• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.211-231
• /
• 2005

It is important for marketers to understand both individual resistance and group resistance in order to successfully bring innovations into global markets. We suggest that consumers resist innovations as individuals and as members of a group and that they do this in different ways at different stages of decision-making. The individual resistance begins with forms of initial resistance, develops into emergent resistance and mature or belated resistance at the individual level. In addition, personal moral standards can influence decision making in relation to the adoption of innovations. Individual resistance is sometimes accompanied by or evolves into group resistance. We introduce a framework for thinking about consumer resistance to innovations that sees it as a consequence of social identity, which has functions for the individual, the group to which one belongs, and other individuals and groups. Consumers with membership in a certain group try to increase their self-esteem through the process of social comparison. The more consumers strongly identify with and bond with a certain group, the more in-group solidarity and out-group hostility will occur. Out-group hostility gives group members strong resistance toward products and services related to the out-group. Individual resistance and group resistance are threats to marketers and dampen performance. By considering the existence of resistance to innovations and seeking strategies to overcome it, marketers can transform these threat into new opportunities. A better understanding of consumer resistance can complement research on the adoption of innovations and help in the development of a universal model of consumer behavior.

• Information Systems Review
• /
• v.19 no.4
• /
• pp.43-62
• /
• 2017

This study investigates the effect of bonding and bridging social capital on the technological innovation performance in the Pangyo Techno Valley. In particular, we consider the information technology (IT) usage in industrial cluster as an antecedent of social capital. IT instigates the intra and extra communication and information sharing between employees, thereby promoting the formation of a network of various members. Results show that the IT usage factor positively affects both bridging and bonding social capital, but an evident difference exists among the effects of social capital on the technological innovation performance. In case of Pangyo industrial cluster, bridging social capital exerts significant effect on the technological innovation performance, whereas bonding social capital shows insignificance. Bridging social capital is composed of the interactions of various networks. Bonding social capital is based on the strong tie from trust and internal cooperation. Results are related with the characteristics of Pangyo Techno Valley, where various IT ventures need active communication and information sharing with other organizations for technological innovation performance.

• Journal of the Economic Geographical Society of Korea
• /
• v.22 no.2
• /
• pp.214-235
• /
• 2019

This study adopts the concept of social innovation cluster in which social economy organizations as one of the emerging axes of economic systems operate in collaboration with government agencies, investment institutions, intermediate supporting organizations and non-profit organizations, and investigates how the clusters of this kind grow in the context of the Korean socio-economic situation for the cases of Seongdong-gu and Eunpyeong-gu in Seoul, Korea. For this purpose, it has identified the actors of the clusters and their internal relations, and analyzed the process of cluster formation. A social network analysis of the partnerships between the actors has shown that Seongdong-gu has more diversified types of the network participation of universities, global networks and investment institutions than Eunpyeong-gu. It is interpreted that this pattern has resulted from the domination of private organizations in the former area, which is also confirmed by in-depth interviews with persons involved in the clusters. Although the facets of social innovation clusters are manifested in both areas, even in their initial stage, such factors as linkages between industrial actors and convergence with other clusters, which appear in the maturing stage of cluster formation, has yet to be found. It is suggested that the sustainable growth of social innovation clusters should be accompanied by information sharing and cooperation between the two areas on the future orientation of development.

• 한국벤처창업학회:학술대회논문집
• /
• 2019.04a
• /
• pp.97-102
• /
• 2019

예비 청년 창업농을 대상으로 개인적 특성을 파악하고 개인적특성, 사회적인식, 네트워크, 창농정책, 자기효능감, 주관적규범을 조사하여 창업의도에 영향을 주는 요인들을 파악하고자 하였다. 개인적 특성의 하위 변수로 성취욕구, 위험감수성, 혁신성을 설정하여 자기효능감, 주관적규범, 창업의도와의 관련성을 연구 하였다. 본 연구의 자료 수집을 위한 설문조사는 2018년 10월 2일부터 2018년 10월 27일까지 농업관련 창업교육 프로그램을 수강하였거나 농업분야에 관심이 있는 청년 농업 예비 창업자들에게 본 연구의 목적과 취지를 설명하고 연구의 동의를 얻어 설문지 300부를 배부하였다. 배부된 설문지 중 263부가 회수되었으며, 설문지 중 미응답이 한 문항이라도 있거나 불성실하게 응답한 설문지 15부를 제외한 248부를 최종분석 자료로 활용하였다. 본 연구의 결과는 다음과 같다. 청년 농업 예비창업자의 창업의도에 영향을 주는 요인으로 개인적 특성 중 위험감수성과 혁신성이 파악되었다. 또한 상관관계에서도 혁신성과 위험감수성은 상관관계가 높은 것으로 분석되었다. 그리고 환경적 요인인 사회적 인식, 네트워크와 창농정책은 모두 창업 의지에 영향을 주는 것으로 검증되었다.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2012.11a
• /
• pp.310-319
• /
• 2012

향후 한국사회에서는 사회적 소외계층의 생활환경개선과 더불어, 국민 모두의 건강하고 활기찬 생활을 지원할 수 있는 보다 적극적이고 효율적인 복지서비스에 대한 수요가 증가할 것으로 전망된다. 이러한 사회적 니즈는 우리나라 복지정책이 사회적 취약계층에 대한 시혜적 차원에서의 복지제도개선에 머물 것이 아니라, 사회 경제 문화 등 다양한 영역에서 지식 및 기술의 생산방식을 전환할 것을 요구한다. 복지의 관점으로 과학기술정책을 살펴보고, 변화의 방향을 모색할 시점이다. 본 논문은 과학기술정책이 기존의 성장패러다임에서 벗어나, 진정한 의미에서 복지와 성장의 선순환을 이루는 시스템을 갖추어야 한다는 점을 주장한다. 이를 위해서는 그 문제의 심각성에 비해 연구개발 투자가 저조한 분야에 대한 개선과 더불어 기술공급 위주의 정책에서 벗어나야 한다는 점을 강조한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.4
• /
• pp.169-181
• /
• 2018

Under the constantly intensifying global competition environment, many companies are exploring new business opportunities in the field of social innovation using creating shared value. In seeking social innovation, it is a key starting point of social innovation to clarify the problem to be solved and to grasp the cause of the problem. Among the many problem solving methodologies, design thinking is getting the most attention recently in various fields. Design Thinking is a creative problem solving method which is used as a business innovation tool to empathize with human needs and find out the potential desires that the public does not know, and is actively used as a tool for social innovation to solve social problems. However, one of the difficulties experienced by many of the design thinking project participants is that it is difficult to analyze the observed data efficiently. When analyzing data only offline, it takes a long time to analyze a large amount of data, and it has a limit in processing unstructured data. This makes it difficult to find fundamental problems from the data collected through observation while performing design thinking. The purpose of this study is to integrate qualitative data analysis and quantitative data analysis methods in order to make the data analysis collected at the observation stage of the design thinking project for social innovation more scientific to complement the limit of the design thinking process. The integrated methodology presented in this study is expected to contribute to innovation performance through design thinking by providing practical guidelines and implications for design thinking implementers as a valuable tool for social innovation.

• Proceedings of the Korea Contents Association Conference
• /
• 2007.11a
• /
• pp.183-187
• /
• 2007

During the recent decades in democratic and industrialized countries, government policies for governing technological innovation and risks to environment and human health have undergone significant changes. The shift from a top-down legislative approach to a more inclusive and deliberative atmosphere is, putatively the most prominent change. Such a move is often described as a move from government to governance. In the governance of technology and risk, public engagement has been a major strategy in technology decision-making process. This article aims to look into the changes in the procedural modes of technology decision-making process. It discusses the main viewpoints that have been placed on the basis of such a move. Also, it further relates the changes in local decision-making process to science and technology decision-making at global level. It argues that the democratic and reflexive trends in local science and technology decision-making will be the basis upon which to shape and respond to global governance system: while international decision-making process would require accountability in integrating different values and rationalities, such accountability may be sustained and reinforced depending on the robustness of the local decisions and social choices.

• Journal of the Economic Geographical Society of Korea
• /
• v.8 no.1
• /
• pp.1-16
• /
• 2005

Literature on cluster theory and cluster policy has been focused on the differences between mature industrial areas and innovative regions. Mature industrial areas are described as possessing little competence for innovation and lacking entrepreneurship to be transferred an innovative region, say, an innovative cluster. Old industrial regions are, however, rich in social capital, local networking, and regional institutionalization. This paper compares Buchon's mature industries with Daejon's bio-sector new start-ups in terms of innovative potential, socio-economic and cultural-economic mechanisms. Policy implications such as networking and business support systems on the differential types of industrial regions are offered.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.2
• /
• pp.195-205
• /
• 2022

This study aims to investigate the relationship between Corporate Venture Capital(CVC) investments and firm innovation, exploring the moderating effect of corporate ESG risk on this relationship. First, adopting the organizational learning theory, I theorize a process in which a firm's relationship with a venture through CVC investments acts as an external innovation source for learning and ultimately short-term innovation. Also, based on the discussion of the stakeholder theory, I argue that when a firm is evaluated as having high ESG risk externally, this may have a negative moderating effect that weakens the relationship between CVC investments and innovative performance. In order to verify these hypotheses, panel data analysis was performed using CVC investments data, patent application data, and ESG risk scores of US high-tech firms from 1993 to 2018. As a result of the analysis, as expected, it was found that the more the firm invests in ventures through CVC, the more the firm's innovative performance increases. In addition, the social aspect of ESG risk of a firm, related to the local community and employees, were found to weaken the association between CVC investments and innovative performance. This study expands the understanding of existing research on CVC investments as a vehicle for learning and innovation. Focusing on the importance of relationship with ventures rather than the size of CVC investments, I empirically examined that the formation of CVC relationships with ventures is directly related to the short-term innovation of investing firms. Additionally, this study contributes to the CVC literature by including stakeholders in the current discussion in addition to investing firms and portfolio ventures. Finally, this study investigated how ESG issues, which are attracting attention as playing an important role in firm activities, are related to CVC investments.

• Journal of the Economic Geographical Society of Korea
• /
• v.17 no.1
• /
• pp.69-85
• /
• 2014

The purpose of this study is to find the effects of triple helix model on the firm innovation, especially focused on the moderating effects of trust in Daegu Gyeongbuk. There are two ways of triple helix interactions in Korea. One is a traditional triple helix interaction in which entrepreneurial universities have a central role. As the other way, such 3rd-sector type organizations as technoparks have a important role in facilitating the triple helix interactions. We collected data from 231 firms located in the Daegu-Gyeongbuk region. According to the findings, firstly, 3rd-sector type organizations such as technoparks have a positive(+) effect on the firm innovation. But a traditional triple helix interaction has not. Secondly, a 3rd-sector type support has much more positive(+) effects on the firm innovation than a traditional triple helix interaction. Thirdly, the trust has a positive(+) moderating effect on the firm innovation in the two-type of the triple helix interactions. In the conclusion, research implication, limitation of this study, and future directions are suggested.