• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.184-197
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• 2021

Prior to the establishment of 'Employment-Related Big Data Center (tentative name)' to support the development of customized employment services. This Paper examines the current status and limitation of employment-related data in korea. Then, the implications were derived through foreign employment-related big data construction cases. Through the above analysis, I proposed measures to build and utilize employment-related big data at the individual level, focusing on the Transitional Labour Markets theory that emphasizes the implementation of individual labor force states. Finally, we presented future challenges such as massive maintenance of employment-related DB, increased representation of big data to be built around employment insurance DB, and increased reliability of DB presented.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.31-39
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• 2013

Recently, integration between social media and the industry has been expended, and as the usage of Internet through various smart devices of not only the existing PC but also smart phone, tablet PC and so on, a lot of unstructured data has occurred, leading to increased interest on big data system. According to the institutes which specialize in market research, the data amount is predicted to increase by 9 folds in the next 5 years when compared to the present, and the big data market is also expected to grow bigger. This dissertation evaluates the efficiency test of big data through analysis on the requirements by identifying and fragmenting the items of efficiency quality evaluation that big data should be equipped with.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.01a
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• pp.433-434
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• 2014

Big Data services is composed of Big Data user, Big Data service provider, and Big Data application provider. And it is possible to extend the service to interplay-reciprocal actions among three subjects such as providing, being provided, connecting, being connected, and so on. In this paper, we propose an ecosystems of Big Data and a framework of its service.

• The Journal of Bigdata
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• v.1 no.1
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• pp.77-84
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• 2016

We investigate the types and characteristics of Fintech has become a major issue. Through this, we believe that the essence of Fintech are platform business and market occupancy. To success Fintech business, the price of Fintech services needs to be lower than that of traditional financial services. The solution is to take advantage of big data and big data analysis. Finally, we think only a win-win cooperation with Fintech startups and financial companies in the direction we need to go.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1234-1237
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• 2013

빅데이터의 중요성이 부각되고 있는 빅데이터의 시대에 교육서비스시장은 스마트 교육이라는 새로운 변화에 따라 많은 변화가 일어나고 있다. 자기 주도적이며 개인화되고 쌍방향커뮤니케이션 등의 특징을 가진 스마트러닝 환경에서는 LMS와 LCMS의 역할이 점점 중요해지고 있다. 현재 콘텐츠의 중요성이 부각되는 정보홍수 시대이므로 LCMS가 해야 할 역할이 크다. 그러나 아직까지는 교육서비스에서 빅데이터의 아키텍쳐와 대용량 데이터 처리 기술을 활용하고 있는 사례는 그다지 많지 않다. 이에 본 논문에서는 빅데이터 기술을 활용한 LCMS에 대해 분석하고 새로운 방안을 제시하고자 한다.

• Knowledge Management Research
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• v.21 no.3
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• pp.215-228
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• 2020

This study introduces the case of a company that newly jumped into the competitive cosmetics market with a brand concept developed through big data analysis. Skin Reverse Lab, which possesses anti-aging material technology, launched a new brand in the skincare cosmetics market. Using a big data analysis program called Luminoso, SNS data was analyzed in four areas, which were consumer attitudes toward overall cosmetics, skincare products, competitors, and consumers' experiences of product use. The age groups and competitors were analyzed through the emotional analysis technique including context, which is the strength of Luminoso, and insights on consumers were derived through the related word analysis and word cloud techniques. Based on the analysis results, Logically Skin have won various awards in famous magazines and apps, and have been recognized as products that meet global trend standards. Besides, it has entered six countries including the United States and Hong Kong. The Logically Skin case is a case in which a new company entered the market with a new brand by deriving consumer insights only from external data, and it is significant as a case of applying AI-based sentiment analysis.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.303-304
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• 2021

In the 21st century, as we enter the Fourth Industrial Revolution, research in various fields utilizing big data is being conducted, and innovative and useful technologies are constantly emerging in the world. Among several technologies recently in the big data era, among various fields utilizing some algorithms of artificial intelligence, it shines in the field of finance and is used for pin tech, financial fraud detection and risk management, etc., and recently Even in the booming stock market, it is used for investment prediction and investment factor analysis using artificial intelligence algorithm models. In this paper, we plan to investigate various research cases and investigate trends in how they are used in the stock market through artificial intelligence that utilizes big data.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.191-193
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• 2022

The advent of the 4th Industrial Revolution due to the trigger of digital technologies such as artificial intelligence and big data has caused many changes in society, culture, and industry. However, traditional markets in each region are not responding quickly to new distribution environments and consumer changes. In particular, in the case of traditional markets in Jeju, regional characteristics such as marketing strategies for tourists visiting Jeju have not been utilized. Therefore, this study proposes the establishment of a smart traditional market based on big data and artificial intelligence that utilizes the regional characteristics of Jeju. The research contents include customer profiling through visitor big data analysis, providing tourist movement results through traffic analysis, providing real-time popular product charts, and developing video-based fire and crime prevention functions.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.11a
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• pp.1214-1217
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• 2013

오늘날 스마트 폰의 보급이 보편화 되면서 모바일 시장이 크게 성장하게 되었다. 또한 그만큼 많은 사용자들이 이용함에 따라 더 많은 양의 콘텐츠를 제공을 해야 하기 때문에 데이터는 점점 증가 할 수밖에 없는 상황이다. 하지만 잘못된 데이터 정보를 마케팅 같은 곳에 활용하여 피해를 보기 때문에 잘못된 데이터와 신뢰성 데이터를 구분을 하여 신뢰성 있는 데이터를 사용자에게 제공해야 한다. 따라서 본 논문에서는 이러한 문제점을 해결하고자 빅데이터에서 추출하는 과정에서 데이터 품질관리를 실시하고 저장된 데이터도 품질관리를 함으로써 신뢰성 있는 데이터를 생성 및 관리 할 수 있도록 하는 빅데이터 환경에서 최적화된 데이터 품질관리 시스템을 설계한다.