. Especially, Korean culture of mobile converted original media channels to contents in a category. Plus, the usage structure of internet of this time converges in massive portal sites. It is because that the structure has aspect of emitting through remediation in the sites. Also, Korean massive portal sites have provided specific service named 'real-time issues'. This is not only the unique way of offering information that exists in Korea but also high usability of getting issues. We therefore considered the meaning of durability of real-time issues in the view of journalism, compared original media channels. Then, this paper identified the user attributes for acquisition of information following ways using informal and formal data from Korean massive portal sites named 'Daum' and 'Naver'.

• Science of Emotion and Sensibility
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• v.22 no.1
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• pp.3-14
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• 2019

This exploratory study investigated the effects of the interaction between the experience of social exclusion and the presence or absence of a companion animal on the psychological well-being of individuals. Participants answered questions about whether or not they were respected by the community (yes or no); whether or not they currently have a companion animal (yes or no); and if they do, what kind of animal(s) they raise (multiple answers allowed). The study also assessed the psychological well-being of the participants. The group that experienced social exclusion demonstrated lower levels of psychological well-being than the group that did not. In addition, the group that reported the presence of at least one companion animal evinced higher levels of psychological well-being than the group that did not. Individuals who experienced social exclusion but lived with at least one companion animal were found to display superior psychological well-being than those who could not avail of the company of an animal. No difference in psychological well-being was found between those with a companion animal and those without one in the group that did not experience social exclusion. In conclusion, this study observed the effects of the binary interactions between social exclusion (experienced vs. not experienced) and the existence of companion animals (presence vs. absence) on the psychological well-being of people. The empirical data offer theoretical implications for the conditions in which companion animals do or do not improve psychological well-being in humans.

• Management & Information Systems Review
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• v.38 no.3
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• pp.211-225
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• 2019

In recent years, consumers emphasize the various sensory experiences in the process of shopping rather than the practical value of shopping results. In order to satisfy consumers' diverse needs, retailers transform their offline stores into experiential spaces to encourage consumers to experience diverse and enjoyable experiences. This study divided the sub-factors of customer experience into hedonic experiences, functional experiences, and social interaction experiences, and investigated the effect of sub - factors of customer experience on consumers' enjoyment and intention to stay in off-line store. In addition, it is assumed that there will be a difference in the influence of three levels of customer experience on enjoyment according to the consumer's self-construal levels. As a result of this study, all of the hypotheses were supported except hypothesis 1 that the customer's hedonic experience has a positive effect on pleasure. In addition, as a result of verifying the moderating effect of self-construal levels, the self-construal level of consumers has no significant effect on the path of hedonic experiences on pleasure, but significant moderating effects of self-construal levels were identified in the pathways of functional and social interactive experiences on pleasure. The results of this study will be helpful in identifying and utilizing differentiated experience marketing strategies in the off-line stores that only offline channels can have in the fierce competition due to the diversification of distribution channels.

• Archives of design research
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• v.17 no.1
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• pp.319-328
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• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.366-374
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• 2008

The purpose of this study was to analyze pre-service elementary school teacher's enjoyment factors experienced in PE classes. In order to achieve the purpose of this study, 30 students attending in G University of Education were selected in this study and data were collected through open-ended questionnaire and in-depth interviews. As a result of the analysis, this study have classified the enjoyment factors of pre-service teachers in PE classes. First, happiness of achievement through physical activity Second, inspiration of self-confidence through praise Third, variety of program presentation for arouse interesting Fourth, desire expression to aggressive physical activity Fifth, personal relationship of PE teacher Sixth, enjoyment of community spirit and interaction.

• Journal of The Korean Association of Information Education
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• v.9 no.1
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• pp.127-137
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• 2005

The interest in cyber counseling services has been increased recently by needs and merits of cyber counseling service found through various related studies. A cyber counseling service system has not only merits but also demerits such as anonymous one-off access and difficulties of forming relations. In this study, a cyber counseling service system using class homepage was developed and implemented in order to investigate counseling methods that can enhance merits and supplement demerits of cyber counseling services. As a result, it was found that the implementation of a cyber counseling service system using class homepage can fill counseling needs of students, teachers and parents by providing various counseling methods and inducing active interaction using the site-on function. Interesting menu on class homepage was effective to lead students and parents to visit the cyber counseling room, and they prefered the secret board and counseling cases to e-mail counseling. Prior acquisition of information about students and the environment allowing teachers to continuously observe students improved counseling effects and solved problems of existing counseling services.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.165-178
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• 2014

Recently, the social network game (SNG) industry is expanding at a fast pace by the increase in the charged item sales. The objective of the present study is to explore factors influencing user intention to purchase charged items. Based on the literature review, flow has been introduced as an influential factor of the intention to purchase and individual influence, social relationship, and social influence as factors of flow. Enjoyment and self-competence are assumed to be measurement constructs for individual influence, social interaction and self-presentation for social relationship, social norm and perceived critical mass for social influence. Empirical analysis show that enjoyment and self-presentation has significant influence on users' flow while self-competence and social interaction has not. Also social norms and perceived critical mass directly influence intention to purchase items. Theoretical and practical implications are discussed by this results.

• Journal of the Korean School Mathematics Society
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• v.12 no.4
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• pp.509-522
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• 2009

This study aims to identify the effects of math education for the aged as part of active measures to the aging society with its growing elderly population which is one of the greatest changes in our society. Developing and disseminating materials of silver math with a role as a program for intelligent needs and physical and spiritual health of the aged presents evidence for development of more systemic and scientific method at this point of time when the importance of education of the aged increases to help the old enjoy qualitatively successful lives in later years in the perspective of lifelong education. The effectiveness of 'Silver Math' are explored by applying developed materials to the aged. Also, the influence of mathematical activities of learners capable of computing basic numbers on improvement of cognitive power are identified. Finally, the impact of 'Silver Math' on interaction with younger generations or communications is raised and the influence on brain activities is analyzed through examination of brain waves.