• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.1-11
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• 2017

The best business strategy leading to innovation and productivity can be achieved by carefully analyzing internal and external environments of a company. Many companies often require, but difficult to find a tool to determine their own internal/external environmental factors including strengths, weaknesses, opportunities and threats(SWOT). SWOT is one analytical base model that is utilized in this research to design semi-automated environmental analysis process. This study investigates on SWOT generation system that is built on existing analysis database created by experts in each field. Companies can search and choose their best expressing environmental elements that are stored in the database. This semi-automated SWOT tool is expected to contribute that companies can recognize their internal capabilities more accurately, and help consider external environment changes around them.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.381-382
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• 2017

본 논문의 주요 목적은 시장집중도, 경쟁현황에 대한 산업정보를 분석, 생산하기 위한 비즈니스 인텔리전스 시스템을 제공하는 것이다. 이러한 산업정보들은 주로 전체 산업 내 기업들의 연도별 매출액으로 분석하였고 산업시장은 한국표준산업분류에 의해 세분화하였다. 이 연구를 통해 얻어진 결과는 수요자 중심형 산업/시장인텔리전스 시스템인 KMAPS에 하나의 모듈로서 적용하였고 그 결과는 전문가들의 정성적 분석 결과와 비교하여 신뢰성을 검증하였다. 이 시스템을 통해 얻은 시장집중도 및 경쟁상황정보는 기업들이 새로운 제품개발 후 시장진입 시 필요한 의사결정을 하는데 활용될 수 있다는데 본 연구의 의의가 있다.

• Journal of the Korean association of regional geographers
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• v.15 no.6
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• pp.752-762
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• 2009

This paper aims to investigate the characteristics of location and business-services networks of venture firms in Daegu region. The regional venture firms are small scale and consist of mainly R&D investment and license new-technology in the category of soft-ware. Since the mid-1990's the firms that were founded by people with higher education and career experience seek diverse growth strategies. those firms concentrate in some regions of dalseo-gu and buk-gu. There are a few difference by types of firm-business, but, on the whole, the princepal location factors of venture firms are accessibility of research institute and university, easy information availability, and use of moderate land. In regard to networks with client firms, the venture firms determine whether to transfer. The result of the characteristics of networks between regional venture firms and business-service enterprises is as follows; the regional venture firms utilize small number of business-service enterprises and use mainly information processing and other computer operation related services and professional, scientific and technical services. In business-service be used by regional venture firms, the frequency of information processing and other computer operation related services, research and development, business support services is much, while the frequency of professional, scientific and technical services is little. Business-service enterprises are distributed mostly in Daegu region and are used owing to lack of technology and knowledge.

• International Area Studies Review
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• v.14 no.3
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• pp.290-311
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• 2010

This study aimed at exploring the primary motivations in the behavior of MNCs' setting up R&D Labs in China, four main subjective motivations were founded. R&D Labs consisted of the following four types: local market support Labs, local technology support Labs, global technology center, and internationally interdependent Labs.he choices of the R&D Lab type features are different because of the various R&D investment motivations. Provided that MNCs' investment motivations in China are in order to obtain Chinese markets and customers, local market support Labs are supposed to be chosen so as to support Chinese markets; provided that investment motivations are in order to gain talents and science and technology resources, global technology centers are supposed to be used to achieve the highest synergy result; provided that investment motivations win an absolute competitive advantage in China, local market support Labs are extremely necessary in preoccupying markets; last but not the least, provided that investment motivations are environmental owing to their instability, local technology support Labs are a good choice for their relatively low R&D expenses.

• Journal of the Korean Data and Information Science Society
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• v.20 no.1
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• pp.109-115
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• 2009

Many internet companies are holding marketing activity through customer relationship management to satisfy complicated and diversified consumer demands. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short term sales. And so many internet companies have been interested in customer lifetime value, which is a primary key for discovery customer values to promote the competitive power in their business fields. In this paper, we apply a life table technique to lifetime analysis of internet site customers by membership pattern and provide the opportunity using revised life tables in several kinds of internet companies.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.1125-1128
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• 2012

최근 FTA 체결은 국내의 농식품 소비자들을 값싼 외국산 농식품으로 소비 패턴을 변화시킬 수 있다. 또한 유통시장의 변화 즉, 소비자-생산자 간의 직거래 형태는 개인이 프로슈머로서 농식품 관련 컨텐츠의 제작과 생산이 더욱 활발해지도록 하며 소비자들이 구매의사 결정에 중요하게 작용하고 있다. 따라서 농식품의 효과적인 마케팅 전략읠 수립 및 실행을 위하여 소비자가 무엇을 원하고 인식하지 못한 욕구가 있는지 소비자 유형을 분석 할 필요가 있다. 본 논문에서는 농식품 소비자 구매의도를 통한 제품이나 서비스의 이용의도로서 종속변수로 설정하여 구매의도에 영향을 미치는 요인을 분석하였다. 또한 연구 모형을 위해 교류빈도, 친밀감, 호혜성, 감정의 강도라는 SNS 특성을 도출하여 분석하였다.

• The Journal of Society for e-Business Studies
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• v.15 no.3
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• pp.183-193
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• 2010

Corporate business environment is rapidly evolving with the dramatic development of Information Technology. On that regard, companies are exploring various ways to create values in a bidto deliver outstanding business performance as well as coping with a changing business environment. Companies, in addition, have exerted extra efforts in developing and retaining talents as a way to enhance business performance. Against the backdrop, this paper presents a research-analysis model to analyze capability factors of corporate members which are essential for a company to create more values in the rapidly changing business environment. To this end, this paper carried out the following researches : First, through a literature review, capability types, which are required to improve business performance, as well as individual capability factors, were analyzed. Second, based on analysis result, Attitude, Skill and Knowledge were presented as individual capability factors essential to the technological convergence environment. Third, to analyze the validity of the research analysis model, expert interviews with corporate human resource as well as a large scale survey were performed.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.155-170
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• 2018

Predicting a company's financial bankruptcy is traditionally one of the most crucial forecasting problems in business analytics. In previous studies, prediction models have been proposed by applying or combining statistical and machine learning-based techniques. In this paper, we propose a novel intelligent prediction model based on the simulated annealing which is one of the well-known optimization techniques. The simulated annealing is known to have comparable optimization performance to the genetic algorithms. Nevertheless, since there has been little research on the prediction and classification of business decision-making problems using the simulated annealing, it is meaningful to confirm the usefulness of the proposed model in business analytics. In this study, we use the combined model of simulated annealing and machine learning to select the input features of the bankruptcy prediction model. Typical types of combining optimization and machine learning techniques are feature selection, feature weighting, and instance selection. This study proposes a combining model for feature selection, which has been studied the most. In order to confirm the superiority of the proposed model in this study, we apply the real-world financial data of the Korean companies and analyze the results. The results show that the predictive accuracy of the proposed model is better than that of the naïve model. Notably, the performance is significantly improved as compared with the traditional decision tree, random forests, artificial neural network, SVM, and logistic regression analysis.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.106-114
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• 2009

In this study, we are analysing adverse drug events and proposing a technical structure of "adverse drug event surveillance system" using business intelligence technology, hoping that we can use the system commonly and actively. It is the recent trend to adopt both of electronic review and manual review process to surveil adverse drug events and this study construct CDW applying ETL in BI Technology. As the result of analysis, the data pool included 701 doctors who prescribed and 3059 patients(1528 male, 1531 female), of total 318,222 cases, 2,086cases(0.6%) were suspected as having adverse drug events. And the single type of T.bilirubin> 3mg/dL(ADE type-LabR0005) was the most common(548 among 2085 cases) within the framework of signals.

• The Journal of Society for e-Business Studies
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• v.11 no.4
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• pp.67-86
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• 2006

In parallel with emphasizing more transparency and social responsibility of businesses, usage rate of XBRL, a XML-based language specific to business reporting, is rapidly increasing. XBRL takes the same approach with the standardization of B2B electronic documents in that it defines components (concepts and their structures) of business reporting documents using XSD(XML Schema Definition). However, it is fundamentally different from the standardization of B2B electronic documents because it restricts concepts to specific types and it defines diverse relationship types for connecting the concepts to themselves and other additional information. As XBRL applications are getting activated, one hot issue is the necessity for standardization of XBRL documents in the national level and reusing the components systematically This paper proposes an alternative based on the problem analysis in order to make it possible to standardize and reuse XBRL documents systematically by applying the UN/CEFACT Core Component methodology.