• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.73-88
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• 2020

The majority of previous research on start-ups consist of research on leading variables that affect the entrepreneurial intention related to start-ups established by young people, college students or senior citizens, and the influencing relationships regarding start-ups in the sense of their form such as independent start-ups, franchising start-ups, small business start-ups, etc. It is difficult to find research on entrepreneurial intention targeting office workers. This study investigates the question of how office workers' entrepreneurial mindset affects their entrepreneurial intentions, focusing on mediating role of social capital and moderating role of state-action orientation. We use survey data to empirically test the relationships between the variables in question. This study finds the presence of the positive effect of entrepreneurial mindset on social capital that significantly promotes entrepreneurial intention, demonstrating mediating role of social capital. We understand the existence of moderator, action state, showing that entrepreneurial intention is affected by interaction of entrepreneurial mindset and action state, not entrepreneurial mindset alone. We propose some policy implications based on the results of this study, and lists the limitations of the study.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.237-240
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• 2009

1844년 Rochdale Pioneers는 소비자 협동조합을 만들고 그 첫 번째 상점을 열었다. 이 소비조합을 통해 지역 주민에게 양질의 식품을 저렴한 가격에 제공했다. 이러한 유럽의 전통적이고 좌파성향의 경제적 분배이념이 발전하여 유럽의 사회적 기업의 발판이 되었다. 뿐 만 아니라 1991년 이탈리아에서는 주주나 소유주의 이익 산출보다는 공동체 또는 구성원을 위하는 사회적 경제 개념의 협동조합이 시작되었다. 1980년 아쇼카 재단의 설립자 빌 드레이튼은 슘페트에 의해 처음 소개된 '기업가정신'을 한 단계 높은 차원으로 끌어올렸다. 그는 기업가 정신을 사회적 혁신에도 적용하여 사회의 난제에 대해서도 창조적 파괴를 시도하자는 뜻에서 사회적'과 '기업가'를 합성하여 사회적 기업가 정신이라고 사용했다. 이러한 사회적 기업의 발전 과정에서 보면 유럽과 미국의 인식의 차이를 우리는 느낄 수 있다. 유럽의 경우는 좌파적 성향이 담겨져 있다. 유럽의 사회적 기업은 협동조합에서 알 수 있듯이 공평한 분배 개념에의 접근이다. 그에 비해서 미국의 경우는 우파적 성향이 강하다. 미국은 기업가 정신이 투철한 기업가가 많은 부를 축척하고 이렇게 축척된 부의 분배 과정에서 사회적 가치가 강조된다. 이러한 사회적 기업을 가능하게 하는 요인 중 하나가 사회적 자본으로 불리는 네트워크이다. 본 연구는 25개의 사회적 기업 실증을 통하여 생존을 위한 전략적 차원에서 네트워크의 다양성과 강도가 사회적 기업의 기업생존과 고용성장, 매출성장 나아가 권한위임에 정의 관계가 있음을 검증하였다.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.238-248
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• 2020

This study examines the feelings of positivity and negativity generated through upward social comparison and explores the impact of the results of the emotions on SNS users' posting behavior. In particular, this study aims to systematically identify the influence of upward social comparison on SNS followers and uploaders' SNS usage behavior and the structural principle of social network circulation in which followers become uploaders again. According to the analysis, interaction-oriented followers made negative upward social comparison and positive upward social comparison, while negative upward social comparison reduced the publication of independence tendency. However, positive upward social comparison has been shown to increase both independent and interactive postings. The results of this study are meaningful in that SNS has expanded the results of prior studies, in which social comparison theories were biased toward negative upward comparisons, to positive upward comparisons. In addition, this study suggested a practical strategy for SNS platform operators on how SNS users would not deviate from other platforms.

• Journal of Families and Better Life
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• v.13 no.1
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• pp.179-188
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• 1995

본 연구의 목적은 주부의 시간성향에 따라 시간관리행동에 차이가 있는지를 파악함으로써 시간성향의 중요성을 밝히고, 주부의 생활경영과정에서 시간사요의 효율성을 창조하는 능력으로서의 인적자원계발을 위한 하나의 자료가 되고자 하는데 있다. 본 연구의 결과는 다음과 같다. 첫째, 주부의 시간성향은 단선적 시간성향이기보다는 복합적 시간성향인 것으로 나타났다. 둘째, 주부의 사회인구학적 특성에 따라 시간성향의 차이를 보면 변인은 거주지와 취업여부였다. 세째, 주부의 시간성향에 따른 시간관리행동은 사회하를 제외한 모든관리행동 즉 계획/우선순위(p<.001), 표준설정/단순화(p<.05), 목표설정(p<.001), 심리적 긴장감해소(p<.001), 분담화(p<.05), 기계화(p<.05)에서 차이를 보이고 있다. 유의미한 차이를 보인 모든 관리행동에서 복합적 시간성향의 주부가 관리행동을 더 잘하였고 특히 계획/우선순위와 목 표설정 관리행동에서 월등히 잘하는 것으로 나타났다.

• Culinary science and hospitality research
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• v.22 no.3
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• pp.79-91
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• 2016

This research was conducted over one month from May 1st to May 30th, 2015. Data were collected after confirming purpose of current study with eating house manager from the restaurant consumers. This study investigated the impact of nostalgia tendency on the propensity to revisit the eating house. Nostalgia impact on the propensity of the perceived emotional food repurchase also had the effect of significantly positive (+) on the road to repurchase B=0.767(p<.001). The coefficient of determination for measuring the adequacy of the model to determine the coefficient that measures the suitability of the model was explaining 58.9% of the variation in the premises 0.589, models with F=431.234(p<.001) to verify the significance of the model is significantly It has been described. Second, nostalgia tendency and social tendencies of the bond part had a strong impact in moderating effects of (-). The lower the social bond was investigated by increasing the propensity nostalgia.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.544-560
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• 2018

Cause-Related Marketing is the process of formulating and implementing marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated cause when customers engage in revenue-providing exchanges that satisfy organizational and individual objectives. Many companies obtain benefits such as increasing sales profits and fulfilling social responsibility activities from Cause-Related Marketing as a strategic marketing activity. The purpose of this study is to analyze the effects of message of Cause-Related Marketing on consumer attitude, and to examine the moderating effects of ethical consumption propensity, social trust and types of product(utilitarian vs. hedonic) on consumer's product attitude. The research results show that consumers tend to adopt a positive attitude towards those advertisements with Cause-Related Marketing message. In the meanwhile, the ethical consumption propensity and social trust also have moderating effects on Cause-Related Marketing message's influence, but the types of product have no moderating effect. Based on the findings, the theoretical and managerial implication are discussed. In addition, some limitations of this study and future research directions are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3804-3814
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• 2013

This study examined the fitness of a structural model on the relationship among biological risk disposition, sociocultural risk factors, self-control, social support, and suicidal ideation for woman adolescents. Data were collected from December 3, 2012 to March 28, 2013 by questionnaires from 343 middle and high school students in the D metropolitan city. The data was analyzed by the SPSS and AMOS programs. Biological risk disposition, sociocultural risk factors, self-control, and social support showed a direct effect on suicidal ideation for woman adolescents, while biological risk disposition and sociocultural risk factors showed an indirect effect on suicidal ideation for woman adolescents. Biological risk disposition and sociocultural risk factors showed a direct effect on self-control and social support for woman adolescents. Based on the outcomes of this study, it is necessary to design an intervention program that emphasizes the reducement of biological risk disposition, sociocultural risk factors and enhancement self-control and social support in order to prevention woman adolescents' suicidal ideation.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.217-236
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• 2021

The present study examined the mediating role of the subjective norm about social distancing in the relationship between individuals' collectivistic orientation and their social distancing behavior during the early COVID-19 crisis in Korea. A total of 445 South Korean adults residing in Korea participated in a survey during which level 2 to 2.5 prevention policies were being enforced. Results indicated, as expected, that collectivism positively predicted the perceptions of subjective norm that supports social distancing, which in turn predicted positively individuals' participation in social distancing as prescribed by the central government. This result emerged regardless of the individuals' perception of personal vulnerability to COVID-19. We discuss implications of these findings and directions for future research regarding the link between individualism-collectivism and the behavioral immune system, along with the role of social distancing in effectively curbing the spread of corona virus during the pandemic.

• Korean Journal of Culture and Social Issue
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• v.15 no.4
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• pp.469-486
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• 2009

This research aims to examine the differences in the christians' self-conscious feelings - shame and guilt-feeling etc. - according to their religious propensity. For this 711 christians were participated. First, we explored the relationship among demographic variables, religious propensity and self-conscious feelings, and then tested the differences in the self-conscious feelings according to 4 religious propensity - pro-religious, intrinsic-religious, extrinsic-religious and non-religious - groups. The result showed that intrinsic religious group is significantly higher in the guilt-feeling than extrinsic religious group, but there were no difference in shame. In conclusion, christian's intrinsic-religious, propensity seemed to relate to mature religious attitudes, but christian's extrinsic-religious propensity to immature attitudes. Finally the implications and limitations of the study, as well as suggestions for the further study were discussed.

• Asia Marketing Journal
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• v.11 no.3
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• pp.31-56
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• 2009

As the competition intensifies and the market matures, marketers are more and more concerned with the relationship marketing. Many of the previous researches have pointed out that not all of the consumers are relationship-oriented. But none of the previous research has systematically investigated this issue. This research investigated the relationship among the three concepts: consumers' intrinsic characteristics, perceived importance of relational benefits, and relationship building intention with the salesperson. In this research the perceived importance of relational benefits is treated as mediating variable in the relationship between consumers' intrinsic characteristics and relationship building intention with the salesperson. The conceptual model in this study can be depicted as follows. From the consumers' perspective relational benefits can be defined as "the additional benefits consumers can receive in addition to core services through the long-term relationship with the service provider." And in this study two kinds of relational benefits are adopted by reviewing the previous research: confidence benefits and social benefits. Relational benefit received from the salesperson is very important to predict consumers' relationship building intention with the salesperson. The more relational benefits consumer wants from the salesperson, the more relationship building intention he/she has. From this point two hypotheses are derived as follows. Hypothesis 1: As the perceived importance of confidence benefit from the salesperson increases, the relationship building intention with the salesperson increases. Hypothesis 2: As the perceived importance of social benefit from the salesperson increases, the relationship building intention with the salesperson increases. In this study four individual characteristics(risk taking tendency, variety-seeking tendency, product knowledge, trust orientation) are hypothesized to influence the perceived importance of confidence benefits from the salesperson. And three individual characteristics(interpersonal orientation, price consciousness, trust orientation) are hypothesized to influence the perceived importance of social benefits from the salesperson. These 7 hypotheses are as follows. Hypothesis 3: As the risk taking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 4: As the variety-seeking tendency increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 5: As the product knowledge increases, the perceived importance of confidence benefits from the salesperson decreases. Hypothesis 6: As the trust orientation increases, the perceived importance of confidence benefits from the salesperson increases. Hypothesis 7: As the interpersonal orientation increases, the perceived importance of social benefits from the salesperson increases. Hypothesis 8: As the price consciousness increases, the perceived importance of social benefits from the salesperson decreases. Hypothesis 9: As the trust orientation increases, the perceived importance of social benefits from the salesperson increases. The whole model in this study can be depicted as follows: Data were collected from the 396 consumers who actually trade stocks through the salesperson and were analyzed using structural equation model. The analysis results show that consumers' perceived importance of relational benefits(confidence benefit and social benefit) play the roles of mediating variables in the causal relationship between consumers' inherent characteristics and their relationship building intention with the salesperson. As for the individual characteristics, the influences of variety-seeking tendency, trust orientation, and price consciousness are statistically significant. It was found that variety-seeking tendency has a significant negative effect on the perceived importance of confidence benefit, and that trust orientation has a significant positive effect on the perceived importance of both of confidence and social benefit. Finally it was also found that, on the contrary to the influence direction suggested in the hypothesis, price consciousness has a significant positive effect on the perceived importance of social benefit.