• Title/Summary/Keyword: 사회적상호작용

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The Effects of One Person Media Broadcasting Use Motivation and Social Viewing on Consumer Brand Attitudes, Brand Engagement, and Purchase Intention (1인 미디어 인터넷 방송 이용 동기와 사회적 시청이 브랜드 태도, 브랜드 관여 및 구매의도에 미치는 영향)

  • Namgung, Jin;Lee, Jin Kyun
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.30-46
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    • 2020
  • New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.

On the type of peer interaction The difference between the inner and the environmental variables of infants (유아의 또래 상호작용 유형에 대한 유아의 내적 변인과 환경적 변인 차이 연구)

  • Choi, Hang Jun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.6
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    • pp.448-459
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    • 2019
  • The purpose of this study is to investigate the differences between children's internal variables (gender, temperament, development) and environmental variables (teaching efficacy, teaching - child interaction, classroom environment) The data collected for this study were analyzed using descriptive statistics, reliability analysis, correlation analysis, cluster analysis, and t-test using the SPSS 22.0 program. The results are as follows. First, the peer interaction of the infant showed a difference in sex between the types. Second, children's peer interaction showed differences in interstitial temperament, language development, and cognitive development. Third, the peer interaction of young children was different between the types of environment variables such as teaching efficacy, teacher - infant interaction, and classroom environment. As a result, it is suggested that the children's social temperament will lead to healthy peer interaction, and that language development and cognitive development will lead to a positive developmental process. In this study, the meaning and meaning of children's intergenerational behaviors in children's gender and temperament, language and cognitive development, and environmental variables such as teaching efficacy, teacher - infant interaction, I checked. In addition, it is meaningful that the positive and negative peer interactions are segmented and analyzed in detail to examine the peer interaction of infants. However, the limitation of this study is that it is not possible to investigate all the fields belonging to the infant's personal variables and environmental variables.

The Application of Evaluation of Social Interaction(ESI) on Local Community Base Program for Solitary Senior Citizen (독거노인을 위한 지역사회기반 프로그램에서 사회적 상호작용 평가(ESI)의 적용- 광주지역 독거노인을 중심으로 -)

  • Kim, Jung-Mi;Park, Woong-Sik;Jang, Ji-Yeon
    • The Journal of Korean society of community based occupational therapy
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    • v.1 no.2
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    • pp.1-9
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    • 2011
  • Objective : Study purpose is to inspect not only the utility of Evaluation of Social Interaction(ESI) but also the efficiency of occupational therapy measurement in program based local community of solitary senior citizen in G region. Methods : Six solitary senior citizen in G region were participating in a community-based program were a convenience sample for this study. The Occupational Therapy Intervention Process Model (OTIPM) provided the theoretical framework. The ESI provided a pre-test performance measure and also served as a guide for an five-week occupational therapy intervention program, and as a post-test to measure intervention effectiveness. Results : This study showed that the ESI was effective in guiding therapist Intervention related to social skill performance of participants during their participation in a community-based program. As a group, the difference between pre and post ESI logit measures was also significant(t=-7.362, p=0.001). Conclusion : The study provides initial considerations for the utility of the ESI to guide intervention related to social skill performance during daily occupations in Korea. It further documents the effectiveness of the ESI in measuring occupational therapy intervention, based on OTIPM, and supports occupational therapy services provided in a community based program context for those solitary senior citizen.

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패션 브랜드의 온라인 커뮤니티(online-community)에 관한 연구: 상호작용과 관계지향적 행동

  • 장유정;박재옥;이규혜
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.140-143
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    • 2004
  • 최근의 비즈니스 환경에서 가장 두드러지게 나타나고 있는 특징 중의 하나는 인터넷의 보급과 발전으로 네트워크 환경이 구축되고 사이버 사회가 급속하게 발전하고 있다는 점이다. 이러한 환경에서 인터넷상에 가상의 공간과 사회가 만들어져 온라인 커뮤니티(online community)라는 개념이 생기기 시작하였다. 온라인 커뮤니티란 회원(멤버)들에 의해 이루어지는 커뮤니케티션과 이들에 의해 만들어지는 자생적인 컨텐츠(member-generated contents)의 통합이 컴퓨터를 매개로 하여 구축된 공간(Armstrong과 Hagel, 1996),또는 온라인상에서의 상호작용에 관계하고 있는 사람이나 집단(Williams와 Cotherel, 2000)을 의미한다. (중략)

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Changes in Peer Acceptance and Play Interactions in Integrated Groups of Young Children With and Without Disabilities Through Story-Based Interactive Music Activities (장애-비장애 유아 통합 그룹에 적용된 이야기 기반 상호적 음악 활동에 따른 유아의 또래수용 및 놀이상호작용 변화)

  • Lee, Yeseul
    • Journal of Music and Human Behavior
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    • v.21 no.2
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    • pp.77-105
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    • 2024
  • This study explored whether story-based interactive music activities improve play interactions between children with developmental disabilities (DD) and typically developing (TD) children at an integrated daycare center, and whether these activities influence TD children's attitudes towards their DD peers. The participants included six children with DD, aged 3-5 years, and 21 TD peers. They attended 10 sessions, each 30 minutes, twice a week. Play interactions were observed during free play after each session, and TD children's attitudes towards peers with DD were assessed before and after the intervention. The results showed that children with TD and DD in the integrated group showed significantly reduced disengagement, with notable improvements in joint action for TD children and joint attention for DD children. However, there were no significant changes in peer acceptance among TD children in the integrated group while there was a significant decrease in the non-integrated group. This study highlights that story-based interactive music activities effectively enhance interactions between TD and DD children. However, the limited impact on peer acceptance suggests the need for more long-term and systematic interventions, considering the children's developmental levels. The study also emphasizes the importance of tailored approaches that address the individual needs of both TD and DD children, providing valuable insights into the direction of systematic interventions at a time when the importance of social integration is increasingly recognized.

A Conceptual Framework for the Sustainable Regional Ecosystem of Social Economy Enterprises: Reciprocity, Regard and Public Policy (사회적경제 기업의 지속가능한 지역생태계에 관한 개념 틀: 호혜, 배려와 공공정책)

  • Lee, Hongtaek
    • Journal of the Economic Geographical Society of Korea
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    • v.21 no.3
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    • pp.254-269
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    • 2018
  • The aim of this paper is to identify the components of the sustainable regional ecosystem of social economy enterprises (hereafter 'regional ecosystem'), and to explore the principles of reciprocity, regard and public policy, which have a fundamental impact on the development of such regional ecosystem. The regional ecosystem is an interactive system of the stakeholders who are related to the process of planning, producing, distributing and selling goods and services, and the agents who maintain and spread their social value orientation. This system operates through the interaction of 'local network (business relations and social relations)', 'intermediary organization' and 'public role.' On the basis of the conceptual framework on the regional ecosystem, the result of the in-depth analysis on the case of Gorang-erang Coop shows the interaction of reciprocity and public policy with respect to regard within the context of a characteristic of the regional ecosystem.

The Influence of Musical Activities on Social and Emotional Behavior of Infants (음악활동이 영아의 사회·정서적 행동에 미치는 영향 - 만 2세(25-36개월) 영아를 중심으로)

  • Nam, Ok Seon
    • Journal of Music and Human Behavior
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    • v.4 no.2
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    • pp.18-40
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    • 2007
  • The purpose of this study was to verify the influence of musical activities on social and emotional behavior of infants, through providing musical activities to the infants who were cared in a nursery and observing the interactions between peer group, or a therapist and an infant derived during them. The subject is 24 infants who are under 2 years of age(25~36months) at two nurseries located in Bundang area, and 13 infants among them are randomly assigned as study group and 11 infants as control group. Pretest and posttest about social and emotional behavior are performed, and ITSEA developed by Brggs-Gowan and Carter(2001) and amended by Shin Ji Yeon(2004) was used as an evaluation tool. Infants' changes of interaction behaviors during musical play were also analyzed quantitatively and qualitatively, and for the analysis, infant's social play behavior examination tool developed by Holloway and Reichhart-Erickson(1988) was adopted. Based on time sampling method, each item of this tool was evaluated. Each session was performed for 15 minutes, and 60 times of analysis about interactions per session was conducted at every 15 seconds. The analysis result was showed with a table and a graph, and described qualitatively about behavior changes. When compared social and emotional positive behavior average figures and negative behavior average figures between study group and control group, this study showed that the positive behavior figure of study group was increased and the negative behavior figure was decreased. While concentration and empathy among positive behaviors increased meaningfully, aggression, defiance, separation anxiety and rejection to new things among negative activities also decreased meaningfully. The conclusion of this study is as follows. First, interactions with peers or a therapist based on music and musical experience make an effect on strengthening positive behavior among social and emotional behavior and decreasing negative behavior. Second, music has influence on negative behaviors more than positive behaviors of an infant, and produces a good effect on sub behaviors of negative behaviors specially.

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The Relationship of Factors that Effects on Acceptance Intention in Smart Eduction (스마트교육 수용의도에 영향을 미치는 요인 간의 관계 분석)

  • Kang, Hye-Young;Lee, Jang-Ik;Kim, Sung-Wan
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2012.07a
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    • pp.141-144
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    • 2012
  • 이 연구는 스마트교육 수용의도에 영향을 미치는 요인들의 관계를 분석하는데 목적이 있다. 기존 정보기술수용모형(technology acceptance model) 관련 선행연구를 토대로, 스마트교육 수용의도에 영향을 미치는 잠재모형을 개발하였다. 잠재모형의 예비타당성 검증절차를 거친 후, 이를 통해 수정된 모형을 검증하기 위해 경기도 A 연구소의 스마트교육 체험학습프로그램을 이수한 초 중 고등학생 132명을 대상으로 설문조사를 실시하고 그 자료를 수집 및 분석하였다. 연구결과, 다음과 같은 가설들이 채택되었다. 상호작용성은 지각된 유용성에 영향을 미친다(가설 I). 상호작용성은 지각된 사용용이성에 영향을 미친다(가설 II). 상호작용성은 지각된 수용의도에 영향을 미친다(가설 III). 사회적 영향은 지각된 유용성에 영향을 미친다(가설 IV). 사회적 영향과 상호작용성은 서로 영향을 미친다(가설 V). 지각된 유용성은 수용의도에 영향을 미친다(가설 VI). 지각된 사용용이성은 수용의도에 영향을 미친다(가설 VII). 또한 연구모형의 적합도 검증 결과, $x^2$값은 6.600, 유의확률은 .086으로서 유의수준 .05에서 모형과 자료가 일치한다는 영가설이 채택되었으며, GFI, CFI, TLI 값은 각각 .98, .99, .99로 높은 적합도 수준을 보였다. 다만, RMSEA 값은 .09로서 다소 높은 값을 보이지만, 수정된 연구모형의 적합성을 해하는 수준은 아닌 것으로 판단되었다.

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A study for the Influences of Social Interaction on Developing Children's Sociability in the Web-Based Instruction -In the one class of elementary school- (웹기반 학습에서 사회적 상호작용이 아동의 사회성 발달에 미치는 영향에 대한 연구 -초등학교 1학급을 중심으로-)

  • Yeo, Min-Gu;Park, Sun-Joo
    • Journal of The Korean Association of Information Education
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    • v.5 no.1
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    • pp.49-64
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    • 2001
  • Thanks to the technological developments in the Internet, the Web-Based Instruction in the school practices has been available which is now taking its place as one of the new educational methods. With the increased interest in Web-Based Instruction, there appear a lot of materials and methodologies on utilizing the WEB to actively discuss and deal with the teaching-learning ways. Nevertheless, they comparatively tend to overlook the aspect of school guidance such as the development of sociability through social interaction which is an important element for building the personality of learner. This study has tried to design and apply the teaching-learning system for the promotion of social interaction in the Web-Based Instruction, and also made an investigation into the influences of social interaction on the development of children's sociability in the WEB field.

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A Web-based Humanity Education System Design to Build Consciousness of Union (공동체 의식 함양을 위한 웹기반 인성교육 시스템 설계)

  • Kim, Yu-Ho;Park, Sun-Ju
    • 한국정보교육학회:학술대회논문집
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    • 2004.08a
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    • pp.171-178
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    • 2004
  • 현대사회는 산업사회의 발달에 따른 물질 만능주의로 인해 이기적이고 배타적인 사회풍조가 사회 전반으로 점차 확산되면서 전통적 가치관이 경시되고 공동체 의식이 퇴색되어 가고 있는 실정이다. 그러나 인터넷의 발달은 시공간을 초월하여 가정과 학교가 가상의 공간에서 정보의 공유와 상호작용을 할 수 있게 해 줌으로써 웹을 활용한 인성교육이 가능해졌다. 본 논문에서는 이러한 웹의 특성을 활용하여 학습자가 다양한 체험활동 중심의 인성교육을 마을 단위로 실천하도록 한 후 웹 상에 구축된 인성교육 시스템을 이용하여 자신이 체득했던 체험활동 정보를 서로 공유하고 학생, 교사, 학부모가 상호 작용하게 함으로써 학습자가 지속적으로 인성 교육에 관심과 흥미를 갖고 참여할 수 있도록 하는 공동체 의식 함양을 위한 인성교육 시스템을 설계하였다. 더 나아가 웹기반 인성교육 시스템을 통해 마을을 사랑하는 마음과 공동체 의식을 함양하여 마을에 대한 긍지와 자부심을 갖고 상부상조하는 전통을 가꾸어 나가는데 도움을 주고자 한다.

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