• River and Culture
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• v.9 no.1
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• pp.80-83
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• 2013

• 식품문화 한맛한얼
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• v.3 no.4
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• pp.426-430
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• 2010

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.82-95
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• 2016

This research has analyzed the influence of information search on festival image, emotional response, re-visit intention and intention to share information. Image of festival was assumed to be composed of three components of cognitive, affective and unique image. Emotional response was divided into positive and negative emotion. As the results of influence analysis, word of mouth-effect and online media such as SNS had a significant effect on unique image of the festival. whereas official homepage showed a significant impact on cognitive image. Among three factors of image, affective image had a great influence on positive emotion. as three image factors are associated with positive emotion. Also, Affective emotion was analyzed to have significant influence on re-visit intention and intention to share information.

• 월간 한농연
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• s.77
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• pp.38-47
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• 2009

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.455-477
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• 2017

The purpose of this study is to develop the service scales of festival quality. We derived five constituent factors, service quality measures of local festivals through the extensive literature review in Previous studies. We named these qualities "COKITQUAL" that is consist of Convenience, Information, Kindness, Operation, Corporeity. We conducted the empirical analysis for the participants in "Hwacheon Sancheoneo Festival" to verify the "COKITQUAL". As the result, Information, Kindness, Operation affected positively on Festival Satisfaction among all SERVQUALs. However, Convenience and Corporeity did not positively affected on the dependent variable. And then, Festival Satisfaction positively affected on on Behavior Intention. This study developed the Service quality concerned with local festivals which is crucial fundamentals to quantify Festival SERVQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.537-549
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• 2015

The purpose of this study is to analyze the characteristics of two local festivals, already recognized as a successful regional cultural festival, over a period of time to apply the product life cycle theory. As a result of the analysis of the two festivals, in introduction stage, the festival organizers have focused mainly on settling down the festival's core programs and raising awareness on the subject of the festival for the stimulation for basic demands. Second, for maintaining increasing demands, the qualitative improvement of the core program, the development of new programs and the expansion of the programs for the visitors' convenience and safety were focused on. In addition, strategies for promoting awareness of the festival had modified the strategy to promote on the contents and programs of the festival, as well as public relations strategy, not only domestic but also the foreign countries, was established and fulfilled. Lastly, in maturity stage, to overcome declining the number of visitors and economic effect both festivals have showed providing sophisticated programs for the visitors' convenience and safety, improving service quality through the development of the existing programs, providing economic benefits such as admission cuts or giving gift certificates and expanding number of foreign visitors with strengthening the promotion that was implemented in growth stage and enhancing the better image of the festival through the social contribution. Therefore, strategies for the each stage mentioned above present the significant policy implications for festival organizers who were planning to establish a new festival or implementing a festival with experiencing the tepid growth.