• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.751-757
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• 2007

BSC(Balanced Scorecard: 균형성과표)는 1992년 기존의 성과관리접근법의 한계를 인식한 Kaplan & Norton(1992)에 의해서 발표된 후 새로운 성과관리시스템이자 다양한 혁신을 통해 경쟁력을 키우려는 많은 기업들로부터 각광 받고 있다. 특히 우리나라의 경우 변화와 혁신을 강조하는 참여정부의 출범 이후 공공분야의 BSC도입이 활발히 이루어지고 있으며 많은 공공부문 기관들이 도입을 추진하고 있다. 하지만 BSC관련 기존의 연구들은 대부분 조직의 성과에 미치는 영향을 살펴보거나 도입 프로세스에 관한 연구가 대부분이어서, BSC 수용에 있어 중요시 되는 요인들에 관한 실증연구는 부족한 실정이다. 정보시스템 형태로 구현되는 BSC를 보다 효율적으로 활용하기 위하여 BSC 수용요인에 대한 고찰이 필요하다. 본 연구의 목적은 정보시스템 형태로 구현된 BSC를 활용하는 사용자를 대상으로 실증분석을 통하여 수용에 영향을 미치는 요인을 확인하기 위한것이다. 구체적인 BSC 사용자들의 적극적인 활용을 장려하여 기업의 경영성과를 높일 수 있도록 BSC 수용에 영향을 미치는 요인들을 추출하고, TAM(Technology Acceptance Model)을 기본으로 영향정도를 파악하여 BSC를 이미 도입한 기업과 앞으로 도입하려는 기업들에게 사용자들의 보다 적극적인 활용을 장려할 수 있는 가이드라인을 제시하는데 있다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.278-285
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• 2008

기술발전에 따른 혁신제품 및 서비스에 대한 연구는 유용성과 편의성을 중심으로 그 수용 및 저항을 서로 다른 관점에서 보아왔다. 그러나 소비자 혹은 사용자들이 느끼는 혁신제품 및 서비스에 대한 태도와 평가는 수용하려는 측면과 저항하려는 측면이 동시에 작용하며 그 결과로서 사용의도 혹은 구매의도가 결정된다고 볼 수 있다. 이에 본 연구는 혁신제품 혹은 서비스가 갖는 다양한 속성을 기술수용모형(TAM: Technology Acceptance Model) 에서의 지각된 유용성(Perceived Usefulness) 과 지각된 편의성 (Perceived Ease of Use) 개념을 사용자 지각에 기초하여 상대적 이점, 유용성, 편의성, 기술혁신성, 사용법의 변화 인식, 위험지각 등으로 구체화하고 각각의 개념이 수용적 태도와 저항에 미치는 영향을 분석하였다. 아울러 수용적 태도와 저항이 사용의도에 미치는 영향력을 동시에 분석 및 비교하였다. 연구에서 얻어진 결과를 중심으로 혁신제품에 대한 소비자 중심의 관리적 시사점도 제시하였다.

• Science of Emotion and Sensibility
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• v.9 no.spc3
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• pp.235-241
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• 2006

This paper predict user acceptance of smart clothing. The present research develops and validates new products for smart clothing. Studies suggest that further analysis of the process be undertaken to better establish properties for smart clothing, underlying structures and stability over innovative technologies. The findings reported in this paper should be useful methods which identify user needs. such findings in now provide a way to explain technology acceptance. Both of qualitative and quantitative methods, were applied to this study in order to find out user needs for smart clothing. We are writing scenarios and conducting both focused group interviews and a survey to assess the user's interest. The purpose of the survey is to evaluate the importance of the functions and to evaluate the degree of the participant's feeling and attitude. Furthermore, we explore the nature and specific influences of factors that may affect the user perception and usage.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.467-473
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• 2007

사용자의 가상커뮤니티 활동성이 기술 수용에 미치는 영향을 P2P시스템의 파일공유서비스를 중심으로 알아보려고 한다. P2P시스템 재사용의도가 커뮤니티 활동성과 몰입에 의해 영향을 받을 것이라는 강한 추측에도 불구하고 이를 반영한 연구는 아직 없었다. 따라서 본 연구는 사용자의 가상커뮤니티 활동성이라는 개념을 새롭게 도출하고, 사용자의 가상커뮤니티 활동성이 어떠한 경로로 P2P시스템 재사용에 영향을 주고 있는가를 실증적으로 검증하는 것을 목적으로 한다.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.293-299
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• 2022

The purpose of study is to relieve the users' anxiety caused by the simplification of the easy money transfer service. With the development of technology, financial services are being simplified, but on the contrary, the chasm occurs. The study was conducted in two rounds. First, based on UTAUT, the perception of the service and the willingness to accept the technology were investigated through a questionnaire. Second, after presenting the tracking function of the remittance situation derived through the heuristic method, in-depth interviews were conducted on reliability and intention to continue using it. As the result, it was found that the clear feedback had a positive effect on relieving users' anxiety. It is expected that studies approaching the chasm from the point of view of design will be actively conducted.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.291-310
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• 2023

This study explores the factors which affect user acceptance for Robo Taxi, an electricity-based Autonomous Vehicles based on a Value based Adoption Model. The three main factors of benefit (usefulness and enjoyment), sacrifice (technicality and perceived fee level), and user experience about mobility services such as car sharing, taxi, and autonomous vehicles, were finally selected as independent variables as a influential factors on perceived values and adoption intention of Robo taxi. The study found that usefulness, enjoyment, and perceived fee had a significant effects on adoption intention, and some user experiences had a significant effect on benefit factors. This study has important implications for incorporating the Value-based Adoption Model results into the service design for the activation of Robo taxi, and furthermore, they can provide a theoretical basis for effective use of the research findings.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.211-217
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• 2016

There have been gradually established paid using system on contents, such as sound source, webtoon etc, with which licences are systematically managed. However, rampant free sites still mostly relying on advertising revenue make difficulties on lots of contents developers and obstruct the protection of their resonable right. In this situation, we need systematic measures to protect copyright of authors and to maximize use of contents of users. Therefore, it is important to handle the convenience of digital contents distribution and the diversity of contents license(differentiating permission rate according to user's purpose, scope, service period etc), based on the need of contents users. This paper implies to guideline to install contents distribution platform of individuals and to apprehend the need and acceptability of users in order to activate digital contents transaction on individuals.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.303-312
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• 2012

In this paper we investigate the factors influencing the intention to use of smart-phone mobile banking service in China. We include the characteristics of smart-phone, mobile banking service, and users to the research model and also consider user satisfaction as an intervening variable. We try to find and prove the factors influencing the intention to use of smart-phone mobile banking service by surveying 206 chinese users and using structural equation model. This empirical paper proves that mobility, instance connectivity, use convenience, and intimacy give positive effects to intention to use of smart-phone mobile banking service. In addition, this paper indicates some managerial implications that mobility, access speed and the easy user interface can help to increase the degree of user acceptance.

• Journal of the Korea Society for Simulation
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• v.27 no.1
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• pp.51-60
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• 2018

This study aims to understand crucial factors affecting user's Fintech payment service adoption. On the basis of innovation diffusion theory and prior Fintech literature, this study classifies the influence factors of users' adoption of Fintech payment service into two dimensions - service dimension containing complexity, perceived benefit, trust in service provider and user dimension containing personal innovativeness and security breach experience. The data analysis results using binary logistic regression shows the negative direct effects of perceived risk, complexity, security accident experience on user's service adoption are statistically significant. Personal innovativeness has a positive effect on user's Fintech payment service adoption. The moderation effect of security accident experience is also significant at p<0.05.

• Journal of Technology Innovation
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• v.29 no.4
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• pp.125-160
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• 2021

Unlike existing social platforms that seek openness, an audio-based social platform is characterized by its limitations. This study uses the Value-Based Acceptance Model(VAM) to analyze the role that such limitations play in the user's acceptance of audio-based social media. In this study, restrictive properties are defined as access-limitation, communication-limitation, and content-limitation. This study aims to analyze the effect of each variable on the perceived value and usage of audio-based social media. The hypothesis test was conducted based on the survey responses total of 207 users and potential users. The results was analyzed that three limiting variables affect perceived benefit factors, usefulness and playfulness, and the user's acceptance intention. This study is significant in that it presents a model based on the VAM and provides guidance for new forms of social media growth.