• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.425-463
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• 2000

본 연구에서는 3단계에 걸쳐 투자하고 있는 초고속 국가망사업에 대해서 과연 사회적으로 경제성을 갖고 있는지 여부를 분석해 보았다. 이를 위하여 첫째, 산업연관모형을 이용하여 초고속 국가망 사업에 투입한 투자액이 유발시킨 부가가치 창출효과와 고용창출효과를 계산하였다. 다음으로 초고속 국가망 사업으로부터 파생되는 초고속 국가망의 기본서비스 수요를 예측하는 방법론을 제시하였다. 셋째, 초고속 국가망으로부터 파생되는 기본서비스 수요 창출로 인하여 향후 2010년까지 얼마만큼의 새로운 부가가치가 창출되고, 새로운 고용이 얼마만큼 창출되는지 여부를 산업연관모형을 통하여 분석하였다. 마지막으로 초고속 국가망 사업에 투자한 총금액에 대비하여 이를 통하여 얻어지는 부가가치창출효과, 고용창출효과 및 수요창출효과 등을 감안하여 과연 초고속 국가망 사업이 얼마만큼 사회적으로 경제성을 지니고 있는지를 계산해 보고자 하였다. 초고속 국가망 사업을 통한 직접적인 유발효과와 부가적인 효과를 모두를 고려하였을 때 예상되는 순수익의 투자수익율은 5439.2%로서 투자액의 54배의 사회적 수익성을 창출한다고 본다. 다음으로 부가가치유발액, 매출이익에 새로운 고용유발로 인한 소득증가분을 감안하여 사회적 수익을 계산하고, 이에 근거하여 경제성 분석을 하면 21,493.3.%와 같이 215배의 사회적 수익성이 창출된다고 계산되어진다. 따라서 간단하게 이익률법에 근거한 초고속국가망 사업에 대한 사회적 편익과 비용에 근거한 경제성 분석을 하면 초고속 국가망 사업은 투자액의 무려 215배의 사회적 편익을 제공하는 것으로 나타났다.

• The Magazine for Energy Service Companies
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• s.29
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• pp.48-61
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• 2004

최근 일본에서는 ESCO사업에 PFI법을 새로이 적용하고 있다. 성과배분제, 성과보증제에 이어 이 제도를 적용할 경우, 국가 및 공공기관을 대상으로 하는 ESCO사업의 확대 및 자금조달이 한층 유리해질 전망이다. 지난 99년 제정된 PFI(Private Finance Initiative)법(민간자금 등의 활용에 의한 공공시설 등의 정비 등의 촉진에 관한 법률)에 근거한 사업은 ''공공시설 등''에 있어서 건설, 유지관리 운영 등을 민간의 자금, 경영능력 및 기술적 능력을 활용하는 사업방법으로 사업 전체의 리스크관리가 효율적으로 행해지는 것과 설게$\cdot$시공$\cdot$유지관리$\cdot$운영의 전부 또는 일부를 일체적으로 취급하는 것에 의해 사업비용의 절감이 기대되며 질 높은 서비스의 제공이 가능한 제도이다. 이것과 매우 유사한 개념을 가지고 있는 것이 성과보증제에 의한 ESCO사업이다. 민간사업자인 ESCO사업자가 자금을 조달하고 에너지절약 개수공사에 따른 설계$\cdot$시공$\cdot$, 운전$\cdot$유지관리, 계측$\cdot$검증, 에너지절감 보증 등의 서비스를 제공하며, 광열수도비 및 운전$\cdot$유지관리비의 절감분으로 모든 투자와 ESCO사업자의 경비를 지불한다. 또 에너지절감 및 공공의 이익보증을 포함한 퍼포먼스계약이라고 하는 형태를 취하는 것으로 공공 이익의 최대화를 도모함과 동시에 금융기관의 투자 리스크에 관한 우려를 회피할 수도 있다. 또 PFI법 특유의 법제상, 재정상의 조치와 재정상 및 금융상의 지원이라는 배려에 있다. 예를 들면, 국고채무부담행위의 설정, 행정재산 사용료의 무상화 또는 감면, 프로젝트 파이낸싱 등에 의한 자금조달을 고려할 경우에 있어서 담보권의 설정 등에 관한 제도를 합리적으로 정비하는 것이 가능하게 된다. 그 내용의 대강을 살펴본다.

• Asia Marketing Journal
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• v.12 no.4
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• pp.55-78
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• 2011

Recently strategic alliance between business firms has become prevalent to overcome increasing competitive threats and to supplement resource limitation of individual firms. As one of allianced sales promotion activities, a new type of discount program, so called "Alliance Card Discount", is introduced with the partnership of credit cards and loyalty cards. The program mainly pursues short-term sales growth by larger discount scheme while spends less through cost share among alliance partners. Thus this program can be regarded as cost efficient discount promotion. But because there is no solid evidence that it can really deliver profitable sales growth, an empirical study for its effects on sales and profit should be conducted. This study has two basic research questions concerning the effects of allianced discount program ; 1)the possibility of sales increase 2) the profitability of the discount driven sales. In F&B industry, sales increase mainly comes from increased guest count. Especially in family restaurants, to increase the number of guests we need to enlarge the size of visitor group (number of visitors for one group) because customers visit by group in a special occasion. And because they pay the bill by group(table), the increase of sales per table is a key measure for sales improvement. The past researches for price & discount sensitivity and reference discount rate explain that price sensitive consumers have narrow reference discount zone and make rational purchase decision. Differently from all time discount scheme of regular sales promotions, the alliance card discount program only provides the right to get discount like discount coupon. And because it is usually once a month opportunity given by the past month usage level, customers tend to perceive alliance card discount as a rare chance to get. So that we can expect customers try to maximize the discount effect when they use the limited discount opportunity. Considering group visiting practice and low visit frequency of family restaurants, the way to maximize discount effect should be the increase the size of visit group. And their sensitivity to discount and rational consumption behavior defer the additional spending for ordering high price menu, even though they get considerable amount of savings from the discount. From the analysis of sales data paid by alliance discount cards for four months, we found the below. 1) The relation between discount rate and number of guest per table is positive : 25% discount results one additional guest 2) The relation between discount rate and the spending per guest is negative. 3) However, total profit amount per table is increased when discount rate is increased. 4) Reward point accumulation & redemption did not show any significant relationship with the increase of number of guests. These results suggest that the allianced discount program substantially contributes to sales increase and profit improvement by increasing the number of guests per table. Though the spending per guest is decreased by discount rate increase, the total amount of profit per table is improved. It seems the incremental profit by increased guest count offsets the profit decrease. Additional intriguing finding is the point reward system does not have any significant impact on the increase of number of guest, even if the point accumulation & redemption of loyalty program are usually regarded as another saving offers by customers. In sum, because it is proved that allianced discount program with credit cards and loyalty cards is effective to both sales drive and profit increase, the alliance card program could be recommended as strategically buyable program.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.348-356
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• 2013

This study examines nonpatient revenues of hospital in korea. The data source for this study was the 11 national university hospitals over the period 2008-2012. In this study, patient revenues, patient expenses, operating profit, nonpatient revenues, total revenues, ratio of the nonpatient revenues in the total revenues, operating margin, normal profit to gross revenues were analysed by the annual. The analysis of nonpatient revenue differences by management performance, bed size, location was performed. The results were as follows. Nonpatient revenues of national university hospitals were increased during the period 2008-2012. Nonpatient revenues were no significant differences by management performance. Nonpatient revenues in hospitals which are large bed size and located in big city were larger. Based on these results, this study suggests implications to diversify profitability for management performance in hospitals.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.93-116
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• 2005

This study explored factors affecting consumer's external information search effort on online shopping malls through three approaches(cost-benefit approach, psychological motivation approach, and web-site theory approach) respectively, and designed the integrative model through searching the relationships among them. In this study search motivation are designed to be explained by search benefit and search cost that are explained by factors related to the web site and search efforts are designed to be explained by search benefit, search cost and search motivation. The results from our empirical research showed that search motivation, search benefits and prior knowledge on online shopping malls have a direct effect on consumer external information search effort. On the other hand, it was verified that the search motivation was affected by search benefits and purchase involvement, and the search benefits are directly influenced by purchase involvement, constructive simplicity, search convenience and trust. In addition, purchase involvement, time press, constructive simplicity and search convenience had direct effects on the search cost.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.71-78
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• 2018

The purpose of this study is to investigate the impact of win-win growth activity of domestic large firms on their management performance. we classified the management performance into four factors such as ROE(Return On Equity), ROA(Return On Assets), net income to net sales and operating income to sales. The finding of this study is outlined as follows. This paper show that the win-win growth activity has a negative impact on the firms' management performance. This study shows that win-win growth activity could generate additional costs of business activity. So, we think that industrial policy is needed for expansion of win-win growth activity.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.482-491
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• 2020

This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

• Korean Business Review
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• v.17 no.2
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• pp.41-61
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• 2004

Before 2003 the companies in Korea should capitalize the interest expenses that are attributable to the acquisition, construction or production of a qualifying assets. However, according to the revised standard which should be applied from 2003, the companies can either capitalize the interest expenses or recognize as an expense when they are incurred. Therefore almost all the companies confronted with the decision making of accounting choices on the interest capitalization. This paper empirically examines which financial characteristics of the companies affect the accounting choice by using logistic regression model and reviews the sufficiency of the foot notes disclosures regarding the capitalized interest. The variables of the financial characteristics are change of debt-equity ratio, borrowing ratio, qualifying assets ratio, firm size and income smoothing. The results of this study are summarized as follows. First, among the financial characteristics, only qualifying asset ratio has the significant difference between capitalized companies and expensing companies. Second, the results of logistic regression indicate that qualifying asset ratio and firm size have the significant influence on the accounting choices. Therefore, I cannot find the evidence supporting that the companies use the accounting choice to manage the financial ratios.

• Information Systems Review
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• v.11 no.3
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• pp.125-146
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• 2009

The emergence of open source software(OSS) with its most prominent advantages creates a vast interest among practitioners. A study on Linux, the most well-known OSS, estimated that it would cost as 5.4 billion Euros taking over 73,000 person-years if it had been developed by conventional means. However, Linux has achieved only 0.65 percent of the operating system market for individual users while Microsoft windows family counts for nearly 90 percent of the market. Much of the effort being spent in the development of OSS is going to waste and potential value that OSS can bring to users is not being realized. Adoption of OSS is often accompanied by the discontinuance of existing software that is already in place. If users resist changing, they may not adopt OSS. Using the case of Linux, this study examines user resistance to change from the commercial operating software to the free operating system. This study identifies six sub-types of switching costs (uncertainty, emotional, setup, learning, lost benefit, and sunk costs) and tests their effects on user resistance to change based on a survey of 201 users. The results show that user resistance to change has a negative impact on the adoption of OSS. Further, this study shows that uncertainty and emotional costs have significant effects on user resistance to change. Beyond previous research on technology adoption, this research contributes towards an understanding of the switching costs leading to user resistance to change and offers suggestions to OSS practitioners for developing strategies to improve the adoption of OSS.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.3 no.4
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• pp.325-332
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• 2002

In the process of designing pareto optimal insurance contract, it is necessary to assume that insurance contract conditions are endogenous to build a model. The expected utility, the non-expected utility and the state-dependent utility function can be applied as a insurance decision making principle. The insurance costs may have the linear, convex, and concave ralationship with the indemnity schedule. However, the sunk cost and fixed cost must be recognized. The deductible which decides whether an insurance contract to be a full or partial insurance contract can exist in the forms of straight deductible or diminishing deductible. Indeciding the level of deductible, the types of the insurance and the risks to be insured should be the deciding factors. Especially for recall insurance, there is relatively high chance that the recalling company being bankrupt. Therefore, the possibility of bankrupcy should be the considering factor in deciding the policy limit. The existence of the incomplete market and uninsurable background risk should be understood as restricting conditions of the pareto-optimal insurance contract.