• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.26-45
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• 2012

Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

• Women's Studies Review
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• v.27 no.1
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• pp.145-183
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• 2010

This study has compared South Korea with Taiwan, a society which has an almost non-hierarchical college culture in spite of its social and historical similarities to Korea, including the recruit system. By the means of quantitative and qualitative comparative studies and analysis, it has tried to clarify the reasons behind the hierarchical and sexist military culture of Korean universities. According to the comparative studies, Taiwan's college culture is less hierarchical than that of South Korea, and support for the necessity of hierarchy is weaker. Hierarchy had a greater influence on the payment of meals, appellations and society admissions in South Korea. Elements of military culture such as violence or group discipline were usually only present in South Korean college culture. Male-centered drinking and prostitution culture was also found to be stronger in South Korea. The historical and social reason for these differences is that Taiwan has a weaker basis for nationalism and militarism, both essential factors in the founding of hierarchical and collective culture. The most direct reason for the lack of hierarchy in Taiwanese college culture is the period of recruitment. In South Korea, young men usually apply for military service during the first or second year or college, and return to school as second or third-year studies. In Taiwan, however, men are usually recruited after having graduated from college. Students who have served in the army have proved to have a significant influence on violence, hierarchy and drinking culture in Korea's college culture. South Korea's college culture has two main problems. The first is that South Korean college students are not able to be critical towards the harms of South Korea's oppressively hierarchical collective culture, and therefore do not develop the strength to fight against it. This is all the more problematic because they are the future components of South Korea's main institutions. The second is that it roots male-centeredness even further into the South Korean mentality.

• 한국노년학
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• v.34 no.2
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• pp.333-348
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• 2014

This study seeks to probe the effects of attitude toward the elderly and knowledge of dementia on attitude toward dementia of care workers who work in nursing homes in Korea and Japan. Furthermore, this paper compares and analyzes whether there's a difference between Korea and Japan in terms of factors that determine the attitude toward dementia. Data were collected from 320 careworkers in korea and 350 careworkers in japan. The collected data has been analyzed by t-test and multiple regression analysis. The following results were found. First, as a result of comparing the level of attitude toward the elderly, as well as knowledge and attitude toward dementia, no meaningful difference was found in terms of knowledge of the dementia, but for attitude toward the disease and toward the elderly, the care workers in Japan were generally found to be more positive. Next, in terms of factors that determine the attitude toward the dementia, first, a careful examination of variables that influence the attitude towards the dementia found that the knowledge of dementia in Korea is (β=.305 p<0.001) and the attitude towards the elderly in Japan is (β=.348 p<0.001). Second, attitude toward the elderly and knowledge of the dementia was found to be a variable that influences attitude toward the dementia, both in Korea and Japan.

• 한국노년학
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• v.30 no.4
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• pp.1129-1143
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• 2010

The purposes of this study were to investigate the major determinants influencing on health promoting behaviors(HPB) of the elderly living in Seoul. The conceptual framework of the study was Pender's health promoting model and the ecological perspectives. The study was conducted with 495 elderly persons whom 60 years old. For the analysis of data, descriptive statistics and hierarchical regression were used for the statistical analysis with SPSS program. The results were as following: 1) The mean score of the HPB was 3.11(SD=0.41). 2) Hierarchical regression analysis found that ModelIV accounted for 55.7% of the variance in HPB. 3) The Major determinants on HPB among the elderly persons were prior related perceived benefits of action, social support, perceived self-efficacy, community environment, perceived health status, education, and age. In conclusions, first, we should develop to various levels of educational and supportive programs for the HPB among the elderly persons. Second, we should examine more with environment, the accessibility to senior welfare agencies. Third, we should be organized the self-help groups for the elderly persons to improve health promoting behaviors. Fourth, the government should established more secure environment for the HPB, and find better solutions that are provided by various social welfare agencies connected with the coordination of the services in the local communities. Finally, we should develop professional education training programs of the HPB for the practitioners in the field of Gerontological Social Work.

• 한국노년학
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• v.30 no.3
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• pp.709-726
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• 2010

As S. Korea is aging faster than any other industrialized countries, there exists a need to understand how best to improve the quality of life of the elders. The main purpose of this study is to examine the predictors of life satisfaction in the nationally representative sample of adults aged 65 and older (n=4,155) drawn from the Wave I (2006) of the Korean Longitudinal Study on Aging. Hierarchical multiple regression analysis was run to assess the unique explanatory contribution of socio-demographics, social network, activity participation, and physical/psychological health on the life satisfaction. Three separate analyses were undertaken to note differences by education level: older adults with no formal education, those who had completed 9th grade, and those who had completed 12th grade and more. There are three main findings: 1) Physical/psychological health variables such as subjective health, regular exercise, and depression were significant predictors of life satisfaction regardless of education level; 2) While social network and activity participation factors influence life satisfaction of the two lower education groups, such factors don't affect the highest education group; 3) Marital status, household income, and location of residence were significant demographic predictors of life satisfaction regardless of education level. Implications for program development and policy are discussed in this paper.

• 한국노년학
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• v.39 no.1
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• pp.169-188
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• 2019

In this study, the author utilizes longitudinal data of the recent 12 years to verify whether the absolute versus relative income of old age has a significant effect on their life satisfaction of life. The findings of this study show that there is a significant difference in life satisfaction of old age according to respondents' relative income of three reference groups based on their asset quintile and residental area and education. In the correlation analysis using the cross-sectional data, the absolute and relative income level was closely related to the life satisfaction. In the panel regression analysis using the 12 years longitudinal data from the Korea National Labour Panel dataset, the income level of counterparts in those reference groups appeared highly significant in determining the level of life satisfaction of the elderly. However, some demographic variables such as age and marital status did not have a statistically significant effect in the long-term perspective. The income of reference groups in terms of asset levels, education and region as well as their own past life satisfaction level had a significant effect on the elders' life satisfaction determination. These results suggest that the relative income hypothesis in terms of life satisfaction among the elderly is more valid than the previous absolute income hypothesis.

• Korean Journal of Social Welfare Studies
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• v.42 no.3
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• pp.329-353
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• 2011

Adolescence is the important period of experiencing primary social relations through family relations. Adolescent of grandparent-grandchildren family who are provided social welfare service, however, causes many psychological and social problems on account of the negative family relationship, so it is needed resilience in order to recover from those circumstances through easing their negative family relations. This study set self esteem, empathy and internal·external locus control as parameters in order to know how negative family relations of grandparent-grandchildren family could influence the resilience of adolescent, then tried to reveal the entire and synthetic causal relationship in paths of them. For this, we analyzed 492 cases of grandparent-grandchildren family adolescent, which had negative family relations. In this process, we used Amos 19.0, analyzed interrelation and path, and examined significance of type and statistical significance in direct-indirect effect between paths. As the analysis result, we proposed that the development of social welfare program and use of it centered on self-esteem, empathy and internal-external control to the family relations of grandparent-grandchildren family adolescents was a practical approaching task of social welfare for them.

• Korean Journal of Social Welfare Studies
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• v.40 no.2
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• pp.33-58
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• 2009

The main purpose of this study is to explore the structure of local government social welfare finance and tendency of changing structure and what affects the change. We select GuRoGu budget from 2000 to 2007 as one of local governments in Korea to perform the study goal. After we analyzed the contents of the budget, we have developed the framework of analysis for reclassifying local government welfare budget. First of all, we find utility of the framework of analysis which classify local government social welfare budget as target groups, properties, and the source of the finance. Secondly, the structure of local government welfare finance has changed for 8 years. The rate of finance for direct service has risen more than that for indirect service, and the rate of finance providing material(or service) type has risen more than that of providing monetary type. The rate of the finance from central government has grown up rapidly, whereas that from local government has fallen off. The hypotheses that the rate of financial self-reliance and the increase rate of social welfare expenditure to the previous year play a significant role to the rate of social welfare expenditure are not clear in our study. But we find the central government's effects to the local government welfare budget has grown up. So, we propose if we analyze the hypothesis of incrementalism, we must divide the effects of the previous year expenditure from the effects of central government's policy.

• International Area Studies Review
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• v.15 no.1
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• pp.469-493
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• 2011

This paper attempts to examine the economic impact of technological barrier to trade(TBT) between Korea and China by using international input-output approach. With the tariff/quota reduced or eliminated since WTO's launch, the interest in TBT as a non-tariff barrier has been increased, and then there have so far been a large number of empirical studies on quantifying its effect in foreign. But still this area of study in Korea is limited in the literature survey. In encouraged in this situation, focusing on bilateral trade between Korea and China, which has been significantly increased in recent years, we have tried to estimates the impact of TBT on their output and employment. We use Asian International Input-Output Table(AIIO) for the year 2000 published by IDE-JETRO, and also use the estimated sectoral TBT provided by Ha et al.(2010). According to the result, there will be generated $3.63 billions values in outputs, and 18.1 millions persons in employments at most. And also we found that there is weak interdependence in sectoral and spatial linkage between two countries.

• Asia Marketing Journal
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• v.10 no.4
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• pp.1-33
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• 2009

This research investigates the effect of brand-self identification on brand attachment and brand commitment focusing on luxury brand. Another purpose of this study is to examine how the relationships among brand identification, brand attachment and brand committment are moderated by consumers' regulatory focus. Structural Equation Modeling using 214 questionnaires was conducted to test hypothesized model. The results reveal that perceived luxury brand personality including excitement, competence, and sophistication influences brand-self identification positively, which in turn has a signifiant positive effect on the brand attachment. It is also found that consumers' emotional attachment to luxury brands has a positive influence on the luxury brand commitment while the effect of the brand-self identification on the brand commitment is not signifiant. This finding strongly supports that brand attachment and brand commitment are distinct construct, which confirms the results of the previous studies. In addition, the results show that consumers-luxury brands relationships are moderated by consumers' regulatory focus. This finding explains that prevention-focused individuals who have interdependent self-view respond to the loss caused by relationship break more sensitively compared to the promotion-focused consumers. Finally, based on the findings of this study, theoretical contribution and managerial implications are discussed.