• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.303-312
• /
• 2018

The purpose of this study is to design the easy payment service research model and to find the influencing effect on the intention for the reuse of easy payment service by analysing the factors such as the social influence, the promotion condition, the security and the convenience as UTAUT model has. Also the research model employs the trust and the user satisfaction as parameters. The result shows that even though people feel the trust due to the convenience by the social influence, it has a negative influence on the user satisfaction if the risk recognized in the easy payment service and the weakness in the security are anticipated. The results of this study are academically meaningful as they established the research model for the easy payment service and the theoretical basis of the easy payment service area; they have provided the various practical implications.

• Korean journal of communication and information
• /
• v.68
• /
• pp.7-33
• /
• 2014

Using data from an online survey in Korea, this study examines factors affecting college students' intention to use wearable device based on an extended Unified Theory of Acceptance and Use Technology (UTAUT) (UTAUT2 Model). The results of the regression analysis suggest that performance expectancy, social influence, and facilitating conditions from original UTAUT are statistically significant variables to explain college students' intention to use wearable device. Also, the results of the data analysis reveal that added factors from UTAUT2 like hedonic motivation and price value are influential factors to explain intention to use wearable device. In addition, this study suggests that future studies need to test the UTAUT2 model in the context of new information and communication technologies.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.450-459
• /
• 2019

Under the new media environment this study is designed to investigate how the concept, 'self-efficacy' would be applied in an advertising context. The current study reviews consumer-controlled media environment, consumers' various attitude toward advertising and strategies for coping for advertising. In addition, how self-efficacy has been defined and applied in politics, education, and the Internet was discussed. From the advertising perspective it is interesting to examine how self-efficacy would be defined and applied in the consumers' attitude toward advertising. Lastly, this study will examine effects of self-efficacy on advertising research and advertising industry. For further study on self-efficacy much research needs to be conducted, focusing on conceptual and operational definition. Specifically, scale development and validation tests of 'self-efficacy' should be preceded.

• The Journal of the Korea Contents Association
• /
• v.16 no.3
• /
• pp.667-675
• /
• 2016

The aim of this study is to predict use behavior for social welfare service of the elderly mentally ill through means-end chain theory. Means-end chain theory explains cognitive structure related to the consumer's preference to various products and services. Although the elderly mentally ill begin to emerge as new client population, social welfare services for them do not seem to be enough in the community. Based on this awareness, this study tried to analyse service use behavior of the elderly mentally ill through means-end chain theory to develop new social welfare services. The data were collected from 15 elderly mentally ill and found 5 attributes, 10 consequences, and 11 values. Hierarchical Value Map was composed of 'disease management, rehabilitation preparation, hobby leisure ${\rightarrow}$ health maintenance, energy of life ${\rightarrow}$ social reintegration, life satisfaction, harmonious family life'. To activate the social service for the elderly mentally ill, it should be developed various programs such as disease management, rehabilitation preparation, hobby leisure for the elderly mentally ill. The ultimate value of these programs will be improve life satisfaction and integrated into society.

• Journal of Gifted/Talented Education
• /
• v.19 no.3
• /
• pp.647-667
• /
• 2009

This study intends to analyze open-ended inquiry activities of elementary science-gifted students in terms of how similar they are to authentic science inquiry and suggest desirable ways to make more effective programs for the gifted. For this study, we selected a small group with five elementary science-gifted students who had participated in the open inquiry program of summer camp held in the Institute for Science Gifted Education and collected data through recording and video-taping their discussion and performance from planning to coordinating inquiry results. The data was analyzed in terms of epistemological features and cognitive process in authentic science inquiry. The results is as follows. In terms of epistemology, students' inquiry methods were theory laden and they constructed knowledge in collaborative groups. For example, the students often discussed about performing the thought experiment and scientific concept related to inquiry task or their opinion. And in terms of cognitive process, their designing inquiry was similar to authentic science inquiry especially selecting variables, planning procedures, controlling variables, planning measures.

• Journal of Digital Convergence
• /
• v.14 no.4
• /
• pp.425-435
• /
• 2016

This paper has the aim to track down the viewers' cognitive emotion of how they are interacting with the story of Shakespeare in Love. Human minds have cognitive and emotional flows while plots, characters, and action-ideas are intertwined in the story of the film. This paper especially focused on the analysis of characters' networks with four statistical data pictures in order to schematize the storytelling architecture on how and why Shakespeare has strongly motivated to write a great star-crossed love play, Romeo and Juliet in his very young age. This paper examines that Shakespeare's subject of desire is to accomplish both a true love and a sincere play which can make the nature of love true. The desire of subject is always slipped aside into scattering with "object a." In the film of Shakespeare in Love, the "object a" is a writing process and has a product of Romeo and Juliet as well.

• Journal of Digital Convergence
• /
• v.17 no.2
• /
• pp.339-345
• /
• 2019

This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.

• Journal of Christian Education in Korea
• /
• v.64
• /
• pp.145-171
• /
• 2020

Christian communities have long sought to find what type of moral judgment is appropriate and what the Christian behavior is, by taking the church's ethical norms and behavior patterns as objects of reflection. In the same context, Christian education also tried to base the psychological rationalism of J. Piaget and L. Kohlberg, but the reason-centered structural development theory was not the answer. In fact, the structural development theory, which emphasized autonomy while excluding emotions from the moral judgment process, over-emphasizing cognition or reason, eventually led to moral relativism, unlike what was intended. In addition, it was criticized for not being able to adequately elucidate the gap between human moral reasoning and behavior, and for attempting to interpret morality excessively within the context of social culture. Recently, these limitations of structural developmental theory have been reinterpreted by neuroethics, especially moral psychology theories, which claim that moral judgment ability is physically wired in the brain and relies heavily on networks between cortical and limbic system. The purpose of this paper is to review some of the newly emerged research themes of neuroethics, and then to discuss two main theories that explain morality in the perspective of neuroethics and the implications that Christian education should pay attention to.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2023.05a
• /
• pp.394-395
• /
• 2023

"이성적이며 이상적인 합리적 인간"을 가정하는 기존 경제학의 이론이 항상 실제 상황과 일치하지는 않는 것으로 알려져 있다. 이의 대안으로 나온 행동경제학은, 인간의 경제적 의사결정에 심리, 인지, 감정, 사회문화적 배경 등이 영향을 미친다고 본다. 본 연구에서는 행동경제학에 의거하여, 개인의 감정과 경험이 경제적 의사결정에 영향을 미치는지 여부를 빅데이터 모델을 활용하여 분석하였다. SNS 여론으로는 Reddit, 주가지수로는 S&P 500 을 선정하였다. 수집한 텍스트 데이터를 전처리와 감정분석을 통해 독립변수 값으로 사용했고, 주가지수 등락의 방향성을 종속변수로 사용하여 로지스틱 모형을 구성했다. 모델을 활용하여 분석한 결과 Public sentiment 와 Market sentiment 간 양의 상관관계를 확인할 수 있었다. 또한, lag 를 설정하는 모델이 정확도가 더욱 높음을 확인해, 기존 경제학의 EMH 와 대립되는 바를 확인할 수 있었다. 하지만 최적의 lag 산정을 위해, 더 광범위한 데이터를 바탕으로 한 후속연구가 필요하다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.10
• /
• pp.55-63
• /
• 2018

This study was intended to identify path structures through pathway analysis with an emphasis on the cognitive elements that influence the acculturative stress of marriage-based immigrant women. The results of the study were designed to establish a foundation for practical measures and policies to support marriage-based immigrant women to adjust their lives in the culture. This study has established research model on the path structure according to the psychological stress theory as to how social support, coping strategy, and acculturative attitude recognized as a cognitive element of marriage-based immigrant women on the acculturative stress and implement practical verification. In addition, control variables for the use of ages, education level, period of marriage, and income level of socio-demographic variables were analyzed. To obtain data for the study, convenience sampling and snowball sampling of marriage-based immigrant women that resided in the area of C and J were conducted simultaneously through surveys and applied to the analysis of 204 cases. Analysis of the path structure of influence of social support, coping strategies, and acculturative attitudes that were perceived as a cognitive element of marriage-based immigrant women influencing acculturative stress revealed that these factors were specifically weighted towards acculturative. Moreover, comprehensive acculturative attitude was identified as a crucial variable reducing the effects of acculturative stress during the acculturative procedures of marriage-based immigrant women. This assumes that establishing and performing policies supporting co-existence of homeland cultures of marriage-based immigrant women and Korean cultures might be an efficient action for dealing with acculturative stress rather than forcing them to adjust to Korean culture.