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http://dx.doi.org/10.5392/JKCA.2016.16.03.667

A Research on Value Structure on Use Behavior about Social Service of the Mentally ill elderly  

Kim, Sun-Joo (동명대학교)
Kwon, Sunae (창신대학교 사회복지학과)
Bak, Mi-Ok (아미정신건강센터)
Publication Information
The Journal of the Korea Contents Association / v.16, no.3, 2016 , pp. 667-675 More about this Journal
Abstract
The aim of this study is to predict use behavior for social welfare service of the elderly mentally ill through means-end chain theory. Means-end chain theory explains cognitive structure related to the consumer's preference to various products and services. Although the elderly mentally ill begin to emerge as new client population, social welfare services for them do not seem to be enough in the community. Based on this awareness, this study tried to analyse service use behavior of the elderly mentally ill through means-end chain theory to develop new social welfare services. The data were collected from 15 elderly mentally ill and found 5 attributes, 10 consequences, and 11 values. Hierarchical Value Map was composed of 'disease management, rehabilitation preparation, hobby leisure ${\rightarrow}$ health maintenance, energy of life ${\rightarrow}$ social reintegration, life satisfaction, harmonious family life'. To activate the social service for the elderly mentally ill, it should be developed various programs such as disease management, rehabilitation preparation, hobby leisure for the elderly mentally ill. The ultimate value of these programs will be improve life satisfaction and integrated into society.
Keywords
The Elderly Mentally Ill; Means-end chain Theory; Social Welfare Use Behavior;
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