• Title/Summary/Keyword: 사회적 자본(신뢰)

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The Impact of Structural and Relational Social Capital on SNS User Satisfaction and Continuous Information Sharing Intention (구조적 및 관계적 사회 자본이 SNS 이용자 만족도와 지속적 정보공유 의도에 미치는 영향)

  • Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.12
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    • pp.287-298
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    • 2014
  • This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

The Influence of Social Capital on Food Product Purchase Intention and SNS-WOM - Mediating Role of Trust - (SNS에서의 사회적 자본이 외식상품 구매의도 및 구전의도에 미치는 영향 - 외식상품 신뢰의 매개역할을 중심으로 -)

  • Han, Ji-Soo;Lee, Hyoung-Ju
    • Culinary science and hospitality research
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    • v.22 no.3
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    • pp.254-268
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    • 2016
  • The purpose of this study was to verify the effects of two types of social capital on trust, purchase intention, and SNS-WOM with regards to food products. In addition, the mediating role of trust was also examined. This survey was conducted from 15th to 29th on February, 2016 among SNS using convenience sampling method. A total of 300 responses were collected, of which 291 were used for analysis, after excluding responses containing missing data. Multiple regression and hierarchical regression were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that bridging social capital had a greater effect on trust of food product than the bonding social capital. ; Second, trust of food product significantly impacted purchase intention and SNS-WOM;. Third, trust of food product found to mediate the relationships between bridging social capital and SNS-WOM, bridging social capital and purchase intention.

A study on the relationship between social capital and organization trust, recommendation intention, and turnover intention (사회적 자본과 조직신뢰, 추천의도 및 이직의도 간의 관계에 관한 연구)

  • Han, Na-Young;Kwon, Hyeok-Gi
    • Management & Information Systems Review
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    • v.35 no.1
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    • pp.253-271
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    • 2016
  • This study is to investigate the impact of the social capital on organization trust, and the impact of the organization trust on recommendation intention, and turnover intention. And by this it is also to integrally analyze through what route social capital affects the recommendation intention and turnover intention. An actual analysis through covariance structural equation model was made targeting the members of small and medium sized manufacturing companies. The results of the actual analysis showed that the relational dimension in the social capital had an positive(+) and the most pervasive effect on the organization trust. Relational dimension refers to the formation relationships among members and has a significant value in the interaction in the relation between subordinates and superiors, between colleagues, and between departments. Secondly, the cognitive dimension in the social capital was revealed to have no significant effect on the organization trust and structural dimension was revealed to have a positive(+) effect on the organization trust. Structural dimension refers to the capital value which shows itself in the social network and relationship existing between the members and is formed through building the best network within an organization. Thirdly, organization trust was revealed to have a positive(+) impact on the recommendation intention and to have a negative(-) impact on the turnover intention. Finally, the summary, implications, limitations, and future research direction of this study were presented.

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The Effects of Entrepreneurship on Innovation Performance - Focusing on the Mediating Effect of Social Capital and Intellectual Capital - (기업가정신이 혁신성과에 미치는 영향에 관한 연구 - 사회적 자본과 지적자본의 매개효과를 중심으로 -)

  • Ahn, Chang-Heun;Kim, Sun Geun
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.261-276
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    • 2017
  • One of the main objectives of this paper is to identify the mediating effects of both social and intellectual capitals in the relations between entrepreneurship and innovation performance in Small and Medium Businesses. Based on the previous literatures on their relationships, we set our research model and test our hypotheses through a questionnaire survey. The main results of our analyses are as followings: first, entrepreneurship has a significant effect on innovation performance; second, social capital has a significant mediating effect between entrepreneurship and innovation performance; and finally, there exists a significant mediating effect between intellectual capital and entrepreneurship. One of the main policy implications of this study would be that the level of both social and intellectual capitals, coupled with entrepreneurship, should be reinforced in order to improve innovation performance.

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A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students (소셜미디어를 통한 사회자본 형성 결정요인에 관한 연구: 대학생을 중심으로)

  • Lee, Byung-Hye
    • Journal of Internet Computing and Services
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    • v.17 no.2
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    • pp.97-107
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    • 2016
  • The purpose of this study was to investigate the determinant factors of the social capital construction through socal media focused on social media use, motives, trust. Total of 261, college students participated in this study. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and path analysis based on structural equation model analysis using IBM SPSS 21 and IBM AMOS 21 program. Results show that social media use, motives(employment/reminiscences) and social media trust influenced positively on bridging social capital. Second, motives of use(information/exchange) and social media trust influenced positively on bonding social capital. Finally, social media use, specifically, social media trust generally promotes participatory social capital.

A Study on the Effects to the Change of Social Capital from Participation in Elderly Employment Programs (노인일자리사업 참여가 사회적 자본 변화에 미치는 영향 연구)

  • Jang, Yu-Mi
    • Korean Journal of Social Welfare
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    • v.63 no.2
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    • pp.261-289
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    • 2011
  • This study has been conducted to assess the effectiveness of the elderly employment programs through change of social capital by understanding how the elderly employment programs in the elderly employment policy of Korea has effected the change of social capital. The method of research was to design the research in the nonequivalent control groups design from the quasi-experimental design for the 500 elderly who participated and 250 who have not participated in the elderly employment programs through distributing structured questionnaire by classifying into before and after the project during 7 months from March 1, 2010 to September 30, 2010 to those above 65 living in Changwon. The social capital which is an important variable among the measurement index of the study has been set as trust, network, and social participation fields based on the aforementioned theoretic background. When the fact that there is a partial difference in the change of social capital of the elderly according to the participation in the elderly employment programs and the timing (before/after) is looked at in terms of change of social capital after controlling the general character of the elderly and the pre-score, there are differences per timing according to the participation in the elderly employment programs. Thus, the participation in the elderly employment programs had a significant difference in the change of social capital. It is possible to see that the trust, network, and social participation of the social capital all increased in the elderly with difficulties in their living status. It can be seen that the participation in the elderly employment programs brings forth increase of social capital for the elderly with difficulties in their living status. Among the social capitals, the elderly who participated in the elderly employment programs showed that the trust increased the most. Consequently, in order to increase the comprehensive social capital, the programs must be carried out focused on the vulnerable class in parallel to the elderly employment programs for the general elderly of other classes.

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Social Capital and Social Conflicts in Korea: The Multiple Facets of Social Capital (한국의 사회적 자본과 갈등: 사회적 자본의 다면적 속성에 대한 재조명)

  • Jang, Yong-Suk;Jeong, Jang-Hoon;Cho, Mun-Seok
    • Survey Research
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    • v.10 no.2
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    • pp.45-69
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    • 2009
  • This paper explores how multiple facets of social capital in Korea affects social conflict. The notion of social capital is composed of several elements including (1) social trust in generalized others (2) confidence in public sector fairness and the principles of democracy (3) social networks and closures and (4) community spirit and collective norms. We particularly examine how these multiple dimensions of social capital affect an individual`s tendency of social conflict orientation. The findings address the following four points. First, an individual, who trusts generalized others in a society, is less likely to be exclusive and conflict-oriented. Second, the more an individual has confidence in the efficacy of democratic processes and public sector fairness, the more (s)he is likely to be social integration oriented. When an individual, in contrast, gives strong support to a particular party (or government in power), the person is more likely to be conflict oriented. Third, an individual who mobilizes exclusive social closures to solve a problem is more likely to be conflict oriented. However, an individual who maintains a variety of inclusive social networks is more likely to be social integration oriented. Finally, the internalization of collective norms does not affect directly the tendency of individual's social conflict orientation. Increasing social capital at the individual level does not automatically guarantee societal level conflict resolutions. Rather, building extensive social closures based on strong family or hometown ties, school connections, political interests has detrimental effects on social integration and conflict resolutions. More, constructive social integration in a society requires higher level of open social networks, consistent administrative and democratic procedures, and social trust in generalized others.

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Effects of SNS Social Capital on Trust and Purchase Intention of Food Products: Focused on the Moderating Effects of Perceived Risk and SNS Receiver Characteristics (SNS 사회적 자본이 외식상품 신뢰와 구매의도에 미치는 영향: 지각된 위험과 SNS 수신자 특성의 조절효과를 중심으로)

  • Lee, Hyoung-Ju;Han, Ji-Soo
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.131-147
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    • 2016
  • The purpose of this study was to verify the effects of two types of social capital on trust and purchase intention of food products. In addition, the moderating roles of perceived risk and SNS receiver characteristics were also examined. The survey for this study was conducted from the 17th to the 30th of June, 2016 through SNS using the convenience sampling method. A total of 230 responses were collected, of which 200 were used for analysis, after excluding responses containing missing data. Multiple regression and moderated regression were conducted to verify the hypotheses. The results from this study are as follows. First, it was found that social capital (bridging social capital and bonding social capital) had an effect on trust of food product. Second, perceived risk of food product was found to moderate the relationship between social capital (bridging social capital and bonding social capital) and trust. Third, trust of food product significantly impacted purchase intention. Fourth, SNS receiver characteristics of food product were found to moderate the relationship between trust and intention;, and trust of food product was found to mediate the relationship between bridging social capital and purchase intention.

A Study on the Construction and Application of Social Capital Scale in Social Welfare Organizations (사회복지조직의 사회적 자본 척도 구성과 그 적용에 관한 연구)

  • Moon, Young-Joo
    • Korean Journal of Social Welfare Studies
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    • v.42 no.3
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    • pp.381-407
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    • 2011
  • This study set out to construct an social capital scale that could be commonly used by social welfare organizations and to apply it to examine any differences in social capital among social welfare organizations. For those purposes, the study distributed a questionnaire by mail to social welfare organizations in 15 cities and provinces across the nation and conducted latent means analysis. The major research findings were as follows. First, as a result of exploratory factor analysis and confirmatory factor analysis, the validity and reliability in measurement indicators of social capital were proved to be satisfactory level. Secondly, social capital were found to be interpreted at the organizational level through the review of levels of analysis. Meanwhile, the configural, metric, and scalar invariance of social capital scale were confirmed, which indicates that the social capital scale can be commonly applied to social welfare organizations. Finally, latent means analysis was carried out to examine differences among social welfare organizations in the subindexes of social capital including network connectivity, setting and sharing of vision, reciprocal norm, trust and cooperation, and group participation. As a result, there were significant differences among social welfare organizations in network connectivity, reciprocal norm, trust and cooperation and group participation but no statistically significant differences among them in sharing of vision, goal and core value. Those findings led to implications needed to manage of social welfare organizations.

A Study on the Effects of Social Capital on Collaborative governance (사회적자본이 협력적거버넌스에 미치는 영향에 관한 연구)

  • Yu, Mi-Hyun;Na, Ju-Mong
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.4
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    • pp.37-46
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    • 2017
  • In this research, we conducted an empirical study on the influence of social capital on cooperative governance for the Gwangju city social economy. The results of the study are as follows. First, the social capital factor commonly affecting cooperative governance is trust. Secondly, we were able to learn that there was a difference in the results of the hierarchical regression analysis to grasp the magnitude of the relative influence of detailed elements of social capital by cooperative governance factors in order. Network(4.843) exerted the most influence in Common Decision-making, followed by Trust(3.855). Trust(3.130) exerted the most influence on Management of Governance, followed by Network(2.936). Network(2.647) exerted the most influence on Cowork System, followed by Trust(2.244). Finally, Network(4.153) exerted the most influence on Partnership Building, followed by Trust(2.244). In particular, 'Participation' was an important factor in 'Co-work System'.