• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.352-364
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• 2022

As the types of actions and the magnitude of the required actions for environmental improvement get diversified, the necessity to develop effective messages is increasing. This research tries to develop proper messages with message characteristics of message framing and value orientation per different types of behaviors using a 2(message framing: gain/loss) × 2(value orientation: individual/social) × 2(magnitude of the requested behaviors: high/low). The results showed that framing and the magnitude of the requested behaviors had main effects on message attitudes and behavioral intentions. The gain framing showed more favorable effects than the loss framing, and the low magnitude of the requested behaviors showed better persuasive effects. According to the results of interaction effects, the gain framing showed higher behavioral intentions than the loss framing in the individual-oriented message, and there were no differences between the frames in the social-oriented message. When the magnitude of the requested behavior was high, the gain framing in the individual-oriented message was more favorable than the loss framing. On the other hand, when the magnitude of the requested behavior was low, the gain framing in the social-oriented message was more favorable. Although there were differences in the form of interactions by the magnitude of the requested behaviors, the individual-oriented gain framing message was found to be the most effective.

• Journal of the Korea Society of Computer and Information
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• v.18 no.4
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• pp.191-199
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• 2013

The main objective of this paper is to investigate why university students use their smart phones in class and to develop a predictive model of smart phone use behavior that consisted of perceived benefit, perceived cost, attitude, social effect, intention, and habit. The proposed model is tested using survey data collected from 120 university student smart phone users. PLS analysis show as following: At first, intention and habit are significant predictors of smart phone use behavior in class. Secondly, perceived benefit and perceived cost as well as attitude and social effect are the factors affecting smart phone usage in class.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.71-80
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• 2014

This study focus on the legislative conflict for Se-Jong City In case of this paper, the law of administration agency centered is based on the conflict of legislative conflict present government at that time suggested the amendment of that legal status because of so many inefficiency and negative effects regardless of opponent asserts. Here there were a deep various political interests fundamentally both of sides. Legislative conflict here affects the regional conflict among the benefits and indirect benefits or nothing in any area. As the result, political interest deeply which was connected in politics influenced the big national issues, not to amend as a result government failure will be come.

• Journal of KIISE:Information Networking
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• v.37 no.2
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• pp.94-98
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• 2010

In this paper, we formalize a new adaptive online price control scheme based on the Stackelberg game model. By using the hierarchical interaction strategy, control decisions in each mechanism act cooperatively and collaborate with each other to satisfy conflicting performance criteria. In addition, our dynamic online approach is practical for real network implementation. With a simulation study, the proposed scheme can adaptively adjust the network price to approximate an optimized solution under widely diverse network situations.

• Korea Petroleum Association Journal
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• s.277
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• pp.66-69
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• 2010

국내 최초의 민간 정유회사로서 시작한 현대오일뱅크는 '사랑가득! 희망에너지'라는 사회공헌슬로건을 걸로 가양한 활동을 펼치고 있다. 에너지기업으로서 우리 사회에 대한 사랑을 표현한 '사랑가득! 희망에너지'는 아동과 청소년에게 희망을 주는 미래희망+, 소외 계층과 함께 더불어 사는 이웃희망+, 푸른 자연을 지키고 사랑하는 자연희망+의 3가지 희망 정신을 담고 있다. 현대오일뱅크의 사회공헌활동은 파트너 십을 전제로 지역사회와의 신뢰감을 형성하고, 기업의 전 자원을 동원해 최대한의 효과를 달성하는 데 초점을 맞추고 잇다. 이를 위해 사업의 특성과 연계된 전략적인 프로그램과 기업, 지역사회, 임직원 모두에게 이익이 되는 프로그램을 구성하여 운영하고 있다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.207-209
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• 2011

본 연구는 최근 우리 사회에서 높은 관심을 가지고 활발하게 전개되고 있는 기업의 기부금 지출이 경영성과에 미치는 영향에 대하여 연구하고자 하였다. 기업의 기부금 지출과 경영성과 두 변수의 횡단면 자료를 사용하여 동시적 효과가 있는지 분석하고, 패널자료를 사용하여 순차적 효과가 있는지 분석하였다. 본 연구의 분석결과 기업의 기부금 지출은 ROA와 ROS가 정의 영향을 미치고, PER과 ROE는 전혀 영향을 주지 않는 것으로 나타났다.

• Management & Information Systems Review
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• v.38 no.3
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• pp.187-210
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• 2019

Companies shall hold social responsibility as a member of the social community. Corporate social responsibility uses corporate resources, yet it plays important roles in reducing social imbalance. Their responsibilities are highly associated with the corporate sustainability. Many earlier studies on the association between corporate social responsibility and corporate sustainability have been attempted. Yet it should be mentioned that they do not show a variety of realities as linearity between dependent variables and independent variables were assumed. Thus, this study aims to analyze Markov blanket, a node of minimum descriptive variables that relieve a rigid assumption among variables and affect corporate sustainability by using Bayesian network. Sensitivity analysis was used to elicit how other variables affect by reflecting the complex reality when real factors are changed. As an important result of this study, the firm's future earnings sustainability is naturally related to operating earnings, and as the corporate governance structure is sound, the firm is able to steadily fulfill its social responsibility. However, the fact that the size of a company is large does not mean that it is in good compliance with corporate laws. This would not be unrelated to the fact that many of today's companies are not complying with the law and are suffering social condemnation. Results from this study will serve as a useful analytic tool when investors and creditors showing interests in corporate sustainability for assessing the value of companies and making investment decisions. Moreover, they can be used as references for relevant agency supervising capital markets to establish or improve appropriate institutions aimed at improving corporate sustainability.

• Korean journal of communication and information
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• v.42
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• pp.205-248
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• 2008

There emerges a growing concern about South Korea's intellectual dependence on U.S. financial news media. However, those media's inherent relationship with national economic and financial interests has been poorly addressed. This paper thus attempts to identify such a strategic partnership between media and the government by analysing news coverages over four critical arena interwoven with U.S. dollar based financial system. For this purpose, total 152 news articles about Asia crisis, Asian Monetary Fund, Malaysia currency crisis and the new international financial architecture have been examined in terms of frame, attitude, cue-givers and discursive strategies. Research results indicate that not only have the media actively deferred to government leadership bur they have also acted as public diplomats in way of not hampering journalistic credibility. Hence, it is claimed that Korean society needs to formulate a model of media's strategic partnership with government at least in foreign policy arena, as well as to launch discursive strategies against nation-bound global news media.

• Korean Business Review
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• v.21 no.1
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• pp.19-36
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• 2008

This study examines respondents' perception of influence of corporate social responsibility on the corporate effectiveness. Also it investigates the relationship between Machiavellianism and corporate social responsibility. Survey data were collected from undergraduate business students, Advance Management Program attendants and business professors of Hallym University. The results show that they perceive corporate social responsibility's positive contribution to profitability and success. Older respondents thought more positively about contributions of corporate social responsibility to short-run success than younger ones. Also Machiavellian scores of older ones were lower than those of younger ones. The findings indicate that Machiavellianism influences directly respondents' perception of corporate social responsibility. It implies that understanding of human nature is important to induce corporate managers to be socially responsible.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2016.05a
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• pp.228-229
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• 2016

Bargaining power or negotiation power departing from negotiators' economical beneficial point of view has long been an important research subject in a number of industries, and it has been widely studied by focusing on the various kinds of game theory. Although existing papers are mainly based on the strategies and results of bargaining process, ${\cdots}$(중략)${\cdots}$.