• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.652-661
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• 2015

The purpose of this study is to investigate the effects of EngageGram which is a motivator of e-learning participation on learners' online participation according to the types of social comparison motive. Research participation was 144 undergraduate students (male: 106, female: 38) who took the course entitled "Creative Thinking." Social comparison motive of learners were investigated by two methods: social comparison motive scales and learners' opinions on EngageGram. As results, there was no statically corelation between the types of social comparison motive by using scales and online participation, however, there was statically differences on e-learning participation according to the types of social comparison motives by analyzing learners' opinions. Learners mostly have self-enhancement motive in a learning context so they are motivated to participate actively by EngageGram. This study provide useful implication in the research area of learning analytics.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.403-415
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• 2014

This study explored three types of educational participatory motivations among 196 adult social work students at one of Cyber University in Seoul, Korea. and examined the relationship of educational participatory motivations and educational satisfaction, aiming to provide suggestions for increasing adult social work students' educational satisfaction. Results revealed that students had goal-oriented motivation the most, followed by learning-oriented motivation and activity-oriented motivation. Results showed that age and three types of educational participatory motivations, in order of goal-oriented, learning-oriented, and activity-oriented motivations, influenced educational satisfaction. In conclusion, this study suggested that cyber universities should improve educational environments including educational curriculum, in order to meet adult social work students' goal-oriented motivation, and provide methods to satisfy adult social work students' activity-oriented motivation, reflecting their altruism. In addition, young social work students' educational participatory motivations should be explored to increase their educational satisfaction.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.113-120
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• 2021

As a result, the interaction between personal motivation and class type is not significant. On the other hand, the interaction between social motivation and class type is significant and overall online class increases engagement with educational issues. In particular, the group with low social motivation showed greater change than the group with high social motivation, so online education seems to be more effective in the group with low social motivation. It means that by stimulating students' social motivation rather than personal motivation, the effectiveness of online education can be enhanced, and it can lead to education outcomes - behavioral changes and attitudes of learners. In order to revitalize social motivation in the intensely personal space of online, it is necessary to activate social communication methods such as SNS, and development of interpersonal issues and learning materials would be more efficient. In order to derive more specific results, it is necessary to measure the level of prior knowledge and involvement of the participants in class, and to comprehensively investigate and analyze the state of learners before and after class through more variables. Finally, in order to increase the reliability of the research results, it is necessary to clearly prove it through the establishment of a structural model.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.27-34
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• 2024

사회적 기업가정신은 기업가정신 분야의 연구에서 많은 학자와 산업계의 관심을 받고 있는 주제이다. 특히 사회적 기업을 창업하거나 사회적 기업에서 일하고자 하는 사람들은 일반 사람들과 다른 어떤 특성을 가지고 있는지에 대해 선행 연구들은 공감, 도덕적 판단, 지각된 사회적 규범 등의 요소들로 설명하고 있다. 이는 전통적인 기업의 창업자와 비교되며, 사회적 기업가정신에 중요한 선행요소라고 말하고 있다. 그러나 공감능력이 뛰어나고, 공동체에서 사람들과 잘 어울리며, 남을 돕기 좋아하는 사람들이 반드시 사회적 기업가적 의도가 높은 것은 아니며, 이런 특성을 가진 모든 사람들이 사회적 기업에서 일하고자 하는 것은 아니다. 사회적 기업가적 동기에 관한 선행 연구 중에 동기와 행동을 연결하는 복잡한 매커니즘에 대해 설명한 연구는 거의 없는 상황이며, 대부분 공감(Empathy), 사회적 자기 효능감(Social Entrepreneurial Self-Efficacy), 도덕적 의무감 등의 요소를 규명하는데 집중되어 왔다는 한계가 있다. 본 연구는 지금까지 거의 연구되지 않았던 사회적 기업적 의도를 설명하는 타인 지향적 동기(other-oriented motives)와 사회적 기업 직업정체성에 관한 연구이다. 이를 통해 사회적 기업에 참여하려는 개인의 성향을 촉진시키는 요인은 무엇인지를 규명하고자 하였다. 전국 일반고, 특수목적고 및 특성화고등학교와 대안학교 학생 444명을 대상으로 설문조사를 실시하여 타인 지향적 동기요소인 친사회성 동기, 사회적 존재감과 사회적 기업 직업정체성의 관계 분석에 활용하였다. SPSS 26 버전을 활용하여 다중 회귀분석을 실시한 결과 사회적 기업에 대한 직업정체성에 친사회적 동기와 사회적 존재감은 긍정적인 영향을 미치고, 특히 사회적 존재감은 친사회적 동기와 직업정체성과의 관계에 부분 매개효과를 보였다. 결과적으로 역지사지 성향을 가지는 학생일수록 사회적 기업에서 일을 할 의도가 높아지고, 남을 돕고자 하는 의지가 높은 학생, 공동체 의식이 높은 학생일수록 사회적 기업에서 일을 하고자 하는 의지가 높다는 것을 알 수 있었다. 또한 사회적 존재감은 이 과정에서 간접적으로 유의미하게 긍정적인 영향을 미치는 것을 알 수 있었다. 본 연구는 사회적 기업에 대한 직업정체성에 영향을 미치는 선행요인을 규명하고 사회적 기업에 참여하려는 개인의 성향을 촉진하는 요인이 무엇인지 규명했다는 데 의의가 있다. 그리고 이 요인들이 교육을 통해 강화할 수 있으므로 사회적 기업 창업가 육성에 대한 새로운 방향을 제시한다.

• Korean journal of communication and information
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• v.65
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• pp.5-26
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• 2014

This research investigated to what extent social media use and motivation contributed to the bridging/bonding social capital and social, political participation by using the national survey on high school and university students. In particular, this research divided social media into two groups: open and closed one. The result of analysis showed that the use of open social media reinforced bridging social capital and that of closed social media did bonding social capital. Motives for social media use affected both bridging social capital and bonding social capital. Social media use and motive all had a positive influence on social, political participation. In conclusion, the effect of social media on social capital may be decided by the characteristics of social media and the purpose of social media use.

• 한국노년학
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• v.32 no.3
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• pp.927-939
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• 2012

The purpose of this study is to analyze motivations, benefits, and satisfactions of the college student volunteers. We carry out the pre-to-post survey with 615 college student volunteers (male 245, female 367) who have participated in the mobile education program for the elderly funded by a Telecom. The instruments consist of VFI (Volunteer Functions Inventory) developed by Clary & Snyder (1999), including 30 items for motivations, 12 items for achievements, and 5 items for satisfactions of volunteering. The items for motivations and achievements are comprised of 6 subcategories: career, value, understanding, protective, enhancement, and social. The results of this study are as follows: (1) Enhancement motivation is the highest, followed by understanding, value, career, protective, and social motivation. (2) Social benefit is the highest, followed enhancement, career, understanding, value, protective benefit. (3) The difference between motivation and benefit in social category is the largest, followed by career, enhancement, value, protective, and understanding category. While benefit is higher than motivation in all other categories, motivation is higher than benefit just in value category. (4) High motivation-high benefit, high motivation-low benefit, low motivation-high benefit, and low motivation-low benefit groups are dichotomized by the median of each motivation and benefit. In all six categories, high motivation-high benefit group shows the highest satisfaction, but low motivation-low benefit group shows the lowest. In short, benefit shows stronger correlation with satisfaction than motivation does. Finally, we suggest several implications for future research and policy of college students' volunteering based on these results.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.445-452
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• 2016

The purposes of this study were to examine the two processes of social comparison and self-comparison, and to suggest the applications of social comparison theories and self-comparison theories. For these purposes, social comparison theory, self-evaluation maintenance model, control theory, self-discrepancy theory, regulatory focus theory, and temporal comparison theory were reviewed. The processes of social comparison and self-comparison are different, but both comparisons are similar in that they have some effects on self-evaluation, emotion, motivation and behaviors. Suggestions on education, health, economic justice and interpersonal relationships were discussed.

• Journal of Korea Multimedia Society
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• v.16 no.3
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• pp.388-398
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• 2013

The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

• The Journal of Information Systems
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• v.25 no.3
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• pp.91-116
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• 2016

Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.175-182
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• 2013

The purpose of this study was to analyse the effects of public service motivation on organizational performance and suggest the theoretical and policy implications. For this purpose, this study measured the public service motivation and organizational performance of social welfare center workers, set up the study model to analyze the relationships between the public service motivation and organizational performance, and tested hypothesis through questionnaire analysis. The analytical results show that the public service motivation and organizational performance of social welfare center workers are relatively high on the whole. And attraction to policy making, commitment to public interest, compassion, and self-sacrifice as the elements of public service motivation appear to have significant effects on organizational performance. In this study, some theoretical and policy implications are introduced basing on the analytical results.