• Journal of Fashion Business
• /
• v.15 no.5
• /
• pp.129-143
• /
• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• Journal of Fashion Business
• /
• v.22 no.1
• /
• pp.135-147
• /
• 2018

Since the 20th century, there has been a growing interest in the new concept of fractals, a combination of mathematics and art, and the attempt to study the creative spatial aspects of the concept is being made. The purpose of this research is to examine artistic characteristics of fractal dimension and then analyze the types of fractal dimensions expressed in the fashion. Previous literature on fractals and dimension, and visual data on art and fashion collected over the Internet were used for analysis. Fractal dimension refers to the spatial concept of structural dimension of geometrical self-similarity. An analysis of the types of fractals seen in fashion revealed spatial expansion, the repetition in continual figures, superposition accordant to different sizes, and shades of different shapes. The aesthetic characteristics of fractal dimension appearing in fashions were examined based on analyses of fractal dimension types; the inherent characteristics of self-similarity, superimposition, and atypicality were found. Results obtained from this study are expected to be used as basic materials for the application of the design of fractal dimension into various perspectives of fashion.

• Journal of Fashion Business
• /
• v.26 no.4
• /
• pp.18-31
• /
• 2022

Fashion is one of the main environmental pollution industries. To reduce pollution, much of the deadstock clothes are given a new value by being redesigning based on the designer's competency. This study aims to promote the revitalization of redesigning by analyzing and presenting hybrid design characteristics of the Sacai design collection, as a redesigning brand, and formative element characteristics of redesigning. A theoretical study using previous research on redesigning and related books and an empirical study analyzing the Sacai Collection were conducted. Based on the study results, there are four types of redesigning processes; recombination of heterogeneous clothing structure, reorganization by reversed function and position, reorganized composition by material processing, and mixing of heterogeneous materials. In the recombination of heterogeneous clothing structures, heterogeneous materials and structures coexist by combining the clothing components with other clothing elements. The second is the reconstruction by subversion. The third is reconstruction by material processing. The fourth is a mixture of disparate materials. This study has innovative redesign features from Sacai designs, and there are plans for a follow-up study that will analyze the work of another designer who is recognized for the excellence in redesigning.

• Journal of Fashion Business
• /
• v.26 no.4
• /
• pp.136-153
• /
• 2022

The fashion industry is considered hazardous and a threatened to the environment. Due the negative perception, the industry should focus on sustainability as a social role. Therefore, several redesign fashion collaborations mainly focusing on renewing abandoned resources are already in place. The research method was based on previous studies, and 3 characteristics were derived: Redesign collaboration between fashion companies, Redesign collaboration between fashion & heterogeneous industries, and Redesign collaboration between the fashion industry & non-profit organizations. Those 3 characteristics were reviewed using 4 criteria. First, to establish and maximize the sustainable brand image and to be the best examples in environmental management, the organization endeavors to collaborate with various industries, institutions, and designers. Second is the expansion of the customer network through the spread of value consumption. Third is the creation of new values through a resource circulation structure. This means that the resource circulation structure system helps the partners to minimize on wastage. Fourth is the spread of de-boundary lines and the possibility of brand growth. Through collaboration with other industries, the boundaries of materials used in the fashion industry started to blur, thus expanding the continuous brand growth potential. The study derived the characteristics of redesign collaboration by systematically analyzing the cases. Further, the study looks forward to analyzing the characteristics of the products processed by redesign fashion collaborations in future research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.17 no.1
• /
• pp.63-77
• /
• 2022

The importance of start-ups and venture companies in the Korean economy is growing. However, the successful growth of startups and venture companies are still challenging as 70% of startups fail within 5 years. A new perspective on innovation is essential to overcome the liability of newness and the liability of smallness in the existing market and obtain the competitive advantage. Recent phenomenon in the Korean startups ecosystem is the remarkable growth of unicorns and future unicorns. Their business models, types of business, and success cases serve as a good example. Neverthless, the process of unicorn and future unicorn startups making new industries and innovative business has poorly understood. In this paper, we first define 175 unicorns and future unicorn startups participating in the K-unicorn project as a unicorn group and analyze current trends of the group. Then the in-depth analyses of industry sectors are conducted. Specifically, focusing on the unicorn forming the new market, we examine the unicorn making the processes of industry category innovation through the business innovation model. Lastly, broadening the scope of the analysis to the unicorn group, policy implications in startups and venture ecosystem are suggested.

• 한국HCI학회:학술대회논문집
• /
• 2008.02b
• /
• pp.629-633
• /
• 2008

In Korean society, digital contents such as VCC has introduced a new medium of advertisement and has become a culture. This research aims to investigate consumer characteristics for different types of consumption patterns for services dealing with digital contents. A total of 96 statements were extracted from literature review and popular press articles and 39 participants participated in this study. The results show 6 types of consumption patterns: Gak-jang-ee, Second-level Celebrity, Viewers, Politicians, Humanists, and Paris Hilton. These groups demonstrate consumer's behavioral characteristics and personal values. This study is meaningful in that it provides an insight for marketing strategies for corporations dealing with digital contents such as VCC.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2012.11a
• /
• pp.1088-1091
• /
• 2012

최근 스마트폰 사용량이 급증함에 따라 사용자의 편의, 재미를 위한 수많은 애플리케이션이 출시되었으며 일상생활에서부터 비즈니스목적까지 다양한 분야에서 사용되고 있다. 스마트폰 애플리케이션은 필연적으로 내장메모리에 데이터를 저장하게 되는데, 그 데이터로는 대화기록, 개인정보, 유료구매 데이터 등이 있을 수 있다. 본 논문에서는 스마트폰 애플리케이션의 데이터 저장 및 로드 방식을 분석하여 어느 정도 데이터 보호가 되고 있는지, 데이터를 수정함에 따라 발생하는 문제는 무엇인지 등을 분석한 결과를 보일 것이다.

• Journal of Intelligence and Information Systems
• /
• v.29 no.3
• /
• pp.211-227
• /
• 2023

Personal service robots, a type of social robot that has emerged with the aging population and technological advancements, are undergoing a transformation centered around technologies that can extend independent living for older adults in their homes. For older adults to accept and use social robot innovations in their daily lives on a long-term basis, it is crucial to have a deeper understanding of user perspectives, contexts, and emotions. This research aims to comprehensively understand older adults by utilizing a mixed-method approach that integrates quantitative and qualitative data. Specifically, we employ the Van Kaam phenomenological methodology to group conversations into nine categories based on emotional cues and conversation participants as key variables, using voice conversation records between older adults and social robots. We then personalize the conversations based on frequency and weight, allowing for user segmentation. Additionally, we conduct profiling analysis using demographic data and health indicators obtained from pre-survey questionnaires. Furthermore, based on the analysis of conversations, we perform K-means cluster analysis to classify older adults into three groups and examine their respective characteristics. The proposed model in this study is expected to contribute to the growth of businesses related to understanding users and deriving insights by providing a methodology for segmenting older adult s, which is essential for the future provision of social robots with caregiving functions in everyday life.

• The Journal of the Korea Contents Association
• /
• v.21 no.6
• /
• pp.197-206
• /
• 2021

This study examined the networked structure and message types of newspapers advertisements in which universities have put in Daegu and Gyeongbuk provinces in Korea. Data were collected from July to September in 2020. As a result, universities preferred newspapers located in Daegu and Pohang areas. Next, universities have emphasized their cooperations with industries, basic competency capacities, and specialization programs in the advertising messages. When analyzing the findings in terms of university level, key words related to mid- to long-term development plans often appeared in the four-year schools. On the other hand, two or three-year universities frequently used an appeal that emphasized tangible performances. The findings showed the way in which the direction of university newspaper advertisements have been set in line with the rapidly changing environment.

• Journal of Fashion Business
• /
• v.12 no.2
• /
• pp.87-99
• /
• 2008

This study aims to classify lower trunk body types of Chinese men in their middle age (30s and 40s) and suggest the standard for them to design slacks pattern. Mollison's relation deviations were used to analyze the direct measurement items in this research compared to those of Size Korea 2004. Though Korean middle-aged men were higher in most items than Chinese counterparts, all items except mid-thigh circumference and side hip length were merely within the range of ${\pm}1\sigma$. According to the results of size classification by absolute values, factor analysis extracted to 2 factors(horizontal size of lower body and vertical size of lower body), and cluster analysis brought about 3 types(type1: tall and thin trunk (36.9%), type 2 : normal height and thick trunk(45.5%), and type 3 : short and normal trunk(17.6%) with some significant differences among them. Also, the results of shape classification by index values, they were extracted 4 factors (waist-hip flatness, waist-hip cross section, vertical waist-groin and hip-surface length) by factor analysis and revealed 3 types(type 1: different waist-hip width, thick, long waist, long upper hip, and short hip-surface length(27.8%), type 2 : different waist-hip width, flat, short upper hip, high hip and groin, and average hip-surface length(29.4%), and type 3: small waist-hip width, thick, average upper hip, and short hip-surface length (42.8%)) with significant differences among them by cluster analysis. The results of standard body types by shape-size combination, 19subjects(10.16%) under these values are regarded as standard body types. Significance was not seen in all items in the t-test results between the total group and the standard group. The latter had lower variation coefficients and smaller individual differences than the former. However, in-depth research is required for generalization since this research is limited to a small number of subjects in Ningbo of Zhejiang.