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Study on User Characteristics based on Conversation Analysis between Social Robots and Older Adults: With a focus on phenomenological research and cluster analysis

소셜 로봇과 노년층 사용자 간 대화 분석 기반의 사용자 특성 연구: 현상학적 분석 방법론과 군집 분석을 중심으로

  • Na-Rae Choi (Graduate School of Business IT, Kookmin University) ;
  • Do-Hyung Park (Graduate School of Business IT, Kookmin University)
  • 최나래 (국민대학교 비즈니스IT전문대학원) ;
  • 박도형 (국민대학교 비즈니스IT전문대학원/경영정보학부)
  • Received : 2023.06.25
  • Accepted : 2023.09.07
  • Published : 2023.09.30

Abstract

Personal service robots, a type of social robot that has emerged with the aging population and technological advancements, are undergoing a transformation centered around technologies that can extend independent living for older adults in their homes. For older adults to accept and use social robot innovations in their daily lives on a long-term basis, it is crucial to have a deeper understanding of user perspectives, contexts, and emotions. This research aims to comprehensively understand older adults by utilizing a mixed-method approach that integrates quantitative and qualitative data. Specifically, we employ the Van Kaam phenomenological methodology to group conversations into nine categories based on emotional cues and conversation participants as key variables, using voice conversation records between older adults and social robots. We then personalize the conversations based on frequency and weight, allowing for user segmentation. Additionally, we conduct profiling analysis using demographic data and health indicators obtained from pre-survey questionnaires. Furthermore, based on the analysis of conversations, we perform K-means cluster analysis to classify older adults into three groups and examine their respective characteristics. The proposed model in this study is expected to contribute to the growth of businesses related to understanding users and deriving insights by providing a methodology for segmenting older adult s, which is essential for the future provision of social robots with caregiving functions in everyday life.

인구의 고령화와 기술의 성장으로 등장한 소셜 로봇의 한 유형인 개인형 서비스 로봇은 최근 가정에서 노년층의 독립 생활 연장에 도움이 될 수 있는 기술을 중심으로 변화하고 있다. 노년층이 일상 생활에서 소셜 로봇 신기술을 수용하고, 장기적으로 사용하기 위해서는 사용자 관점의 맥락과 감정을 보다 심층적으로 이해하는 능력이 필요하다. 본 연구에서는 정량 데이터와 정성 데이터를 통합한 혼합 방법(mixed-method)을 활용하여 노년층 사용자를 깊이 있게 이해하는 것을 목적으로 한다. 구체적으로 노년층 사용자와 소셜 로봇 간 음성 대화 기록을 감정과 대화 주체를 주요 변수로 하여 현상학적 방법론 중 하나인 Van Kaam 방법론을 활용하여 그룹핑함으로써 9개 유형으로 대화를 구분하고, 이를 개인화한 대화의 빈도와 비중을 기반으로 사용자를 세분화하였다. 그리고 인구 통계적 데이터와 건강지표에 관한 사전 설문조사 결과를 사용하여 프로파일링 분석을 진행하였다. 이어서 대화 분석을 토대로 K-means 군집분석을 실시하여 노년층 사용자를 3개의 집단으로 분류하고, 각 집단별 특성을 확인하였다. 본 연구에서 제시한 모형은 향후 일상 생활에서 돌봄 기능이 있는 소셜 로봇 제공을 위해 노년층 사용자의 이해를 필요로 하는 기업에게 노년층 사용자 세분화에 관한 방법론을 제공함으로써 사용자 이해를 위한 인사이트 도출과 관련 사업을 성장시키는데 기여할 것으로 기대된다.

Keywords

Acknowledgement

This paper is a research conducted with the support of the Mid-career Researcher Support Program in the field of basic research funded by the Ministry of Education and the National Research Foundation of Korea in 2020 (NRF-2020R1A2C1006001).

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