Browse > Article

Design Thinking Methodology for Social Innovation using Big Data and Qualitative Research  

Park, Sang Hyeok (Gyeongnam National University of Science and Technology)
Oh, Seung Hee (Gyeongnam National University of Science and Technology)
Park, Soon Hwa (Gyeongnam National University of Science and Technology)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.13, no.4, 2018 , pp. 169-181 More about this Journal
Abstract
Under the constantly intensifying global competition environment, many companies are exploring new business opportunities in the field of social innovation using creating shared value. In seeking social innovation, it is a key starting point of social innovation to clarify the problem to be solved and to grasp the cause of the problem. Among the many problem solving methodologies, design thinking is getting the most attention recently in various fields. Design Thinking is a creative problem solving method which is used as a business innovation tool to empathize with human needs and find out the potential desires that the public does not know, and is actively used as a tool for social innovation to solve social problems. However, one of the difficulties experienced by many of the design thinking project participants is that it is difficult to analyze the observed data efficiently. When analyzing data only offline, it takes a long time to analyze a large amount of data, and it has a limit in processing unstructured data. This makes it difficult to find fundamental problems from the data collected through observation while performing design thinking. The purpose of this study is to integrate qualitative data analysis and quantitative data analysis methods in order to make the data analysis collected at the observation stage of the design thinking project for social innovation more scientific to complement the limit of the design thinking process. The integrated methodology presented in this study is expected to contribute to innovation performance through design thinking by providing practical guidelines and implications for design thinking implementers as a valuable tool for social innovation.
Keywords
Social innovation; Design Thinking; Big data; Qualitative data analysis;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Catterall, M., & Maclaran, P.(1996). Using computer programs to code qualitative data, Marketing Intelligence Planning, 14(4), 29-33.   DOI
2 Choi, H. K.(2008). Usefulness and Limitations of Qualitative Data Analysis Software (NVivo2)-Comparison between Traditional Analysis Method and Nvivo2 Analysis Method, Journal of Policy Analysis and Evaluation, 18(1), 123-151.
3 Christian M.(2017). Sensemaking: The Power of the Humanities in the Age of the Algorithm, Little Brown.
4 Creswell, J. W.(1998). Qualitative inquiry and research design: Choosing among five traditions, Thousand Oaks, CA, US: Sage Publications, Inc.
5 Flinders, D. J.(1997). InterViews: An introduction to qualitative research interviewing: Steinar Kvale. Thousand Oaks, CA: Sage Publications, 1996.
6 Hampton, A., McGowan, P., & Cooper, S.(2011). Developing quality in female high-technology entrepreneurs' networks, International Journal of Entrepreneurial Behavior & Research, 17(6), 588-606.   DOI
7 IDC(2011). Big Data: What It Is and Why You Should Care, White Paper #228827, 1-14.
8 Jang K. W., & Ko. S. I.(2010). Action Learning Workshop proceeding, Korea Action Learning Association.
9 Kim, H. J., Hong, S. K., Choi, H. L., Kim D. H., Kim, J. W., & Lim, S. B.(2017). Platform design for co-creation-based regional innovation model, Spring Integration Conference of Management Information System.
10 Kelle, U., & Laurie, H.(1995). Computer Use in Qualitative Research and Issues of Validity. In Udo Kelle(ed.), Computer-aided Qualitative Data Analysis, 19-28. London: Sage Publications.
11 Social I. L.(2015). Why you feel design thinking education is difficult?, http://www.theuntoday.com/m/post/953
12 Stake, R. E.(1995). The art of case study research, Sage.
13 Park, S. H., & Oh, S. H.(2017b). Design Thinking and Big Data, The Korean Society of Creative Application.
14 Stake, R. E.(2010). Qualitative research: Studying how things work, Guilford Press.
15 Strauss, A., & Corbin, J. M.(1990). Basics of qualitative research: Grounded theory procedures and techniques, Sage Publications, Inc.
16 Strauss, A., & Corbin, J.(1994). Grounded theory methodology, Handbook of Qualitative Research, 17, 273-285.
17 Park, S. H., Oh, S. H., Park, J. S., & Lee, M. K.(2016). A Unified Model of Action Learning and Design Thinking for Social Innovation, Asia-Pacific Journal of Business Venturing and Entrepreneurship,11(2), 89-100.   DOI
18 Park, S. H., & Oh, S. H.(2017a). Design thinking and Business Model Zen linkage methodology for social innovation project implementation), The Journal of Digital Industry & Information Management, 13(1), 185-196.
19 Patton, M. Q.(1987). How to use qualitative methods in evaluation (No. 4), Sage.
20 Richards, L., & Morse, J. M.(2012). Readme first for a user's guide to qualitative methods, Sage.
21 Rittel, H. W. J.(1972). On the planning crisis: Systems analysis of the first and second generations, Bedriftskonomen, 8, 390-396.
22 Roger L. Martin.(2009). The Design of Business: Why Design Thinking is the Next Competitive Advantage, Harvard Business School Press.
23 전자신문(2016), 한국형 스탠퍼드대 '디자인 싱킹' 과정 만들어졌다, http://m.news.naver.com/read.nhn?mode=LSD&mid=sec&sid1=102&oid=030&aid=0002462004.
24 Oh, I. K., & Lee, D. B.(2013). A Study on the Application Methods of Big Data in the Design Field, Journal of Digital Design, 13(4), 665-674.   DOI
25 The Young Foundation.(2006). Social Silicon Valleys: A Manifesto for Social Innovation, The Young Foundation.
26 Strauss, A. & Corbin, J.(1998). Basics of Qualitative Research: Grounded theory procedures and techniques, Thousand Oaks, CA: Sage Publications.
27 현호영(2018). 디자인 씽킹 바이블, 로저 마틴, 유엑스 리뷰.
28 Alkaya., Mahir., F. Sleeswijk Visser., & C. S. H. de Lille. (2012). Supporting NPD teams in innovation: Structuring user data on the foundations of empathy, Leading innovation through design: Proceedings of the 2012 DMI international research conference, Boston (USA), 8-9 Aug. 2012. DMI.
29 Seol, B. M., Park, S. H., Park, J. B., & Kim, S. P.(2014). A Research on Entrepreneurship Education Recognition Based on Grounded Theory, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 9(3), 23-32.
30 Seol. B. M., & Park. J. B.(2016). Exploratory Study on the Phenomenon of Technology Transfer in Livestock Industry Based on the Grounded Theory Approach: Backward Linkage Industries in Livestock Industry, Asia-Pacific Journal of Business Venturing and Entrepreneurship, 11(1), 97-108.
31 Buchanan, R.(1992). Wicked problems in design thinking, Design Issues, 8(2), 5-21.   DOI
32 Bazeley, P., & Jackson, K. (Eds.).(2013). Qualitative data analysis with NVivo, Sage Publications Limited.
33 Beyer, M. A., & Laney, D.(2012). The importance of 'big data': a definition, Stamford, CT: Gartner.
34 Bogdan, R. B., & Biklen, S. S.(2007). Investigacao qualitativa em educacao, Porto: Porto Editora.
35 Kelle, U.(1995). Introduction: An Overview of Computer-aided Methods in Qualitative Research. In Udo Kelle(ed.), Computer-aided Qualitative Data Analysis, 1-18. London: Sage Publications.
36 Kuckartz, U.(2014). Qualitative text analysis: A guide to methods, practice and using software. Los Angeles: Sage.
37 Lee, R.. & Fielding, N.(1991). Computing for Qualitative Research: Options, Problems and Potential. In N.G. Fielding & R.M. Lee (Eds.), Using Computers in Qualitative Research, 1-13. London: Sage.
38 Mulgan, G., Tucker., Simon., Ali., Rushanara., & Sanders, B. (2007). Social Innovation: What it is, why it matters and how it can be accelerated, Skoll Centre for Social Entrepreneurship. Said Business School University of Oxford.
39 Lewins, A., & Silver, C.(2006). Choosing a CAQDAS Package, A Working Paper Submitted for CAQDAS Networking Project(http//caqdas.soc.surrey.ac.uk/).
40 Muller, R. M., & Katja T.(2012). Design Thinking VS. Lean Startup: A comparison of two user-driven innovation strategies, 2012 International Design Management Research Conference, 151-161.
41 Noh, D. J.(2004). A Study on the Forecasting of Library and Information Center with KJ Method, The Social Science Research Institute Sangmyung University, 19, 1-17.