• Title/Summary/Keyword: 상권입지

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The Effect of Floating Location on Goodwill and Rent of Retail Shop -Focused on Seocho·Gangnam Commercial Area- (유동인구가 상가권리금과 임대료에 미치는 영향 -서초·강남구 상권을 중심으로-)

  • Lee, Se-won;Noh, Seung-Chul;Park, Yong-Beom;Kim, Hyun-Deok
    • Journal of Cadastre & Land InformatiX
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    • v.48 no.1
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    • pp.229-244
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    • 2018
  • The purpose of this study is to analyze the factors affecting the influence of the size and composition of the floating population on goodwill and Rent. First, the conceptual difference between location value and rent is clearly distinguished. Second, the value of land price is divided into fixed land value and floating land value. The empirical analysis utilized consulting data from 188 shops in Seocho and Gangnam-gu in 2013 ( restaurants, resting restaurants, drinking places, general stores, entertainment and sports). The results using linear regression analysis are as follows. Goodwill and rent have a positive correlation, but the evaluation system and factors are different. Especially the influence of the floating location factor is larger than the rent. And the fixed location factors such as building deterioration bus stops, were found to be significant influencing factors in the rents, but they did not affect goodwill. This result implies that the value of location of goodwill should be taken into consideration of a temporal and spatial concept. Since, in order to resolve disputes between the landlord and the tenant, it is necessary to accumulate data continuously and to study the objective evaluation system in the future.

A study on management performance factors of bedding stores (침구점포 경영에 영향을 미치는 요인에 관한 연구)

  • Kim, Cheon-Tae;Min, Guy-Sik
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.1
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    • pp.135-142
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    • 2013
  • This study is intended for bedding stores and finds management performance factors from providers' aspect. Henceforth this study can be used when bedding stores were considered to establish by determinations and bedding companies with statistics as a criterion and a tool so that make an accurate estimate. First, it was found that location and trade area are the most influential factor in the management performance. Second, the result of study showed that location placed first in the importance of management performance factors in bedding stores, consumer came second, followed by competition. Third, it was assumed that the large floating population around the bedding store was the most important variable in location factor, the large resident population was the most important one in the consumer factor and high quality product was the most important one in the economic factor.

Determinants of Premium commercial real estate Study on the Preference (Daehangno, Dongsung-commercial area centered) (상가부동산 권리금 결정요인 선호도에 관한 연구 (대학로·동숭동 상권 중심으로))

  • Kim, Tae-Boum;Choi, Jong-Hum;Shin, Kwang-Shig
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.1
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    • pp.127-133
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    • 2013
  • The present study, the determinants of Lease-hold of the commercial real estate needs, interior and facilities, transit Lumpur, Daehangno and Dongsoong analysis of a questionnaire survey of mall tenant sales, density results affects the biggest presence, sales, traffic, density, the interior and facilities, and the impact was negligible. Also analyzed as a result of analysis of gender, age, education, Category, income differences combination of external factors and internal factors impact on key money that This result provides a new founder and stores the previous tenants want to contribute to the success of your business.

슈퍼마켓의 성공 및 실패요인에 관한 연구 - 농협 하나로마트를 중심으로 -

  • Bae, Lee-Man;An, Seong-Sik;Lee, Hun-Yeong
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.02a
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    • pp.105-136
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    • 2006
  • 이 연구는 농협 하나로마트를 표본점포로 하여 슈퍼마켓의 점포성과에 미치는 영향요인을 규명하기 위한 것이다. 기존의 유통관련 선행연구가 소비자조사를 통한 점포선택이론 중심으로 접근하였다면, 본 연구는 소매공급 측면에서 접근했다는 점과 소매입지모델 뿐만 아니라 소매경영이론 측면에서 내적요인까지 아울러 접근함으로써 슈퍼마켓의 점포성과에 대한 영향관계를 종합적으로 접근하여 규명하고자 시도하였다는 점에서 그 의의를 갖는다. 본 연구의 접근은 슈퍼마켓 경영에서 환경요인인 외적요인과 역량요인인 내적요인에서 점포성과에 영향을 미칠 것으로 기대되는 다양한 변수들을 선정하고, 이 변수들에 대한 검증을 통해 슈퍼마켓의 점포성과에 미치는 영향관계를 분석하였다. 분석의 신뢰도와 설명력을 높이기 위하여 변수별, 요인별 접근을 시도하였으며, 대상점포의 설명력을 높이기 위하여 동업계 편균대비 비교분석과 도시와 농촌간의 입지유형별 특성과 차이점을 규명하고자 하였다. 연구결과 현실적 측면에서 채용가능한 결과를 도출할 수 있었다. 본 연구가 대형 슈퍼마켓이 향후 유망업태로 주목받고 있는 상황에서 농협 하나로마트를 표본으로 하여 슈퍼마켓의 점포성과에 영향을 미치는 요인을 규명하고자 하였으나, 향후 슈퍼마켓의 점포출점, 전략수립, 점포운영 등에서 실질적인 방향성을 제시할 수 있도록 연구가 보강되어야 할 것이며, 나아가 타 업태 및 업종에 일반화될 수 있도록 기대한다.

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Research on the Application Methods of Big Data within SME Financing: Big data from Trading-area (소상공인의 자금공급 확대를 위한 빅데이터 활용 방안연구)

  • Lee, Ju Hee;Dong, Hak Lim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.3
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    • pp.125-140
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    • 2018
  • According to statistics, it is shown that domestic SMEs rely on bank loans for the majority of fund procurement. From financial information shortage (Thin file) that does not provide information necessary for credit evaluation from banks such as financial statements. In order to overcome these problems, recently, in alternative finance such as P2P, using differentiated information such as demographics, trading information and the like utilizing Fintech instead of existing financial information, small funds A new credit evaluation method has been expanding to provide SMEs with small amounts of money. In this paradigm of environmental change, in this research, credit evaluation which can expand fund supply to SMEs by utilizing big data based on trade area information such as sales fluctuation, location conditions etc. In this research, we try to find such a solution. By analyzing empirically the big data generated in the trade area, we verify the effectiveness as a credit evaluation factor and try to derive the main parameters necessary for the business performance evaluation of the founder of SMEs. In this research, for 17,116 material businesses in Seoul City that operate the service industry from 2009 to February 2018, we collect trade area information generated for each business location from Big Data specialized company NICE Zini Data Co., Ltd.. We collected and analyzed the data on the locations and commercial areas of the facilities that were difficult to obtain from SMEs and analyzed the data that affected the Corporate financial Distress. It is possible to refer to the variable of the existing unused big data and to confirm the possibility of utilizing it for efficient financial support for SMEs, This is to ensure that commercial lenders, even in general commercial banks, are made to be more prominent in one sector of the financing of SMEs. In this research, it is not the traditional financial information about raising fund of SMEs who have basically the problem of information asymmetry, but a trade area analysis variable is derived, and this variable is evaluated by credit evaluation There is differentiation of research in that it verified through analysis of big data from Trading-area whether or not there is an effect on.

Analysis of Spatial Characteristics of Business-Type-Changed Parcel in Hongik-University Commercial Area, Seoul - Focused on the View Point of Commercial Gentrification - (서울시 홍대상권 내 업종변화 필지의 공간적 특성 분석 - 상업 젠트리피케이션의 관점에서 -)

  • Kim, Dongjun;Kim, Kijung;Lee, Seungil
    • Journal of Korea Planning Association
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    • v.54 no.2
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    • pp.5-16
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    • 2019
  • The purpose of this study is to analyze the spatial characteristics of business-type-changed parcel in the Hongik-University commercial area, from the view point of commercial gentrification. A commercial gentrification occurs through a business-type-change in a spatial basic unit (microscopic spatial unit such as parcel) of an area which has not been considered in relavent policies and research. So, this study analyzed the spatial characteristics of business-type-changed parcels using the Cox's proportional hazard regression model. The main results of this study are as follows. First, as new developments in the adjacent area occur, the business-type-change probability increases. Second, by the commercial area division, the business-type-change probability is different. Finally, the accessibility is better, the probability is higher. These results could suggest that a consideration of the spatial characteristics form microscopic viewpoint is necessary to understand the commercial gentrification. And these could be used as basic data for a gentrification diagnostic and management system, which can predict gentrification from the view point of business-type-change on the basis of a parcel.

A Study on Determinants of Franchised Coffee Shop Rents (프랜차이즈 커피점의 상가임대료 결정요인에 관한 연구)

  • Jeong, Seung-Young
    • Journal of Cadastre & Land InformatiX
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    • v.45 no.2
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    • pp.217-235
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    • 2015
  • The study has analyzed the determinants of retail rents for the franchised coffee shop with the Multi-Regression analysis in Seoul. Central place, agglomeration, and demand-externality theories provide the basis for empirical models. The data used in this study consisted of 2,000 retail units in Seoul. As the results, the results show that coffee shop of retail sales per $3.3m^2$ and characteristic of retail trade-areas, and characteristic of coffee shop affects on the coffee shop's rents per $3.3m^2$. Coffee Shop's sales are the major determinant of coffee shop's rents. Also, coffee shop's goodwill per $3.3m^2$ and rental bond per $3.3m^2$ are positively correlated with a coffee shop's rents. Additionally, number of wholesale company and manufacturers in the retail trade-areas influences coffee shop's rent per $3.3m^2$. In summary, the study shows that coffee shop's brand identity, location and retail mix in the retail trade areas affects a coffee shop's rent per $3.3m^2$.

Revitalization Planning Strategies for Inner City Based on Locational Characteristics and Potentials -Focused on Cheongju Inner City- (지역 내 입지특성과 잠재력을 반영한 원도심 활성화 방안 -청주시 원도심 지역을 중심으로-)

  • Kim, Min-Hyeok;Jeon, Won-Sik;Kim, Young-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.554-559
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    • 2016
  • Cheongju has been a continuously expanding city due to housing development and new town construction since the 1980s. With time, many urban problems have arisen, such as commercial decline, and degradation of the residential environment in inner city. To revitalize the inner city, this study proposed some planning strategies through the linkage of separated urban regeneration projects maximizing its effectiveness. Therefore, firstly, this study selected the target area in the inner city and identified the cause of the declination and deterioration pattern. Secondly, the main issues were derived by reviewing the locational characteristics and the potential of the target area. Finally, four strategies and detailed projects were suggested for the target area for revitalization of the inner city. Although the effectiveness cannot yet be verified due to its under realization, the results derived from the citizen's participation are having a very important impact and they can be a useful reference for similar planning.

A study on determining of proper retail rents in commercial area (적정의 상가 임대료 결정에 관한 연구)

  • Jeong, Seung-Young;Kim, Hak-Hawn
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.2
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    • pp.177-192
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    • 2014
  • The factors that affect on the ratio of monthly rent to total rents in commercial real estate lease contract was empirically investigated. The theoretical basis for the research was location theory, retail trade-area analysis, bid rent, agglomeration theory, and demand externality theory. The data used in this study included information on goodwills per 3.3 square meters, deposit money per 3.3 square meters, retail rents per 3.3 square meters, and passing pedestrians' characteristics in 96 retail trade areas in South korea. As the results, using the hedonic price functions and multi-regression analysis, the independent variables does affect the ratio of monthly rent to total rents in the each retail trade area were goodwills per 3.3 square meters, deposit money per 3.3 square meters, retail rents per 3.3 square meters, and the number of Small Wholesale Retail Trade Firms at the level of nation. also, the results show goodwills per 3.3 square meters and the number of Small Wholesale Retail Trade Firms are important factors in determining the ratio of monthly rent to total rents in commercial real estate lease contract in seoul. In summary, not only the economic conditions in the retail trade area but also the passing pedestrian count should be considered to determine the ratio of monthly rent to total rents in commercial real estate lease contract.

A Study on the Development of Financial and Commercial Space in Jeonju : During Japanese Colonial Period (전주의 금융ㆍ상업공간의 형성과 변화 - 일제강점기를 중심으로 -)

  • 박선희
    • Journal of the Korean Geographical Society
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    • v.38 no.5
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    • pp.754-768
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    • 2003
  • The purpose of this study is to analyze how financial and commercial space in Jeonju had changed after Japanese rule. The biggest local bank was located near the Chungangdong post office in Taisyoudoori and the other bank facilities were located near the Jeonrabuk-do provincial office and Nammun market. Periodic markets and permanent stores were major commercial activities in Jeonju. Many stores and commercial companies established by many Chosun merchants near Nammun markets. Chosun commercial companies were superior to Japanese commercial companies in both number and capital scale. Japanese commercial companies were concentrated on Taisyoudoori(Jungang Road). Commercial activities in Jeonju were segregated by ethnic group. Financial and commercial activities were concentrated on Taisyoudoori and Ekimaedoori(Nammun Road).