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http://dx.doi.org/10.14400/JDC.2016.14.3.181

The Effect of SME's Organizational Capabilities on Proactive CSR and Business Performance  

Bae, Jeong-Ho (Dept. of Convergence Industry, Seoul Venture University)
Park, Hyeon-Suk (Dept. of Convergence Industry, Seoul Venture University)
Publication Information
Journal of Digital Convergence / v.14, no.3, 2016 , pp. 181-197 More about this Journal
Abstract
With regard to CSR, Proactive CSR has been less researched in small and medium enterprises(SMEs). This study examines empirically the association between SME's organizational capabilities, proactive CSR and performance as well as a moderating role of perceived uncertainty between capabilities and proactive CSR. Using quantitative data collected from sample of 485 SMEs in Korea, we find that all specified capabilities are positively associated with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in firm performance. In addition, we also find a mediating role of proactive CSR on the association between capabilities and performance as well as a moderating role of perceived uncertainty between capabilities and performance. The study is likely to contribute to SME's CSR strategy.
Keywords
CSR; SME; Proactive; Organizational Capability; RBV(resource based view);
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Times Cited By KSCI : 5  (Citation Analysis)
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