• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1101-1108
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• 2009

산업의 각 분야에서 사용자에 대한 감성적 접근이 중요시되어 가는 추세 속에서 본 연구는 인터페이스 디자인에 스토리텔링을 적용시킴으로써 사용자들의 감성적 경험에 대한 새로운 개선 방안을 제시하고 검증 하고자 하였다. 80명의 사용자들을 대상으로 연구한 결과 사용자들은 스토리텔링을 적용한 인터페이스에서 더 많은 감성적 경험을 하는 것으로 나타났다. 또한 스토리텔링을 적용한 인터페이스에 대해 더 높은 만족도와 사용 편리성을 표시하였다. 그리고 이러한 결과는 사용자의 감성 강도에 따라 다르게 표현되었는데, 감성 강도가 높은 사용자들은 스토리텔링을 적용한 인터페이스에서 감성 강도가 낮은 사용자들에 비해 더 강한 감성적 경험을 하고 더 높은 수준의 만족도를 표시하는 것으로 나타났다.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.379-384
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• 2019

The purpose of this study is to investigate the problems of the rapidly increasing voice interface and to find out what results will be obtained when the new gesture interaction is applied to the product, and to suggest the improvement method for a better user experience. Through the literature review, I have conducted a theoretical review on the changes in the product interface used in the product and the difference between them, and then conducted in-depth interviews on the 20-30 users who used voice recognition as a product trigger. As a result, it was concluded that the decline in the reliability of accuracy leads to a decrease in the preference of voice recognition interactions and an needs of appropriate interface for the functional aspect of non-relavancy in physical distance as a product trigger. This study is meaningful in that it has found a problem with the study of the product trigger interface and suggested improvement measures, and hope to be helpful in follow-up study.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.407-413
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• 2019

The purpose of this study is to measure the shopping experience of a more specific SNS shopping service, limited to shopping through the Instagram of the Millennial Generation. Based on the AISAS purchasing phase, a qualitative study was conducted on the user experience of SNS shopping services in parallel with the survey and in-depth interviews. As a result of the study, the aesthetic experience appeared mainly in the Attention stage and the Interest stage, the emotional experience in the Action stage and the Share stage, and the cognitive experience in the Search stage. While there have been many empirical studies on the impact of SNS on consumer behavior to date, this study is meaningful in that it has led to a contextual study of the user experience on SNS shopping services. The research is expected to help establish a brand and service strategy differentiated from existing mobile shopping services when providing SNS shopping services in the future.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.283-287
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• 2021

The purpose of this study is to analyze personalized contents and previews of OTT service based on user experience and to suggest the improvements of the preview viewing experience. Current domestic OTT mobile applications were researched to find out how services are offering content. Plus, the 20s-30s were recruited to analyze user experience. An online survey and in-depth interview were conducted by using Stephen P. Anderson's Creating Pleasurable Interface Model. As a result, preview help users to select content but it doesn't suit their taste. Also, the preview is hard to watch however they want. Therefore, it can be inferred that the preview requires the function for improving efficiency, preference, and accessibility. This study is expected to be used as research material on user experience or preview experience of OTT content.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.287-292
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• 2018

The digital multimedia environment, centered on Information and Communications Technologies (ICT) technology, has transformed our imagination into a diverse experience. The flexible display, which was born as a means of human-machine communication required in a highly information-oriented society, It is creating a new market by linking with Internet of things. ecause the interface of a flexible display can provide a physical form as a result of input or output, user-centered interface design is paramount. Therefore, the researchers of this paper have studied the physical deformation and characteristics of flexible display by user manipulation through literature and case studies. Therefore, the authors of this paper studied the physical deformations and characteristics of flexible displays by user manipulation through literature and case studies. This research suggests the following guidelines for a flexible display interface design for the user experience. First, it must be designed to provide the functionality that users need in a variety of display environments. Second, in using the interface, external factors should be removed from the viewing angle of multi-users. Third, all possible user actions should be considered on flexible displays other than touch and contact. Fourth, flexible design of flexible display requires changing interface design for user experience.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.339-345
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• 2019

This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.

• Journal of Korea Game Society
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• v.20 no.3
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• pp.25-34
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• 2020

This study is a VR system design designed to evaluate the impact of interaction on user experience analyzed by developer's perspective for the interactive VR fashion show. In the VR fashion show design, we produced an interactive system through the four interactive elements of camera viewpoint, cloth, effects, and sound. The interactive design system is proposed based on three application facto rs in VR space design: speed, range, and mapping. The study focused on the user experience based on format conversion to apply the Unity3D engine using 3D model, animation, 2D UI design, and simulation.

• Journal of Korea Multimedia Society
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• v.16 no.7
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• pp.879-887
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• 2013

In the recently diversified web environment, the existing methodologies for studying and evaluating the usability of infographics have limit in being applied to new user experience environment. To ensure effective web design that considers various user environments, research needs to be done for such usability of infographics that executes 'simplification and compression of information'. The purpose of this study is to understand the expandability of web-based infographic design, re-establish its concept, and produce the elements involved in the usability evaluation to come up with effective data on user experience. It is expected that this study will be used as a basic research for elucidating the connection to type-based or experienced-based data through convergence of various areas of information technology in the continuously transforming smart media environment.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.293-298
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• 2019

This study is a user experience study based on location branding at mobile experience stores. As mobile devices have recently become saturated beyond the penetration, the IT industry is encouraging users to buy through experience and can be competitive by increasing brand loyalty through experience stores. The purpose of this study is to analyze the effect of place branding among experience stores through qualitative and quantitative measurements and analyze the user experience factors related to the location branding to present a future direction. A total of eight subjects were given tasks and then experimented with participatory observations and conducted in-depth interviews. The experiment showed that the experience had a significant effect on users, but the difference between each brand was obvious. Since this study has identified the experience-oriented elements, we expect to provide better service and experience for future users.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.271-276
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• 2021

This study is about finding factors affecting user experience in China's mobile payment. The recen development of 5G networks and the spread of phones provide the basis for the development of mobile payment, and the development of mobile payment is showing a rapid upward trend. Because of the simplicity and mobility, it is appealing to people, especially young people. Therefore, this study conducted a survey on mobile payment users in 20s and 30s and confirmed the factors affecting the user experience through regression analysis. Unlike previous studies on mobile payment technology, this study focused on user experience and identified factors affecting user experience, so it is expected to be helpful in the development of mobile payment in China.