• Title/Summary/Keyword: 사회적책임기업

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Differences in Perception of Fashion Corporate Social Responsibility by Ethical Fashion Consumption (윤리적 패션소비에 따른 패션기업의 사회적 책임에 대한 인식의 차이)

  • Park, Hye Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.1071-1084
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    • 2017
  • This study investigates ethical fashion consumption factors and corporate social responsibility (CSR) factors to segment consumer groups by ethical fashion consumption (EFC) and identify differences of EFC groups in the perception of CSR and demographics. I surveyed 390 people over age 20 in February and March, 2017. Data were analyzed with factorial analysis, cluster analysis, ANOVA, LSD, Chi-square, Cronbach's ${\alpha}$, using SPSS 20.0. The survey showed. 1) Five EFC factors (boycott/active purchase, donation/environmental protection, saving, legal consumption, and recycle) were extracted. 2) Four CSR factors (responsibility for stakeholder, ethical/environmental responsibility, social/charitable responsibility, and economic responsibility) were extracted. 3) EFC consumers were classified into four segments (low ethic, recycle, legal, and high ethic). 4) The perception of CSR factors was different among EFC groups. 5) The distribution of age level, education level, occupation, monthly purchase cost of clothing, and religion were different among EFC groups.

The Role of Proximity in the Internalization of Corporate Social Responsibility: Lessons from the U.S Corporations' Participation in the B-Corp Movement (기업의 사회적 책임 확산과정에서의 근접성의 역할: 미국 기업들의 비콥 무브먼트 참여과정을 중심으로)

  • Lee, Jiun;Lee, Yeowon;Kim, Sang-Joon
    • Korean small business review
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    • v.43 no.2
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    • pp.31-57
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    • 2021
  • This study delves into a question as to how the concept of corporate social responsibility (CSR) is internalized across corporations. CSR internalization refers to the process where a corporation incorporates CSR practices into its business practices. Drawn from the institutionalization process of knowledge adoption under environmental pressure, we pay attention to the roles of proximity, defined as the distance between environmental characteristics and organizational characteristics of corporations. And we argue that the extent to which a given firm is situated in the environment knowledgeable will make the firm likely to adopt CSR practices. To test this idea, we figure out when and how corporations participate in the B-Corporation Movement in the U.S., through the lens of proximity. Specifically, we subdivide proximity into geographical proximity, organizational proximity, and overlapped proximity and examine whether proximity can increase the likelihood of adopting CSR practices. With a sample of 536 start-ups which had participated in the B-Corporation Movement between 2007 and 2017, we find that the three types of proximity consistently increase the likelihood of becoming a certified B-Corp. This suggests that a corporation is highly likely to accept the concept of CSR under external pressures, along with its intrinsic motivation, which provide theoretical and practical implications on CSR internalization.

해운기업의 ESG와 재무성과 연결방안에 관한 기초연구

  • 김경환;임동녁;임상섭
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2023.05a
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    • pp.71-73
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    • 2023
  • 해운기업의 ESG는 선박의 자본조달과 미래의 재무성과를 결정짓는 중요한 요소이다. 특히 강력한 환경오염물질을 규제하기 시작한 해운산업에서는 ESG와 같은 비재무적요소가 재무적으로 연결될 가능성이 매우 높다고 추정된다. 본 연구에서는 국내 해운기업의 ESG현황과 근래의 강력한 해운 환경규제에 따른 해운 기초 자료를 분석하였다. 이를 통해 해운기업의 특성을 고려한 ESG와 재무성과를 연결할 수 있는 요소를 식별하여 추정하였다.

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The Effect of SME's Organizational Capabilities on Proactive CSR and Business Performance (중소제조기업 조직역량이 선도적 사회적 책임활동 및 성과에 미치는 영향)

  • Bae, Jeong-Ho;Park, Hyeon-Suk
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.181-197
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    • 2016
  • With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.

A Reexamination of the Impact of the Fit of Corporate Social Responsibility on the Brand Attitude: The Perspective of Brand Hierarchy (기업의 사회적 책임(CSR)활동의적합성이 브랜드 태도에 미치는 영향에 관한 재고찰: 브랜드 계층구조 관점에서)

  • YANG, JAEHO;Seo, Hae-Jin;Song, Tae-Ho
    • (The) Korean Journal of Advertising
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    • v.27 no.8
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    • pp.59-90
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    • 2016
  • Consumers demand that corporates fulfill their social responsibility by exerting influence over not only economical values but also social values in markets. Given such a social mood, most corporates are actively engaging in Corporate Social Responsibility(CSR) activities, and marketing scholars continue to study the effects of such CSR activities. Numerous such studies examined the relationship between CSR activity and brand equity. Moreover, virtually, a majority of these studies focused on consumer responses to CSR activity from an individual brand perspective. In a situation in which brand management must consider the spillover effects of brands, firms holding various brands should consider these spillover effects when they establish CSR activity strategies. Therefore, we examine the effects of CSR activity using a comprehensive approach that considers the hierarchy of brands. Additionally, we develop a new perspective on fit that has been used as a major influence on the effects of CSR activity. We argue that the mixed results of the impact of fit regarding the effect of CSR activities is attributed to the influence of connections among brands based on the hierarchy of brands. We then examine the effect of two types of CSR activity strategies that reflect the relativity of fit. The results reveal that there was no difference in impact of the two strategies based on unique roles and traits of corporate brand and effects of low fit. Also, we found that the corporate brand focused strategy creates a greater change in consumers' attitudes than does an individual brand focused strategy in the case of a particular brand. This finding is meaningful because it indicates that a hierarchy of brands may relatively reduce the impact of the role of fit, unlike general arguments from previous related research. Second, the spillover effects from the CSR activities of individual sub-brands belonging to the same corporate brand were confirmed. Therefore, we clearly verified the role of the hierarchy of brands. Although both strategies cause changes in consumer attitude toward brands engaged in CSR activity, overall, a corporate brand focused strategy turned out to be more effective than an individual brand focused strategy because of the spillover effects of brands. Third, this study verified the effect of a corporate brand focused strategy through a moderating effect analysis of the degree of association between individual brands and corporate brand. Given these results, we identified a moderating role in the degree of association and the changes in consumer attitudes toward both main brands engaged in CSR activities and other different individual brands, which were caused by the spillover effects of brands. Finally, this study addresses implications and limitations.

A Study on the Effect of CSR Leading Factors of Korean Shipping Companies on CSR Implementation and Job Satisfaction (우리나라 해운선사의 사회적 책임활동 선행요인이 직무만족에 미치는 영향에 관한 연구)

  • Han, Kye-Sook;Kim, Tae-Woo
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.109-124
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    • 2019
  • Corporate social responsibility (CSR) is gaining significance in various industries and academic research. However, shipping companies have a relatively less interest in CSR. Considering the International Maritime Organisation's (IMO) 2020 model and its focus on sustainability, it is time for shipping companies to consider the active use of CSR initiatives. This study aims to examine the leading factors influencing CSR implementation and job satisfaction. The analysis was conducted using partial least squares and statistical package for social sciences 18.0 to achieve the research objectives. The results showed that the internal and external factors of shipping companies play a positive role in CSR implementation, which was found to play a positive role in enhancing job satisfaction. The implications of this study are to identify factors that drive shipping companies to improve their CSR performance.

친환경경영, 비전 및 전략

  • Korea Electronics Association
    • Journal of Korean Electronics
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    • v.25 no.7
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    • pp.10-13
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    • 2005
  • 국내외에서 환경규제가 엄격해지면서 환경이 기업경영의 덕목으로 자리 잡고 있다. 국내전자업체들의 경제적 성과중시의 환경경영과 사회적 책임을 강조하는 지속 가능경영(Sustainability Management)를 점검해본다.

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A Philosophical Interpretation for the Corporate Social Responsibility (기업의 사회적 책임에 대한 철학적 해석)

  • Seo, Yong-Mo;Yoon, Inhwan
    • Land and Housing Review
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    • v.9 no.4
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    • pp.19-24
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    • 2018
  • This study is a theoretical study on philosophical thinking for examining the idea of the corporate social responsibility(CSR) of a company. The oriental philosophical thought is to understand the contents of social responsibility of the corporation centering on Mozi's philosophy, which stresses that people should care for everyone equally. In the Western philosophical thought, we tried to understand the contents of corporate social responsibility by focusing on utilitarian thought. It is not merely an actual principle or a moral principle, but a comprehension for mutual benefit. In conclusion, it can be concluded that universal love's approach through the gangbang has many similarities with the realization of the greatest happiness of the number that is uttered in utilitarian thinking. In this way, a sustainable competitiveness of corporations can be achieved through universal love and utilitarian philosophical understanding and practice for the cognition of social responsibility.

Lotte Mart: A Best Practice in Social Responsibility and Ethics Management (롯데마트:사회적 책임구현과 윤리경영의 실천)

  • Oh, Changho;Lim, Jongwon;Shin, Geon-Cheol
    • Asia Marketing Journal
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    • v.7 no.3
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    • pp.83-104
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    • 2005
  • This case describes Lotte Mart's practices and achievement in the aspect of social responsibilities and ethics management and its implications in retail industry. Lotte Mart set ethics management as core business objective, and establishes and operates a variety of ethics management programs for each of customer, shareholders, employees, suppliers and society. By these programs, Lotte Mart could achieve improvement in quality and price competitiveness through better partnership with supplier, get more efficiency in business through higher morale among employees, and gain improved customer loyalty through customer satisfaction.

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Development and Validation of Corporate Philanthropy Scale : focusing on the guidelines of ISO26000 (기업사회공헌활동 측정을 위한 척도개발 및 타당화 : ISO26000의 지침을 중심으로)

  • Kim, Jihae
    • Korean Journal of Social Welfare
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    • v.67 no.2
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    • pp.5-31
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    • 2015
  • This study aims to develop the corporate philanthropy scale focusing on the guidelines of ISO26000 and to test its reliability and validity. For the purpose of this study, author conducted focus group interview, individually interview, consult and pilot test in order to clarify description and relevance of scale items. To test reliability and validation of scale, 94 staffs in charge of the corporate philanthropy work in the companies were surveyed as research subjects. The results of the explanatory factor analysis on scale found the six factor structure and 27 items. The construct validity and discriminant validity were confirmed through the confirmatory factor analysis. The reliability of the scale also remained at a high level. Based on these results, implications for corporate philanthropy was suggested.

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