• Title/Summary/Keyword: 사용자 정체성

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Nonlinear Relationship Analysis of Factors Influencing Decision Making by Smartphone (스마트폰에 의한 의사결정 영향 요인의 비선형 관계 분석)

  • Park, So-Young;Kim, Mincheol;Lee, Chang-Hoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.25 no.6
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    • pp.841-848
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    • 2021
  • The purpose of this study was to explore what factors influenced users using smartphones in their decision making. In this study, intimacy/personal connectivity, use/dependence, familiarity/professionalism, efficacy/effectiveness, self-identity, control, etc. were set as independent variables and decision-making as dependent variables. In this study, 200 smartphone users were collected and analyzed through a questionnaire, and a nonlinear analysis method using WarpPLS software was utilized to identify the effects between variables. As a result, this study confirmed that factors in smart phone ownership (SPO) could affect individual decision-making and identify that users' psychological factors in the use of smart devices would be directly related to the outcome of decision-making. Through this, it is possible to understand the development of future industries and the acceptability of users using smart devices. and will be meaningful research in tourism, new product development, or continuous brand development.

A study on the Influences of flow and Identity Perspectives Toward User behaviors in Micro blog Services (마이크로블로그 서비스에서 사용자 행동에 미치는 플로우와 정체성의 영향에 대한 연구)

  • Shin, Ho-Kyoung;Ha, Na-Yeon;Lee, Ki-Won
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.59-77
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    • 2009
  • Microblog services are such new communication channels with some considerable potential to improve information sharing. The idea of sharing short messages using multiple access points seems to be appealing to people worldwide. Through the lens of flow and social identity, we explored factors that influence information sharing behaviors in microblog services. With an empirical study, we examined enjoyment and concentration(flow) and self-presentation(social identity) in microblog services like twitter can contribute to the user behaviors. Our aim was to gain insight into ways of creating an environment that facilitating voluntary sharing of information. Our findings suggested that enjoyment, concentration, and selfpresentation were crucial determinants of information sharing behaviors in microblog services. This study has important implications for academic researchers and practitioners who seek to understand why microblog service users share their information with other members in microblog services.

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A Sensitivity Icon Study of Cellular Phones for Woman (여성타겟 휴대폰 단말기의 감성 아이콘 개발 연구)

  • Kim, Hee Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2004.05a
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    • pp.869-872
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    • 2004
  • 최근 각 이동통신사에서 자체적인 통합 UI를 개발하여 각 단말기 제조사의 UI 통합을 시도하고 있다. 이 UI 통합의 시도는 기업의 입장에서는 기업 정체성을 높이고 타 통신사와의 차별을 갖게 할 수 있고 사용자 입장에서는 현재 사용중인 단말기를 다른 단말기 제조사 제품으로 교체할 때 서로 다른 메뉴 구성이나 버튼 방식으로 인해 겪게 되는 불편을 해소해 주는 역할을 한다. 그러나 UI를 일괄적으로 통일한다는 것은 한편으로 개인과 집단의 감성이 무시되고 특정 타겟 단말기의 특성을 잘 표현하지 못하는 악영향을 미칠 수 있다. 본 연구의 목적은 여성들이 선호하는 메뉴 아이콘을 조사 분석함으로써, 여성 타겟으로 출시되는 단말기 아이콘이 일관된 UI가 아닌 여성이 선호하는 감성 아이콘이 될 수 있도록 메타포를 제안하는 데에 있다. 이를 위해 서울에 사는 18~35세 여성 40명을 대상으로 이동통신사 (S 사) 표준 UI 아이콘과 제조사별 아이콘 샘플을 추출하여 여성이 선호하는 휴대폰 단말기 아이콘을 선정하고 그 아이콘에 대하여 이미지 형용사 언어를 밝혀내도록 하였다. 이렇게 조사된 여성들이 선호하는 아이콘 및 이미지 형용사는 향후 여성 타겟 단말기 개발의 기초 자료로 활용될 수 있을 것으로 기대한다.

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A Personalized Cosmetics Recommendation System Based On The Collaborative Filtering (협업 필터링 기반 맞춤형 화장품 추천 시스템)

  • Park, Gyu-Tae;Kim, Young-A;Mo, Ha-Young;Park, Doo-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.1100-1102
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    • 2013
  • 현대사회에서는 외모가 내 외적으로 자신을 나타내는 지표이자 상징이며, 사회적 위치나 경제적 상황, 자아정체성을 대변할 수 있다. 또한 경제능력이 향상되고 기존의 성역할 개념의 약화, 사회진출과 인간관계 유지를 위해 남성들도 외모관리에 대한 관심이 높아지기 시작했다. 본 논문은 비교적 화장품에 대한 정보를 잘 알지 못하는 남성들을 대상으로 웹에서 사용자의 나이, 피부톤, 피부타입에 알맞은 화장품을 추천해주는 시스템을 소개한다.

User Experience (UX) Analysis of Advertising Platform Mobile Applications for Culture and Arts Content: Critical case study based on the UX Honeycomb model (문화예술 광고 플랫폼 앱의 사용자 경험(UX) 연구: 허니콤 모델을 통한 비판적 사례분석)

  • An, Hye-Jin;Lee, Seung-Ha
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.1-18
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    • 2022
  • This study critically analyzed the user experience (UX) of mobile applications, focusing on the advertising platforms of mobile applications for culture and arts content. This study aims to examine the direction for growth of the related mobile applications and propose alternative approaches to improve usability. In this study, a mobile app named 'Moviepre' was selected, and a heuristic evaluation was performed for in-depth exploration. For the selected case, the UX Honeycomb model was reconstructed to analyze useful, usable, desirable, findable, accessible, and credible elements of the case. First, since the users' preference for the price factor did not show a significant correlation with the usefulness of the content and the interface, it is necessary to make sure that the mobile application has unique values to gain a competitive advantage in the market. Second, by adopting customer path stages for analysis, the result indicated that users continuously interact with the service from the first moment they are aware of the mobile application. Third, if the user feels uncomfortable, it is likely that these factors hinder the establishment of a long-term relationship between the users and the mobile application. Finally, brand identity should be clearly established, and brand image strategy needs to be developed to satisfy users' expectations that high-quality culture and arts content will be available through the mobile application.

Developing the Design Guideline of Auditory User Interface for Domestic Appliances (가전제품의 청각 사용자 인터페이스(AUI) 설계를 위한 가이드라인 개발 연구)

  • Lee, Ju-Hwan;Jeon, Myoung-Hoon;Ahn, Jeong-Hee;Han, Kwang-Hee
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.1-8
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    • 2006
  • 본 연구는 가전제품의 제품군과 그 기능들에 따라 차별화 가능한 인지적, 감성적 '청각 사용자 인터페이스 디자인 가이드라인(Auditory User Interface Design Guideline)'을 마련하고, 가전제품의 작동기능 정보와 직관적으로 연합 가능한 청각신호(auditory signal)를 제작할 수 있는 지침을 제시하여 GUI 중심의 제품 설계에서 한 차원 확장되고 사용자의 다중감각적 특성이 적용된 디자인 방법을 실무에 적용하고자 하였다. 특히 AUI 에 대한 체계를 확립함으로써 브랜드 정체성(Brand Identity) 및 기업 이미지를 제고할 수 있다는 목적을 함께 고려하였다. 이러한 연구가 필요했던 이유는 가전제품에 대한 소비자의 심적 모형(mental model)과 감성 측면에서의 접근에 대한 요구 때문인데, 이는 AUI 의 체계적 적용이 아닌 임의적 연결(mapping)으로 인한 버저(buzzer) 청각신호의 짜증(annoying) 발생이 빈번한 사례들에서 출발한다. 또한 GUI 의 변화와 수준에 미치지 못하는 AUI 의 업그레이드 필요성과 가전제품에서의 감성 마케팅 경향을 반영하는 의미를 지니고 있다. 이와 함께 멀티미디어 환경의 급속한 확산으로 다중감각적 정보제시(multimodal display)가 요구되는 상황에 걸맞은 시도이다. 본 연구는 특정 가전제품이나 특정 기능이 지니고 있는 인지적, 감성적 차원의 속성을 청각신호(auditory signal)의 다양한 속성들로 유발하는 관계를 추출하고, 이를 형성하는 기본 메커니즘에 대한 경험적 자료를 제시하여, 가전제품의 AUI 디자인에 유용한 가이드라인을 제공하고자 하였다. 그러나 본 논문에서는 연구의 구체적이고 세부적인 결과보다는 전체적인 계획과 진행과정의 절차를 소개하여 관련분야 연구 진행의 참조적 틀을 마련하고자 한다.

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A Study on Inflow of Information by Majors Reflecting Car Lifestyle -Focused on User Experience of Design Major and Engineering Major- (자동차 라이프스타일을 반영한 전공별 정보 유입에 관한 연구 -디자인 전공자와 공학 전공자의 사용자 경험을 중심으로-)

  • Ahn, Jung-Hyun;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.163-168
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    • 2019
  • The purpose of this study is to find out latent needs of users through the difference of information inflow between design major and engineering major reflecting car lifestyle and to complement them. Although those two relationship deepens due to the development of industrialization, collaboration is still a difficult situation. To find out lifestyle of between those two majors, experiments were carried out quantitatively by conducting in-depth interviews and additionally survey were conducted concurrently. The results showd clearly difference in meaning and value of the automobile. This phenomenon is related to identity. The designers expressed themselves by car, and others differed by using their cars as a means of mobility.

Exploring the Factors of Decision Making by the Psychological Power of Smartphone (스마트폰의 심리적 파워에 의한 의사결정 요인 탐색)

  • Park, So-young;Kim, Mincheol
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.197-204
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    • 2019
  • The purpose of this study was to explore factors that influence decision making for smartphone users. This study sets intimacy, personal connection, use & dependence, familiarity and expertise, efficacy and effectance, self-identity, and control as independent variables and sets decision making as dependent variables. In this study, 200 smartphone users were collected and analyzed through questionnaires, and Smartpls 3.0 was used to understand the impact between variables. Five of the six factors that affected smartphone users' psychological strength were analyzed to have affected their decision-making. In addition, we examined the relationship between psychological effects and use period as a control variable. The results of this study can be used as a basis for the consumer behavior of smartphone devices in the development of smartphone devices.

A Study on the Reconstitution of CPTED Theoretical Model - Focused on the Analysis of Sustainable Development - (CPTED 이론 모델의 재구성에 관한 연구 - 지속가능한 발전 분석을 중심으로 -)

  • Liu, He;Hong, Kwan-Seon
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.302-315
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    • 2020
  • The issue concerning how to integrate with the needs of sustainable development according to Crime Prevention Through Environmental Design(CPTED) theory still continues in the development process of the third-generation theory at the present stage. In addition, the issue is under worldwide controversy and discussion. What is more noteworthy is that the viewpoints under debate and discussion have an influence on the mutual effect and relationship between the theoretical model and the principles in the theoretical model, and the influence can never be underestimated. After a mastery of the overall context of theoretical development, it is believed in this study that the identity of CPTED theory development can provide a diverse understanding dimension and a communication method between the environment and environmental users. On the basis of identity the development of CPTED theory, the crime prevention design mode of CPTED needs to connect different dimensions of sustainability, with the design goal of livability as the starting point, the Top-down model to adjust the safety of the environment. By no means can the environmental condition be improved by solely relying on the previous physical design method in virtue of Bottom-up model. Therefore, in this study, the identity of CPTED will be set as the core combined with Top-down crime prevention design model to propose a visual proposal for the reconstitution of the theoretical model, rather than supplementing the application of the contents or principles at a certain stage. Hence, it is expected to provide reference and enlightenment for the sustainable development of CPTED theory.

Design improvement study of street furniture using the KOREA image (코리아 이미지를 이용한 환경시설물 디자인 개발 연구)

  • Kim Do-Kyung
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.31-40
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    • 2006
  • For a long time, we have been good at the static image, 'the country of calm morning' as reminding Korea. But, it became a chance that we were recognized newly and actively through the success of the Olympic games in 1988 and World cup games in 2002 all over the world. And foreigners' interest and expectation for Korea becomes much higher by these reasons. Moreover, the importance of our cultural industry, recognition for new cultural improvement have been changing step by step by the oriental trend in Asia in these days. So, this study intends to realize the Korean symbol with showing Korean Identity and its image's applying to the street furniture design through the making of special street which expresses well the Korean Image. There is a purpose of this study not to use as just street furniture but to make characterized Korean culture through showing examples which are based on Korean culture. The way of the improvement for the street furniture design using Korean image are these we analyze the character of Korean international image with the previous data for the change of Korean Image. We understand the symbol of changed Korean international Image, and extract the design elements. We analogize the shape, material and color image of the street furniture which is joined with both the Korean national image and formative traditional elements. At last, we formalize its symbolic image by applying to the street furniture according to the design improvement process with the analogized image. The formal study using Korean image makes more cleary the Korean Identity, and it doesn't influence only the actual change but also Korean cultural value equipment.

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