• Journal of Digital Convergence
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• v.14 no.8
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• pp.151-161
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• 2016

ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.35-46
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• 2017

This study aim to figure out the limitation of existing ICT SMEs technology support programs conducted by Government Funded Research Institute. To investigate the limitations of SMEs programs, we conducted Focus Group Interview(FGI) with staff in charge of R&D department of beneficiaries(ICT SMEs). The results of FGI show that SMEs have troubles with the lack of R&D manpower, R&D infrastructure and non-R&D activities. Then, we conducted Delphi survey(derived from FGI) with related field experts to ask the problems and limitations of SMEs programs. The Results of Delphi show that SMEs programs has limitations with avoiding of SMEs support staff, lack of public R&D infrastructure sharing center, incompleteness of policies. Based on the results of FGI and Delphi, we suggest the several ways to improving SMEs programs.