• 한국실내디자인학회논문집
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• 제17권6호
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• pp.128-136
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• 2008

It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2004년도 춘계 종합학술대회 논문집
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• pp.109-120
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• 2004

한국의 상업 애니메이션의 모습은 역사와 미디어가 발전함에 따라 제작방법을 통한 조형적, 기술적 이미지면에서 다른 양상을 보여 왔다. 하지만 이 두 가지 측면은 한국 상업 애니메이션의 장점과 특징을 바탕으로 상호보완 하면서 각각의 특성에 맞게 발달될 것으로 보인다.

• 한국실내디자인학회논문집
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• 제38호
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• pp.83-90
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• 2003

Contemporary culture of consumption has been transferred from physical satisfaction in the past to the "pleasure" culture of consumption that satisfies emotional needs, generating a new design category - emotional design. The current study analyzes various environmental design techniques of the theme parks, which recognized early the importance of the "pleasure" culture of consumption and used the techniques for sales and as profit-making tools. This study also examines a trend of emotional design in environmental design techniques of the theme park and proves that the design techniques can be applied to a variety of interior design areas, as well as commercial facilities.mmercial facilities.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.197-201
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• 2006

Following to current interior design that becoming more varied and composite, minimal tendency has also been changed. Furthermore, according to the lapse of time, minimalism, a space design, has been developed in a new look among such complex trends. Therefore, in this study, changes of tendency into a style of minimalism and characteristics thereof shown in interior design amid current of times were carefully reviewed, and local and foreign artists together with their works were investigated and analyzed having focused on the inclination of minimalism displayed in interiors of commercial spaces, especially before or after 2000s by dividing them into distinctive features in connection with space, material and type. It is thought that the interior space under the concept of minimalism will be changed and developed further in a variety of shapes to suit the environments in the current era getting rid of simple physical characteristics.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
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• pp.151-155
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• 2006

The objective of commercial space design is not only to sell goods but also provide customer experience so called 'Experience marketing'. Therefore, companies are in search for various methods to give special customer experience and interior design is being considered as an important tool. For example, providing catharsis through commercial interior design, or bringing In the concept of hands-on exhibition into sales area relate to affirmative images of specific products or brands. Graphics in various methods has now become important interior design medium of expression. Therefore the study investigates graphical methods that appear in interior space such as objet, frame, optical illusion, moire and information transmission. It also analyzes their applications and roles in commercial spaces as major element in establishing spatial identity.

• 한국실내디자인학회논문집
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• 제23호
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• pp.50-57
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• 2000

The purpose of this study was to examine the application tendency about the elements of the western classical style which appears in Korean commercial space. The examined objects were 436 pictures of 106 commercial spaces from the different monthly magazines between Sep. 1994 to Sep. 1999. The results of this study were as follows: 1. The tendency of application according to the kind of space, it has appeared much in restaurants and cafes which are being made into high-class centering around Kangnam area. As for the single application in commercial space, Renaissance style was shown most, and the cases applied through the mixture of Renaissance style and Neo-classic style appeared most. 2. The tendency of application arroding to the composition elements of space, the wall of Renaissance style and N대-classic style appeared similarly, and the ceiling of Renaissance style, the window and door of N대-classic style, the column of Renaissance style, and the furniture of Rococo style were being applied much.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2008년도 춘계학술발표대회 논문집
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• pp.203-208
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• 2008

Installation art in 20th century shows an expanded trend as a result of material, time, or spatial expansion of subject, therefore subjects could be either materials or non-materials. This trend says that three elements-objet, space, and spectator-is inseparable essence of installation art. Nowadays, the borderline between installation art and everyday human life is getting indistinctive, and both Installation art and human life are becoming a part of another. By adapting the flexibility of installation art into the interior space, more interaction could happen, therefore, people will recognize spatial and visual character of Interior space as a visually satisfying Installed object. The main goal of this study is to understand changing of spatial composition in consequence of expressional variety as a result of dispersion of spatial elements. Especially, this study gives a fundamental ideas about private character of installations art in commercial spaces and expressional character of modern installations.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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• pp.89-92
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• 2007

Media art has been differentiated and evolved depending on the development of digital technology and the growing of pop culture. Finally experiential ways, which make much of communication with human beings, bring themselves into relief in media art, and these various ways broke lines between virtual reality and reality with the elevation of digital technology, and that has a direct effect on expressing actual space. For this reason, diversified expressions of media art can be an important guideline for studying how to express modern space. This research analyzes expressing features in media art establishing a link with modern industrial interior space and offers new future-oriented space.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.96-99
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• 2005

One of the characteristics of contemporary interior design is the prominence of material and its challenge to the established concept of interior design. As material has risen to the new element of design, losing its old concept as something secondary surrounding space, it had become an useful instrument to create unique images as well as to express the paradigm of space that modern society demands. The active role of material has made itself one of the primary elements that make a difference in design. Particularly in commercial spaces where sales are important and attractive spaces are needed, material has been emergent conveying its appling to consumers. Therefore, this study analyses the materiality that material has and its characteristics represented as images in commercial spaces. With the analysis, it researches further into the unlimited possibility of material and show the way for modern interior design to head for.

• 대한교통학회:학술대회논문집
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• 대한교통학회 2007년도 제57회 학술발표회논문집
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• pp.229-238
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• 2007