• Title/Summary/Keyword: 빅데이터 프라이버시

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A Study on Data Governance Maturity Model and Total Process for the Personal Data Use and Protection (개인정보의 활용과 보호를 위한 데이터 거버넌스 성숙도 모형과 종합이행절차에 관한 연구)

  • Lee, Youngsang;Park, Wonhwan;Shin, Dongsun;Won, Yoojae
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.29 no.5
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    • pp.1117-1132
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    • 2019
  • Recently, IT technology such as internet, mobile, and IOT has rapidly developed, making it easy to collect data necessary for business, and the collected data is analyzed as a new method of big data analysis and used appropriately for business. In this way, data collection and analysis becomes easy. In such data, personal information including an identifier such as a sensor id, a device number, IP address, or the like may be collected. However, if systematic management is not accompanied by collecting and disposing of large-scale data, violation of relevant laws such as "Personal Data Protection Act". Furthermore, data quality problems can also occur and make incorrect decisions. In this paper, we propose a new data governance maturity model(DGMM) that can identify the personal data contained in the data collected by companies, use it appropriately for the business, protect it, and secure quality. And we also propose a over all implementation process for DG Program.

A Study on Strengthening Domestic Personal Information Impact Assessment(PIA)

  • Young-Bok Cho
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.6
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    • pp.61-67
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    • 2024
  • In this paper, we presented a strengthening plan to prevent personal information leakage incidents by securing legal compliance for personal information impact assessment and suggesting measures to strengthen privacy during personal information impact assessment. Recently, as various services based on big data have been created, efforts are being made to protect personal information, focusing on the EU's GDPR and Korea's Personal Information Protection Act. In this society, companies entrust processing of personal information to provide customized services based on the latest technology, but at this time, the problem of personal information leakage through consignees is seriously occurring. Therefore, the use of personal information by trustees.

A Study on Issues and Tasks of Humanity and Social Science in a Fourth Industrial Revolution Era (제4차 산업혁명시대 인문사회학적 쟁점과 과제에 관한 연구)

  • Kim, Jin-Young;Heo, Wan-Gyu
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.137-147
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    • 2018
  • To prepare for and implement policies for the Fourth Industrial Revolution, which is characterized by convergence, super-connectivity, and AI, this study summarized the effects and characteristics of individual technologies on our society and discussed the issues with humanity and social science perspectives. As a result, in terms of AI technology, the issues of job losses, project-type works, basic income and robot taxes, accountability of AI, and algorithm inequality were dealt with. Security, cyber hacking and privacy infringement issues were highlighted in big-data technology. In the part of block-chain and bioengineering, the society of decentralization, the concentration, digital divide, and ethical issues were discussed. On-demand economic aspects highlighted the problems of civil ethics and human commercialization. Lastly, the development of VR is discussed including side effects such as cyber-syndrom, avoidance of reality, and so on.

A Study on COP-Transformation Based Metadata Security Scheme for Privacy Protection in Intelligent Video Surveillance (지능형 영상 감시 환경에서의 개인정보보호를 위한 COP-변환 기반 메타데이터 보안 기법 연구)

  • Lee, Donghyeok;Park, Namje
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.28 no.2
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    • pp.417-428
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    • 2018
  • The intelligent video surveillance environment is a system that extracts various information about a video object and enables automated processing through the analysis of video data collected in CCTV. However, since the privacy exposure problem may occur in the process of intelligent video surveillance, it is necessary to take a security measure. Especially, video metadata has high vulnerability because it can include various personal information analyzed based on big data. In this paper, we propose a COP-Transformation scheme to protect video metadata. The proposed scheme is advantageous in that it greatly enhances the security and efficiency in processing the video metadata.

Development of a Privacy-Preserving Big Data Publishing System in Hadoop Distributed Computing Environments (하둡 분산 환경 기반 프라이버시 보호 빅 데이터 배포 시스템 개발)

  • Kim, Dae-Ho;Kim, Jong Wook
    • Journal of Korea Multimedia Society
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    • v.20 no.11
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    • pp.1785-1792
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    • 2017
  • Generally, big data contains sensitive information about individuals, and thus directly releasing it for public use may violate existing privacy requirements. Therefore, privacy-preserving data publishing (PPDP) has been actively researched to share big data containing personal information for public use, while protecting the privacy of individuals with minimal data modification. Recently, with increasing demand for big data sharing in various area, there is also a growing interest in the development of software which supports a privacy-preserving data publishing. Thus, in this paper, we develops the system which aims to effectively and efficiently support privacy-preserving data publishing. In particular, the system developed in this paper enables data owners to select the appropriate anonymization level by providing them the information loss matrix. Furthermore, the developed system is able to achieve a high performance in data anonymization by using distributed Hadoop clusters.

A Study on Reinforcing Non-Identifying Personal Sensitive Information Management on IoT Environment (IoT 환경의 비식별 개인 민감정보관리 강화에 대한 연구)

  • Yang, Yoon-Min;Park, Soon-Tai;Kim, Yong-Min
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.34-41
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    • 2020
  • An era of stabilizing IoT markets and rapid expansion is coming. In an IoT environment, communication environments where objects take the lead in communication can occur depending on the situation, and communication with unspecified IoT environments has increased the need for thorough management of personal sensitive information. Although there are benefits that can be gained by changing environment due to IoT, there are problems where personal sensitive information is transmitted in the name of big data without even knowing it. For the safe management of personal sensitive information transmitted through sensors in IoT environment, the government plans to propose measures to enhance information protection in IoT environment as the use of non-identifiable personal information in IoT environment is expected to be activated in earnest through the amendment of the Data 3 Act and the initial collection method.

Research on Optimization Strategies for Random Forest Algorithms in Federated Learning Environments (연합 학습 환경에서의 랜덤 포레스트 알고리즘 최적화 전략 연구)

  • InSeo Song;KangYoon Lee
    • The Journal of Bigdata
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    • v.9 no.1
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    • pp.101-113
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    • 2024
  • Federated learning has garnered attention as an efficient method for training machine learning models in a distributed environment while maintaining data privacy and security. This study proposes a novel FedRFBagging algorithm to optimize the performance of random forest models in such federated learning environments. By dynamically adjusting the trees of local random forest models based on client-specific data characteristics, the proposed approach reduces communication costs and achieves high prediction accuracy even in environments with numerous clients. This method adapts to various data conditions, significantly enhancing model stability and training speed. While random forest models consist of multiple decision trees, transmitting all trees to the server in a federated learning environment results in exponentially increasing communication overhead, making their use impractical. Additionally, differences in data distribution among clients can lead to quality imbalances in the trees. To address this, the FedRFBagging algorithm selects only the highest-performing trees from each client for transmission to the server, which then reselects trees based on impurity values to construct the optimal global model. This reduces communication overhead and maintains high prediction performance across diverse data distributions. Although the global model reflects data from various clients, the data characteristics of each client may differ. To compensate for this, clients further train additional trees on the global model to perform local optimizations tailored to their data. This improves the overall model's prediction accuracy and adapts to changing data distributions. Our study demonstrates that the FedRFBagging algorithm effectively addresses the communication cost and performance issues associated with random forest models in federated learning environments, suggesting its applicability in such settings.

Real-time CRM Strategy of Big Data and Smart Offering System: KB Kookmin Card Case (KB국민카드의 빅데이터를 활용한 실시간 CRM 전략: 스마트 오퍼링 시스템)

  • Choi, Jaewon;Sohn, Bongjin;Lim, Hyuna
    • Journal of Intelligence and Information Systems
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    • v.25 no.2
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    • pp.1-23
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    • 2019
  • Big data refers to data that is difficult to store, manage, and analyze by existing software. As the lifestyle changes of consumers increase the size and types of needs that consumers desire, they are investing a lot of time and money to understand the needs of consumers. Companies in various industries utilize Big Data to improve their products and services to meet their needs, analyze unstructured data, and respond to real-time responses to products and services. The financial industry operates a decision support system that uses financial data to develop financial products and manage customer risks. The use of big data by financial institutions can effectively create added value of the value chain, and it is possible to develop a more advanced customer relationship management strategy. Financial institutions can utilize the purchase data and unstructured data generated by the credit card, and it becomes possible to confirm and satisfy the customer's desire. CRM has a granular process that can be measured in real time as it grows with information knowledge systems. With the development of information service and CRM, the platform has change and it has become possible to meet consumer needs in various environments. Recently, as the needs of consumers have diversified, more companies are providing systematic marketing services using data mining and advanced CRM (Customer Relationship Management) techniques. KB Kookmin Card, which started as a credit card business in 1980, introduced early stabilization of processes and computer systems, and actively participated in introducing new technologies and systems. In 2011, the bank and credit card companies separated, leading the 'Hye-dam Card' and 'One Card' markets, which were deviated from the existing concept. In 2017, the total use of domestic credit cards and check cards grew by 5.6% year-on-year to 886 trillion won. In 2018, we received a long-term rating of AA + as a result of our credit card evaluation. We confirmed that our credit rating was at the top of the list through effective marketing strategies and services. At present, Kookmin Card emphasizes strategies to meet the individual needs of customers and to maximize the lifetime value of consumers by utilizing payment data of customers. KB Kookmin Card combines internal and external big data and conducts marketing in real time or builds a system for monitoring. KB Kookmin Card has built a marketing system that detects realtime behavior using big data such as visiting the homepage and purchasing history by using the customer card information. It is designed to enable customers to capture action events in real time and execute marketing by utilizing the stores, locations, amounts, usage pattern, etc. of the card transactions. We have created more than 280 different scenarios based on the customer's life cycle and are conducting marketing plans to accommodate various customer groups in real time. We operate a smart offering system, which is a highly efficient marketing management system that detects customers' card usage, customer behavior, and location information in real time, and provides further refinement services by combining with various apps. This study aims to identify the traditional CRM to the current CRM strategy through the process of changing the CRM strategy. Finally, I will confirm the current CRM strategy through KB Kookmin card's big data utilization strategy and marketing activities and propose a marketing plan for KB Kookmin card's future CRM strategy. KB Kookmin Card should invest in securing ICT technology and human resources, which are becoming more sophisticated for the success and continuous growth of smart offering system. It is necessary to establish a strategy for securing profit from a long-term perspective and systematically proceed. Especially, in the current situation where privacy violation and personal information leakage issues are being addressed, efforts should be made to induce customers' recognition of marketing using customer information and to form corporate image emphasizing security.

An Efficiency Management Scheme using Big Data of Healthcare Patients using Puzzy AHP (퍼지 AHP를 이용한 헬스케어 환자의 빅 데이터 사용의 효율적 관리 기법)

  • Jeong, Yoon-Su
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.227-233
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    • 2015
  • The recent health care is growing rapidly want to receive offers users a variety of medical services, can be exploited easily exposed to a third party information on the role of the patient's hospital staff (doctors, nurses, pharmacists, etc.) depending on the patient clearly may have to be classified. In this paper, in order to ensure safe use by third parties in the health care environment, classify the attributes of patient information and patient privacy protection technique using hierarchical multi-property rights proposed to classify information according to the role of patient hospital officials The. Hospital patients and to prevent the proposed method is represented by a mathematical model, the information (the data consumer, time, sensor, an object, duty, and the delegation circumstances, and so on) the privacy attribute of a patient from being exploited illegally patient information from a third party the prevention of the leakage of the privacy information of the patient in synchronization with the attribute information between the parties.

Considering on De-Identification Method of Personal Information for National Medical Institute by using correlation (상관도를 이용한 국내 의료기관용 개인정보 비식별화 방안에 관한 연구)

  • Yeo, Kwang Soo;Kim, Chul Jung;Lee, Jae Hyun;Kim, Soon Seok
    • Smart Media Journal
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    • v.5 no.4
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    • pp.83-89
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    • 2016
  • Guidelines for protecting personal information are already in progress in USA, UK and other countries and announced many guideline like HIPPA. However In Our national environment, we does not have specialized guideline in national medical industries. This thesis suggest De-indentification method in South Korea by referring 'bigdata De-identification Guideline by Ministry of Science, ICT and Future Planning (2015)', ICO in U. K and IHE, NIST, HIPPA in U. S. A. We suggest also correlation between Guidelines. Corelation means common techniques in three guidelines (IHE, NIST, HIPPA in U. S. A). As Point becomes closer five points, We recommend that technique to national medical institute for De-Identification. We hope this thesis makes the best use of personal information's development in National medical institute.