• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.165-170
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• 2021

최근의 코로나19 사태로 관광·항공업계가 극심한 어려움을 겪고 있다. 항공업계의 대안 중 하나는 화물운송이다. 항공사들은 여객수요 급감으로 인한 매출감소 폭을 줄이기 위하여 화물운송 부문을 강화하고 있다. 항공화물운송은 타 운송과 구분되는 제반 특성으로 인하여 시장규모가 지속적으로 증가하고 있다. 항공화물운송 대리점(forwarder)은 수출과 수입에 있어서 중요한 역할을 담당하며, 중요한 비즈니스 파트너인 항공사와 수출입자와 우호적인 긴밀한 관계를 구축하고 계속 유지해야 한다. 사회적 교환이론(social exchange theory)은 이러한 관계가 구축되기 위해서는 거래당사자 간의 거래규모나 거래기간, 거래빈도 등의 유형적인 측면도 중요하지만, 신뢰와 몰입, 애착 등의 무형적인 측면의 교환이 선행되어야 한다는 것을 강조한다. 본 연구의 연구목적은 다음과 같다. 첫째, 물류서비스기업의 업무 프로세스를 규명하고 운송기업 및 화주기업과의 사회적 교환행동은 어떻게 이루어지는지 조사한다. 둘째, 이러한 사회적 교환행동이 물류서비스기업의 다양한 경영성과에 얼마나 영향을 미치는지를 분석한다. 셋째, 각 구성원 간의 관계기간에 따라서 이러한 영향력이 달라지는지를 살펴본다. 특히 본 연구는 많은 기존연구에서 구분되었던 신뢰(trust)와 몰입(commitment) 개념을 통합함으로써 연구모형의 간결성(parsimony)과 실용가능성(practicality)을 제고하고자 한다. 결과적으로 본 연구는 운송기업 및 화주기업에 대한 물류서비스기업의 사회적 행동이 신뢰에 기반한 우호적인 관계를 구축하는지, 경영성과에는 어떤 영향을 미치는지를 실증적으로 살펴보고, 관계기간의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제공할 수 있으며, 창업 물류서비스기업에 유용한 가이드라인을 제시할 수 있을 것이다.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.53-63
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• 2010

This study intends to examine the effect of hotel culinarian's psychological ownership based upon social exchange relations on his job satisfaction and organizational commitment. There are main results in this research focusing on deluxe hotel restaurants culinarian's in Seoul. The results of analyzing the data obtained from an empirical analysis were as follows: First, the more they perceive team-membership exchange relations and organizational support, the higher rises their psychological ownership. Second, the mire they perceive organizational support, the higher goes their job satisfaction. Third, the more they perceive team-membership exchange relations, leader-membership exchange relations and organizational support, the more they commitment themselves to their organizations, Fourth, the mopre they have psychological ownership, the higher increases their job satisfaction. Fifth, the mire they have psychological ownership, the higher rises their organizational commitment.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.448-462
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• 2021

Only a few studies investigated the relationship between exchange structure and solidarity in online communities and even reported conflicting results. This study attempts to shed lights on this relationship by introducing a moderating variable, i.e., exchange benefits, based on the social exchange theory. Also, distributed knowledge is considered as a determinant of exchange structure. The results of a field study from 380 online communities show that both direct and generalized exchange structures have positive effects on community solidarity, but their effects vary depending on the level of exchange benefits. When exchange benefits are high, generalized exchange influences community solidarity more than direct exchange does, whereas at a low level of benefits there are no significant differences between the two exchange structures. Also distributed knowledge turns out to be a significant influencer of generalized exchange.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.77-89
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• 2020

This study analyzed the effect of Servant Leadership on leader trust and job engagement for the lower-level leader in airline crew occupations with the aim of identifying the possibility of establishing the theoretical framework of Servant Leadership in the service industry. As a result of the regression analysis, it was found that the social learning dimension of Servant Leadership has greater influence than the social exchange dimension on the leader trust, while the influence on job engagement is the opposite. The results of this analysis can be interpreted that trying to learn the words and actions of the Servant Leader is more effective in further consolidating the trust of the subordinates in the leader. On the other hand, the Servant Leader's words and actions for social exchange are inferred to have more influence on the job engagement. This study is targeted at air transport services, exposing limitations to the generalization of research results. Throughout leadership research and organizational research, including Servant leadership, further studies applying the social learning theory and social exchange theory presented in this paper are expected to produce theoretical results that will lead to the emergence of a new framework for research analysis.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.11a
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• pp.92-92
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• 2007

• 한국사회정책
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• v.23 no.2
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• pp.113-139
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• 2016

This article tries to compare exchange relations between welfare and dictatorship in the East Germany and the North Korea. Unlike capitalist welfare aiming at correcting market results socialist welfare has been proposed to satisfy people's basic needs, but it had operated as instrument of dictatorship. Relation between welfare and dictatorship could be distinguished as hard exchange and soft one in line with social construction of welfare. Welfare-dictatorship relation in East Germany had developed from its formation(1949-1970s), crisis(1980s) and dissolution(1989-1990). There had established hard exchange relation in which the legitimacy of dominance had debted to welfare as social rights. While crisis of the exchange relation had been modest in a form of insufficient supply of consumption goods, it was one of the elements of collapse of dictatorship, leading to the unification with West Germany. The journey of the exchange relation in North Korea can be characterized by its formation(1948-1980), crisis(1990s-2000s), and transformation(2010s). Unlike East Germany, welfare was socially constructed as gift form the ruler to the ruled, which made the combination of welfare and dictatorship loosely coupled. Although economic crisis was severe compared to East German one the rulers have succeeded maintaining dictatorial dominance by creating dual exchange relation. They separated core group and subordinated one supporting the former at the expense of the latter. They blocked out most of the people from soft exchange relation making bad use of muddling-through life style dependent on market activities. This strategy led to a 'dictatorship neutral welfare extinction'. Taking the high degree of institutionalization of newly establishing welfare-dictatorship relation into account, lives of most people are hardly expected to be improved by gift by their rulers even if North Korean economy will recover in the future.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.438-447
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• 2012

This study was to explore the social network structure of professional volleyball players and analyze network variables and resource exchange. This study selected 127 players of Korean professional volleyball in ten team of male and female using the purposive sampling method. The research method utilized general social survey of NGQ(Name Generator Question) and interview. To analyze data, NetMiner 3.0 and SNA(social network analysis) were used. The conclusion based on above study method and the result of material analysis are here below. First, social network of professional volleyball players is scale-free network following power law. Centrality and herb of club members' network show up richer-get-richer and poor-get-poor by collecting links of back of beyond. Second, social network structure of professional volleyball players influence resource exchange.

• 정보화사회
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• s.95
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• pp.54-59
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• 1995

정보통신기술의 발전으로 전자적인 자료.기록의 교환이 중요한 업무 수단으로 등장하고 있다. 컴퓨터와 통신기술의 결합을 통해 다양한 형태의 자료와 정보를 일방적 또는 쌍방적으로 신속하게 교환할 수 있게됨에 따라 전자적인 자료.기록의 교환은 종이문서를 대신하여 정보사회의 주요한 업무수단이 되고 있다. 전자문서교환(EDI), 전자우편(E mail), 파일전송(File Transfer), 데이터베이스 서비스 등이 정보통신기술을 이용한 대표적인 방식이다. 이 글에서는 이와 같이 정보통신 기술을 이용한 여러가지 업무처리 방법중에서 전자문서를 대상으로 하여 그 법적 효력의 인정과 관련한 문제들을 살펴보고자 한다.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.223-234
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• 2008

This study aims to understand the relation between the perceived social exchange of employees in service industry, which is focused on food service industry, and the organizational citizenship behavior, and to consider the efficiency of human resources management in service industry. To achieve the purpose of this study, a documentary study and an empirical study based on a structural equation model analysis were carried out. In this study, the social exchange consist of perceived leader support, perceived coworker support, and perceived organization support. Also the organizational citizenship behavior consist of organizational citizenship behavior for individual and organizational citizenship behavior for organization. And then, the relation between the variables was found out. Finally, based upon the results of analysis, this study was suggested for human resources management in service industry.

• Asia Marketing Journal
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• v.7 no.2
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• pp.23-46
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• 2005

Social marketing emerged as a significant paradigm in the late 1960s when the conceptual boundaries of marketing were broadened by some scholars. Accordingly, social marketers have tended to apply traditional marketing tools, albeit within a vastly different context. After reviewing and classifying the social marketing literature into traditional and interdisciplinary approach, the author found out that both approaches disregarded the special context in which social marketing operated. In this regard, the author maintains that social marketers, operating in an environment that is characterized by intricate exchange and amplified market failure brought about by externalities, may be ill-equipped to foster change utilizing conventional marketing tools. Therefore, this paper proposes that social capital is an appropriate theory to supplement traditional notions of marketing to further enhance the field of social marketing as it takes into account market failure, intricate exchange, and behavioral and social phenomena.