• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.495-505
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• 2022

The purpose of this study was to examine the influence of altruism and social trust on giving behavior for COVID-19 among citizens and the differences by gender and age. To this end, this study conducted analyses with a sample of 2,006 regular citizens from the Giving Korea 2020 survey constructed by the Beautiful Foundation. The main analysed results are as follows. First, citizens' altruism and social trust significantly positively influenced giving behavior for COVID-19. Specifically, when altruism increased by one level, the likelihood of giving participation increased about 3.00 times and the likelihood of giving intention increased about 3.60 times. Second, the influences of citizens' altruism and social trust on giving behavior for COVID-19 were moderated by gender and age. Whereas the influence of altruism on giving participation was more pronounced for women, the influence of altruism on giving intention was more pronounced for young citizens. Also, the influence of social trust on giving intention was more pronounced for young citizens. Based on the results, this study discussed strategies for citizens' giving behavior to overcome a disaster like COVID-19.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.163-174
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• 2005

The purpose of this paper is to review eight researchers on the trust and mistrust of Korean society, and to suggest the tasks of psychological researches in terms of cultural psychological perspective. In traditional Korean culture, feeling of trust is emerged from the family relationship formed by the blood ties based on father-son relation. In this respect, the meaning of trust might be different from that of western culture, which is emerged from the market relationship formed by the contract based on husband-wife relation. Now, the Korean family seems to be disorganized rapidly, so in this sense, it is suggested that recent Korean society might be the trust-absent society rather than the mistrust society. Also, it is suggested that further psychological researches must be performed in the serious consideration of the indigeneous characteristics of Korean culture.

• Journal of agricultural medicine and community health
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• v.38 no.4
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• pp.257-266
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• 2013

Objectives: This study was performed to investigate the relationship between individual-level social capital and depression. And, we assessed if depressive symptom mediates the relationship between social capital and self-rated health status. Methods: Data from the 2011 Community Health Survey were analyzed for this study. We used chi-square tests and analyzed a four step approach in which several regression analyses were conducted and significance of the coefficients was examined at each step. Results: In men, the results of controlling mediating factor (depression): social participation was not significantly associated with self-rated health status(p=0.082), the finding supports that social participation was fully mediated by depression. In women, the relationship between social capital(trust, social participation) and self-rated health status was partially mediated by depression. Conclusions: In order to increase self rated health status, not only improvement in trust and social participation are needed but effort to reduce depression must be combined.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.83-105
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• 2015

This study has two objectives. First, it examines the relationship between organizational trust and error management culture. Second, it also examines the effect of social workers' perceived work value on the combined model by considering the unique characteristics of social work profession and social desirability. This study employs the stratified sampling method on social workers with more than two year work experiences in their current social service agencies that are located in Seoul and Kyungki province; finally it analyzes the responses from 564 social workers by using the method of multiple regression modeling. This study has the following results: (1) there is a causal relationship between social desirability and organizational trust perceived by social workers; (2) there is a positive causal relationship between social workers' perceived work value and organizational trust; and (3) there is also a positive causal relationship between factor structure of error management culture and organizational trust. This study discusses the theoretical and practical implications of the results.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.197-208
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• 2020

Social enterprises are entities to pursue solving societal problems with maintaining commercial viability. In order for a social enterprise to achieve commercial viability, it must be able to provide products that consumers can satisfy, to make social enterprise trustable, and to establish a lasting relationship with customers. This study suggests that perception of value congruence, price fairness and service quality will affect customer performance such as trust, satisfaction and customer loyalty. And this structural relationship was confirmed through structural equation modelling. The empirical results show that customer trust and satisfaction can be improved when the value congruence is high and service quality is high. Meanwhile, the perception of price fairness has a negative effect on customer trust. However, considering the influence of price fairness on customer satisfaction, the total effect of price fairness on trust is not significant. This result implies that customers are less sensitive to social enterprise product prices than general companies. And customer satisfaction for the social enterprise is positively affecting trust and loyalty, and customer trust is also positively affecting customer loyalty. After the empirical analysis, this study suggests implications for social enterprises to improve customer performance and secure commercial viability.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.1
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• pp.97-108
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• 2018

The objective of this study will investigate the approach to increase the intention to use Internet primary bank for those who do not use it at present. This study establishes a theoretical model that includes five independent variables - performance expectancy, effort expectancy, social influence, channel trust and trust toward bank - and one dependent variable - use intention -. The empirical results obtained in a sample of 145 university students are followings; The use intention is positively influenced by the performance expectancy, social influence and channel trust. The performance expectancy is the strongest predictor of the use intention. Effort expectancy and trust toward bank has no effect on intention to use Internet primary bank.

• Informatization Policy
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• v.19 no.1
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• pp.25-44
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• 2012

This study examined the relationship among perception on information, purpose of information use, and trust in government. It also identified different patterns of groups by their ideological inclination via a national survey on sample population over the age of twenty. The result showed the statistical significance of the relationship among information perception, purpose of information use, ideological inclination, and trust in government. The analysis result implies that the role of government should be readjusted in terms of publicness toward meta-data provider which is transparent and fair without any discrimination by individual difference and economic condition. This will increase the level of trust in government data and its utilization will be tied into the individual connectedness for social integration. The role of government as an information provider needs to establish the role of mediator which always keeps social rules and tracks down violators in a timely manner in the process of information production. With transparent information flow and fair game, the richness of information and a positive production environment will be created.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.427-468
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• 2008

This article examines the role and influence of educational achievement on Korean society and its future. Four major factors that associated with and influence educational achievement in Korea (i.e., trust, efficacy beliefs, quality of life, and societal transformation) are reviewed. First, the role of educational achievement on establishing a basis for trust in Korean society is examined. By reviewing studies of perception of Korean society, people and institutions, the importance of establishing trust in Korean society is outlined. Second, the role of efficacy belief in promoting educational achievement is examined. The importance of collective efficacy, at the adolescent, adult and political levels is emphasized. In addition, the concept and application of self-efficacy for teachers and parents is reviewed. Third, the role and influence of educational achievement on quality of life is outlined. Studies indicate that educational achievement plays an important role in improving the quality of life. The pressure to achieve, however, can have negative impact on stress and mental health and support systems need to be developed to alleviate their impact. Fourth, the future and prospects for Korean society through educational achievement is discussed. Through education, the importance of bridging the divide with North Korea is an important agenda for the future of Korean society. Finally, the importance of indigenous psychological perspective in understanding Korean society and providing direction for the future is discussed.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.243-244
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• 2013

본 연구의 목적은 온라인 스포츠용품 이용고객들을 대상으로 사회적 실재감, 웹사이트 명성, 상호작용성과 고객신뢰, 관계몰입 및 고객충성도와의 구조적관계를 규명하는 것이다. 이러한 연구목적을 달성하기 위하여 P, U광역시 및 K도에 소재한 5개 대학에서 편의표본추출법을 이용하여 최종 458명을 유효 표본으로 선정하였으며 본 연구의 자료로 이용하였다. 본 연구에서는 SPSS WIN 14.0 통계 패키지와 AMOS 7.0프로그램을 활용하여 빈도분석, 탐색적 요인분석, 신뢰도분석, 상관관계분석, 확인적 요인분석, 구조방정식 모형분석을 실시하였다. 본 연구에서 얻은 결론은 다음과 같다. 첫째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 고객신뢰에 유의한 영향을 미친 것으로 나타났다. 둘째, 온라인 스포츠용품 이용고객의 사회적 실재감, 웹사이트 명성, 상호작용성은 유의한 영향을 미친 것으로 나타났다. 셋째, 고객신뢰는 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다. 넷째, 관계몰입은 고객충성도(재구매의도, 구전의도)에 유의한 영향을 미친 것으로 나타났다.

• Journal of Distribution Research
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• v.13 no.2
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• pp.29-57
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• 2008

Empirical model was developed to test the building mechanism of trust dimensions and loyalty with the suppliers' bonding tactics to service firms. And interactive effects between suppliers' bonding tactics and service firms' store age was hypothesized in the trust-loyalty building processes. The model was tested in the context of animal clinics which belong to Korean Animal Hospital Association (KAHA). The data was analysed using structural equation model (SEM). The findings are as follows. First, two different relational bonding tactics play different roles in their effects on building trust dimensions toward suppliers. While supplier's social bonding tactic significantly influences on both the affective and cognitive trust of service firms, suppliers' structural bonding tactic only influences significantly on affective trust of service firms. Second, while suppliers' social bonding tactic influences on building service firms' loyalty significantly, suppliers' structural bonding tactic doesn't influence on building their loyalty. Suppliers' structural bonding tactic influences on building their loyalty indirectly through affective trust. Third, while service firms' affective trust influences on building loyalty significantly, cognitive trust doesn't. Their cognitive trust influences on building loyalty indirectly through affective trust. Fourth, the higher the firms' store age is, the more suppliers use social bonding tactics to build trust and loyalty directly. While the shorter the firms' store age is, the more suppliers partially use both the social and structural bonding tactics to build trust and loyalty. In conclusion, in the context of animal clinics' distribution channels, suppliers' relational bonding tactics with service firms differently influence to build trust sub-dimensions and loyalty. And, suppliers should take note of the interactive role of service firms' store age in the utilization of the different bonding tactics to build service firms' trust and loyalty toward suppliers. At the end of the paper, managerial implications, limitations, and future research directions are suggested.