• Asia Marketing Journal
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• v.4 no.2
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• pp.104-132
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• 2002

본 연구는 소비자들의 광고평가과정을 정보처리능력의 관점인 사전지식과 정보처리동기의 관점인 관여도의 조절적 역할을 고려하여 검토하였다. 이를 위하여 본 연구에서는 인지자극과 감정자극이 동시에 제공된 광고에 대하여 소비자들의 인지적, 감정적, 행동의욕적 평가관계를 구조적으로 살펴보고, 이를 바탕으로 각 구조적 관계들을 사전지식수준과 관여도수준에 따라 그 상대적 역할들을 살펴보았다. 실증분석결과 본 연구는 기존의 DMH 모델을 지지하는 것으로 나타났으며, 특히 광고에 대한 감정적 평가(Aad)에서 상표에 대한 인지적 평가(Cb)통해 상표에 대한 감정적 평가(Ab)에 미치는 영향력의 정도는 관여도보다는 사전지식이 더 큰 역할을 하는 것으로 나타났다. 또한 광고에 대한 감정적 평가(Aad)에서 상표에 대한 감정적 평가(Ab) 그리고 상표에 대한 감정적 평가(Ab)에서 상표에 대한 행동의욕적 평가(Ib)로의 영향력은 관여도가 중요 조절변수임을 확인하였다.

• Korean Association of Arts Management
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• no.54
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• pp.59-93
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• 2020

The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

• Proceedings of the Acoustical Society of Korea Conference
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• 1991.06a
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• pp.32-37
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• 1991

고해상도 신호처리의 기본적인 문제는, 관찰 데이터의 개수가 작고 신호 대 잡음비(SNR)가 낮아서, 푸리에 분석기법에 의해 주기신호가 분해되지 않는 경우에, 신호의 파라미터를 추정하는 것이라 할 수 있다. 주기신호의 주파수 추정 문제에서는 일반적으로 주기신호의 개수를 알고 있다고 가정하는데, 주기신호의 개수가 사전에 알려져 있지 않은 경우, 주파수 추정은 결국 주기신호의 개수결정문제가 되어, EVD나 SVD를 이용한 개수 결정방법이 활발히 연구되어 왔다. 고해상도 신호처리에서는 EVD나 SVD의 비선형 특성 상임게치 신호 대 잡음비가 존재하며 이 SNR보다 낮은 경우 심각한 왜곡현상을 보이게 되어, 주파수 추정 또는 주기신호의 개수결정에 큰 오차를 보이게 된다. 주기신호의 개수를 사전에 알고 있는 경우, 임게치 SNR를 낮추려는 노력으로는 overdetermined over-ranked structured correlation matrix의 rank reduction과 averaging을 이용한 신호 향상방법(signal enhancement)이 연구되어 왔다. 그러나 사전에 주기신호의 개수를 알아야만 하는 결점이 있고, 잡음이 백색이여야 하는 제약이 있었다. 일반적으로 환경 잡음은 유색이고, 주기신호의 개수를 사전에 모르는 경우이므로, 낮은 SNR에서의 주파수 추정문제는 유색잡음을 고려한 신호향상으로 임게치 SNR을 낮추고 주기신호의 개수를 결정한 후 주파수 추정이 이루어져야 한다. 본 논문에서는 이를 위해 광대협 유색잡음에서의 신호향상과 그 과정 중 중 주기신호의 개수를 결정하는 알고리즘ㅇ르 제시하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.5
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• pp.169-178
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• 2020

This study was attempted to know the awareness of Advance Directives of adults in Gandwon-do province. Data was surveyed from 60 adults in Gangwon-do province by 42 item questionnaire for the awareness of Advance Directives. Subcategories of Advanced Directives questionnaire were knowledge, preference, experience for life-sustaining treatment and Advance Directives. The data was analyzed with the frequency and percentage using SPSS 24.0. 45% of Participants replied they knew the 'life-sustaining treatment' exactly. They preferred CPR 78.3%, mechanical ventilation 63.3% and blood transfusion 51.7% for their future special life-sustaining treatments. They did not preferred hemodialysis 8.3%, artificial respiration 6.7%, intensive care unit 6.7%, 8.3 percent of participants said that they well aware of Advance Directives. 86.6% of them hoped to write their Advance Directives. Despite such low awareness of the Advance Directives, the intention to write Advance Directives was high. Based on these results, it was found that the level of awareness of Advance Directives was very important for the intention to prepare Advance Directives. Therefore, regional programs and education on Advance Directives and periodic survey study for awareness of Advance Directives should be continued.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.1
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• pp.253-275
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• 2018

The research aims to develop a training program for prospective librarians in order to help them better prepared for library practicum. To achieve the purpose of the research, the research analyzes pre-librarians' expectation and needs of the pre-training program and designs a mock pre-training program for practicing library practicum effectively and efficiently. After running the mock pre-training program to library practicum participants in the department of Library and Information Science at H University, their satisfaction and feedback of the mock program are also assessed. On the basis of the findings from implementing the mock pre-training program, the research proposes the final contents of a pre-training program for preparing library practicum and the detailed methods for implementing the proposed pre-training program.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.337-345
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• 2019

This study were to identify the effect of knowledge on advance directives and nursing professionalism on attitudes toward advance directives in nursing students. The data were collected from 216 nursing students in the two colleges located Jeonnam. The result of the multiple regression indicates the intention to execute advance directives, influence of religion in one's life, knowledge of advance directives, gender, nursing professionalism, and time to complete advance directives predict 22.3%(F=10.009, p=.000) of attitudes toward advance directives. Therefore, it is necessary to develop a program to establish positive attitudes toward advance directives by providing knowledge on advance directives and right nursing professionalism of nursing students.

• Annual Conference on Human and Language Technology
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• 2001.10d
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• pp.233-238
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• 2001

개념은 그 개념을 나타내기 위한 특성들이 결합된 지식의 단위이며 각 특성은 개념에 속한 개체들의 성질을 축약한 것으로 정의될 수 있다[4]. 이 논문은 백과사전 설명문 텍스트를 분석하여 개념을 구성하는데 필요한 정보를 몇 개의 대표적인 특성으로 분류하고, 이를 개념의 특성정보로 구축하였으며, 이를 관련 개념 문서에 적용하여 특성 정보를 인식하는 것을 보여준다. 본 연구는 백과사전이 세계 지식(world knowledge) 전반을 함축적으로 표현하고 있다는 가정에서 출발하였으며 적은 양의 데이터에 대한 수동 분석 결과를 통해 많은 양의 코퍼스를 분석한 것과 같은 의미있는 결과를 얻었다. 백과사전에 표현된 많은 개념 중 "질병"에 관하여 실험한 결과 평균 81%의 정확율로 질병의 특성 정보인 원인, 증상, 치료를 자동 인식함을 보여주었다. 개념의 요소 정보 인식은 정보의 이나 질의 응답과 같은 분야에 적용될 수 있다.

• Journal of Gifted/Talented Education
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• v.22 no.2
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• pp.353-370
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• 2012

The observation and recommendation system was recently introduced for selecting gifted-students in science, and it has required to arrange the reliable and valid selection criteria that could identify the high potential competency of them. In this study, we explored the competencies that could help to discriminate gifted-students' inner properties, and also developed the dictionary based on them. The competencies were extracted from the proven previous competency dictionaries/models and examined by the structured survey and the focus group interview in order to ascertain the competencies of the science-gifted students. The results revealed that there were two competency clusters such as cognitive and affective domains. The cognitive cluster consisted of 6 competencies as follows: goal suggestion, planning, information collection and analysis, problem solving, higher-order thinking, and expertise and self-development competency. The affective cluster consisted of 3 competencies: confidence, achievement orientation, and curiosity competency. The dictionary categorized by the names, definitions, key elements, and behavioral indicators and their levels of the derived competencies was developed. Findings were expected to provide the implications on the selection criteria of the potential science-gifted students through the observation and recommendation system.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.386-403
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• 2021

Preannouncing a new product to its target audiences has been more and more prevalent in a wealth of industries, particularly industries that attach great importance to the speed of entry. Grounded in market signaling theory, the current research advances a theoretical model that takes full cognizance of the relation between preannounced information about an upcoming product and individual customers' behavioral intentions as well as significant moderating effects of prior product knowledge and new product innovativeness. In response, a web-based survey is conducted for data collection and the structural equation model is utilized for data analysis. Results of this study demonstrate that preannounced new product information attributes (i.e., quantity, clarity) may positively influence consumers' attitudes, in turn, lead to a favorable purchase intention. Moreover, the moderating effects of product knowledge and product innovativeness are also confirmed. Specifically, product knowledge moderates the quantity-attitude relation positively and moderates the clarity-attitude relation negatively, whereas product innovativeness does opposite. Both implications and limitations are also described.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.517-520
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• 2008

The city refreshing development projects in the domestic recently have been performed under leading of public institution laying stress on new city and existing urban district. These development projects are still staying in safety control level despite risk factor management at preliminary estimation stage has been more important factor to success and add value creation. Understanding inaccurately about various risk analysis techniques that can analyze risk factors and the insufficient application of step that can analysis technique s could make projects more difficult. Therefore, this research suggests the more effective methods for risk analysis that can control the risks in the pre-project evaluation stage.