• Asia Marketing Journal
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• v.11 no.3
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• pp.57-89
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• 2009

This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors affecting cross-buying intentions and explain their interrelationships comprehensively. Based upon the previous studies, this study finds out the factors affecting cross-buying intentions and classifies them into two dimensions: affective and instrumental. Affective dimension includes trust, satisfaction and commitment. Instrumental dimension includes the factors such as geological convenience, one-stop convenience, professionality, and direct mail. The results from this study are as follow. All the factors in the affective dimension(trust, satisfaction and commitment) have significant impacts on cross-buying intentions. Also all the factors in the instrumental dimension(geological convenience, one-stop convenience, professionality, and DM) significantly affect cross-buying intentions. Some implications of this dissertation are as follow; First, this study identifies the antecedents of cross-buying intentions comprehensively. Second, this paper provides practical guidelines for the banks attempting to intensify cross-selling activities. Third, banks need to develop sophisticated plans which can consolidate the emotional ties with customers through positive service experiences as the affective dimension is important in influencing cross-buying intentions. Finally, regarding the instrumental dimesnion, the implications are: 1) Developing various new financial products in addition to traditional product such as deposits and installment savings for improving customer convenience, 2) Enhancing the professionality of employees by strengthening education programs on numbers of financial products, 3) Increasing cross-buying intentions through the DM.

• The Korean Journal of Applied Statistics
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• v.36 no.6
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• pp.515-528
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• 2023

With the growth of the e-commerce market, consumers increasingly rely on user reviews to make purchasing decisions. Consequently, researchers are actively conducting studies to effectively analyze these reviews. Among the various methods of sentiment analysis, the aspect-based sentiment analysis approach, which examines user reviews from multiple angles rather than solely relying on simple positive or negative sentiments, is gaining widespread attention. Among the various methodologies for aspect-based sentiment analysis, there is an analysis method using a transformer-based model, which is the latest natural language processing technology. In this paper, we conduct an aspect-based sentiment analysis on multilingual user reviews using two real datasets from the latest natural language processing technology model. Specifically, we use restaurant data from the SemEval 2016 public dataset and multilingual user review data from the cosmetic domain. We compare the performance of transformer-based models for aspect-based sentiment analysis and apply various methodologies to improve their performance. Models using multilingual data are expected to be highly useful in that they can analyze multiple languages in one model without building separate models for each language.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2021.04a
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• pp.43-43
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• 2021

로즈마리(Rosmarinus officinalis)는 지중해 지역이 원산이고 꿀풀과에 속하는 다년생 식물로 자생지에서는 식물의 크기가 2m까지 자라는 관목성 식물이다. 식용, 약용, 미용, 향료뿐 아니라 관상용으로도 널리 이용되고 있고 특히 향이 좋아 세계 로즈마리 추출물 시장은 연평균 4.8%씩 증가하여 2027년에는 10억 달러를 넘을 것으로 예측된다. 우리나라도 소비 트렌드 변화에 따른 이용성 확대로 신선허브의 수요가 증가하고 있으나 아직은 허브 식물원료의 대부분을 수입에 의존하고 있고, 로즈마리 역시 식물원료뿐 아니라 가공품까지 외국에서 수입하여 사용하는 실정이다. 2018년 로즈마리 수입량은 신선상태 978kg, 건조상태 23,404kg으로 높은 수입의존에 따른 가격 상승과 긴 유통기간에 의한 품질 저하 등의 문제가 발생하고 있다. 본 연구는 로즈마리 어린 순 재배 적정 삽수 길이를 설정하고 어린 순 생산 가능 기간을 구명하여 추후에 고품질 로즈마리 어린 순 집약생산을 위한 다단재배기술을 확립하고자 수행되었다. 삽수 길이는 5, 10, 15cm로 하였고, 삽목 시기는 4월 하순 ~ 8월 하순까지 30일 간격으로 5회 실시하였다. 적정 삽수 길이 설정 실험에서는 15cm 삽수 발근률이 85.6%로 가장 높았으며 신초 출현시기는 5월 26일, 어린 순 생산시기는 6월 23일로 가장 빨랐고 수확시까지 소요일수는 56일로 가장 짧았다. 기대수량 또한 728g/m²로 가장 높았다. 로즈마리 어린 순 생산 가능 기간 구명 실험에서는 4월 28일 삽목시 발근율이 85.6%로 가장 높았고 육묘기간은 28일 어린 순 생산까지 소요일수는 56일로 가장 짧았다. 삽목 시기별 어린 순 품질 및 생산량은 4월 28일 삽목시 품질이 좋았으며 기대수량 또한 728g/m²로 가장 높았다. 결과적으로 상품성 있는 어린순 생산에 적합한 삽수 길이는 15cm, 삽목 시기는 4월 하순 경에 했을 때, 로즈마리의 생육상태, 수확까지의 기간, 어린 순 생산량 등 종합적인 면에서 가장 우수한 값을 얻을 수 있었다.

• Knowledge Management Research
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• v.25 no.3
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• pp.279-299
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• 2024

The socio-cultural and economic activities of users in virtual worlds are increasing, and virtual consumption of purchasing virtual products is expanding. The future growth potential of this virtual consumption market is very high and has the potential to change the existing traditional consumption ecosystem. This study was interested in the phenomenon of virtual consumption in the most rapidly growing gaming virtual world, and based on the consumption values theory and the concept of self-improvement, major factors promoting virtual consumption in the gaming virtual world were derived. Then, the influence of factors on intention to continue virtual consumption was verified. In particular, this study compared and analyzed whether the influence of factors varies depending on demographic groups (age group and gender) and types of virtual products mainly consumed. This study collected data from users who actually experienced virtual consumption in the game virtual world and empirically analyzed the influence of factors promoting virtual consumption and differences by group. Accordingly, it provides implications for knowledge management in terms of establishing a service development strategy in response to the virtual consumption phenomenon in virtual worlds, which will expand further in the future, and revitalizing the convergence economic ecosystem between the virtual and reality economy.

• The Korean Journal of Pesticide Science
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• v.19 no.3
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• pp.151-160
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• 2015

This study was conducted to monitor residual pesticides in perilla leaf & lettuce and to assess their risk to human health. The total number of perilla leaf & lettuce were 4,063 and 2,248 respectively and these products were collected at the Garak-dong Agricultural & Marine Products Market sold by auction from 2010 to 2012. Multi-residual analysis of 285 pesticides were performed by GC-ECD, GC-NPD, HPLC-DAD and HPLC-FLD. In perilla leaf, 61 pesticides were detected and detection rate was 20.0%. 28 pesticides were detected in case of lettuce and detection rate was 4.8%. In order to do risk assessment by perilla leaf & lettuce consumption, estimated daily intake of residual pesticides were determined and compared to acceptable daily intake, referring to hazard index (HI values). The range of % HI values of perilla leaf was from 0.000% to 0.049%. The range of % HI values of lettuce was from 0.000% to 0.095%. These results show that the risk caused by pesticide residues in perilla leaf & lettuce intake were very low and these vegetable intake was safe.

• Archives of design research
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• v.16 no.3
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• pp.201-210
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• 2003

The world is preparing another unseen war, that is, the cultural war of digital economy which will dominate the new millenium. As the “contents”, which are composed of various ingredients of media, gain vitality, the developed nations are in preparation of the war with the “cultural industry” weapons. The digital economic experts say that the left out nations will become economic colony in the new millenium age. The most important characteristics of cultural industry is the unity of creativity and culture which is all the more improved on the basis of the culture created upon knowledge. This leads to competition between nations or regions, and to survive one has to develop the industrial structure through cognition of its own cultural value. Furthermore, it is not a short-term development and investment of cultural products but a study on the method to graft the cultural value to the industry itself. The multi-media period does not accept an independent medium, and the contents products are becoming the leading industry since il is proved that they last semi-permanently in the digital world. The victory lies in the quality and quantity of the contents as the high ability and variety of the technology of media advance in accordance to the market principles. Since the culture, science and economy are becoming one complex structure, all nations of the world are trying the evolve a unique design of their on culture on the basis of the global universality. In consequence, we should excavate a uniqueness from our cultural heritage and develop into a korean design which will be recognized in the world market. The value of our cultural property should not only be used as academic and research purposes but should be re-evaluated with modem view, recognized as the core element that decides the quality of life and developed into exclusive designs. The korean designs represent the mould concept of our people which evolves from the mould or shape alphabet of Korea To meet the requirements of the changing world and in preparation of the cultural competitive age, it is never too early to make a data on the korean designs through their analysis and evaluation.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.101-112
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• 2018

This study was carried out to enhance the competitiveness of blackbox design for domestic and international companies, based on the explosive growth of the blackbox market due to development of blackbox design for vehicle accident prevention and post-treatment. In the past, the blackbox market has produced products indiscriminately to meet the ever-increasing demand of consumers. Therefore, we thought a new design method was necessary to effectively investigate the needs of rapidly changing consumers. In this study, we aimed to identify the best-selling blackbox to understand the design flow, and the optimum area for a blackbox, considering the uniqueness of associated vehicle. Based on discussion with blackbox design experts, we studied the direction of design and the problems with blackbox use, which were reflected in blackbox development. Through this research, two types of design - leading blackbox (A type) and mass production blackbox (B type) - were proposed for compatibility of the blackbox with the car. The leading type of blackbox was positioned so that it was wrapped with the room mirror hinge before the screw was fastened, in order to achieve an integrated design. Therefore, we designed an integrated form and resolved the placement problem of an adhesive blackbox. To blend, the mass production blackbox implemented material and surface processing in the same way with the car, and adopted the slide structure to automatically turn off the main body power when removing the SDcard, reflecting consumer needs. This study considers evolving consumer needs through a case study and collective intelligence and deals with implementation of the whole design process during mass production. In this study, we aimed to strengthen the competitiveness of the blackbox design based on design method and its realization.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.66-79
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• 2016

A discussion has recently emerged over the increase of approvals of K-REITs, which is concluded on the basis of how to raise funds for business activity, fulfill the expected rate of return and maximize the management of managing investment funds. In addition, corporations need to acknowledge the necessity of the capital structure reflected in the current economic environment and decision-making processes. This research analyzed the characteristics by investment types and influence factors about the debt ratio of K-REITs. The data were collected from general management about business state, investment, and finance from 2002 to 2015 in K-REITs (except for the GFC period of 2007~2009). The results of the research demonstrated the high ratios of the largest shareholder characteristics, which are corporation, pension funds, mutual funds, banks, securities, insurance, and, recently, the increasing ratio of the largest shareholder and major stockholder. The investment of K-REITs is increasing the role of institutional investors that take a leading development of K-REITs. The behaviors of simultaneous investment of institutional investors were analyzed to show that they received higher interest rates than other financial institutions and ran in parallel with attraction and compensation. The results of the multiple regressions analysis, utilizing variables about debt ratio were as follows. The debt ratio showed a negative (-) relation that profitability is increasing, which matches the pecking order theory and trade off theory. On the other hand, investment opportunities (growth potential) showed a negative (-) relation and assets scale that indicated a positive (+) relation. The research results are reflected as follows. K-REITs focused on private equity REITs more than public offering REITs, and in the case of financing the capital of others, loan capital is operated under the guarantee of tangible assets (most of real estate) more than financing of the stock market. Further, after the GFC, the capital of others was actively utilized in K-REITs business, and the debt ratio showed that the determinant factors by the ratio and characteristics of the largest shareholder and investment products.

• The Korean Journal of Financial Management
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• v.10 no.1
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• pp.249-280
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• 1993

Recent financial theory views insurance policies as financial instruments that are traded in markets and whose prices reflect the forces of supply and demand. This article analyzes individual's insurance purchasing behavior along with capital market investment activities, which will provide a more realistic look at the tradeoff between insurance and investment in the individual's budget constraint. It is shown that the financial economic concept of insurance cost should reflect the opportunity cost of insurance premium. The author demonstrates the importance of riskless and risky financial assets in reaching an equilibrium insurance premium. In addition, the paper also investigates how the investment income could affect the four established theorems on traditional insurance literature. At the present time in Korea, the price deregulation is being debated as the most important current issue in insurance industry. In view of the results of this paper, insurance companies should recognize investment income in pricing their coverage if insurance prices are deregulated. Otherwise. price competition may force insurance companies to restrict coverage or to leave the market.

• Journal of Korea Port Economic Association
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• v.23 no.3
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• pp.165-184
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• 2007

This study reviews the concept and protection system for the geographical Indication(GI) to support the Korea-EU FTA. A geographical indication(GI) is a name or sign used on certain products or which corresponds to a specific geographical indication or origin (eg. a town, region, or country). The use of a GI may act as a certification that the product possesses certain qualities, or enjoys a certain reputation, due to its geographical origin. In the WTO Agreement on Trade-Related Aspects of Intellectual property Rights("TRIPS"). There are, in effect, two basic obligations from Article 22 to article 23 on WTO member governments relating to GIs in the TRIPS agreement. Geographical Indications have long been associated with Europe as an entity, where there is a tradition of associating certain food products with particular regions, Under European Union Law, the protected designation of origin system which came into effect in 1992 and 2003 regulates the following geographical indications: Protected designation of origin(PDO) and protected geographical indication(PGI) and Traditional Specialty Guaranteed(TSG). They have 5,000 articles for GI. We have the GI system and 40 articles rotating to registration by the law for quality management of production in agriculture. Cinclusinally, geographical indications could potentially serve as tools to helf holders of trade benefit more equitable through the mutual Acceptance for Korea-EU FTA.