• Archives of design research
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• v.19 no.1 s.63
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• pp.39-48
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• 2006

In recent marketing circumstances we passed the days just dealt with products sales and faced Sensitivity Marketing era concluded by merchandise, corporate and brand image. Especially although corporate commercial space is the important strategy factor performing immediate satisfaction, experience,sensitive stimulation and social relationship among customers, most of the domestic firms don't recognize its importance when looking into adopted graphic factors at spaces without consideration for a variety of space function, concept,merchandise and customer satisfaction. In addition the facade, which performs as visual information conveyance, boundaries of architecture and concluding space concept, merchandise image and incoming customer based on linkage between interior and exterior, is the important point. This research specializing the examples of facade design of corporate and brand commercial space including service, purchasing and advertising looks into reflected space identity through facade and theoretical factors for commercial space function, concept, merchandise and customers related facade design and makes alternative plans in order to make a better commercial space identity program.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.280-292
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• 2019

This study was carried out for the Centum Shinsegae Department Store, to grasp the indoor rest space and furniture design status, this study analyzes the characteristics of visitors' use behavior centered on furniture. The purpose of this study is to provide basic data for commercial rest space design by understanding the characteristics of resting space in commercial space and whether the furniture can support the behavior of visitors. The research method is to carry out on-site inspection, including the location of the rest space on each floor, the type and design characteristics of the furniture design, and the characteristics and patterns of the users on each were analyzed. The results of the study are as follows. As a result of analyzing the rest space and furniture, the furniture is brown, it has been provided with various designs such as fan-shaped, arched bench, sofa, chair type, and comfortable colors of lightness ranging from light gray to black, and appropriately supported the most common usage patterns.However, in the case of Shinsegae Department Store, it is necessary to consider the safety and convenience of the vulnerable groups.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.10-11
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• 2001

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.389-390
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• 2019

본 연구의 목적은 현대 빅데이터 시대에서 급격히 발전하고 있는 사회적 배경아래, 현대 디자인 문화가 내포된 건축사상을 바탕으로, 중국의 4개 현대 상업건축 사례에 대한 디자인 문화 표현 특징에 대해 분석을 진행하였다. 현대 상업건축 실내 공간의 문화성은 주로 다섯 가지 측면에서 나타난다. 전통, 지역, 대중, 기술, 생태, 이것을 복합적으로 통합하여, 상업건축의 지속가능성과 다양성을 촉진한다.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.159-163
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• 2005

The purpose of this study was to analyze the relationship between the product characteristics and spatial configuration in a retail store. This study utilized the analytical method of Space Syntax, and the software package used for the analysis was New-wave and Pesh. The qualitative study focused on the showroom of 'H INTERIOR', a leading furniture company in Korea, and examined the accessibility of the space. The result showed that the main accessible route was well established in the retail store, and more trendy and fashionable products were likely to be displayed in more accessible places. Also, the products in the selected showroom were arranged according to the pricing information, so that products with lower price were displayed in more accessible places. This study suggested that it be important to adequately and appropriately display the products in relation to the characteristics of products, and implied that the method of Space Syntax was useful to strategically evaluate the display in retail spaces.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.83-90
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• 2003

Contemporary culture of consumption has been transferred from physical satisfaction in the past to the "pleasure" culture of consumption that satisfies emotional needs, generating a new design category - emotional design. The current study analyzes various environmental design techniques of the theme parks, which recognized early the importance of the "pleasure" culture of consumption and used the techniques for sales and as profit-making tools. This study also examines a trend of emotional design in environmental design techniques of the theme park and proves that the design techniques can be applied to a variety of interior design areas, as well as commercial facilities.mmercial facilities.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.151-155
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• 2006

The objective of commercial space design is not only to sell goods but also provide customer experience so called 'Experience marketing'. Therefore, companies are in search for various methods to give special customer experience and interior design is being considered as an important tool. For example, providing catharsis through commercial interior design, or bringing In the concept of hands-on exhibition into sales area relate to affirmative images of specific products or brands. Graphics in various methods has now become important interior design medium of expression. Therefore the study investigates graphical methods that appear in interior space such as objet, frame, optical illusion, moire and information transmission. It also analyzes their applications and roles in commercial spaces as major element in establishing spatial identity.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.165-170
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• 2005

It is important factor; understand definition and concept, grasp application method and property about transparency for expression of skin in design of retail space. This research do target; clarify the feature of transparency for expression of skin in modern retail space, and it is based in these viewpoint that analyze the feature through an experiment of image estimation(SD method) into object to modern retail space that express transparency of skin.

• Archives of design research
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• v.12 no.4
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• pp.243-250
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• 1999

Interior design is depend on combination way of between invisible meaning and visible form, then it has a several meaning by that. The meaning of interior space is a invisible concept which is shown by a form and it is mainly recognized by a image. The purpose of this study is to explore that characters of image in communication process, typical aspect and structural aspect have been shown in interior design. On this study, I try to study space analysis about commercial space to explore character of spatial image through theoretical approach. In a result, the image of interior space is made by deep representation as a designer's basic concept and is delivered by conversion of various codes. Therefore, the image of interior space is not a additional concept which is made by natural factor of space, it is a design concept which must be dealt with space planning.

• Journal of the Korean Society of Floral Art and Design
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• no.43
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• pp.3-17
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• 2020

Through color analysis and survey of seasonal display cases using flower materials in department stores, hotels, and retailers, which are representative commercial spaces in Korea and abroad, it is designed to recognize the need for color planning that applies seasonal colors and emotional adjectives, away from the traditional method of relying on the season, shape and texture of materials, in the process of flower displays. The research method analyzed the colors used in the 48 domestic and foreign commercial space flower display cases collected. Based on this, the first expert questionnaire collected adjectives extraction and seasonal coordinates reminiscent of the case and examined the suitability of emotional adjectives extracted by the second public survey. The research results extracted typical colors and tones of spring, summer, fall, and winter, and recognized seasonal emotional adjectives. Based on these results, We could see that the color scheme should be advanced in the flower display, which used to depend solely on the shape or texture of the flower material, to produce the intended emotional design.