• Title/Summary/Keyword: 사회적 이미지

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Effects of Sociocultural Attitude toward Appearance, Body Image, and Self-Esteem on Appearance Management in Middle and High School Girls (여중생과 여고생의 사회문화적 태도, 신체이미지, 자아존중감이 외모관리행동에 미치는 영향)

  • Lee, Haekyung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.914-922
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    • 2014
  • This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

An Interpretation of the Insa-dong Landscape from a Social Construction Viewpoint (인사동 경관의 사회 구성론적 해석)

  • Kim, Yun-Geum;Kim, Hai-Gyoung;Choi, Key-Soo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.91-101
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    • 2009
  • In this study, the landscape of Insa-dong was interpreted from the viewpoint of a social construction of landscape, which regards the dynamic process of landscape change as more important than landscape visibility. This viewpoint also regards landscape as the result of its interaction with certain actors. From a review of previous studies on the same subject, it was found that the physical environment, institutions, and images are essential factors influencing landscape change. Insa-dong, which was Kwanindaing and Daesadong during the Joseon Dynasty, acquired symbolic meaning as a traditional area during the Japanese colonial period because of its many antique shops and Korean-style buildings. In 1970, the establishment of modern galleries in the district added to its image as a haven of the traditional Korean culture. Insa-dong thus eventually came to be referred to as "the street of traditional culture" by the people of Korea. Thanks to global festivals like the Asian Games, the Olympics, and the World Cup, Insa-dong's reputation as a cultural tourist destination has become stronger as these festivals created a need for a place in Korea where the country's traditional culture can be showcased to foreign tourists. After the mid-1990s, the merchants of Insa-dong began to cash in on the district's image as a showcase of traditional Korean culture due to the economic depression that emerged then. The people of Insa-dong and those outside it, however, came to feel that this trend damaged the district's image. Therefore, the people of Insa-dong and the district's local government started a movement to restore the aesthetic value and symbolic meaning of the district's landscape. This effort induced institutional change. Insa-dong used to be a natural haven of traditional Korean culture. Its landscape has recently been reconstructed so that this image could be restored. This process was made possible by the active interaction of diverse people: merchants, users, administrators, and NGOs.

A Development of Tentative Measuring items of Korean Corporate Symbolic Image using brand personality (브랜드 개성 항목을 활용한 한국 기업의 상징적 이미지 측정 도구 시안 개발)

  • Oh, Ju-Yeon;Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.17 no.3
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    • pp.83-94
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    • 2012
  • This study was designed to identify and develop the measurement items of symbolic image (personality) of most preferred Korean companies in adaptation of prior research of brand personality. From the common factor analysis, factors were extracted to five dimensions: Sincerity, Competence, Affection, Excitement, and Sophistication. In this survey, we collected data from the 558 respondents and performed a structural equation model using AMOS 16.0. The result of the confirmatory factor analysis indicated that the measurement model of Korean corporate symbolic image could be effectively used to envision the personality of Korean companies with similar context of brand personality research. Furthermore, this empirical study showed interesting results. One of unique Korean emotions, affection factor, was derived from this research as well and it is also proven that the Korean-corporate symbolic image could be used to measure the corporate personality and it should be continuously reinterpreted with deviation of socio-cultural changes rather than adhering to standardized paradigm.

기업의 사회적 책임이 조직시민행동에 미치는 영향에 관한 연구: 직무만족의 매개효과와 조직몰입의 조절효과를 중심으로

  • Chu, Jeong-Wan;Heo, Cheol-Mu
    • 한국벤처창업학회:학술대회논문집
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    • 2020.11a
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    • pp.115-118
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    • 2020
  • 최근 기업의 사회적 책임에 대한 관심이 커져가고 있으며, 사회의 구성원으로서 사회적 책임 활동은 선택이 아닌 필수적인 요소가 되어 가고 있으며 이에 대한 연구들도 활발히 진행되고 있다. 그러나 기업의 사회적 책임활동에 대한 연구들은 주로 사회적 책임활동과 기업의 이미지, 고객만족 및 재방문 등 기업의 성과와 관련한 연구가 주를 이루고 있다. 이에 기업의 사회적 책임활동이 직원들의 내부 고객인 직원들의 직무만족과 조직시민행동에 미치는 영향을 확인하고, 그 관계에서 조직몰입이 어떤 역할을 하는지를 규명해보고자 한다. 본 연구에서는 기업의 사회적 책임활동이 직원들의 직무만족을 증진하고, 증진된 직무만족이 조직시민행동에 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 또한 사회적 책임활동과 직무만족, 조직시민행동의 관계에서 조직몰입을 조절 변수로 설정하여 본 연구를 진행하였다.

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Effects of China's Country Image on Korean Consumer Attitudes and Purchase Intention (중국 국가이미지가 우리나라 소비자의 태도와 구매의도에 미치는 영향)

  • Jung, Han Kyung;An, Ung
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.117-149
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    • 2014
  • The purpose of this study is to apply the concepts discussed in the previous studies on the China's country image and its impact to the Korean market, to provide basic information about the characteristics of the Korean market for Chinese companies to enter the Korean market, and to provide suggestions related to the country image for Korean companies when they want to enter foreign markets. For this purpose, a survey of 265 college students and workers in Seoul was analyzed using SPSS 2.0 and AMOS 21. The results are as follows. First, the dimensions of China's country image were found to be composed of five factors: fundamental image, socioeconomic image, prestige image, relationships image, and affective image. Second, among the dimensions of China's country image, fundamental image, socioeconomic image, and affective image had a positive effect on product image, and prestige image had a negative effect. Third, affective image was found to have influence on the attitude towards the product. Fourth, China's overall product images appeared to influence consumer attitudes. Fifth, the consumer attitudes to Chinese products appeared to affect the purchase intention. Sixth, for the consumer group whose own consumer ethnocentrism is low, compared to high, images of Chinese products showed a more positive impact on consumer attitudes. In the conclusion, we discussed the implications derived from the empirical results and suggested for future research.

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업무의 효율성과 전문성 향상을 위한 사회복지사 직무 표준화 작업

  • Yun, Hyeon-Suk
    • Social Workers
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    • no.1 s.33
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    • pp.18-19
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    • 2005
  • 클라이언트의 욕구가 다양화 되어가면서 그에 맞는 사회복지사들의 영역이 확대되어가고 사회복지사의 업무 또한 클라이언트의 욕구에 맞게 다양화, 복잡화, 세분화 되어 가고 있다. 그러나 이러한 각 영역별 사회복지사의 직무가 특화되어 가고 있는 추세에서 사회복지사들의 업무에 대한 표준화 작업이 이루어지지 못한 것이 현실이다. 이로인해 사회복지전문성이 요구되는 다양한 현장에서 체계적인 접근과 전문지식을 효율적으로 발휘할 수 있는 사회복지사의 표준업무를 나타내지 못해 사회복지사에 대한 이미지가 전문가보다는 봉사자라는 인식이 대두되고 있으며, 사회복지사의 고유영역들이 침해받는 등의 문제들이 지적되고 있다.

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Image of dental hygienists according to information sources at online or offline: focusing on college preparatory students (온·오프라인 정보수집 경로에 따른 치과위생사 이미지: 대입 준비생을 중심으로)

  • Kyoung-Jin Lee;Hye-Joong Kim;Ji-Eun Um;Joo-Hee Lee;Min-Jeong Ju;Ji-Eun Han;Im-Hee Jung
    • Journal of Korean Dental Hygiene Science
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    • v.6 no.2
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    • pp.13-23
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    • 2023
  • Background: The purpose of this study was to examine the differences in the formation of dental hygienist images based on the pathways of obtaining occupational information and to establish a foundation for the correct perception and positive promotion of the dental hygienist profession. Methods: A survey was distributed to 305 college preparatory students in the metropolitan area. The questionnaire consisted of 34 items, including general characteristics(3 items), pathway-related questions(3 items), dental hygienist image-related question(2 1items), application-related questions(2 items), and admission-related questions(5 items). The images of dental hygienists based on general characteristics, perception pathways, and admission were analyzed using the Mann-Whitney U test and Kruskal-Wallis test. Results: The survey results from all participants showed that the overall image of dental hygienists was 3.75 points. Personal image scored the highest at 4.18 points, while social image was the lowest at 3.20 points(p<0.05). The overall image of dental hygienists was higher for the 'online' group (3.88) compared to the 'offline' group, and statistically significant differences were observed among groups in overall, personal, and professional images(p<0.05). The overall image of dental hygienists was higher for those who learned offline (3.87), and the only significant difference between groups was seen in the personal image. When it came to admission, the 'admitted' students gave a higher overall score (4.00) compared to 'non-admitted' students (3.64), with significance found in all areas except for social image (p<0.05). Conclusion: It is believed that effective utilization of online pathways can inform more people about the importance and expertise of dental hygienists, thereby contributing to promoting oral health and enhancing the perception of the profession. Properly valuing and educating about the role of dental hygienists through promotion and education can help improve the image of the profession.

The Effect of Acts of Compassion Within Organizations on Corporate Reputation : Contributions to Employee Volunteering (공감의 행위가 기업의 명성에 미치는 영향: 조직 구성원의 자발적 참여를 중심으로)

  • Moon, Tae-Won;Ko, Sung-Hoon
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.133-156
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    • 2017
  • This paper explores a theoretical framework, in which compassion arising from others' suffering among organizational members can be connected to EV to CSR activities via POI. We argue that compassion may generate positive identity related to being a member of a particular organization (i.e., POI), which increases to EV to CSR, ultimately leading to the enhancement of the corporate reputation. In return, an enhanced reputation for the corporation results in an increase of employees' perceived organizational identity via increase of CEI. Employees with high POI are more likely to carry out compassion and share it with others within an organization. In short, the positive circulation between compassion and EV to CSR as shown in Figure 2 demonstrates not only the ways in which compassion among organizational members can evoke EV to CSR through POI, but also how EV to CSR can facilitate compassion within an organization in terms of enhanced corporate reputation.

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Effect of job Image of Students Majoring Airline Service on Career Preparation Behavior : Mediating Effect of Satisfaction in Major (항공서비스 전공 학생의 직업 이미지가 진로준비 행동에 미치는 영향 - 전공만족도 매개 효과 검증)

  • Kim, Gyu-Lee;Hong, Kyung Wan
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.347-353
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    • 2022
  • The Purpose of this study is to investigate mediating effects of satisfaction in major on the causal relationship between job image of students majoring airline service and career preparation behavior. This study employs a survey questionnaire to examine the mediating effect of satisfaction in major. A 33-item survey questionnaire was administered to 210 students in the universities in 4 Metropolitan cities. The research data are analyzed using six statistical methods: factor analysis, reliability analysis, t-test, ANOVA, correlation analysis, and three-step mediated regression analysis. As a result of the analysis, there is mediating effect of satisfaction in major in the causal relationship between job image and career preparation behavior.

The Social Image of the Children in the Dong-A Ilbo Advertising : 1960s to 1990s (신문광고 내 아동의 사회적 이미지 : 1960년대부터 1990년대까지 동아일보 광고 분석)

  • Kim, Hye Gum
    • Korean Journal of Childcare and Education
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    • v.8 no.3
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    • pp.25-51
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    • 2012
  • This study analyzed the social image of children from the 1960s to 1990s in the Dong-A Ilbo advertising. The 7,760 representative ad samples were used for the purpose of this study. The findings were as follows: 1) The number of advertising related to children was similar in the 1960s and 1970s and it dramatically increased in the 1990s. 2) Drug advertising was the most frequent from the 1960s until the 1980s. The advertising of english instruction for young children emerged in the 1990s. 3) Young children, especially boys were mostly the model in advertising from the 1960s to the 1990s. 4) Advertising content focused on the role of the mother in early childhood education.